You? Start Here.

This is what I believe about success, about purpose, about passion, about FLOW, about ALLLLLLL the things you damn straight know you were born for and were always going to HAVE.


You’re a rule-breaker, and you always have been.

That black sheep thang you’ve got going on? It’s not that you even really TRIED to be a rebel, actually … although you’re not complaining about the fact that it does make you feel kinda cool 😉

But no, you didn’t set out to TEAR DOWN THE RULES, deconstruct the norms, REFUSE to say yes just because it’s the ‘done thing’ or ‘how it is’.

It just kind of … happened.

Somewhere between growing up and doing the right thing and trying to fit in and TRYING desperately to be cool, accepted, validated, approved of, MADE worthy, the tide turned.

You started to … notice things.

THINK about things.

And most of all, or so it’s often seemed?

You started to reject things.

Such as the idea that there’s a right or a wrong way to do life.

Such as the idea that being a good grown-up … entrepreneur … creative … DRIVEN person … SUCCESSFUL person … requires you to be, well –

{You’re okay with me just being straight up with you from the get go, right?? Cool …}

– Stepfordfuckingpreneur

Or person.

Either way.

Because let’s face it baby –

You were NEVER gonna be able to do normal, were you? I mean SURE, you may have well TRIED, and indeed you did! I get it! That need to be LIKED runs deep. But in the end?

You were always going to give in to being you.

And whether it’s in business –

Or in art –

Or simply in the madness of living your LIFE, and wanting (insisting!) on doing things YOUR WAY –

You’re always going to end up being the one who turns her back –

Walks away –

And does what she’s always done, which is to say EXACTLY WHAT SHE WANTS!

Of course …

It hasn’t always been, hmm, well, necessarily PRECISELY as you’ve wanted so far, this whole going against the grain thing, has it?

So often you’ve felt lost –

Isolated –

Confused –

And worst of all, you’ve QUESTIONED yourself, over and over again, wondering and worrying if in fact you ARE completely.fucking.crazy.

Allow me to reassure you right here and tell you –

Yes. You are. Like – SERIOUSLY next level crazy.

And, as I say to my private clients all the time, many of whom are now experiencing 6-figure, multiple 6-figure and even 7-figure per year incomes as a result of BREAKING ALL THE RULES AND BEING UNAPOLOGETICALLY THEM –

I freakin’ well hope so!!

I mean, let’s just be honest here –

You and me? We wouldn’t really get along so well if you weren’t as mad, chaotic, unrealistic and also RELENTLESS as what I am!

It’s actually –
Just quietly –
The key to EVERYTHING, anyway!

Which brings me to this, and I guess to me, and maybe also to why you’re here. Speaking of which – thank you for being here!! So awesome to have you here checking out The Katrina Ruth Show … aka me … aka welcome to the mad house … where dreams really DO come true, where whatever you feel inside of you IS real, where you absofuckingLUTELY can HAVE it all, on your terms, and NO holds barred so long as you’re willing to do what it takes –

No matter what it takes –

UNTIL it fucking takes!

This is of course my website, but where you’ll mostly find me hanging out is posting crazy ‘way-too-long’ ranty or passion-infused or DEEPLY thought-provoking blog posts on Facebook … livestreaming or doing my live show in between all that … sharing my life and how this whole ‘make millions online being you’ thing works over on my Insta story … or alternately hamming it up or dropping what I think you needa hear on You Tube.

And what I’m here for?

I’m here to tell you that there IS a different way.

That this feeling, this yearning, this burning inside of you, which has been there for OH.SO.LONG, since even BEFORE time began, that that shit is there for a reason.

That you WERE born for a purpose.

CALLED to live a destiny.

And that hell YES the message, the art, the truth coming through you NEEDS TO BE UNLEASHED INTO THE WORLD.

Oh, and that actually, also, yes –

You can make millions –

Impact millions –

And maybe even change the world –


And I’d love to show you how.

So what makes me so qualified to talk about this anyway??

Well, you can read my ‘for the media’ bio at the end of this page if you’d like, but here’s the short version … at least I’ll try to keep it short!!

I always believed I was born for more.

It was a feeling and a KNOWING inside of me since as long as I can remember.

I thought I was going to become a lawyer … it was all planned out! And I even had the grades to go with it.

But within less than a WEEK of beginning University (the Aussie version of college) I, just, well, gave up.

I saw the road ahead of me, and it TERRIFIED me.

And something within me, even though I had NO idea what I was gonna do instead, said NO.

NO, I’m not going to live the normal life.

I’m going to do something DIFFERENT.

I’m going to BE different.


And I won’t go down the same way everybody else does!!

Fast forward to NOW, and my business is completely location free, I literally do whatever I fucking WANT all day every day … which is to say I pursue what lights me the fuck UP, whether it be creating, mentoring, kicking ass, performing, telling funny stories … well, I think I’m funny!! … or just doing whatever my soul needs me to do for ME … and I also make multiple 6-figures per MONTH doing so.

It’s safe to say I get more done before breakfast than what most people do in a week, a month, maybe a year! And it’s how I WANT to live, I love the hustle, the push, living for PURPOSE, and knowing that I can have time EASILY for everything I value.

