Success Mindset


For as long as I can remember all I ever wanted was to be heard and seen.

As a child I never felt good enough, I flat out KNEW I wasn’t cool, I didn’t have the right clothes, the right hair, definitely not the right confidence (or any, really!) and not even the right SANDWICHES!!

I was an awkward, shy and uncool misfit from pretty much day one, and I knew it. At the same time, I always knew I was super intelligent, that it went without saying I’d be top of every class academically, and that I was born to rule and lead.

I know … weird mix!! But it was really like that, I guess just that the whole future success thing always did feel like something that was to be part of my life one day very very far away. If I’m being honest, and even though I realise this makes me sound extraordinarily arrogant, I never QUESTIONED it though.

It’s just how it was, how my future was pre-ordained. I knew I was going to do more, create more, impact more, make millions and maybe even change the world.

In the here and now of growing up however, THAT was little more than a one day future that I didn’t need to really concern myself with.

Growing up was hard and I felt constantly out of place. I had friends, don’t get me wrong, and I had an awesome home with my parents and 3 younger siblings, and I was certainly loved and taken care of so I guess the HARD part really was this pervading sense that in spite of the hazy future which lay ahead I just felt like I had to work so hard to even scratch the surface of being ACCEPTED, acknowledged, or seen.

I look back now and wonder why it was such a big deal to me, when I really did have everything I needed. Why did I need to be noticed as MORE? Why did it matter to me so much to be one of the cool kids? What was this desperation for EVERYBODY to give me their seal of not only approval but of being enough, more than enough, special?!

Of course now I fully understand where that came from, what it was really about, and why all natural born leaders feel the same way.

Now I am GRATEFUL for that drive within, that feeling of LACK within, of having to prove myself and be MORE, as without it there’s no way I could ever have made it to HERE.

The truth is that without that constant itch of needing to show the world how IMPORTANT I am I would never have been able to get over myself, learn how to show up as who I was born to be, create this following, build this empire, and maybe even change the world; a little.

And here is the other truth, and what I know some people reading this will find hard to believe:

I never got over being that shy, insecure, please NOTICE me girl who was not quite good enough and wanted to be accepted, liked, acknowledged, heard.

I still haven’t.

You think I’m joking, you think I’m SO confident and out there, maybe even full of myself, that I expect the world to bow before my command?

Well, sure – I get how you see that and I also get how I DO that and I’ll explain in a moment.

But at my core? I still just want you to like me, and listen to me. PLEASE listen to me, what I have to say matters and EVERYBODY SHOULD HEAR ME!!

There’s no point in my story at which I evolved into being an EXTROVERT, a COOL KID, naturally sure of myself. And the truth is that I don’t know a single leader, artist, high level creator or performer who isn’t in some way driven by a need to prove themselves to the world and be heard, who isn’t at heart, when the curtains are closed and the crowds have turned away, an introvert who just wants everybody to SHUT THE FUCK UP AND LEAVE THEM ALONE.

But then come back the second we turn it back ON and hang off our every word, move, breath, thought!




I never became the extrovert I know many see me as. You see me jump around, dance around, with my high energy and my red hair and my Chanel and my BLING.

That’s Kat 2.0. That’s Kat the performer. That’s me doing my fucking JOB. That’s me stepping into the role of a lifetime, the role of my lifetime, the role my lifetime was ALWAYS meant to revolve around.

So that I can do my true work.
LIVE into my calling.
Live on fucking purpose.
And impact millions with my words.

That is NOT me being the me I grew up being, and that is NOT me being who I’d be if I showed up in my business or even LIFE based on what my ego or the voice of doubt inside of my head had to say about it.

My teen years were just as awkward as my childhood years, and maybe more disturbing in a way, since it became more important to wear the right clothes, act a certain way, be sure of yourself and shine a light on your awesome. Again, I had plenty of friends and I was FINE, but I still lived with that constant sense of being not GOOD enough, not COOL enough, had no clue how to act around boys, seemed to automatically just act WEIRD when they were around, developed an odd sense of fashion, kept being top of the class academically and STILL not great in sports or at parties or at anything that really ‘mattered’, and through all of that STILL –

Really really REALLY wanted to be heard, acknowledged, seen, LISTENED to.

The one thing that got me through those years is that deep down I always felt like I would magically graduate out of high school into a Cool and Socially Awesome Person Who Knew Everything and Had No Insecurities. I honestly just ASSUMED that surely 18 years of age must be an age where you had your shit SORTED.

