Business Mindset, Money Mindset


{Daily Asskickery for December 17, 2015}

Here is what it comes down to:

You need to just let it COME to you.

The thing with chasing money, or any sort of ‘surface based’ success (aka MORE money, a certain # of people on your list, losing ‘x’ amount of weight, and so on) is that it causes you to forget what it is you actually care about.

This in turn makes it basically impossible for you to actually GET said money / fame / number on the scales / etc.

Which is incredibly infuriating and somewhat belies the laws of MANIFESTATION (and those are some real fucking laws, by the way, but you gotta know how it WORKS never mind also DO the work), but there you have it.

The problem is obvious, or at least it is once you get it through your head, or if you’re like me and most of my high achieving superhero clients then let’s say it like it is which is once you get it through your head AGAIN and actually run with it –


You don’t fucking care about the money.
Or the # of people on your list.
Or being ‘x’ number on the scale.
And so on.

What you ACTUALLY care about, is what it represents.

For those of us called to be CREATORS, ARTISTS, and REVOLUTIONARY FUCKING LEADERS, it’s DEFINITELY more about expression, than money. About doing our true work in the world. About showing UP. About being SEEN. About being a free SPIRIT as well, and getting to do exactly what we want –

When we want –

How we want –

And change our mind anytime we want!

So as soon as we try to lock ourselves DOWN to something where we tell ourselves that this is the PLAN, okay, here’s what I WANT (money! fame! to be the MAGIC fucking number or have it!), and here’s what I’m going to do to GET it and YOU JUST WATCH ME –

We’re basically screwing ourselves up the ass.

Not in a good way either, if that’s your thing.

Here’s what you need to understand, AS a revolutionary motherfucker with a message to shake the WORLD with:

The MESSAGE is separate to the money.

The ART has to be created for its own sake.

Who you ARE and how you EXPRESS that needs to be pure to what is TRUE.

And when you focus on ‘where will the money come from’-

Or ‘what do I need to do’-

You destroy that purity. You change your FOCUS from ALIGNMENT to ‘success’. Even if you’re aware of this and you’re actively seeking to do something that is true, based on your true MESSAGE, and from a place of purpose, passion, and flow, it’s too bad and too late.

Just by even a TINY bit trying to make your message about what it can DO for you, you tainted it.

Which you know, by the way, and I know you know, and you know I know you know, so don’t try and argue about it!

So how do you let in the MONEY you want then?

How do you hit your GOALS, your success markers around what you want, how much you want, around ‘getting to there’?

Well, I’m not saying that what works for me is exactly what will work for you; you’re going to have to find your own path. What you BELIEVE around all this stuff will dictate your outcomes more than anything, so if you actually fully BELIEVE that focusing first and foremost on the money is what will get you to ‘there’ then that’s going to be true for you.

As to whether it allows you to be who you actually ARE, and create from alignment, that’s another thing.

And because it really IS another thing for us crazy fucking creator SUPERHEROS, our greatest TRUE desire is that other thing.

We might well want the money (and we do!), but we do NOT value it as much as self-expression, shaking the world, being a free spirit, having an epic TIME with it all, and basically just doing whatever the fuck we please, showing up each day and owning and LIVING our awesome based on who we are and what is DOWNLOADED to us then and there.

This, is a conflict.

Of sorts.

But here is how I deal with it. Here is the way I LET IN THE MONEY whilst also being true to me.

1. I Set My Clear Intention

I write down exactly how much money I want, and in what period of time.

Example: a few weeks back I worked out I needed $19,750 by the Saturday of that week. It was the Tuesday when I worked this out.

I wrote it down, like this:

“This or something greater I create by Saturday November 28, 2015: $19,750”

2. To Backtrack: It is BASED on Something

I don’t choose arbitrary money goals. It doesn’t work for me. It DOES work for some people, but the number still needs to be connected to your higher values. I.e – a client of mine set a goal to earn 100,000 POUNDS this year; the number goal WAS the goal but for her it was fun to set that goal. She hit it, by the way, because the goal was based on FUN, not on “I have to make 100k”.

Here is how I do it.

I work out exactly what I want / need the money for and I calculate an actual number.

Here’s what I wrote down that got me to $19,750:

$4200 towards mentoring
$3520 staff
$500 Bali flights home to Melbourne
$2000 Bali accom.
$2000 aside for beachside apartment
$3570 friday direct debits
$1000 other staff member
$1000 extra biz shiz
$1500 extra for tax
$500 personal

3. I Work Out What I Know I Have Coming to Me Already

I write down exactly what amounts are already ‘in the bank’ so to speak. I do this more so to affirm that money is already on its WAY to me. If there is nothing already on its way that I know about, I just skip this step. It’s not a big deal.

