Business Mindset

7 Ways to Guarantee You Never Make Money Online

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You know I’m nothing if not direct, and lately I gotta say – I’m noticing a BIG problem in the world of women online. It’s what I call the XXX disease. In which XXX stands for whatever the latest ‘must do’ program or activity for women entrepreneurs is, and it goes something like this –

Decide to build a successful online business

Faff around for 6-12 months deciding what said business should be about (this usually involves having an initial passion-based idea, changing it umpteen times into something that will ‘make more money’, getting to work on that second thing, maybe even building an entire website and program around it, and then quickly reverting back to the initial thing at the last minute as that’s where your heart is … except you still don’t know how to make money from it)

Have great idea/s for things you MIGHT be able to sell, but realise that you first need, in no particular order –

A pretty website

An SEO report

A logo

Professional photos

A copywriter

And (really, by this stage you DO!) a few healing sessions to help you handle the anxiety that has built up at how much time and money you’ve invested and yet you’re still not MAKING money.

Don’t worry. You’re not alone here! And it’s not your fault. That XXX disease is a sneaky and underhand sort of a bugger, isn’t it?! Of course now that we’ve IDENTIFIED it we really do need to DO something about it. First things first. If we’re going to beat this thing we need to be crystal clear on what it IS. Better the devil you know, right?

7. ALWAYS prioritise how you ‘look’ online ahead of going live with content or offers for sale

I mean c’mon! As IF anybody is going to buy anything from you when if you don’t look the shit, right? If you want to be a PRO, and GUARANTEE sales, as well as (let’s face it!) feel good about yourself then you better get your ass into gear and your bank account at the ready because you need everything as glitzed up and gorgeous as possible, stat. Okay okay, so maybe it WILL take 6 months to get the design just right, and maybe you DON’T have a spare 10k to cover design stuff, branding stuff, photos, a gorgeous social media presence and everything else the big girls have, but you know what? If you can’t stand the heat don’t jump in in the first place, right?!

I mean it’s not as though people buy stuff just based on the content, right?

It’s not as though anybody would ever prioritise RESULTS over LOOKS!

And it’s not as though you could ever prove yourself to anybody just by virtue of what you know and who you ARE! Right ….?

6. Figure your sh*t OUT before you do anything!

Look, there is no point at all in taking action until you get clear.

“Clear on what?”, I hear you ask.

Clear on everything, of course!

You need to know exactly what you want to do, for whom, in what sequence, how it will look, how you will launch it, what it will cost, even who will buy it and DEFINITELY how you’re going to pull it all off, and THEN you can take action.

Or you could … I dunno … just START. And kinda figure that shit out as you go. I guess it’s not as NEAT. I mean it’ll make you MONEY faster. But hmmm, yeah – it could be a little stressful. So you definitely should do the first version I think. Yep. That’s what you should do. Get your thinking cap back on girl – no work for you!

5. Your best work is done in moments of inspiration – wait for those moments!

It’s a fact – you can’t be ‘up’ all of the time. Sometimes you’re on, and sometimes you’re not. Sometimes you rock and sometimes you suck. It’s just how it is. And be honest now – NOBODY wants to read your sucky stuff. Or buy it. Or even LOOK at it. Heck even YOU shouldn’t have to see that garbage, which really means you shouldn’t CREATE it in the first place. What you SHOULD do, is wait to take action until you feel … you know … motivated! Ready! In the moment. And if you’re into stars and all that sort of thing you should definitely consult them first as well.

Everybody knows: if you want to take massive action and bring your biggest dreams to life, if you want to be known as a remarkable leader/creator/coach, then for God’s sakes wait until you are INSPIRED before you do anything! Okay, so you might only create once a week … and maybe there is SOME truth in the idea that things start flowing once you just begin, but really that just sounds a bit made up, don’t you think? Better to play it safe!

4. Once you make a decision you STICK to that decision girlfriend! And if it doesn’t work you MAKE IT WORK!

Look, if there’s one thing the world doesn’t need more of it’s indecisive entrepreneurs. God knows we have enough of them! And just because virtually every single successful business person out there changed there mind about a gazillion times, failed about a bajillion times, picked themselves up about a patrillion times (okay I’ll stop now!) doesn’t mean that YOU get to.

