Live Your Passion

Cut the Crap

Screen Shot 2013-07-26 at 10.22.57 AMWhat They Don’t Tell You About Happiness and Success

Stop pretending.

Stop pretending that you’re okay with half baked success. With ‘achieving’ according to the standards of others. Standards that, when you’re alone in the dark and thinking about what really matters, mean less than nothing to you.

Not really. Not deep down.

Stop pretending that it’s okay to play life the safe way. To take the road well traveled, the one whose path leads to a predictable outcome, predictable success, predictable fulfilment and in which you will be surrounded by predictable people who raise their eyebrows at the idea of … well. Just the idea.

Of being more.



It’s time to cut the crap and shout what you want and believe in from the rooftops.

You want to live life on your terms? Work and play from anywhere in the world? You can.

8 years ago, I was on the fast track to success as a Cluster Personal Training Manager for Fitness First. I was 25, married, making over 100k a year. Driving a BMW. Attending fat cat dinners and traveling often for both business and pleasure. I had the inner-city apartment. The busy social life. The dream.

Only problem was, it was somebody else’s dream.

Fast forward just over a year and I was in the process of a divorce. Had quit my job and was back working for myself as a personal trainer. Was living out of a friend’s spare room. Had no car. No fancy surround system. Not even a single piece of furniture. I was broken, a mess, ashamed. Wondered if I’d ever get back on top of life. Didn’t yet realise that it’s not about being on top, about checking the boxes.

Didn’t yet realise how lucky I’d been to get out at 26, rather than 36, 46, or never, perhaps.

But still I found myself sucked in to a life that wasn’t quite right for me.

I’ll be the most successful personal trainer in Melbourne!’, I thought.

‘I won’t stop until I’m insanely lean, insanely fit, insanely perky and insanely happy’

‘I’ll push myself to do more, make more, achieve more’. Always always to achieve.

I did it all. It wasn’t hard. I was driven by a need to be the best.

Only problem was, I was following rules set by the world and not by me.

Fast forward.

Another 3 years perhaps.

Again, I’d walked away. Again, I’d quit my job (my business in this case). Again, I’d left my entire life and all that I was known for behind. Again, I’d done it almost overnight.

Fast forward.

A year later. Time to walk away again. I’d jumped from personal training to nutrition consulting. A better fit, as I got to sit down and talk to people about their lives; help them see things differently. But really – different fishbowl, same fish.

So, I left.

This time, to nothing. I had a blog. A decent following. Was making a few hundred per month online, after 3 years of trying my hand at it.

It was madness. Ridiculous. Irresponsible. It was the best thing I ever did.

To jump off that cliff. To FINALLY be honest about how I wanted to live my life. To put myself in a situation where I was going to have to learn to swim suddenly. Or – nothing.

There was no or.

Fast forward.

A year or so later. End 2012.

Making well over 30k per month online. As a writer. A speaker. A leader. Working less than 20 hours per week. Completely location independent. Knowing I was impacting thousands of lives every month.

Time to walk away?


I was living the dream, again. My dream of independence, of living life on my terms, of making it as an entrepreneur, a writer, a leader.

But my dream was never to make it as a fat loss queen.

I was the nerdy kid, the school square. I hated sports. I was clumsy – still am. Wore hand me downs, ate alfala sandwiches. And dreamt, always, of a better life. Of one in which I could be, do and have anything I chose.

The image of Katrina Ruth, the blonde perky fitness guru? Crafted, completely. To be what I thought I needed to be to be successful, to fit in. To finally be cool, enough.

But what I wanted to be, really, was a leader. On LIFE not body fat. An inspiration. What I wanted to do, was empower people to stop pretending. To see that most of what the world had told them was a lie. What I wanted to have, was a business and life in which I fought for the truth. Debunked the lies. Revealed success and entrepreneurship and having it all for what it really was.

Experienced that for myself first and foremost.

Time to remodel myself again. Time to strip the layers, to drop the mask, to let go of the need to keep up.

This time, finally, 8 years or perhaps 33 years after it all began, time to cut the crap for good and live life on my terms.

Fast forward 6 months. To now.

I’m rebranding. Remodeling. Casting the die again. Fighting for truth. Fighting for what I believe in.

Fighting, mostly, to be me. And to have a damn good time doing it. Make a lot of money. Help thousands of people in the way I am meant to. To live with passion. And change my world, first.

You –

You think that by pushing yourself to meet the standards you’ve set, based on standards set by the world, that you’re going to be happy?

You’re not.

You think that by being driven to be the best, hit the highest targets, accumulate riches based on a life not quite true that all the money in the world will be enough?

It won’t.

You think that if you just pay your dues you will one day get to do what you want to do?

Not with that attitude.

Let’s get real here. It’s time to stop pretending. It’s time to stop living a lie, living the life they told you you had to live.

It’s time to cut the crap. Jump off that cliff. Fight for what you believe in.

It’s time to be you.

Life is Now. Press Play.

Don’t forget –

Life is Now. Press Play.

Kat x


Did you see?!

Fuck Being a Good Girl: Introducing LEADER!


