Success Mindset


A few months ago, I decided that I was going to break up with sugar and wine.

I don’t mean break up in terms of never engaging with again, but more so in terms of break the addiction that told me daily consumption, and getting my ‘hit’, was a necessity, required, something I just ‘had to have’ or couldn’t seem to stop myself with.

It was actually incredibly easy to do this. 

I stopped instantly the very day I fully made the decision, despite that I don’t think I had more than 5 wine free days in the past 2 years, and my daily intake was more than I care to admit.

Sugar and I were more fickle lovers than that, on again and off again like an emotive couple who manage to hold back for several weeks or months, perhaps even feeling they’re totally over one another, can absolutely live without the other, but then inevitably come crashing back together again at some point, despite a lurking feeling that ACTUALLY –

This may not be healthy, or serving, for either of us.

If not for one –

Automatically not for the other!

But yet, in such cases, we often repeat, repeat, repeat.

I’ll explain in a moment what I did to cut the wine and sugar addiction, completely and instantly, to where since then I’ve found it no concern at all to have just the odd glass once every week or so, and a little chocolate here or there, but the addictive ties, the hit, the ‘need’?

Completely gone.
Killed it deadibones!

This morning, as I pedalled furiously on the X-trainer during my 5am HIIT cardio workout, shortly to be Heathrow-bound for my Emirates First flight back to Australia, thinking about what it really meant to insist on FIRST CLASS in every area, I felt a familiar little spike of something I know well.

Something which I recognise at times with fondness, at times with deep frustration, even woe.

Ah dopamine, my old friend and sometime foe!

How closely I’ve grown to depend on you, in so many ways!

The spike inside of me told me –

You NEED that hit!
LOOK for that hit!
Go CREATE that hit!


No, I wasn’t looking for a hit of sugar or wine while in the middle of sweating my ass off at 5am, what I was thinking about was a person.

Wanting to connect, reach out, ‘touch’.

And all of a sudden, not for the first time I suppose, but for the first time this CLEARLY, it occurred to me –

Breaking my addiction to this person is as simple as acknowledging that it IS an addiction, that no it does NOT serve me, and that I’ve established and known that for some while. Yes, even as I covered my own eyes and ears and mouth and la-la-la’d noisily in order to try and deny it!

With this acknowledgement being said and known, I also couldn’t deny that breaking it could be as easy and instantaneous as it was with the wine and sugar.

The truth is there are several people who I know I need to break the habit of.

In some cases it’s been a cycle of negativity, depletion, and toxic energy, interspersed with enough false highs to allow me to ALMOST trick myself into thinking it was worth staying the course –

And in other cases it truly seemed to be all positive, valid, worthwhile, uplifting, and expansive.

Yes I need this!
Yes it serves me!
Yes I feel GOOOOOOODDDDD, and I want more of that!
Validate validate validate me, and fill me UP! Huh.

All the while pretending not to hear that silent whisper of the heart, soul-led and telling me –

Hey hey.
You KNOW you’re not honouring your own value and worth here.
You KNOW that your choices here are not reflective of a standard of excellence.
You KNOW that not only is this NOT truly serving you, but that actually – and most horrifyingly of all – it’s crowding up your energy where space NEEDS to be made, and must be made, in order to call in the TRUE thing you want in this area, aka love.


Here’s a simple rule of life which we’d all do well to write on our foreheads in mirror writing:

Iff you don’t make space for what you truly long for, and know is absolutely what you deserve and also GET TO HAVE –

It ain’t gonna happen.

Not now.
And maybe not EVER!

You MUST make space for your dreams, and yes this means walking away from anything that is even the SMALLEST bit not that.

No exceptions.

When I decided to break the feeling that I ‘needed’ wine or sugar, it felt hard, and scary, at first because I had made those things represent something I DO need, desire, and KNOW I am worthy of.

Namely – sweetness. Joy. Comfort. And sometimes, sure, a little escape. A release.

What I recognised though, what I could no longer keep kidding myself about, was that, firstly – there are ways to meet these needs and desires which DO serve me, elevate and expand me, and ARE healthy for my body and soul –

Daily sugar and wine, quite simply, for me, is not that.

