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DECIDE TO LEAD
Live Your Passion

DECIDE TO LEAD AND RULE

I was just chatting with a friend about helping him get started with building his online brand. I’m talking complete start up as far as selling online, even though he has an established business and personal brand, and is extremely credible; even known.

What he said was a version something so many people say to me – I’d say all of them, in fact! – when they’re first considering truly getting their message out, ‘daring’ to make money for who they are or in any way show up as a leader online.

“What’s going to make me different from all the other XXXX out there? I don’t know why anybody would really want to follow me or what I’d even talk about or sell anyway!”

Perhaps you’ve felt this way at some time

What this is? This is not about what would I talk about, what would I say, what would I sell. Sure, we probably DO need to have that conversation, but honestly what this is about?

Confidence, self-belief, and OWNING it, all these things are a mindset and a choice.

Think about it like this:

What are you already absolutely KNOWN at being a rock-star at? Perhaps there’s something you completely own and rule in business, in fitness, maybe it’s your style, your hair, the way your home looks, your ease at meeting new people, WHATEVER.

Pick something that you flat out know you rock at and you ALSO know you’re the BEST.

EVERYBODY knows you’re the best at this thing. You know they know it. They know you know they know it. The WHOLE FUCKING WORLD knows that the REST of the whole fucking world knows it. You RUN that area, and it would never enter your mind to question otherwise, so THEREFORE, what do you do?

Well – you ACT like you run it. You act like you’re in charge! You ACT like you’re the best. I don’t mean from ego, I just mean from the fact that it’s a fucking fact that you’re the best, that everybody sees you that way, and so that therefore you actually?

Have a responsibility to continue to show up that way. You KINDA have a job, almost, of bringing it in that area. Which means that even though mostly you just do it naturally and without thinking about it (because duh you ARE the best!), sometimes when you don’t feel like it or even when you (be honest now!) DOUBT yourself in that area you STILL HAVE TO BRING IT.

And so you do.
And so you retain your status at being the BEST.

Building a powerful personal brand online and becoming famous for what you do and for who you ARE, is exactly.the same.fucking.thing.

Do you want to know how I became one of the most well known leaders in the female entrepreneur space?

God’s honest truth:

I woke up one day, realised I didn’t like the fact that I WASN’T, and decided to lead and rule.

I said to myself, exactly like this:

“I’m just going to run this thing. I’m going to be the fucking leader here”.

Done.
Fucking.
Deal.

How long did it take for me to start to see and receive feedback that others were seeing me as this new me I’d appointed myself as?

About 4-5 weeks.
And it’s just gone on and on from there.

Of course I’d always BEEN a leader in every area of my life I gave more than an ounce of attention to.

I’m a WINNER baby, plain and simple. I’m always at the top. If I’m not it means I don’t care about it. I’m USED to people looking to me. It’s always BEEN THAT WAY.

But isn’t that –
Exactly the same –
As how it’s always been for YOU?

I’m not here to try and tell people who are NOT born to lead and rule how to lead and rule BECAUSE THEY CAN’T.

I’m speaking to you AS the leader who you know you are.

And I’m telling you:

Step the fuck up.
Because you can.
Because it’s just a DECISION.
Because the world is waiting.
Because you DESERVE it.
Because you were BORN for it.

Right?!

Right.

So with my friend just now, on the one hand I COMPLETELY get that if you don’t know the online world, how to brand, be seen, etc, of COURSE it’s daunting and of course you definitely do need somebody to guide and support you on the ‘what to do’ side of things.

But the first thing you need, and ACTUALLY the only thing that will dictate your success, is you need the attitude and mindset of a fucking warrior.

You need to DECIDE to lead and rule.

You need to go to the END game.

You know that whole exercise I just got you to do around identifying an area you already lead in? Imagine if you already felt the same way about who you in THIS area.

Imagine if the world already saw you and knew you that way!

Imagine if you had a fucking RESPONSIBILITY to CONTINUE to show up that way!

Imagine if it was your actual IDENTITY.

You have a powerful identity already in the things you own and rule. All you need to do is apply that mindset of certainty and THIS IS WHO I AM over to this new area.

And then act accordingly.

All I did, really, to get here?

Was decide to be the best.

And acted accordingly.

It’s actually all I continue to do, every day.

I see what I do now as my role, my identity, it’s hands down who I AM, I do have a responsibility to YOU and the rest of my audience with my daily content, it’s EXPECTED of me to create and sell and push and show UP, that’s all TRUE.

But once upon a time?
It was just a dream in my head.
To get here –
I stopped dreaming about how.
And I simple acted –
As though it was already done.

What if today –
You decided to do the same?

What if today –
You decided to show up as a leader?

What if TODAY?
You decided.

To lead and fucking rule.

It’s really not such a crazy idea, you know! After all –

BABY.

You were born for this.
Might be time to act it 😉

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/