So whether that means staying up till all hours drinking amazing Bordeaux or downing an espresso martini, and writing epic shit for you, or whether it means walking away from my computer and spending the day just playing and hanging out with my kids … or whether it’s that I’m sitting solo in a fancy steakhouse in Dallas writing THIS right here right now, and for reasons that really can’t be explained listening to Nutbush City Limits on repeat … okay, it’s ’cause tomorrow morning I’m gonna make a room full of 300 Americans do the dance with me to kick off my keynote … the POINT is:

I created my life by design.

And so can you.


And you’ve ALWAYS known that.

AND with what I’m going to unleash on you day by day with even just my FREE content, never mind if you at some point want to jump into one of my home-study courses or maybe even work with me privately, you ARE going to finally and FULLY create the life that’s inside of you.

But, fair warning:

It’s not going to happen just because you want it to.

You ARE going to have to do the work.

And MOST of that work will be the INNER work, the work of stepping into the next level identity of who you know you’re meant to be.

Because here’s the part of my story I left out –

Before I got to HERE, and to where I KNOW that my every NEXT dream can of COURSE be brought to life from here, and WILL be, I went through some pretty tough fucking times.

I was over 100k in debt.
COMPLETELY lost and confused.
And I wondered if I would EVER break through.

I kept ‘trying’ to do what I really wanted to do … I kept trying to put the ‘real me’ out there … and it just didn’t really WORK.

I look back now, at all of those years of picking myself up again, and again, and again, after what felt like NEVER-ending failures and flops, and I shake my head and smile at the earlier me who didn’t get that all it was going to take, all it would EVER take, was deciding to fully be me and own ALL of me.

At the time, I really did think I was trying, but the truth is I was living from fear.

In order to break through from there to HERE, I had to seriously bootcamp my mindset.

I spent over half a million dollars on my own education.

And God knows how many thousands of hours learning, studying, applying, SEEKING.

Desperately trying to ‘switch’ into being the person I fucking KNEW I was meant to be!


And I refused to back down.

I know that if you’re anything like me, you’ve had your moments of wondering if you should just give up, but the truth is you were BORN for this life.

You DO know you’re going to make it.

And even though doubt sometimes gets you GOOD … or you end up crying on the floor in the fetal position (happened to me!) … deep down, where p’raps you could stand to listen more often, you DO have faith.

And that’s why I know you’ve got what it takes.

It’s also how I know I can help you.

I was that one, with a dream and a vision, and NO fucking clue how to achieve it, and more debt, fear, responsibility on top of me than what I thought I could handle, who REFUSED TO GIVE UP, and also refused to compromise or settle even a LITTLE bit on her true dream.

And eventually –

Bit by bit –

And a few pretty epic ‘aha’ moments later –

{Don’t worry, I share them all, on repeat, in my community … I tell you EVERYTHING!!}

– I broke the fuck through.

I figured shit OUT.


And always WILL be.

But from where I’m at now?

I can hand on my heart say that I KNOW that anything I can dream is not only ALLOWED, it’s also mine to make happen NOW.

And that’s a responsibility I don’t take lightly.


If you’re ready to say yes to YOU –

To being fully and UNAPOLOGETICALLY you –

And going ALL IN, ‘fuck the rules’ at BEING you –

Both in business and in EVERY area of life, so you can live the life you were born for and also hell YEAH make millions, impact millions, even change the WORLD –

Then welcome to the land of the crazy ones baby.

We dream big.
We make shit happen.
We do NOT back down.
And we have the most epic freakin’ time ever doing it.

I can’t wait to get to know you.

Remember –

Life is Now. Press Play.

Kat x

Who is Katrina Ruth?

Katrina Ruth (formerly Kat Loterzo) is an entrepreneur, business coach and writer. She is articulate, edgy and incredibly motivational.

When she isn’t furiously unleashing her true message via her daily blog ‘The Daily Asskickery’, or her #PurposeChurchwithKat live videos, she is running her multi-million dollar online coaching business as an entertainer, speaker and success mentor to driven women and men who just want more out of every area of life!.

With 50+ self-published books (mostly Amazon best sellers), over a decade in online business, 100K+ followers online and several hundred soul-led product and program launches under her belt, Katrina is known as a ‘Content Queen’ who just doesn’t stop. Her great mission in life is to help you find who you are – and then become it.

Client Testimonials:

“I’ve gone from 50K months to 250K+!” – Amanda Frances

“My life has changed in ALL areas!” – Johnine Barlow

“I’ve had a 17949% growth increase!” – Jana Kingsford

“Being able to leap into alignment and beyond is invaluable!” – Anna Shelley

“I’m hitting 75K of income this month with ease!” – Christie Bailey

“This investment has completely changed my life!” – Jillian Sandoval

“20K in sales in first month and email subs up by 31%!” – Ruby Lee

“Nothing is the same as it was before!” – Lauren Roberts

Katrina is also currently a feature writer for Forbes and has also been separately featured in Forbes, Money, Entrepreneur and Business Insider just to name a few. She writes articles on success / business mindset, manifestation, purpose, passion, alignment and empowerment.


Read Katrina’s latest contribution to Forbes as a feature writer here:

Addition features and articles in the media and press:

Forbes article with Grant Cardone:

Forbes article with Dave Asprey:

Time Money article with Richard Branson and Shaquille O’Neal: feature about Katrina’s journey:

Entrepreneur interview on public speaking:

Interviewing Grant Cardone:

Interviewing Gary Vaynerchuk:

Forbes feature:


Or, check out the links below!

Feature Video:




Amazon eBooks: