Business Mindset


The reason you can’t seem to make the money you want yet, or break through to true wealth, despite how hard you toil and how persistent you are, is simple:

You’re trying to get rich by being something other than all that you are.

Basically, you’ve struck a deal with the devil in which you say –

“I’ll give my life for this thing, this shadow thing, which I do know deep down is not THE thing, but it’s somewhat close to the thing, and surely that counts for SOME thing, and so yes – 

I’m willing to do this thing, and all I ask in return is that I get paid, that the noose around my neck is loosened and I can finally breathe freely again”

And then –

(you imagine vaguely to yourself whenever the insistent knocking of your soul becomes too much to ignore)

– one day surely not too far away, when I’m all set, and I’ve just gotten myself a bit more on TOP of things, and established also something of a name for myself, THEN I will go deeper with my work, my message, my art, and allow myself to focus ONLY on the stuff I REALLY want to do.

The stuff which, right now, you tell yourself –

Is too weird, and too few people would get it.
Is not what people really want to listen to, or buy.
Is surely not enough to build a BUSINESS on?
Would be too revealing –
Is just too damn scary –
And so on.

Don’t you see though?! The very premise from which wealth, abundant FLOWING rivers of wealth, comes from, is the premise that WHAT YOU DESIRE STRONGLY ENOUGH, WHICH IS SHOWN TO YOU FROM WITHIN AS A WANT, A NEED, A DIRECTION, NO MATTER HOW SEEMINGLY IMPOSSIBLE, IS ALWAYS –



You can’t walk around believing for abundant wealth, and rivers of cash money that appear to you as if by magic, whilst simultaneously telling yourself that it’s not really possible to do the true work you’re meant to do in the world, and be who you know you must!

Through your very actions of NOT showing up relentlessly to do what you’ve been called to do and ONLY that, you demonstrate that actually, no –

You don’t believe in the impossible.
You don’t believe that desire, inner guidance, inner NEED, is enough.
You don’t believe that whatever is shown to you is available, available now, available for you!

The underlying beliefs we carry about how life works are finite. You don’t get to apply them to one are which seems safer or more ‘allowed’, and then decide that they can’t work for another area.

Either you believe that your thoughts create reality –

Or you don’t.

And if you do, that means you can just as easily create wealth as what you can create yourSELF into being the person who you know you’re meant to be.

There’s more, too –

For those who are called, like you, like me, our soul protects us from ever creating true success in a way which is not aligned.

You might make some money –
Some headway –
Reach critical acclaim even – !

But if you’re not doing your purpose work, no matter how far you go in the eyes of the world, it will never feel fulfilling, you will never feel safe, you will remain stuck in sabotage and destructive escapist behaviour, and why not? You’ve created the wrong life, how could you not want to escape it?!

And to add insult to injury, any money you do make will seem to slip through your fingers, you can’t even really account for where it went, but poof –

There it goes again.

Don’t you understand this by now? Money APPEARS in tidal waves so rapid and so fast it’d make your head spin, when you finally allow for it to, and it can also DISAPPEAR just as magically.

It’s a very simple matter of YOU attending to what needs to be attended to in your life, on a soul level, and with ZERO wriggle-room.

So yes –

You may well reach some level of success while in avoidance of purpose, and soul.

But you’ll never EVER get to ‘there’, the place where you delude yourself you can one day get to so that then you can boldly step forth and do what you were ALWAYS meant to do.

All of which is to say one thing –

To allow in wealth, you must say yes to your soul.

You must make a conscious choice to allow yourself to become wealthy and successful for your purpose work, and nothing else.

There is no other way, you might as well stop fighting it now!

Take pause for a moment, and feel free to shake your head in mock or real despair at your own foolishness.

And consider –

All of the time you continue to spend trying valiantly to get seen FOR THE WRONG FUCKING STUFF –

All of the energy and effort you put into proving people should listen to you when you DON’T EVEN TELL THEM WHAT YOU REALLY THINK, OR KNOW –

All of the fiddling around with nonsense in your business, lying to yourself that if you just improved this system, or that process, or prettied up this other thing over here, then THAT would allow things to grow, and money to flow –

All of the BULLSHIT ways in which you’ve given of your time, your money, your energy, your emotion, your self –

And your life –

In avoidance of simply doing what you were meant to do.

No muss.

No fuss.


The whole damn point is that you’re meant to find the thing that was always in you, which you were always meant to live for –

And then you’re meant to live for it.

Or die still trying.

If you’re not prepared to do that, and THAT ALONE, then you’re in the wrong fucking game here baby.

This work is not for the faint-hearted.

It takes WAY longer than what people would imagine.

It’s not just journal journal journal and post shit on Facebook and you’ll be a millionaire by Christmas.

It may take you YEARS to connect fully to who you are.

And it may take you years to finally say yes to ONLY being that, and to boldly going forth to do what must be done.

The process of creating true wealth, from soul alignment, is what it is, and it takes however long it fucking takes.

So either you’re prepared to do it for life, and die still trying if need be, or you shouldn’t even start in the first place because you’re WASTING your time. Go find something worth living for, unless it’s that its your own bullshit and refusal to stay the course or endure the journey that you wanna live for?

It will take however long it will take.

And you will keep going.

Or you should never have started.

But I will say this –

The reason it takes years for most people is simple –

They choose to fight their soul for years. They listen to their own bullshit about why they can’t, or shouldn’t. They dip in and out. They are apologetic rather than certain. They think they need to BE appointed rather than to appoint themselves.

Don’t you see?! Everything you ever decided had to happen and FUCK the excuses, and you really meant it, did.fucking.happen.

That’s how life works.

It’s how it’s always worked.

Harness that desire, the deepest soul desire inside of you.

And refuse to accept anything less.

This also means – back it up. Risk everything. Lay yourself fully on the line. ACT LIKE YOU ACTUALLY BELIEVE IT’S DONE; no safety net, no wriggle room, no lingering in the wrong life while trying to create your dream life.

All you’ve ever needed to do is to be willing to walk away from everything –

And give your entire life for the thing.

It’s really not that much to ask.

Or would you rather continue to be one of THOSE ones, who talks the talk but never walks the walk, singing that same tired old “why aren’t I there yet, I’ve done EVERYTHING” tune that only people who don’t get what it really takes latch onto, and make their theme song?

It’s always been available to become what you always were.

But you do have to release everything that’s not that.

This process never ends.
NONE of it ever ends.
And you’ll never be done.

But you’ll also never really start, until you finally decide –

I’m good enough to be who I always was, and so now I’m gonna do THAT. Forever. Amen.

Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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