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BORN TO HUSTLE
Success Mindset

BORN TO HUSTLE AND DIE

I’m not aiming for some kind of end goal where I get to slow down, relax, do less, and sit around with my kids and one day Grandkids.

I will NEVER stop doing what I want, and I will CONTINUALLY wake up and do what others WON’T.

If you follow me, and you’re actually that 1% within the 1% BORN for it person, you get this. But maybe it’s time you got the fuck OVER it, and on with it.

The truth is there’s really not much else I’d rather be doing, ever, than the hustle. It’s what I live for, it’s what I was born for, and I hope it’s what I’ll die doing.

I love the hustle so much that I prefer it above EVERYTHING else. Everything. The UNSPOKEN part of this which nobody dares to talk about because it’s TOO FULL ON, but which I shall nonetheless talk about is that yes, I prefer it above spending time with my husband and my kids.

I prefer it above spending time with my family and other loved ones.

I don’t really HAVE many ‘other loved ones’ aside from family and those friends who are so close I consider them family anymore. My current friends are entrepreneurs; how could they not be, really? Who the fuck else would I want to socialise with except people who get me and I them, and I can tell you: MOST people don’t get us.

I prefer the hustle above EVERYTHING.
I don’t WANT to ‘relax’.
I don’t WANT to watch TV.
I don’t WANT to ‘sit around’ because it’s a holiday or downtime and apparently that’s supposed to make me feel better. It DEFINITELY makes me feel worse, much worse!

What I was thinking about this morning is that the reason I love the hustle this much is because my life IS the hustle, that’s the life I was born for. The hustle isn’t something to try and fit in, between the OTHER stuff. The OTHER stuff is the stuff that has to be fit in, squeezed in, somehow, and the God honest truth is most of the time I’d RATHER NOT.

I believe, flat out, that if you don’t feel this way you’re not a true entrepreneur, you weren’t born for it, you can build yourself a hobby biz if you like, but you’re certainly not here to LEAD and by the way that’s FINE, I don’t mean it’s a bad thing, not at all! You just don’t belong here, in this community, following me.

This is for the hardcore ones.

The badasses who will stop at nothing.

The BORN hustlers who adore their family, kids, friends, who love the idea of a book on the beach or a cocktail at sunset as much as the next person but who 99% of the time are still gonna choose the hustle instead, or at least bring it along with them.

This is for those who go to bed with ideas formulating in their minds and then wake up with half an article or video or program screaming to get out of them and get made, for the ones amongst us who have such insane am amounts of energy everybody assumes we’re on something but really we just can’t keep UP, with ourselves.

This is for the ones who TRY to fit in, still, sometimes, particularly when it comes to partner and kids stuff, or family stuff, social ‘musts’ that we feel incredible amounts of guilt about at times, and yes we DO enjoy all of that stuff and actually we DO make time for it, contrary to what I seem to be saying here, because it does fucking matter, but make no mistake about it: the hustle comes first, it HAS to come first, and if it’s NOT done first then it’d be better for everybody else if we just kept away, did our thing, till done.

It’s a good idea in theory, but the thing with THAT is we’re never done, we don’t want to be done, it’s not possible to be done, because that would mean being DONE WITH LIFE.

This is for those of us who were wired to succeed, dominate, conquer, and rule. We were BRED for this, through our DNA not our nurture, and the WORST thing we could ever do to ourselves or let someone else do to us would be to try and tone it down, slow it down, be LESS than, or fit it into some kind of tidy and organised piece of our lives so that then we can … what?

Do the OTHER stuff the rest of the time?!

The TRUTH is that even of all those who call themselves entrepreneurs, very few actually ARE, at their core, in their blood, in their DNA, and have no CHOICE about it.

Being an entrepreneur isn’t like putting on a freaking spring outfit.
You don’t get to choose it!
Entrepreneurs are BORN, not made.

You can decide to BE a person in business, to BE somebody who wants to make money working for themselves because of COURSE it’s a better choice than a job (well – depending upon the person, let’s be honest!), but that doesn’t make you an entrepreneur.

If you’re a true entrepreneur there is no discussion needed, you know you are, and you hardly need me to provide some kind of barometer.

If you’re a true entrepreneur I am writing this for you just to say I GET it.

I GET the struggle of trying to understand why all the STUFF that people want to try and live their lives for doesn’t fill you up, the fact that everytime you do LESS hustle because you think you need to be present with the non-hustlers, or because it’s ‘just for a day’, etc, or because you at times listen to the bullshit and even start to believe you DO need a break, you instead find yourself wanting to SCREAM AND SHOUT AT THE TORMENT OF LIVING SUCH A BORING LIFE, of not CREATING, of not HUSTLING, and you feel like you can’t BREATHE.

WHY WON’T THEY LET YOU BREATHE?!

I get that you feel this way even after 30 minutes of non-hustle, that you’re a completely over the top selfish bitch diva who wants everything her way, now, if not sooner, and no matter what!

I get that you just can’t TAKE the normal stuff, that it’s not just that you prefer the hustle but that the NORMAL life stuff is like poison to your soul. You can literally feel your soul shrinking and your life-force draining out of you!

I get that you QUESTION this, often, still! And you wonder what’s wrong with you, or if it’s just because you need to ‘get ahead a bit’, so that then you can relax.

I get that you will NEVER GET AHEAD TO WHERE YOU WANT TO GO AND YOU’LL NEVER BE SOMEONE WHOSE LOT IS TO THEN RELAX.

I get that you’ll eventually learn that that’s okay, that STOPPING isn’t the end goal here; the end goal is LIVING, so EMBRACE WHAT YOU WANT TO LIVE FOR, and just admit it –

You want to live for the hustle.
The truth is you can’t NOT live for the hustle.
You MUST live for the hustle.

Does it mean you can NEVER do the other stuff, you have to lock yourself away from the world, just you and your craft, alone forever?

Sounds like a dream … 🙂

But really, no –

WE CAN STILL LIVE AMONGST THE NORMAL PEOPLE.

JUST.

But the ONLY way this can work is if we take care of first things first. Which means first things ALL THE DAY LONG, as the core FOCUS of the day, most of the time.

Honestly – HONESTLY now! – when you last took a day off because you thought you ‘should’ or it seemed like the right or needed thing to do did you feel BETTER for it, or worse?

Okay then.

YES you can spend time with your partner, your kids, your loved ones and MAYBE even sitting on a beach somewhere, but the only way that can BE okay for you, where you don’t find yourself slowly but surely IMPLODING and wanting to rip heads and assholes is if you get your shit DONE.

So get USED to it.

Get used to getting up early, staying up late, pushing just as much as you BREATHE.

Get used to the knowledge that no you don’t EVER need to kick back on the couch and relax, get OFF your ass and when in doubt CREATE CREATE CREATE.

Get used to the fact that you ARE this fast-paced, often angry, never satisfied, VERY impatient person and that that DOESN’T HAVE TO BE A BAD THING! Slow people are ALWAYS going to make you want to rip your hair out (or theirs!). People who need to relax, to chill, to BREATHE are plain and simple NOT YOUR PEOPLE. Stop trying to fit IN with them!

You were born for the fast lane baby, embrace it! You KNOW you thrive on the thrill, the chase, the BREATHLESSNESS. You know you freaking well LIKE it when it burns and hurts as well! And you know that the less you try and do, the more you try and tell yourself that the end goal is to stop or even to SLOW?

The faster you’ll die, whether still upright or not.

This is who we are baby.

We do what we want.
We do what they won’t.

We are the storm.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/