Okay, so everybody from Thomas Edison to Richard Branson has massive stories of repeated failure and direction-changing in their past but that is because they did things WRONG. Think of all the TIME wasted! It’s ridiculous, really.

Let’s be clear, so there’s no confusion: if YOU want to make it you need to decide NOW what you want to do, and you need to relentlessly move towards that dream until you GET there. You should ignore all tugs from within, flashes of inspiration, ideas that come to you in the shower or the still of the night, constant niggle that you’re not really doing what you should be or that it could be better than this and if at first you don’t succeed you should keep going at THAT EXACT TASK until it works.

It’s simply not true that some ideas are better or more meant to be, or just take longer to reveal themselves. You get to have ONE GOOD IDEA and you have to choose NOW!

3. Keep your really really big dreams to yourself, just in case you don’t make it

Can you imagine how embarrassing it would be to have told the world what you’re wanting to achieve and then not end up getting there? Or end up kind of changing things along the way? (We DID speak about change, remember, but sometimes I guess you just can’t help yourself!)

Some people say that energy, momentum and commitment all grow when you reveal your desires to others but I just think that’s an excuse for people to brag about stuff, don’t you? Seriously … keep your own shit to yourself. Not just because nobody else wants to hear about your crazy ideas but also because you’ll save yourself any accidental accountability or external motivation. Just in case you decide not to follow through, y’know?

2. Avoid spending time with those who are more successful than you – you’ll just make yourself FEEL bad and highlight all of the ways in which you might never get to where they are.

Ugh, is there anything worse than being the baby in the room? I don’t know about you but I’d far rather be surrounded by people who admire and look up to ME as the high achiever, then feel as though I’m behind and need to catch up! And I know, I know, it very possibly true that you tend to rise (or fall) to meet the level of your surrounds, but if it IS true that’s a risk you should be willing to take. Because the other possibility is that by joining masterminds or programs where everyone is a high achiever is that you just realise how much you actually DO suck and maybe others notice it as well! Gosh, they might even SAY something to you. I mean, what are the chances of people encouraging you? Or helping you? Or maybe even assuming that if you’re in that group, in that environment it’s because of who you ARE and what you HAVE inside of you, rather than what you’ve already DONE.

I don’t know, it just seems to iffy to me.

1. Base your decisions about what you can afford on your CURRENT financial situation rather than on the situation you want to create

Look, you can spend a lot of money getting a business off the ground if you’re not careful. God, I should know! I literally spent tens of thousands on coaching before I started making serious money online! What an idiot! I even ended up in over $50,000 of credit card debt as a result, which I definitely (really!) do not recommend if you want a stress free life. I mean really – you SHOULD be able to just figure it out yourself! Who ever heard of going to an EXPERT who ALREADY KNOWS HOW TO DO WHAT YOU WANT TO DO and can save you time and mon –


Still … it is a bit RISKY, right? I don’t know if taking risks in business is really what a smart entrepreneur would do! Is it?

Look, it’s really up to you.

You should do whatever feels RIGHT for you.

But I can tell you from hard-won experience in my own life as well as those of my awesome clients that a GREAT place to start? Would be ignoring everything on this list and doing the opposite.

Oh, and the NEXT great place to start? Why, Get my Million Dollar Templates!

If you are ready to MAKE IT HAPPEN and begin creating the ACTUAL life you say you want then join me in my Million Dollar Templates!

We kicked off the pre-work ALREADY and you can watch it and start taking action – NOW!

Today you can begin ACTIVELY creating your reality gorgeous!

What are we going through?

The Multi-Million Dollar Day:

How to Get Your Head in the Game and Your Butt Into HIGH Gear Each Day, as Well as EXACTLY What to DO Each Day for Multi 7-Fig Results.

Full Breakdown!


Jump in NOW

See you there!

And remember –

Life is Now. Press Play!

Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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