And that secondly – if I wanted to achieve and easily maintain the level of excellence I desire, know I am deserving of, and know is available to me with my body, not just the 6-pack and HAWT legs and booty I love to have, but also the way I want to FEEL –

Then I needed to make space for that, and I needed to start making choices which would naturally lead to it.

It was not, and I don’t feel ever for me will be, that I needed or desired or felt it required to completely eliminate these things.

But that I wanted to switch what had inarguably become an UNHEALTHY relationship into one that was healthy, whole, and meant that when I do enjoy a glass of red or some delicious chocolate or dessert, it’s not coming from a need to FILL SOMETHING THAT IS MISSING INSIDE OF ME.

I can enjoy it for what it is.

Without it impacting my emotional state, my ability to ‘function’, or my self-worth, in one direction or the other.

When we become addicted to the ‘hit’ of something, either the rush it gives us, or the way it helps us to release, we slip into a sort of dependency which becomes a negative cycle of despair, shame, self-loathing, and the certain knowledge that I AM NOT IN MY POWER.

It’s easy to NOT feel these things a lot of the time, as we become experts at justifying, excusing, or buying in to our own stories about it making us FEEL good and, once again, that we need it.

But, if we’re ever to have what we LONG for, and know in our hearts is available for us, we must choose to be BRAVE enough to see it for what it is.

Mustn’t we?

An addiction to a feeling. One which we are ABSOLUTELY STRONG ENOUGH to break free from. 

We must be honest with ourselves.

And decide we get to have the REAL DAMN THING, the healthy version of the emotional or hormonal hit, and in turn allow ourselves to receive the RESULTS we’ve been holding at arms bay.

What I realised this morning, is that the addiction I had to certain people in my life was just that –

An addiction to a hit of dopamine, a rush, a feeling of (often false) expansion, and the delusion that I was getting what I really longed for or wanted.

An addiction which, if I didn’t admit it and then do something about it, could very well, no WOULD very well result in me never ever reaching the physical manifestation of what is inside of me.

I wonder –

Do you have any such addictions in your life, which are rising up for you right now, which you KNOW you can no longer deny?

I’m quite certain you do.

It would be quite unhuman of you not to, and after all – this stuff works in layers.

No need to think you’re ever done! There is always something else we GET to notice, and shift! The beauty of being conscious is we never need to stop growing. And this is of course a good thing, a great thing, so I’m not suggesting there is anything to admonish oneself about; quite the contrary. How wonderful, to be able to do the work, for life.

Don’t you think?

So, when you notice a pattern to break, it’s about being soft.

About being kind, to YOU.

And it’s about getting excited, actually, that you’re now ready to step deeper into your truth and with it, your power and the ability to receive to the next level.

When I admitted to myself that my desire to keep strong connections with certain people, to have that hit of hearing from them, or reaching out to ‘touch’ them, or in some cases to try and justify or prove myself, was simply an addiction to feelings and hormones –

I was able to clearly see that, just as with the sugar and wine, there are other ways to achieve those feelings or ‘hits’, ways which are healthy and which TRULY serve me, and also –

That continuing allowing the addiction to live was flat out going to result in me not being able to receive or allow in the REAL thing I want.

Namely, deep love, intimacy, connection, a healthy and whole connection which is not based on me trying to be good enough, and not based on getting a rush from surface-based attention, either good or bad.

Except for in one instance, also just like the sugar and wine, this did not mean I needed to eliminate anybody from my life, or completely sever a relationship.

It meant I needed to be honest with myself about what the true healthy and soul aligned manifestation of that relationship would look like.

As with certain foods, certain relationships can sometimes fully serve us for a period – and well these ones did, for me! – and then all of a sudden, they don’t.

If we desire to live a life of purpose, passion, flow, and having the TRUE soul version of it all, we need to be honest with ourselves about it when this happens, and then act accordingly.

For me it felt so easy, this morning, as I noticed that WANT to connect with somebody, and recognised it as what it is – an addiction to the hit and the false fulfilment, a longing for a quick fix of validation, or a shadow version of love – to see that if I broke the wine and sugar habit so easily, I could do the same here.

How, you might wonder, did I do that then, and how am I doing it again now in this new area?

Well, I simply acknowledged that my desire to allow excellence, and to KNOW I was making aligned choices which FULLY serve me, had reached a point of outweighing my desire for the false hit.

Sometimes it takes a little while to acknowledge that 

And that’s okay! You always choose exactly what you need, for your soul’s learning, growth, and evolution into the next level you.

Once that desire was acknowledged, I made a decision –

I will act FROM where I know I can be, as though I am already that person.

With the wine and sugar, I spent an hour or so on that day when I broke the pattern, visualising myself reaching for my chosen drugs, and then I mentally slapped myself in the face. Yes, I created an actual visual of slapping myself on the cheek, and at the same time replacing (in the visual) the wine and chocolate with a cup of herbal tea, and sliced cucumbers. Because I’m fancy.

Laugh all you like, it worked! INSTANTLY that very day. I had broken the neurological need for the fix, and so when it came to evening, the connection just wasn’t there anymore.

I was able to see it for what it was – food and drink which currently did not serve me. And I had not even the smallest desire to reach for it.

Since then, like I mentioned, I’ve had these things only a few times, and I’ve felt zero attachment to them, and also – importantly – zero emotional surge, in either direction.

I am no longer getting my joy, my sweetness, my release, or some other part of my identity needs from something outside of me, simply because I acknowledged that I don’t NEED to, that it’s all IN me, and I broke the hormonal and emotional chain.

You can do that in an instant, when you TRULY desire something else, and decide to have it. I know people who have even done it in an instant with hard drugs. It’s available for you too, no matter what your addiction.

I let my desire and decision to have what I REALLY want (the body I want, and the FEELING I want) outweigh my addiction to false satisfaction.

With breaking the addiction to a person, it really is the same thing.

Admit that it’s an addiction. That you’re getting a surge which is available to you from within, and that this addiction DOES NOT SERVE YOU.

And, if this is speaking to you, perhaps admit also that your desire to have relationships which DO fulfil your needs, and which do not result in a dependency whereby you only feel filled up, good enough, worthy if you get your hit, outweighs your desire for that surface stuff.


I will notice the feeling of I want, I need, I have to have!

And I will replace it with a mental image (and maybe a slap on the face, why not?!) of something that serves me FULLY.

Which is most likely the full love and acceptance of your SELF, for starters, and along with it the admission of what EXCELLENCE, and honouring your value and worth in this area, allowing yourself to have what you TRULY dream of, would look like.

As you do this, just as I did with the wine and sugar, take heart in the knowledge that even though the false ‘need’ will likely come back to try and grasp at you, each time you remind yourself of your truth and choose NOT to respond to it, choose to act FROM where you desire to be and know you can be, you weaken the chains that were binding you.

With wine and sugar, I truly did break it in that one day. I haven’t once felt the craving, need, or false want.

With breaking the addiction of a few certain people … not so much 

I continue to feel it a lot. Not strongly. But consistently.

I am enjoying being the observer of that.

Noticing it, learning from it, seeing it for what it is.

And, in particular, I’m enjoying feeling it fade, just a little, each time I show it that no, no thank you –

Actually you no longer have that power over me.

Thank you for checking in! I appreciate your persistence! But your services are no longer required.

I’m grateful for the lessons! (I say to the feeling, the demand).

And I want to let you know I have now learned these lessons, so, no need to keep on a’knockin’, just mosy on your way.

I’ll be over here keeping my eye gaze firmly focused on the vision of what I KNOW is available for me, and what I WILL have.

Ever trusting that it can happen in a moment, in the blink of an eye, why not?!

And ever surrendered to staying the course until such time as it does, even if it means I give my life for it.

The thing is –

I don’t think you will need to give your life, to call in what you want.

I believe, and I’ve seen, with business, with money, with soulmate clients, and also several times already with my body, that when I am FULLY honest with myself about what’s serving me, and I follow my TRUEST desires, and decide to do what I know I must, magic happens.


That’s just how it is.

It’s often not easy, is it? To endure the pain of not responding to an addiction, a need, a want.

It hurts.
It feels tiring at times!
Or just not fair, like – why do I have to endure this?!

And then you remember –

But that’s who I am.

I do what others won’t.

So I can live like they can’t.

And suddenly?

It’s the easiest damn thing in the world.

Don’t forget –

Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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