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Live Your Passion

Cut the Crap

Screen Shot 2013-07-26 at 10.22.57 AMWhat They Don’t Tell You About Happiness and Success

Stop pretending.

Stop pretending that you’re okay with half baked success. With ‘achieving’ according to the standards of others. Standards that, when you’re alone in the dark and thinking about what really matters, mean less than nothing to you.

Not really. Not deep down.

Stop pretending that it’s okay to play life the safe way. To take the road well traveled, the one whose path leads to a predictable outcome, predictable success, predictable fulfilment and in which you will be surrounded by predictable people who raise their eyebrows at the idea of … well. Just the idea.

Of being more.



It’s time to cut the crap and shout what you want and believe in from the rooftops.

You want to live life on your terms? Work and play from anywhere in the world? You can.

8 years ago, I was on the fast track to success as a Cluster Personal Training Manager for Fitness First. I was 25, married, making over 100k a year. Driving a BMW. Attending fat cat dinners and traveling often for both business and pleasure. I had the inner-city apartment. The busy social life. The dream.

Only problem was, it was somebody else’s dream.

Fast forward just over a year and I was in the process of a divorce. Had quit my job and was back working for myself as a personal trainer. Was living out of a friend’s spare room. Had no car. No fancy surround system. Not even a single piece of furniture. I was broken, a mess, ashamed. Wondered if I’d ever get back on top of life. Didn’t yet realise that it’s not about being on top, about checking the boxes.

Didn’t yet realise how lucky I’d been to get out at 26, rather than 36, 46, or never, perhaps.

But still I found myself sucked in to a life that wasn’t quite right for me.

I’ll be the most successful personal trainer in Melbourne!’, I thought.

‘I won’t stop until I’m insanely lean, insanely fit, insanely perky and insanely happy’

‘I’ll push myself to do more, make more, achieve more’. Always always to achieve.

I did it all. It wasn’t hard. I was driven by a need to be the best.

Only problem was, I was following rules set by the world and not by me.

Fast forward.

Another 3 years perhaps.

Again, I’d walked away. Again, I’d quit my job (my business in this case). Again, I’d left my entire life and all that I was known for behind. Again, I’d done it almost overnight.

Fast forward.

A year later. Time to walk away again. I’d jumped from personal training to nutrition consulting. A better fit, as I got to sit down and talk to people about their lives; help them see things differently. But really – different fishbowl, same fish.

So, I left.

This time, to nothing. I had a blog. A decent following. Was making a few hundred per month online, after 3 years of trying my hand at it.

It was madness. Ridiculous. Irresponsible. It was the best thing I ever did.

To jump off that cliff. To FINALLY be honest about how I wanted to live my life. To put myself in a situation where I was going to have to learn to swim suddenly. Or – nothing.

There was no or.

Fast forward.

A year or so later. End 2012.

Making well over 30k per month online. As a writer. A speaker. A leader. Working less than 20 hours per week. Completely location independent. Knowing I was impacting thousands of lives every month.

Time to walk away?


I was living the dream, again. My dream of independence, of living life on my terms, of making it as an entrepreneur, a writer, a leader.

But my dream was never to make it as a fat loss queen.

I was the nerdy kid, the school square. I hated sports. I was clumsy – still am. Wore hand me downs, ate alfala sandwiches. And dreamt, always, of a better life. Of one in which I could be, do and have anything I chose.

The image of Katrina Ruth, the blonde perky fitness guru? Crafted, completely. To be what I thought I needed to be to be successful, to fit in. To finally be cool, enough.

But what I wanted to be, really, was a leader. On LIFE not body fat. An inspiration. What I wanted to do, was empower people to stop pretending. To see that most of what the world had told them was a lie. What I wanted to have, was a business and life in which I fought for the truth. Debunked the lies. Revealed success and entrepreneurship and having it all for what it really was.

Experienced that for myself first and foremost.

Time to remodel myself again. Time to strip the layers, to drop the mask, to let go of the need to keep up.

This time, finally, 8 years or perhaps 33 years after it all began, time to cut the crap for good and live life on my terms.

Fast forward 6 months. To now.

I’m rebranding. Remodeling. Casting the die again. Fighting for truth. Fighting for what I believe in.

Fighting, mostly, to be me. And to have a damn good time doing it. Make a lot of money. Help thousands of people in the way I am meant to. To live with passion. And change my world, first.

You –

You think that by pushing yourself to meet the standards you’ve set, based on standards set by the world, that you’re going to be happy?

You’re not.

You think that by being driven to be the best, hit the highest targets, accumulate riches based on a life not quite true that all the money in the world will be enough?

It won’t.

You think that if you just pay your dues you will one day get to do what you want to do?

Not with that attitude.

Let’s get real here. It’s time to stop pretending. It’s time to stop living a lie, living the life they told you you had to live.

It’s time to cut the crap. Jump off that cliff. Fight for what you believe in.

It’s time to be you.

Don’t forget –

Life is Now. Press Play.

Kat x


✨ Dream Life Creation Has launched! ✨

I am SO incredibly excited to be sharing this with you! This has been bubbling up inside for some time and it’s now officially LIVE!

Introducing Dream Life Creation with Katrina Ruth! 💜

30 Days to Get Your Dream Biz and Life Shit Together, DECIDE the Outcomes You’ve Been Waiting to Create, and See Massive Results NOW … All By Saying Yes to What You Already.Freaking.Know, and Drawing the Line Only Where You Want it To Be!


* DAILY content
* DAILY ‘Rules of Success’ process, template, resource or tool from Katrina Ruth
* DAILY journal prompts directly from Kat’s journal – the exact inner work, guidance, activation Kat and her highest level clients use to create their dream life on repeat!
* LIFETIME access to all content
* Brand new live course with Katrina Ruth and the #KatNinjas!

How It’s Going Down and Why I Created This For You!

I want to do the exact work with you that I myself do on repeat,

day in and day out,

to continually and AUTOMATICALLY uplevel,

create everything I see inside of me in my business and life,

by allowing it through!

And, also, the ‘most favourite’ work I come back to again and again with my private clients.

Do you know what I am EXTRA excited for, in doing this program with you?

This work is also the most FUN work I do! It’s like being a kid in a candy store … or in an art room … and just knowing – ‘wow! I get to choose! I LITERALLY GET TO MAKE IT UP AND THEN IT HAPPENS!’

Can you imagine?

DO you?

And do you create and allow your life to unfold from that place already?

You literally get to make it up and then it happens!

Pssst … whatever you think you’re ‘making up’?? Is actually just soul TELLING you what’s up. And then you choosing it!

Even if you already live and play life this way,

there’s always another level,

always new depths to go to,

always more YES to claim!

And the things you think are SO far away,

are only as far as you let ’em be!

Join me in my BRAND NEW Dream Life Creation course today, and let’s spend the next 30 days together getting YOUR dream biz and life shit together, as you decide the outcomes you’ve been waiting to create and see massive results NOW … all by saying yes to what you already freakin’ KNOW, and drawing the line only where you want it to be!

Your excuses?

No longer motherfucking valid.

And never were 😉

I’m so excited to welcome you into my BRAND new 30 day course Dream Life Creation!

It’s about time we got you all in on doin’ the whole create what’s in you thing.

The line is mofo ready for you to raise it.


Do you feel a lift? A charge? Even a hint of knowing there is perhaps just ONE … maybe one HUNDRED … perhaps somewhere in between 😉 YOU things that are waiting for YOU to claim ’em?

Let me show you how,

and then ever so kindly kick your sweet lovin’ behind to do so.