BORN TO HUSTLE
Success Mindset

BORN TO HUSTLE AND DIE

I’m not aiming for some kind of end goal where I get to slow down, relax, do less, and sit around with my kids and one day Grandkids.

I will NEVER stop doing what I want, and I will CONTINUALLY wake up and do what others WON’T.

If you follow me, and you’re actually that 1% within the 1% BORN for it person, you get this. But maybe it’s time you got the fuck OVER it, and on with it.

The truth is there’s really not much else I’d rather be doing, ever, than the hustle. It’s what I live for, it’s what I was born for, and I hope it’s what I’ll die doing.

I love the hustle so much that I prefer it above EVERYTHING else. Everything. The UNSPOKEN part of this which nobody dares to talk about because it’s TOO FULL ON, but which I shall nonetheless talk about is that yes, I prefer it above spending time with my husband and my kids.

I prefer it above spending time with my family and other loved ones.

I don’t really HAVE many ‘other loved ones’ aside from family and those friends who are so close I consider them family anymore. My current friends are entrepreneurs; how could they not be, really? Who the fuck else would I want to socialise with except people who get me and I them, and I can tell you: MOST people don’t get us.

I prefer the hustle above EVERYTHING.
I don’t WANT to ‘relax’.
I don’t WANT to watch TV.
I don’t WANT to ‘sit around’ because it’s a holiday or downtime and apparently that’s supposed to make me feel better. It DEFINITELY makes me feel worse, much worse!

What I was thinking about this morning is that the reason I love the hustle this much is because my life IS the hustle, that’s the life I was born for. The hustle isn’t something to try and fit in, between the OTHER stuff. The OTHER stuff is the stuff that has to be fit in, squeezed in, somehow, and the God honest truth is most of the time I’d RATHER NOT.

I believe, flat out, that if you don’t feel this way you’re not a true entrepreneur, you weren’t born for it, you can build yourself a hobby biz if you like, but you’re certainly not here to LEAD and by the way that’s FINE, I don’t mean it’s a bad thing, not at all! You just don’t belong here, in this community, following me.

This is for the hardcore ones.

The badasses who will stop at nothing.

The BORN hustlers who adore their family, kids, friends, who love the idea of a book on the beach or a cocktail at sunset as much as the next person but who 99% of the time are still gonna choose the hustle instead, or at least bring it along with them.

This is for those who go to bed with ideas formulating in their minds and then wake up with half an article or video or program screaming to get out of them and get made, for the ones amongst us who have such insane am amounts of energy everybody assumes we’re on something but really we just can’t keep UP, with ourselves.

This is for the ones who TRY to fit in, still, sometimes, particularly when it comes to partner and kids stuff, or family stuff, social ‘musts’ that we feel incredible amounts of guilt about at times, and yes we DO enjoy all of that stuff and actually we DO make time for it, contrary to what I seem to be saying here, because it does fucking matter, but make no mistake about it: the hustle comes first, it HAS to come first, and if it’s NOT done first then it’d be better for everybody else if we just kept away, did our thing, till done.

It’s a good idea in theory, but the thing with THAT is we’re never done, we don’t want to be done, it’s not possible to be done, because that would mean being DONE WITH LIFE.

This is for those of us who were wired to succeed, dominate, conquer, and rule. We were BRED for this, through our DNA not our nurture, and the WORST thing we could ever do to ourselves or let someone else do to us would be to try and tone it down, slow it down, be LESS than, or fit it into some kind of tidy and organised piece of our lives so that then we can … what?

Do the OTHER stuff the rest of the time?!

The TRUTH is that even of all those who call themselves entrepreneurs, very few actually ARE, at their core, in their blood, in their DNA, and have no CHOICE about it.

Being an entrepreneur isn’t like putting on a freaking spring outfit.
You don’t get to choose it!
Entrepreneurs are BORN, not made.

You can decide to BE a person in business, to BE somebody who wants to make money working for themselves because of COURSE it’s a better choice than a job (well – depending upon the person, let’s be honest!), but that doesn’t make you an entrepreneur.

