Success Mindset


Let me ask you –

What is the THROB the PULSE the BEAT on the inside of your business, your message, your community, you?


I was sitting here just now writing out my ideas and plans for the INSANELY awesome freaking SOMETHING which I’m revealing tonight, strategising and scheming and PLANNING.

Mapping out my inclusions.
Mulling over the ‘live, you get ME’ side of it, and what is the right amount without being too much.
Considering the pricing structure and whether or not what I’m doing here is going to have people asking whether they should do this or the Tribe, as there’s the potential for some crossover there.
Making a list basically, checking it twice, and then re-writing the whole thing in order to make sure it is JUST so for you!

And then I got to that one final but OH so fucking important part of the list in which I started writing about the community of UNAPOLOGETIC awesome which will inevitably be part of it because what I’m DOING here, with Rich Bitch Life (that’s the new thing; if you’ve not heard me going on and on and on about it every day this past week or two!) …


Suffice to say it’s only going to attract a very PARTICULAR type of gal and possibly guy.

A very particularly DIVA-ESQUE type of person.

A very particularly DIVA-ESQUE type of person who wants it all, wants it NOW, is UNASHAMED about chasing the Rich Bitch Life and also living it, stat, because they know that a) being shit hot rich and living it UP doesn’t stop you from having a message of value and in fact b) the more money you make the greater the IMPACT you can have but also c) success is a fucking choice so why would we not just CHOOSE WHAT WE WANT!!

Anyway …

A pretty phenomenally hot, fun, success driven BADASS sort of person, in other words!!

In OTHER words:

The nature of the OFFER is such that the community will be unapologetically awesome without ME having to do anything special or extra to make it so!

As a matter of fact I could probably just summon this group through my offer and then be on my merry way and you’d all just step up and freakin’ crush it, because that is who you ARE.

But too bad! I’m not leaving 🙂 I wanna be part of the fun too!

ANYWAY … again! … my POINT is that that’s when it hit me.

As I thought about my INCLUSIONS and what I should make the Rich Bitch Life about and started to go over the ‘plan’. I realised that the plan doesn’t MATTER. What you ‘get’ doesn’t even matter. What we DO in there largely doesn’t even mattter either, although trust me we’ve got some DOING to do once we first get sorted with already BEING that Rich Bitch who has it all.

You want to know what matters?

You want to know why people will BUY from you in the first place, but then REPEAT buy and become a cult tribe member for LIFE?

Lean in …

Listen CLOSE!

Because this is the secret to EVERYTHING about, this is the FOUNDATION of me being able to do so much, create so much, SELL so much, day in and day fucking out and not only have that be OKAY in my community but actually have people get shitty if I back it off a little!





Okay, I’ll stop teasing!!




and ONLY

about –

The freaking VIBE of the thing baby.

It’s the vibe, the energy, the feel, the PULSE of your message, your business, your community, YOU, that’s gonna make them buy and also STAY and also REPEAT buy and also become a CULT FAN FOR LIFE.

It’s NOT about what they get.
It’s SO not about how it goes down.
The price REALLY doesn’t matter (just choose the first one that pops into your head, that is ALWAYS how I do it, seriously, so don’t ask me how to price as that’s my answer!!)
It’s NOT about how many calls you do, or how long they are, and it sure as ALL get out ain’t about the names of your modules or trainings.

It is ALL and ONLY about the base. I mean vibe!! Got that song in my head now 🙂 … although really, yes – the BASE is a good way to say it as well.

Let me ask you –

What is the THROB the PULSE the BEAT on the inside of your business, your message, your community, you?


Does that pulse reach out to your cult tribe so they can feel it, does it magnetically draw them from afar, are you that person in the room who is so damn charged with their own power that your mere PRESENCE, the mere existence of you and the ENERGY of your business draws people in without you having to even say a God damn thing?

Can I FEEL your heart beat, when I read your stuff, when I watch, when I follow?

Can I feel the dark, real, raw, gritty, sensual, DEEP core of your community?

Can I TELL, through the blink of the blink of an eye of energetic transfer, if the vibe of what YOU are doing vibes with the deepest parts of who I am, who I want to be, what I stand for, what I believe in, and what I CARE about?

Because if I can’t –

If your vibe ain’t got no vibe –

If by base you think I mean the bottom tier of your freaking FUNNEL –

If you think I’m seriously on another planet when I talk about your business having a PULSE –

Then I can tell you that you’re broke, you’re struggling, you can put the VERY best carefully planned offers together if you LIKE, and they can have ALL the right inclusions, but you ain’t gonna get them to buy.

They’re NOT going to follow.

And there’s no way in hell that YOU are going to build a cult fan base of REPEAT buyers who also share all your stuff and shout your name from the high heavens.

It’s ALL about the vibe.

The DELIVERABLES and the quality of the CONTENT; that stuff is a given! We shouldn’t even need to talk about it. I don’t WANT to talk about it. We’re so far BEYOND talking about that shit, over here.

There’s no QUESTION of whether you’re going to sell good shit that can help people, the only QUESTION is do you know how to step up and sell it so they give a fuck about it by which I mean YOU and so they want to follow you all day every day and buy, do, act on whatever you SAY?

Where is the vibe?
Where is the pulse?
What does your heart BEAT with and can I feel it?

So what this really is about, OBVIOUSLY?

You being the leader.
You stepping out of the shadows.
You DARING to beat the drum with a different tune to everyone who has gone before you, everybody who says this is how it must be done, everybody who is trying to climb the normal fucking ladder to success.
You stepping into the LIGHT baby.

And being the star of the show.

Nobody goes to see their favourite STAR or even motivational LEADER and walks out breaking down the DELIVERABLES and whether they got all the INCLUSIONS they should have received.

And that’s not why they get a ticket in the first place, is it?

We follow those worth following not because of what they GIVE us but because of how they transport us.

The experience.
The WOW.

The fact that when we’re around them we are carried away to a different place in which everything is possible and we even BREATHE at a new depth.

You want them to follow, to buy, to become a cult fan for life and then REPEAT buy?

Carry them away baby.


Not just once, not just for a special occasion, but as the heart and soul of everything you DO.

And if you’re serious about being a RICH BITCH where you get to have the business, the money, the body, the lifestyle; EVERYTHING, be a total diva badass who changes the world and meanwhile live your DREAM?

Then sort out your fucking vibe.



Life is Now. Press Play!







A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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