Whoop!! 💃💃💃


Ready to drop the bullshit –

Quit trying to climb the damn mountain, hand over fist, one painful and endless move at a time –

And claim your rightful place, now?

It’s time to stop questioning.

It’s time to stop ‘one daying’.

And it’s DEFINITELY time to stop asking HOW.


(Doesn’t sound like something I would say )

The way you’re going to get there is the same way you were ALWAYS going to get there is the only way that ANYBODY ever gets there is by claiming.your

Planting your damn flag on top of the mountain and saying what is UP, bitches, what’s been happening, here I now am and so the show can BEGIN!

Introducing LEADER! 🙌🙌

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

It’s time to quit fucking around here, and claim your rightful place.

Here’s the 10 Modules I will be BURNING INTO YOUR PRETTY LITTLE LEADER SOUL during our time together!

(A Module a day keeps the peasant energy away)

Module 1: Leader Energy

Owning it, being it, living it, no excuses, just dropping in to NOW being the unquestionable next level leader who EVERYBODY looks to and who runs the damn thing. I don’t have to tell ya –
We could pretty much just do this module and you’d be done.

 Module 2: Multi-Millionaire Leader BELIEFS

Wealthy people have certain beliefs which broke ass peeps do not. It is what it is and that’s all it is. Guess what? PURPOSE driven wealthy peeps are another level altogether.
Change your beliefs >
Change your life.
It’s THAT freaking simple.

 Module 3: Leader Sales Hustle and Monetization

Leaders sell how leaders sell and they monetize with NO shame, ALL soul, and all RESULTS.
This is a mindset AND it’s about gettin’ real with what works.
So that’s what we’re gonna do!

 Module 4: Leader Content Creation

Look, nobody needs or gives a fuck about any more lame ass low-vibe please look at me teaching and preaching.
The Internet IS full. Boring does NOT sell. Too many folks are out there just trying to re-churn what everybody else is doing.
I’ll show you how to pull that out of you. And explode it to the world.

 Module 5: Leader Social Media OWNING

Let’s get you big.


Listened to.


And consistently fucking paid.

Social media is a VERY easy tool to make work for you and nope I’m not talking about analytics or algorithms. I’m talking about being everywhere, all the time, in a way they can’t ignore, and also with minimum effort for maximum result.

 Module 6: Leader Squad

Leaders don’t do shit that leaders don’t do or leaders ain’t leaders. We are gonna sort out your support system and streamline your LIFE. With or without ‘team’. I started with this with NO staff or team, NO money, and yet I still knew how to keep my energy and time to what mattered and let other people pick up my slack.
Leaders are supported and lifted up, PERIOD. Let’s get this happening for you.

 Module 7: Leader Daily Disciplines, Practices, Routines, Must Dos and Absolutely-Fucking-Will-Not-Dos!


Also probably the real thing (energy aside!) that gets you paid big.

 Module 8: Leader ABUNDANCE Creation

ALL the calling-in-of-money shiz-niz you need to know about and EVERY damn thing I have done over the years to dial it up from broke to abundant and rich-from-soul AF.

Module 9: Leader Lit-Up-Ed-Ness and Joie de Vivre

People ain’t gonna be interested if you’re not interesting girlfriend.
We are going to recapture your fucking FIRE, and I’ll show you exactly how.

 Module 10: Leader MAGNETISM

Being the most ‘they can’t look away’ person out there, where no matter what you do or how random it is PEOPLE HAVE TO HAVE IT ‘CAUSE IT’S YOU.

Yep, that is an INTENSIVE learning schedule but we did already agree it’s time to quit fucking around. Besides which, this is not about learning. This is about remembering, remembering, remembering, and motherfucking BEING –

All that you were always meant to damn well be.


Literally every possible thing you possibly need to know to NOW run the damn thing is what we’re covering here.

Modules will be delivered directly into the group each day and include LIVE as well as listen / watch / learn at home content. A lot of content! But only exactly what you need!

And baby?

It is going to kick your butt GOOD.

Listen –

I know you have this burning inside of you which is NOT going to go away.

You know and have always known that you are different, not just from the other PEOPLE, but from the other entrepreneurs.

The thing is gorgeous –

At some point you’re going to need to say yes to that.

Let me show you how.

Join LEADER today!

And watch your life blow straight the fuck up to where it’s always meant to have been.

Oh and there’s THIS!!

——>> Top 20 Action Takers ONLY Bonus! 🔥🔥🔥

Be in the first 20 to say yes to LEADER, and I am gifting you a $997 home-study course of mine!! I know!
Superwoman Unchained: The Revolution!

A 5-Week online program for creators, artists, leaders and revolutionaries who were born to change the world.

* Believe you’re capable of more than you ever imagined.
* No more asking “will I or won’t I” because as soon as you have an idea that you know you need to act on, it’ll be game fucking on!

This incredible course is STILL spoken about amongst those who initially took it live with me, and it is the PERFECT rev you up accompaniment to LEADER.

Not to mention it’s a $997 gift!!

But this is for the Top 20 ONLY, so get in now!

It’s time baby!


A brand new live course with self-made multi-millionaire Katrina Ruth!

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

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