Business Mindset



Imagine if you knew, for certain, that you could make exactly the income you desire, do exactly the work you’re most called to do, leave exactly the legacy you most want to leave, and be exactly the YOU who you most want to be.

Well, good news. I’m here to tell you that you can have it all, you can have it exactly on your terms, and you can start now. But if you want it? You’re going to have to be willing to take it, and it will NOT look how you think it might.

I’m blessed to have spent 4 days out of the past week in a room with some of the world’s leading entrepreneurs and game-changers. Of 39 in the room, 23 can call themselves millionaires … I’m proud to say I snuck into that group of 23!

We not only spent hours in conference discussing LIFE MASTERY over the course of our time together but also spent time with our families – dinner parties each evening, karaoke, a Luau, a day on a 70-foot catamaran, snorkelling with sea turtles, and even a cheeky night out … all in all an amazing weekend, and in many ways I still pinch myself to have created a life where I can call people in a group like that even my acquaintances, let alone friends!

But here’s the thing – you might think that when a group of the worlds’ top entrepreneurs get together the discussions around sales, and marketing and ‘what’s working’ abound.

No. Niet. Nein. Nicht so.

You would be wrong.

Let me give you a hint, a teaser, if you will –

You think that the reason you’re not making the money you want, living the life you want, making the DIFFERENCE you want to make is because you just need to figure out the right plan, the right strategy, get the latest, the greatest, the best! Well guess what?

There is no magic bullet and for every wannabe entrepreneur out there chasing STRATEGY and beating their head against the wall of repeated and constantly impending disaster there is, well, another person who is allowing their dreams, their vision, their God-darn CALLING to be DESTROYED.

And I can tell you with certainty – (and I’m just a little fired up about it, in case you can’t tell!) –

If YOU are out there looking for the missing link to why you’re not yet making that money, living that life, then guess what?

It’s about time you sit down and face facts –

You’re NEVER going to get there by trying to get there.

[pq]There IS no path you just need to find, not in the sense of finding ‘what’s working now’ in the world of business or success or whatever the heck it is you’re chasing.[/pq]

And the ONLY thing standing in your way?

Is you.

I did this to myself for a long time, so don’t feel bad – you’re not alone. For months, okay years, I told myself I just needed the right strategy. A funnel! A back end! A front end! A system! To learn from the right people! To make a BUSINESS MAP.

It was all. just. bullshit.


But valiantly I fought to make it work! I gave it my ALL! I gave it everything, and I DID everything.

Except for the one thing that actually needed to be done.

Which was, quite simply, to give it me, and to be me.

Now I’ve known this for a while, or I like to think so. I am ALL about finding alignment and being completely AUTHENTIC in your business, because I’ve found that when you are?

Strategy can get fucked.

But truth be told, I thought, when I planned to come and attend a conference as part of a Mastermind that is 2/3 millionaires and in several cases MULTI-millionaires, that I’d be learning, well, yes – the STRATEGY I need to deepen what I’m creating in my business funnel, my lead generation, my sales and my marketing.

No. Niet. Nein. NICHT so!

I was wrong.

And I can tell you with certainty that if right now your STRATEGY for your business is not making you the MONEY you desire, then it is NOT because you aren’t up on the latest sales and marketing must-do, it’s not because your website isn’t finished (or pretty!), and it’s not even because you’ve never got around to doing that SEO keyword thingy.

It’s because your internal shit needs some serious cleaning up!

It was thrilling to me to have this notion validated by a roomful of millionaires – in my business, in my personal life, and with my clients my PRIMARY focus for some time has been on getting into alignment and clarity about what you are here to do, who you truly want to serve, and HOW you actually want to create that ideal business and life. I’ve found that by working with people INTERNALLY – on money mindset, on deservedness, on being YOU, just for a few examples – that THE MONEY ALWAYS FOLLOWS.

But don’t take my word for it. Here’s what a room full of millionaires had to say!

  1. Stuck? Get the fuck over it. You can choose to do that you know!
  2. Adequacy vs Excellence – just start choosing excellence BECAUSE YOU CAN JUST CHOOSE.
  3. People invest dollars to learn what you know – and they invest big dollars to be who you are. Who do you want to be?
  4. The thing you want to do or be or have ‘when you get there’ IS the way to get there (i.e. flying first class, dropping that thing, doing that other thing)
  5. You cannot punish yourself into being a superstar.
  6. Determination and focus to be the best at what you do is what will create your success.
  7. Choose your environment – choose to hang with the top dogs in order to BE one.
  8. Deal with your shit (debt, family stuff, fitness)
  9. Constant self development is a MUST.
  10. Repeatedly focus on what you want – get it in your body and set a specific time goal.
  11. Income generation is within your control once you know what you’re going for.
  12. Be congruent with what you’re selling.
  13. Palm off the stuff you’re not good at.
  14. Be the ideal client (I love this one, and am thinking about how I can FULLY embody it!)
  15. When considering how much time to spend on business vs other areas of your life – match what you’re saying is important.
  16. Throw out the method and just show up and be yourself – just from who you are you can make it.
  17. Sales and transformation is a practice NOT A STRATEGY.
  18. Make sure you communicate your true contribution – people need to know what you REALLY do for them.
  19. (My personal favourite) Be the master at what you do and focus on that one thing.
  20. (Another favourite!) Start regarding yourself in a different way – you are how you see yourself to be. Think FROM it, not of it. “This is who I am now”, and act accordingly.
  21. What are you settling for?
  22. ONCE YOU ARE BEING YOU – have a SYSTEM and dial it in.
  23. Have a Daily Practice i.e. visualisations, gratitude, following your calling or purpose.
  24. Be honest with where you are and then choose where you want to be.
  25. What is the biggest thing you need to shift? What is distracting you from your mission?
  26. It’s not what you need it’s what you choose. HINT: THIS IS A HINT.
  27. If you want something you don’t have to ‘work’ to get it, you just accept it.
  28. RECEIVE – just CHOOSE to receive.
  29. OVER deliver on value to your key clients.
  30. Put yourself first.
  31. Your back end should be doing 70-80% of your business.
  32. Value what you do and stay true to it and DO IT.
  33. You have exactly what you need and chose, stop worrying about it.
  34. Stop doing the grunt work if you want to be a leader!
  35. Stop fighting to make it complex, simplicity wins.
  36. There is always a payoff – what is it?
  37. Make space for the things you want to come in.
  38. You can’t suffer your way to success.
  39. There is no happy ending to an unhappy journey.
  40. More success is coming – trust and act accordingly.
  41. (and a very apt ending to this list) Listen to your gut.

