How NOT to Let Dodgy Beliefs Hold You Back!
Success Mindset

How NOT to Let Dodgy Beliefs Hold You Back!

It’s like there’s this thing that comes over us, at some point while growing up I guess, where all of a sudden instead of running around with our big fantasy dreams and our total certainty that when we grow up we’ll do it ALL, have it ALL, rule the world and have nothing less than the best time ever doing it, we, well, we –

Grow up.

And without realising it, so sneaky and insidious is the process, our fantasy dreams of a life of glamour and joy, where being an adult means you get to do all the COOL stuff, turn into long lost wishes we can barely even remember.

But then (if you’re reading this) we happen across the idea of Being an Entrepreneur. Of Working for Ourselves. Of saying Fuck You! to the 9-5 and the Normal Life, and we are SO. EXCITED. because something within us is screaming I KNEW IT – I knew all of those dreams could actually become true; I knew there was another pathway, and this is it, this is what I’LL do, this is who I’m going to BECOME, I’m going to work for myself and pave my own way and I’m going to do it ALL, have it ALL, rule the world and have nothing less than the best time every doing it so UP YOURS WORLD ’cause I don’t WANNA play with you anymore!

And it’s just the best, it really is the best, the IMAGINING of how awesome life is going to be, and then, without really realising it, well then what happens is I guess, we –

Grow up.

And we become like that cliche Facebook meme, where the definition of an entrepreneur is someone who works 80 hours a week for little to no money so they can avoid the 9-5.

And it’s all very COURAGEOUS, that we continue on our quest to forge our own way and certainly we’d never change it (hell no!) and it is AWESOME when we have those breakthrough moments, or when the money DOES finally come in and perhaps even fame and true fortune and some vestiges of freedom follow, but at some point you really have to stop and wonder –

When did I actually stop chasing the TRUE fantasy dream?

And why is it that if this whole thing is supposed to be about living life on my terms, about having it all and nothing less, that I’ve somehow created all these …



And why on EARTH am I doing so much stuff I don’t really LIKE? For people who don’t really do it for me …? And in a way that TOTALLY doesn’t suit my true callings and inclinations?!

How did this happen and WHO HAS MY DREAM LIFE?!

Can I tell you what’s going on here, if you relate to this?

It’s actually very simple, and don’t worry – you’re not the only one to do this; not by a long shot!

What’s happened is, you took the whole concept of doing it your way and PAVING your own way and you went and created yourself a “job” business.

One where there are things you (think you) have to do for money.
And that’s just how it is.
So you do it.
Or you won’t get paid.
And you log on and log off like a good girl or boy and you show up and do your work because hey! That’s what this business is ABOUT.

And somewhere deep within there’s this whisper (or perhaps more of a silent scream) where you’re TUGGING at yourself and wondering –

Why the fuck can’t I just do what I actually WANT? In the WAY I want? And make MONEY by having loads of fun?!

Of course the REAL problem here is not whether or not you accidentally created the wrong business. Pretty much everyone does that! But I don’t think this is a planning issue and I don’t even think it’s a clarity or ‘not knowing what you really want’ issue.

You wanna know what I think?

I think it’s a belief issue.

I think that even though we’ve managed to break away from the ‘norm’ and even though we’re living life as lone rangers paving our own way (and BIG props to us for doing so, ’cause dream biz or not either way it is fucking hard work!) there’s still that deep and VERY well-conditioned part of us that says:

You can’t just make money by having FUN!

You can’t just do whatever you PLEASE!

Money doesn’t grow on trees! You have to sacrifice! You have to suffer! You have to PUT THE WORK IN and do the hours and that’s just how it IS!

Tell me if I’m wrong, but I’ll bet that when you were a kid and a teenager and a young adult what you LEARNED about money (primarily from what you absorbed from those around you) was any or all of the following –

Money is hard to come by
There’s never quite enough
Things that you WANT to do or that you would do just for fun often have to be sacrificed either due to lack of money or because the time has to go towards making the money rather than doing those things
There is a separation between work and fun, work and life, work and pleasure
Your ‘passion pursuits’ or hobbys come outside of work hours
Work is not something to do because you WANT to do it, okay you’re lucky if you do something you don’t mind, but of course the only real reason to work is for the money!
If you work hard enough and struggle for long enough then one day you can do fun and cool things and enjoy your life

I’m sure you could add your own stuff to this list, and I could go on and on myself if I wanted to! And this is really important, you know? Because even if you believe in the idea of being able ‘in theory’ to make money doing something you love and to have it totally just be a BALL, if you have all these deepset beliefs about how money is made and what work MEANS, you’re kinda fighting an uphill battle against yourself there.

On a practical level what it often means for entrepreneurs and natural born leaders is that without realising it we just CREATE a situation that, even though it may not fit into the definition of having a JOB, when all is said and done brings with it all of that same stuff we saw our parents or role models put up with in the name of work.

It gets worse, as well!

I’ve seen this happen a LOT, and I know I’ve done it also; call it the next level of deepset money BS belief destruction or something –

Despite all the above rubbish, and perhaps because you’re smart enough to actively spend time online with mentors and fellow leaders who HAVE managed to create a business they truly love and so you’re desperately trying to create your own fun and joy and ‘too good to be true’ pathway of fame’n’fortune, you manage to create some stuff you love, maybe even manage to start making money from it!

