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Success Mindset


One of the most intricate, entangled, and often toxic relationships we have in our lives is with money. The typical adult will go their entire life without ever truly feeling safe or abundant when it comes to their finances, and carrying some sense of shame or frustration that they’re ‘not doing it right’.

“I just wish I was smarter with my money!” is a refrain that even the most intelligent and successful person will find themselves sharing to those close and trusted, or simply stating in their own head.

For many, their money habits veer wildly between excessive spending on things that don’t actually meet any sort of real need or result in any true fulfillment, and then returning to the victim mode of being poor and in total lack! Spending can feel like a release for the soul when really it’s a quick dopamine hit, or alternately miserly saving and holding on to every penny can mean that the person is never truly relaxed in enjoying their life!

The reality is that all of this is a choice. It’s all (largely) a result of poor conditioning and money beliefs as well as true wealth and abundance education. And it is all 100% fixable. You can have a healthy and joyful relationship with money, and you can start now!


1) Abundance is an Energy First and Foremost

The biggest breakthrough you can have around money, even though it may feel difficult or perhaps infuriating to try and get your head around at first, is that money is an energy. Quit thinking about it as bits of paper and pieces of metal that you need to somehow figure out how to grasp onto, and start to understand that, quite literally, he or she who FEELS wealthy, and feels that abundance – financial and otherwise – is readily available, will also start to notice this reflected in his or her physical reality. Yes, in order to have a healthy relationship with money and also build true tangible wealth, there are practical things you will need to do.

But your energy, your emotion, your attitude towards something, and what you believe about it – these things are the foundation, and they set the tone for how you interact with money, and hold on to or lose it accordingly.

2) Understanding Money Bingeing and Other Sabotaging Behaviours

Bingeing with money, similar to bingeing with alcohol or food, is more often than not a way of seeking to take back control in a life that feels out of control, out of alignment, off the rails. It’s a quick fix and a band-aid, and often becomes a habit, an easy ‘go-to’ to push down anxiety or fear or provide some short-lived pleasure.

The way out of this is THROUGH: through understanding what it is you’re actually seeking in those moments. Where in your life are you not listening to intuition, operating in integrity, or according to your own values? Where are you perhaps simply not taking time to breathe, to be, to pause in your busy life! All of these things, if not attended to, can result in ‘acting out’ with something like binge spending. Binge spending and other sabotaging money behaviours can also be a result of programmed beliefs about not being worthy of money, or money being bad or wrong. More on that to follow!

3) Purposeful Spending and Investing

Let’s be clear here: there’s nothing wrong or bad with spending, and you certainly don’t need to feel guilty, even if what you’re spending on is something that’s just for fun or indulgence! The distinction to be looking for is: is this in alignment for me? Does it expand me, do I feel GENUINELY good about this?

We’re looking for a sense of deep satisfaction and knowing you’re making a positive choice for your own true enjoyment, as opposed to a quick fix.

When it comes to investment choices, similar is true: are you acting from fear or desperation, or do you feel informed, proud of yourself in alignment with your values and money goals?

4) Start Now, You’re Good Enough and Ready Enough Now

As ridiculous as it seems, if you step outside of the situation and look at it rationally – removing emotion! – one of the reasons so many adults never reach their financial goals, or start to feel good about money, is simply that they don’t start making small steps, NOW.

Yes yes yes, you should have started 5, 10, 20 years ago! And? Does that make it logical to now continue to not start, because you feel bad about it? Equally, is it logical to hold off on making small steps to save, invest, make conscious and soul-led choices with your spending because some part of you feels unworthy?

Worthiness is a choice. Right now you can start to act like a person who feels amazing about his or her relationship with money, and trust that the ‘feelings’ bit of it will follow the action.

5) Start Small

Along the same lines, don’t let the fact that you truly can’t save or invest big, or start to buy things your heart desires, stop you from making gradual adjustments in the direction of wealth and aligned behaviour towards money.

As with anything in life, achieving huge results, the kind most people wouldn’t even dare to dream of, really only starts with a very small action taken, but taken consistently.

What if you just made an 0.01% adjustment each day in your actions around money, as well as in your thinking?

6) Creating an Environment of Wealth

When you are wealthy, and feel free and lit up in the area of money, what will be different in your life, in your environment, and within you?

One of the fastest ways to shift results, in any area of your life, is to ‘hack’ the environment. Meaning – create an internal and physical environment representing what will be true when you are ‘there’. Doing this allows you to naturally start to adjust your thinking, the way you see yourself and the world, and in turn your actions. It’s kind of similar to how, if you started to hang out with only fit and healthy people, you’d naturally start to adjust your eating and movement habits. It wouldn’t necessarily feel hard – it would just happen.

This doesn’t mean you have to spend up and ‘act rich’! It’s about asking yourself what smaller things, to start with at least, many of which may cost nothing, allow you to feel abundant and proud of yourself.

7) Rewiring Your Mind and Programming New Beliefs!

Did you know you can rewire your mind, and program in new beliefs? Your current reality, and the way you think about money (and also perhaps think that money thinks about you!), is simply a reflection of what you believe, what you think is ‘fact’.

Well – what if you simply changed your perception of fact? Imagine to yourself what a person who is free around money thinks … feels … believes. Take 10 minutes each morning to practice writing out these new beliefs. Ask yourself what your day would look like; what would be different, if you really believed. Trust that this small focus each day really can shift your inner state over time, and ultimately shift your reality.

8 ) Drop the Story

We all have hurts and grievances to do with money, or areas where we feel ashamed of our actions, and beat ourselves up for not doing ‘better’. How is this serving you? Singing a tired old tune of what you could have done different is certainly not going to help you to see yourself as abundant, or free!

Decide right now today that you get to be FORWARD focused, and that you’re allowed to create a new story.

9) Watch Your Words

By the same token, start to pay attention to words and expressions you use over and over again in talking about money, or what is ‘normal’, or ‘just how life is’, and so on. Your words really do create your reality, in fact they are one of the most impressive tools at your disposal for wiring your brain!

Notice where you are literally creating a future of lack by claiming it through your words. Pause instead, and ask ‘what would I say if I believed I was great with money?’, and then ‘and what action might I take?’.

10) You Are More Powerful Than You Think!

Finally, remember that you are more powerful than you think! In any area you have the ability to change your thinking, your beliefs, your energy, your emotions, and also your actions.

No, it might not happen overnight. But it sure won’t happen by continuing to not take SOME sort of action. So start today. Start small. And start with determination and the knowledge that you are 100% worthy of a GREAT relationship with money – and that it’s available if you simply refuse to quit.

>>> Want more, and to go ALL the way deep with me on the work which works, recoding you back to what you always WERE, so that every area uplevels simultaneously to where it should be, so damn fast it’d make your head spin??!

I want to work with you – 1:1! – to do exactly that. And SO much more!

Have you heard? Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

It’s time to drop the world.

Hold EVERYTHING at bay.

And connect fully into you, the you who you know you can be.

The next level money, the next level biz, the soul flow across the board? It’s waiting for you. But you ain’t gonna find it just in the natural.

PM me now.

It’s time.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.