Now here’s the thing.

You can read a list like this, and nod your head at much of it, choose to be inspired and moved by it, even fired up.


It’s not enough to agree that yes! The answer is faith. Or yes! The answer is alignment. Or yes! The answer is being the best you that you can be.

Knowing the ANSWER does jack SHIT if you do not USE the answer.

So if you read a list like this and you nod your head sagely (as I for so long used to with this sort of thing, and as sadly some people I speak to still do), but then you go back to your fear and your panic and your OMG I need to make money, and I’ll just get on top of things first, make a plan, get a system, build my funnel, finish what I’m doing, well –

You are royally screwed.

By yourself, no less.

And the very sad thing is that even though the points on this post, shared THROUGH me not FROM me, are literally worth in the MULTI-MILLIONS, the VAST majority of people will do nothing with them.

And will keep on chasing that magic bullet, all the while swearing that they know there IS no magic bullet.

It’s kind of crazy, if you think about it.

So, my challenge to you –

Think about it.

What are you doing, who are you being, how are you living, right now, in your life, that is keeping you where you are?

You have a choice every single day and guess what? You MAKE that choice every single day. So if you’re not where you want to be THEN MAKE A DIFFERENT CHOICE.

As a mentor I used to focus on the best sales and lead gen and marketing strategy. I was queen of the latest and greatest! It was the very worst thing I could do for my clients and for myself.

And I learned my lessons, because ultimately? That stuff is worthless without alignment, without soul purpose, without LEARNING HOW TO BE YOU.

So I learned how to be me … big time and ALL the way.

And then I started teaching others how to figure out how to be them.

Now I am honoured to DAILY get to lead and guide a new wave of top entrepreneurs to be themselves, ALL out, and to operate both business and life from a place of alignment and truth.

And the strategy? Is the least of what we do, it’s the cherry on top. Which is fun to put on but hey! Not essential.

So let me ask you –


Are you doing what’s in ALIGNMENT?

Are you DOING YOU?

Or are you battling to make. things. work.

And if so – how’s that working out for you?

This week and next, while I’m in Hawaii and chilling out on island time, I’m going to be speaking with one person a day who is ready to step up and BE THEMSELVES and go all the way with business, life, and leadership and who would like my help in doing so. This is about learning the exact ‘system’ that took me from struggling wannabe entrepreneur to 7-figure IN ALIGNMENT and loving it entrepreneur. And when I say system you know what I mean.

If that sounds like you, and you’d like one of those places, message me and I’ll send you a link to a short questionnaire to complete. My team now handle 90% of prospective client conversations, so this is a one time opportunity to speak with me personally, but there’s a catch –

You need to be ready to choose yourself, and ALL the way.

If you are, let me know. I expect these places to fill within a day or two.

Remember –

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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  1. Vern Lovic says:

    This couldn’t be more brilliant. Thanks Kat, you’re absolutely killing it. I just heard your interview with Yaro and wrote down a number of takeaways. I came to your blog and found this with 41 takeaways that were mind-blowing. In particular, this one hit home because I do this frequently:


    That’s the most empowering way to be. Ever. I’m ramping up to do my first ultra-marathon, 50 km, and I’ve been mentioning some of my training on Facebook. One of my facebook friends, never met him, said something like, “You actually believe you’re already one of the best ultra-runners, don’t you?”

    Yeah. He hit it right on the head. I act like I am. I talk like I am. I am. It’s just a matter of more time coming my way and fulfilling it for the rest of the world. In my head – that’s what I already am.

    Anyway, I see you have like 5 solid years of material here for me to go through. I couldn’t be happier to have found you on Yaro’s podcast.

    We seem to be similar in many ways. I just wrote a 9,000 word post about how to write an Ebook. I knocked it out in a day-and-a-half. I have about 30 websites, but only one where I’d doing what I really want to be doing – the site. I hope to make that my only business within the next little while.

    Thanks so much for your motivation, and your down to earth writing style – I think I saw the occasional F-bomb flying around in your articles. I like that. Straight from the heart Kat.


    Cheers and best to you. If you get up to Thailand and want to see Krabi, let us know.

    Vern Lovic

Comments are closed.

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