And for a while there you feel like you’re actually in the ZONE baby, you’re having a ball and you’re just showing up and being you and wow! HOW GOOD IS THIS and it might actually WORK?!

Only thing is –

You’re a little worried you might be a COMPLETE LAZY BITCH WHO IS TRYING TO CHEAT THE SYSTEM.

Of course you probably don’t QUITE express it that way, but here is the other set of beliefs we often carry around with us to do with work and money –

If you’re having too much fun you’re probably slacking off
If it feels like play you’re clearly not doing what you’re supposed to be doing
Too much play and mucking around and you’ll probably get fired, you can’t expect to hold down a job (business!) like that!
It’s starting to feel EASY, I must not be doing it right!

And so we quickly backtrack and take on a whole bunch of random shit we don’t want to do but PHEW we must be back on track because it’s not that fun anymore –

It feels like an uphill struggle again –

But that’s okay because once we get past this next hurdle we’ll have time again for the FUN stuff!

I’m laughing as I write this because it is SO FUCKING TRUE, and even at this level of my business and success I STILL at times find myself falling into patterns of “oh shit it’s too much fun and it feels so EASY and I feel like I’m cheating; I shouldn’t get to make money for doing this stuff ’cause I LOVE it so much so better find something I hate doing and fill my schedule with that and not allow myself time for the stuff that makes my heart sing because obviously that’s PLAY and not work!”

Or, you know, something along those lines. Not that I’ve ever thought about it or anything.

So here’s the thing, right, and the point of today’s post:

If you want to create your DREAM business where you actually DO get to make (tons of!) money, doing what you love and it truly is EASY and FUN, then it’s really NOT about you needing to –

Plan –

Or further define your purpose –

Or even really worry about what it is you’re ‘meant’ to do or would most love to do –

The most powerful thing you can do to ALLOW yourself to have fame, fortune and freedom come EASILY and JOYFULLY and just by showing up every day and having a great old time being you is to DECIDE that it is POSSIBLE to do that.

More specifically what you need to do:

1. Decide it is POSSIBLE to make loads of money and a helluva difference in a way that is ridiculously fun, easy, awesome and allows you just to show up and be you.

2. Decide you are going to ALLOW yourself to then do so

3. COMMIT to HAVING IT BE SO, and CLAIM it as already yours, even though you may have no idea HOW it can come to pass!

Decide – Allow – Claim!

This is the pathway to ANY goal. It can honestly just be as simple as a perception shift, where once you realise the silly beliefs that have been holding you back, you shake them off and be done with them INSTANTLY.

Think of it like so much dried mud or dirt or branches that you noticed stuck to your back after doing an outdoor trek – once you see you’re carrying all this crap around you just brush it off and continue on your way. You don’t have to “work through” changing your beliefs, you can just choose to be DONE with them, and decide what new beliefs you’d like to have instead!

Imagine this –

What if you ALREADY BELIEVED that making money was SUPPOSED to be fun and easy, and that’s just how it IS?

What if you believed that the CORRECT or APPROPRIATE way to do things was to be totally true to you and ONLY follow your heart?

What if you believed it was not only okay but EXPECTED that you just show up each day and do whatever the hell you please, following your intuition and the joy, and why the heck would business be any other way?

What if you believed you could provide the MOST value in the BEST way, have the best TIME doing it and also create your greatest WEALTH when you only did stuff that was awesome as to do, with people who you adored, and completely how you felt llike doing it?

What if you thought NOTHING of the idea of changing your mind, of going with the flow, of being spontaneous, of jumping randomly into new things because you were inspired to do so or quitting other things because you didn’t feel like it anymore? What if this was how EVERYONE did business and so of COURSE you did too?

What if you weren’t ALLOWED to make money if you didn’t follow your calling, if you didn’t do the stuff you love and were naturally drawn to?

What if the only way –

You could create true fame –

REAL fortune –

And actual FREEDOM –

Was by following your heart –

Listening to your soul –

And doing what you’ve always most been called to do –

However that may evolve and change –

And showing up every day –

And deciding what would be awesome to do that day –

And doing it?

And what if you believed that anything you decided, allowed, and CLAIMED as yours would – of course! – become true?

There are many paths to fame and fortune my love.

You can absolutely go and follow in the footsteps of others, of their beliefs or their strategy or their process.

You may well make money that way, and even a difference and perhaps to an extent you can buy yourself some freedom.

But here’s the reality, and this is true regardless of whether you follow someone else’s path or seek to carve your own:

Your outcomes will ALWAYS be a product of your beliefs.

So if you’re trying to carve your own path via your ACTIONS but yet the outcomes you’re receving aren’t really (or at all!) what you want, then I’d put good money on the fact that you’re following in the BELIEFS impressed upon you by others.

And your actions don’t really mean jack shit if they don’t match up with your beliefs.

I’ll say it again:

Your OUTCOMES will ALWAYS be a product of what you believe.

So if you want a difefrent outcome, for once stop worrying about what you need to DO or LEARN or KNOW or who you need to follow and instead take a moment – right now – and then if you actually give a damn I’d be doing this daily – and think about what beliefs you’d need to have in order to create the outcomes you so very much desire.

The best thing?

You get to choose what to believe.

The reality check though, that comes with that?

You already chose. So if you need to choose again?

Remember –

Life is Now. Press Play.

Kat x





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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