4. I Track the Results

Every day, I look at my income. Don’t stick your head in the sand around money okay!! After I do my daily blog each day, I check my income. I track it on an excel doc, but when I’m doing a short-term ‘extra’ money goal like this I do it on a separate doc; usually an email to myself that I keep in drafts.

Here’s a copy of what I tracked for this above example:

$8000 Virgin gave me
$22,155.40AUD cents ACHIEVED!

So – I rocked that one out of the BALLPARK!

FYI I then set a new goal for $8350 within the next 2 days after that, and hit over 9k. Using the same method.

5. But How the Fuck Do I Make that Money??!

That’s not the point. That IS the whole point is that it’s not the point.

At no time when I set this goal, or the 8k one, did I write out HOW I was going to make it. I just set it as an intention and decided in my head it was ABSOLUTE, that it WOULD happen, that there was no reason for it NOT to happen, and then I just ALLOWED it to happen, and WATCHED it happen.

In setting this intention I was 100% certain it WOULD happen but equally I had to be totally cool with it NOT happening, and trust that if it DID not that there was a higher and better purpose. Which brings me to –

6. RELEASE Your Intentions

SET intentions.
Be CLEAR on them.
Be COMMITTED to them.
BELIEVE in them.
Be willing to DIE for them.
And equally give not a single fuck if they NEVER EVER happen.

It’s the only way.


I don’t know.

From wherever it had to come from.

People bought stuff from me.

HOW did I get them to buy stuff from me?

Because I set my motherfucking intention for the money I wanted, released that baby, and then I GOT BACK TO WORK BEING ME.

Which is to say writing / speaking / kicking major ass online / creating whatever the fuck I felt like NOT trying to create something to hit my MONEY goal.

8. Fucking TRUST

You have to choose to TRUST you will RECEIVE, when it comes to money or to ANY marker of success. If you can’t just TRUST then you’ll get caught up in HOW.

OMG how do I how do I how do I?
What should I sell?
What should I push?
What should I move out of ALIGNMENT for?
What should I FORCE?
What should I DANCE LIKE A FUCKING MONKEY FOR because it must be the WAY to make that money / lose that weight / hit those numbers?

Word to the wise:

Focusing on the how do I how do I how do I, which often comes from a place of scarcity and NOT trust and NOT self-worth and NOT choosing to inherently just believe you can RECEIVE,

Sometimes even I forget this, despite how often I’ve learned this lesson! The week after I set the above money goals I set one for $61,000 in a 5-day period. This is SIGNIFICANTLY more than my current ‘normal’ income.

So in my NON wisdom I decided that because it as SO FUCKING BIG I better get organised. And I wrote out a list of HOW I was going to make it, I then tried to follow that list, which I di a poor fucking job at as I’m not a fucking LIST FOLLOWER I’m a leader.

But meanwhile the whole thing hung over me and DESTROYED my abundance energy for the week.

I think I made only about 8k in THAT 5 day period … also, interestingly, I AVOIDED tracking my money that week.

Could I have FORCED myself to track, and to follow the list? NO I COULD NOT because I value alignment and fun and freedom and CREATIVE GROWTH ahead of money.

So, you know, maybe SOMEONE could follow that list and maybe it would even work! It would NEVER work for me, even if I DID somehow follow it, as YOU GUYS would not have bought that shiz. I can feel when I’m aligned but SO CAN MY TRIBE.

So, you know, we really don’t need to have this conversation about whether we SHOULD just LEARN to follow plans.

We REALLY need to focus on who we actually ARE and allow wealth and all other awesome stuff to flow from there.

Which is to say:

Fucking trust!!

9. Do What You Came Here to Do

Set your intentions.
Know why.
Be clear.
Be committed.
KNOW it will happen.
RELEASE those fuckers.


Your true WORK very well may make you millions.

Mine certainly HAS.

But that happened when I stopped trying to MAKE IT PERFORM.

And I finally realised that what I do? How I create? Who I AM? Is what it is and it is WHOLE WITHIN ITSELF. If it never made me –

Another cent –

Or even if I had to PAY to be able to do it –

I’d never stop.

Find the work you love that much, have to DO that much.

And then DO IT.

The MONEY, the other SUCCESS STUFF you want?

Has nothing to fucking do with it.

Ironically when you realise and fully ACT from this is when you’ll let that money show up. Breathing a sigh of relief to itself that you FINALLY stopped trying to force it, and realised that it was there all along.

And that all you had to do?

Was be you.

And ask.

Remember …

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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