How to Break All the Rules With a No-Brainer Offer they SCREAM Yes To!
Something, I think, which can very much break or make us, as SOUL centered entrepreneurs.
The soul part, in this case, meaning we actually give a fuck.
Everything that matters.
And in this case: about doing business with soul. From alignment. About creating the MEGA fame and fortune we desire but doing so in a way that not only ensures our own NOW freedom but that also positively IMPACTS, even transforms, the lives of others; perhaps of millions, in the way we can BEST.
Best … such an interesting word!
How do you know if you’re doing your BEST work?
Simple: you follow your gut and you trust in the process.
How do you know you’re doing the best by your audience?
And here is where it gets tricky:
The fastest ways to make the MOST money, are not always the best ways.
Not for you.
And not for them.
Them being those people who, you know, trust in you and want to LEARN from you; be part of what you’re creating.
There are 2 basics approaches to selling; relevant to what I’m talking about here:
1) Create an awesome offer build up up UP the value, put the highest price you can GET AWAY WITH on it and then do everything in your power to prove the value of that price and that offer. This is OKAY. It still demands – insists upon! – value. So the whole idea of course is that people get a great deal. Now the SELLING of stuff this way, that’s where it gets tricky.
It is, for want of any other way to say it, hard.
You have to:
* Know how to sell
* Learn to be good at selling
* Know how to overcome objections
* Do it
* Play the numbers game
* Get inside people’s heads, and convince them that you can help
It’s all very thought out and planned out and it definitely WORKS out, and yes I do mean for both parties. After all, sometimes people need showing the way, they need that extra convincing, they need to feel the pain of what they wouldn’t have and the pleasure of what they could!
I’ve used this sales methods many times, over the years. Heck I’ve used just about all of ’em. I definitely know sales!
But there is an easier way.
It’s a way, I’d suggest, that we might consider BETTER than this first way; even BEST.
In the second approach to sales, it’s very simple.
People buy your stuff because it speaks straight to the heart of who they are and what they crave, and the offer you’re making is so damn ridiculously amazing – shockingly so even – that the concept of OBJECTIONS or CONVINCING need not even come up.
But if you want to create these kind of no-brainer offers that people just SCREAM yes to, you have to be willing to break some rules.
The industry’s rules (as if there really are such things, and yet there are!), but also your own rules.
About what TOO much value looks like.
About giving away too much of YOU.
About UNDERSELLING yourself.
About what you COULD or supposedly SHOULD be charging.
What we’re really saying is you stop worrying about what you can ‘get away with’ (and yes I do realise and agree that expression is a little too harsh for my point, but I think it’s still the best way to say it) and instead you focus on how much you can ADD to the awesome, to the point where it’s even ridiculous, but yet because it’s from the HEART it works and you LOVE it.
That’s what alignment is, SALES alignment gorgeous.
Despite how many rules you’re breaking.
Take my most recent creation, as an example.
The Alignment & Asskickery Toolkit
Rules followed: none.
Intention followed: all the way.
Unspoken rules of the Gods of the Internet broken, in terms of what a ‘realistic’ price point should have been, in terms of how much value included, in terms of access to ME, even privately:
ALL OF ‘EM.
Money is flowing, easily, it’s literally clocking into my account minute by minute.
But more than that? I feel so damn GOOD! Even though I know I’ve just created a fuckton of work for myself.
But it is GOOD work, my BEST work, work that even though it will consume a lot of my resources – time and energy – it will also CREATE new resources for me. It will bring me to LIFE because it’s what I’m meant to DO.
It’s a joy to be paid for what you’re meant to do!
And sure: you can charge a premium price for what you’re born to do. As well you should, if you feel called. But the point is are you doing YOU the way you were called?
Following your heart and your gut isn’t just relevant to what you create! It’s relevant to what you charge, how you deliver it, what you choose to do that defies all logic or reason but yet is right because it’s RIGHT.
And really: you’re going to spend all that time and energy anyway, aren’t you?
Trying to figure out what works, trying to ‘make a great deal’, trying to make the damn SALE.
Why not just make the damn sale damn EASY, so damn awesome that your audience fall off their seats at how incredible it is and of COURSE say yes because why the hell woudln’t they, and see how easy that was, how fun it was, how much time you saved that you would have had to spend trying to MAKE THE SALE, how much energy you conserved and also CREATED, and see how much GOOD you just put out into the world?
THAT is alignment gorgeous.
That’s freaking ASSKICKERY right there.
It’s actually really really easy to create offers people scream yes to, and buy without a second thought:
Just do what you’re meant to do.
The way you’re mean to do it.
Blow the roof off the awesome.
Follow your gut.
And give the BEST of you, now.
Life is Now. Press Play.
I kinda sorta did something REALLY not ideal! I made a mistake 😞
I then found about that mistake a day or so ago, when one of my amazing clients let me know!
I then fixed it of course, but since then something has been nigglin’ away at me telling me that maybe the mistake was a SIGN and a DIRECTION and I shoulda fixed it the other way!!
What am I talking about? My Easter Extravaganza Instant Manifestation Bundle, which is supposed to close TODAY in just a few hours, and contains 4 of my BEST money and manifestation courses, over 85% off!
As we do, we threw this thing together last minute like usual (aka KAT style) – and somehow managed to put THE WRONG PRICE on the sales page!!! ♀️
– Correct price on order form, when you actually click the buttons.
– Incorrect price on sales page. Doh.
The one on the SALES page was lower, about 25-30% lower than the already reduced 85% off! I think what happened is we copy and pasted off an old previous bundle sales page and so the old price just carried over.
Anyway, a few people pointed it out and obviously we honoured the mistaken lower price while fixing the page for future peeps.
BUTTT … I just felt ugh about it, y’know? Even though the lower price was a mistake! And even though the actual price was literally already 85% off for this offer!
It wouldn’t stop bugging me.
So, long story short, I’m changing it!
My Easter Extravaganza Bundle is now over NINETY PERCENT reduced … for anyone who already bought and paid full we will honour the lower price for you as well of course (watch out for an email later today!) and for everyone who has NOT yet, the price has now been adjusted on the sales page, DOWN!
And, because of the muck around and confusion, I’m extending my bundle sale for one more day into Easter Tuesday 🐣
Jump on now and grab four of my best Money and Manifestation courses now at 90% off, next 24 hours ONLY!!! 💥
Literally just as I finished writing this my brother walked in to my room with my (fixed!) phone. OF COURSE. Everything always works out in my favour. Just like I told ya. And just in time to snap a quick pic for this blog.
Get it! One more day! Lessssgooooo, now 90% off! https://thekatrinaruthshow.com/katrina-ruths-easter-bundle/ —> this price is CRAZY! Extra crazy!!
I wrote half of that with my eyes closed while having makeup done. #ninjaAF