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Success Mindset

Do the Work. Do the Work. Do the Work.

Everything I’ve been doing lately, hearing, fuck even everything I’ve been telling my clients and need to also DAILY remind myself just points to one thing:

If you want it, you need to get your ass into gear and make it happen and that means you need to DO THE WORK.

Sure, it begins with belief, and intent. There is very little purpose in running around getting shit done if it’s NOT with intent, and based upon a foundation that matters to you. So –

Start with belief. CHOOSE the beliefs you need to have in order to reach the results you want!! (So I guess we should actually say start with your goals, but no need to be pedantic!).

Next, commit. Commit with clarity, specificity, and (again!) belief. Commit to the precise outcome you want, and by when. Make up your mind that it WILL BE SO. And then?

Do the work.
Do the work.
Do the work.
Do the fucking WORK, bitch!

For those of us in the business of creating a powerful PERSONAL brand and getting famous for who we are, that work is going to come down to 2 critical elements:

1. Content
2. Communication

Oh, and if you also want to make money NOW, and not just wait till you’re shit hot famous and people come and offer it to you – a situation, by the way, which will only eventuate if you first do the work!- then you’re also going to need to add this:

3. Sales

And if you don’t want to turn completely crazy and NEVER have a second to breathe and you’re also not a MORON you’re probably going to need:

4. Automation / Systemisation of some kind


Content, right here right now, is social media. Period, the End. Sure, you can email out your shit and put it on other platforms but if you’re not social you don’t exist and how the fuck do you expect to build a personal brand and celebretize YOU if nobody knows you exist?

Answer: you don’t.

Action: you need to start showing up DAILY on the key social platforms for your audience. You need to be posting DAILY content. Of value. For free. Day in and day fucking out. Letting people see you, hear from you, learn from and be inspired by you.

The only way to DO this and not go insane is to realise that it’s really just about showing up authentically as you, you don’t have to PREPARE to create your content, you just SHARE what is real and true and what is on your mind. Doing it this way also means you automatically avoid trying to get famous for something you don’t know anything about or haven’t yet mastered yourself. So: win win. Just be you. Show the world.

If you want to LIMIT yourself you can choose one platform, one form of media, etc.

Kinda like the dude still driving a cart and horse when cars were invented.

Up to you.

I’m on Facebook, YouTube, iTunes, FB live, Twitter, Instagram, Pinterest, Snapchat, now Anchor, Periscope, DAILY. That’s not enough. I’m pushing harder to be EVERYWHERE that matters, more.

Too much?

I’m not here to build a hobby blog, I’m here to get famous and build an empire. How about you? And are you acting accordingly?


Building a community is about communication. Relationships. Listening. Not just talking AT, but listening TO. Simple. So – leverage your content. Stream on multiple platforms at once. Double up where you can. Re-use and LEVERAGE.

But also: listen. Pay attention. Talk back. Create and adjust accordingly.

Far better to build your empire one conversation at a time than try and create some magical fucking optin that suddenly gives you thousands of wannabe freebie seekers who don’t know who you are, or care.

Action: part of your content plan needs to be to listen each day, engage and respond and actually communicate WITH your audience not to them. Why not take even 15 minutes a day to go through comments and emails? It’s a start.


You have shit to sell right now, then the #1 way you will get those sales is first by doing #1 and #2. But then: ask for the sale. Tell people the action to take. Follow up. Listen. Adjust accordingly.

If you’re creating CONSISTENTLY great content, and people – even a few – are listening, and you’re not also making the sales you want I’d bet you’re not treating SALES activity like its own must-do daily task.

It’s great to build a content-rich brand and have people fall in love with you (and that alone is incredibly rare!) but if you’re not actively telling people what to do and asking for the sale don’t be surprised if nobody is throwing money at you.

Action: Start telling people daily what action they need to take after consuming your free content.

Note: do NOT do #3 if you’re not doing #1. Pointless, AND stupid!


You can’t outsource showing up and being YOU in building your brand, but you can outsource the sharing of a LOT of content, and the repurposing of it.

You can have a VA reposting your stuff on your chosen platforms, or taking extracts, making quotes, doing little summaries and so on. You can use a scheduler to repost key pieces. This can all be as complex or as simple as you want it to be, but it STARTS with you putting pen to paper and deciding where you want to show up, how often, and whether it will be organic and ‘live’, or outsourced / repurposed, and if so who is going to do that.

With sales, nearly everything you’re selling online can be set up through some kind of funnel or automated process. At the very least you can have a selection of pre-written promotional extracts that can be added to the end of blog posts or other pieces of free content, or a ‘spiel’ that you roll off telling people what to do next after they watch a video or livestream. You can have key daily sales activities that you or your team roll out. And you can automate key weekly or monthly promotional activities that lead INTO the sales process.

It all just comes down to knowing what your outcomes are and then deciding upon a plan of action and also IMPLEMENTING it.

Action: get serious about showing up daily on social, and about daily sales processes, but realise you do NOT have to constantly reinvent the wheel. Write up the OUTCOMES you want happening in your biz each day or week and then make a schedule or plan accordingly. Ideally, outsource that shiz to your team, but realise also that YOU are going to need to get your hands dirty with some of it.

So many online entrepreneurs are swanning about day to day, throwing random shit out here there and everywhere or – if the phase of the moon is wrong or they don’t FEEL like it – nowhere, and then wondering why nobody knows who they are, or cares, let alone wants to buy from them.

If you’re serious about branding you and getting super rich doing it, then it’s time to get serious about letting the world SEE you, get to KNOW you, and WANT to connect with you and buy from you.

My challenge to you today: commit to the brand you want to create, get honest about what you’d have to have happening in already to be there, and start showing up accordingly, today.

In other words?

Do the work.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.