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I know you were born for more and that frankly a lot of this shit feels beneath you, should YOU really have to be fussing and mussing with all these small things, or even, really, with ANY of these markety things?

I get it, really, I do.

We are the ones who are called!
For more!
With a message which, when it really gets out, gets seen, gets heard, will rock the very foundation of the world!

The walls of the false churches will come crashing down, the stale and vacuous so-called leaders will be dethroned, the people will wake, and the revolution will RISE, taking every one of us along for the ride!

It’s what was always meant to happen, you, as the star, SCREAMING your passion and fury and hard love truth to the world.

So why would YOU, one called for SUCH great purpose, have to bother with things like lead gen … funnel flow … different marketing strategies to get da peoples to find you … structured selling … business ADMIN … or the more tedious side of your content creation and delivery or indeed of ANY of it?

You wouldn’t, you shouldn’t, how dare I suggest such a thing!

The nerve.

MINIONS should do it all for you, that’s the truth of the matter. Even more true is that really, you shouldn’t have to do ANYTHING, and the people should just arrive and find you and then pay you.

While YOU sail off ever faster and ever higher and with ever more flow and fucking ease into the heavens, where you rightly belong, so that you can gaze down fondly and deliver occasional pearls of juicy wisdom, in between all the Netflix and chill and grape-eating, of course.


(and it’s just an idea, you understand)


Maybe. Just maybe!


You could get da fuq off your oh-so-high horse over there, roll up your damn sleeves, and get to work building the damn business you have right now –

or would have, if only you’d get over yourself enough to do what it bloody takes to have it!

Oh, what’s that now? You want the next level to be revealed and even granted to you when you refuse to exist in THIS one?

Makes sense …

You’ve heard of how gratitude works, right?

Be grateful for what you have,

in order to receive more.

By similar token,

be grateful for the work of TODAY

and be diligent with it, a joyful and fully IN it steward,

in order to RECEIVE the work of tomorrow.

You want to bypass your now in order to have the future you can’t even quite clearly dream of, nor feel into, nor have any idea how to GET, well, guess what? If that future was supposed to be snapped into the now you would CLEARLY see it, feel it, be IN it, internally, and it would BE now.

Whatever you are being SHOWN is your NOW now.


when you resist what IS –

you block what COULD be.

Put simply, you are cock blocking the next level you by refusing to be who you think you’re too good for right now.

You are never too good to gratefully steward what you’ve been given thus far.

You are never too good to do even the most tedious of tasks in attending to your CURRENT business and life!

No, I don’t mean you gotta do it all yourself and never outsource! lolol. I outsource a LOT, in fact a big part of how I built this business to where I am now an 8-figure CEO, is by in the beginning REPEATEDLY hiring staff long before I paid myself, and REPEATEDLY passing over work that I knew was ‘not my work’, so I could do more of being me.

But let me tell you –

I DID have to the ‘being me’ bit 😉

For each of us, that bit’s different.

Me, the chill ‘do nothing life’ is not for me. Even if I had my whole life set up so I didn’t have to do ANYTHING to receive, I LOVE TO BE IN THE DO. The push, the purpose-driven hustle, the soul-led grind of creating, extricating what’s in me, balls in the air all over the place, STRIVE and GROW and BECOME and CHANGE, that’s the life for me!

I tried the other kind … I automated the fuck out of everything to where I was STILL making minimum 200k / month … and I got bored and lazy and fat. At least I felt that way haha. I felt SAD, and motivation became ever harder to find, so I thought I needed to do EVEN less, outsource EVEN more!

I also thought it was a bit beneath me, why should I, Katrina Ruth, be doing these different things in my business!

Let my team do ’em, or don’t bother with ’em at all; I’m Katrina Ruth FFS!

This approach might work for those who truly do have an end goal of chill.

For those of us who were born to create and to ENDLESSLY be on the artists journey, to rip out pieces of our soul and just keep on sharing ’em with the world, THIS APPROACH WILL NEARLY KILL YOU.

Starting with the gradual and ever-increasing pressure exerted onto your soul, as it is slowly,


rung out.

Eventually, I WOKE BACK UP, kicked my own ass, and realised that OH holy fuck, I’d actually been NEGLECTING my business.

Thinking it should just run itself while I become the next level messenger and star.

Wondering why TF I didn’t know how to be that next level messenger and star; why had the way not been shown yet, opened up yet, what gives?!

Not seeing that for ME – I LIKE the push, the creation, the DILIGENT SERVICE OF TODAY’S DUTIES.

When I forget to push –

I forget to breathe.

And, while my team certainly get to support me in SO many ways, no, actually, thank you very much, tried it and the t-shirt SUCKED BALLS, I don’t want to outsource the job of being me.

I wanna be in the thick of it, in the muck of it, in the fray, attending to the nuts and bolts of it even, and putting my energy ALL up and through that bitch!

As soon as I realised this again,

I felt like I was alive for the first time fully in maybe YEARS.

And I felt SO SO RELIEVED that I’d been able to let go of the idea that I am somehow DEVALUING myself to be in the work.

I love the work.
I AM the motherfucking work!

Also, opportunities started to open up immediately.

People whose names SHOCKED me in my DMs started sliding in.

The way to stardom was not instantly FULLY shown, but the door was clearly opened, an invitation extended, and ASSUREDNESS given that yes –

This is real.
It’s happening.
And there is nothing you need to do aside from BE IN THE WORK OF TODAY.

And all I could do was laugh and laugh and laugh, at all the time I spent draining myself of my ME-ness, because I was worried that attending to what was in front of me would block me from ever seeing or being what was ahead of me!

I found my joy again.
I found my motivation.
I found ME.

And today I want to ask you –

Where is it you’re meant to be? Take a breath. Yes, there’s so much more that gets to come through for you!

But maybe for now you should shut the fuck up, sit your damn ass in the chair, and do what’s in front of you.

You can continue to resist the now,

but then you’d have to be a flaming idiot to be surprised when you never find it.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.