If you’re a true entrepreneur there is no discussion needed, you know you are, and you hardly need me to provide some kind of barometer.

If you’re a true entrepreneur I am writing this for you just to say I GET it.

I GET the struggle of trying to understand why all the STUFF that people want to try and live their lives for doesn’t fill you up, the fact that everytime you do LESS hustle because you think you need to be present with the non-hustlers, or because it’s ‘just for a day’, etc, or because you at times listen to the bullshit and even start to believe you DO need a break, you instead find yourself wanting to SCREAM AND SHOUT AT THE TORMENT OF LIVING SUCH A BORING LIFE, of not CREATING, of not HUSTLING, and you feel like you can’t BREATHE.

WHY WON’T THEY LET YOU BREATHE?!

I get that you feel this way even after 30 minutes of non-hustle, that you’re a completely over the top selfish bitch diva who wants everything her way, now, if not sooner, and no matter what!

I get that you just can’t TAKE the normal stuff, that it’s not just that you prefer the hustle but that the NORMAL life stuff is like poison to your soul. You can literally feel your soul shrinking and your life-force draining out of you!

I get that you QUESTION this, often, still! And you wonder what’s wrong with you, or if it’s just because you need to ‘get ahead a bit’, so that then you can relax.

I get that you will NEVER GET AHEAD TO WHERE YOU WANT TO GO AND YOU’LL NEVER BE SOMEONE WHOSE LOT IS TO THEN RELAX.

I get that you’ll eventually learn that that’s okay, that STOPPING isn’t the end goal here; the end goal is LIVING, so EMBRACE WHAT YOU WANT TO LIVE FOR, and just admit it –

You want to live for the hustle.
The truth is you can’t NOT live for the hustle.
You MUST live for the hustle.

Does it mean you can NEVER do the other stuff, you have to lock yourself away from the world, just you and your craft, alone forever?

Sounds like a dream … 🙂

But really, no –

WE CAN STILL LIVE AMONGST THE NORMAL PEOPLE.

JUST.

But the ONLY way this can work is if we take care of first things first. Which means first things ALL THE DAY LONG, as the core FOCUS of the day, most of the time.

Honestly – HONESTLY now! – when you last took a day off because you thought you ‘should’ or it seemed like the right or needed thing to do did you feel BETTER for it, or worse?

Okay then.

YES you can spend time with your partner, your kids, your loved ones and MAYBE even sitting on a beach somewhere, but the only way that can BE okay for you, where you don’t find yourself slowly but surely IMPLODING and wanting to rip heads and assholes is if you get your shit DONE.

So get USED to it.

Get used to getting up early, staying up late, pushing just as much as you BREATHE.

Get used to the knowledge that no you don’t EVER need to kick back on the couch and relax, get OFF your ass and when in doubt CREATE CREATE CREATE.

Get used to the fact that you ARE this fast-paced, often angry, never satisfied, VERY impatient person and that that DOESN’T HAVE TO BE A BAD THING! Slow people are ALWAYS going to make you want to rip your hair out (or theirs!). People who need to relax, to chill, to BREATHE are plain and simple NOT YOUR PEOPLE. Stop trying to fit IN with them!

You were born for the fast lane baby, embrace it! You KNOW you thrive on the thrill, the chase, the BREATHLESSNESS. You know you freaking well LIKE it when it burns and hurts as well! And you know that the less you try and do, the more you try and tell yourself that the end goal is to stop or even to SLOW?

The faster you’ll die, whether still upright or not.

This is who we are baby.

We do what we want.
We do what they won’t.

We are the storm.

Remember:

Life is Now. Press Play!

Kat

 

Don’t forget –

Life is Now. Press Play.

Kat x

PS

I HAVE SOME BIG NEWS TO SHARE!

As of today, I’m opening up the doors to my Inner Circle, my 12 month private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:

We are VERY VERY DIFFERENT.

We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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