Long story short, it didn’t really happen. Slightly longer version – I completely screwed up much of my twenties (still had an awesome time a lot of the time, mind you!!), developing a 10-year long bulimia habit, getting married at 25 and VERY messily divorced at 26, walking away from all my savings, from my apartment, my car, my job, many of my friends, and every last possession we owned except for the cat and a few bits of crockery, before embarking on a 3-year adventire of all night binge eating and drinking coupled with mad insomnia – an hour a night sleep was a GOOD night – and about 18 short blacks a day. All while bouncing around town as a perky pretty personal trainer, remodelled from my natural brunette self to a COOL GIRL blonde, finally presenting myself as GOOD enough to the world.

Yeah … that was a fun time!! So no, the whole sort out my shit and be ENOUGH by 18, 20, even 25 thing didn’t quite happen.

Of course through all THAT I held firm to the fact that a few years later, by 30, I’d DEFINITELY have it made. Ha!!

I guess it’s kinda like how now, at 36, I assume that by 40 I’ll be a REAL AND PROPER GROWN-UP! One day we’re all going to have to come to terms with the fact that who we are at our core is who we will ALWAYS be, and that maybe just maybe that’s OKAY.

Of course now I have finally found my place in being accepted and heard, and more importantly I’ve learned to accept mySELF, but honestly? At the same time I really am still that geeky shy girl who wants to be noticed for her special gifts. I’m just a version of that girl who also wants to make millions, impact millions, and change the world.

And that’s the thing, okay? THAT is honestly the thing, because at my CORE I am who I’ve always been, who I always will be, the only person I CAN ever be, and why would I ever want to change it?!

But how I show up, how you see me, the role I play to build and run this motherfucking empire, be a revolutionary leader, MAKE those millions, get my message OUT to millions, and even to CHANGE THE WORLD?

The me who you see playing with her jewellery, playing the cool girl or the slightly spacy girl or the in your FACE and straight to the POINT girl who will leave you breathless with the truth of her MESSAGE all whilst rambling from idea to idea to idea and MAYBE even dancing on a livestream?

The me who will rant and rave and leave NO stone unturned to show you the path to alignment and then kick your ass in no uncertain TERMS to get you there?

That’s me just finally showing up as who I need to BE in order to live my freaking destiny baby.

That’s just me having finally gotten over not FEELING good enough and deciding to BE good enough.

That’s just me having finally acknowledged that if I wasn’t going to do it THEN – and NOW – and for every single FUTURE now – then when was I ever?

That’s just me having finally gotten the fuck over never getting there, never being ready, always waiting in the wings, the shadows, to be seen, to be heard, to be ALLOWED.

That’s just me finally having given myself fucking permission, not because I felt I’d EARNED it, no, not that, although inherently I think we’ve ALL fucking earned the right to walk and talk and live and breathe as who we fucking ARE, but because eventually I just got damn tired of never BEING there.

Aren’t you tired of never being there?

Haven’t you had enough of never being GOOD enough?

Haven’t you got SICK of waiting to be the cool girl, the popular kid, to be accepted?

And don’t you finally want to be heard?!

All true leaders
And artists –
And performers –
All natural born revolutionaries –

Are really just shy kids longing to be seen.

And here is the TRUTH, which I finally had to admit:

MOST natural born revolutionaries, artists, creators, leaders with a MESSAGE, those who, like me, were born to make millions, impact millions, and change the WORLD –


Never be seen.

NEVER be heard.

Never be known at ALL.

Not because they shouldn’t be, not because they’re not good enough, NOT even because they don’t have what it takes, but instead because very simply and very BRUTALLY truthfully they JUST NEVER DID.

You want to know why I show up the way I do, why I carry on the way I do, why I am CONSTANTLY putting myself out there all day in every day, maybe so much so that it even gets under your skin a little – or a lot! – at times?

You want to know why I have this following, which I’m growing, and a multiple 7-figure empire, which is becoming a $100 million dollar empire, and how it is that I get to spin the world on its heels every damn day as I be | do | have | create EVERYTHING I ever wanted and was born for and all the while essentially screaming EYES ON ME PEOPLE?!

Well let’s get REAL then honey, about why I have this, am this, have created this and you’ve perhaps not, not yet, not quite, or even at all, because it sure as SHIT ain’t because I have more confidence and certainty and readiness at my CORE than you –

So if it’s not that –

And if I really am that person who I’ve just told you I AM and swear on my kids lives that I am, then it can only be one thing really, can’t it?

I just decided to.

I just fucking DECIDED to let my message and my DESTINY be bigger than my fear and my uncertainty.

Quit deluding yourself with a bullshit fantasy that YOU can’t be like me or anybody else you aspire to because you’re not that confident, high energy, whatever.

You can do whatever the fuck you decide to. The only question is WILL YOU, because here is what I know for SURE, about leaders born with a message:

You’re either doing it NOW –

Or you’re gonna die still waiting to be ready.


Life is Now. Press Play!






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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