Business Mindset, Money Mindset

How to Get Rich the Simple Way

If you think that creating wealth as an entrepreneur is difficult and ‘should’ be a low and slow climb, then you’re going about it the wrong way.

Before I hit the million dollar income level in my business, I was certain that the thing that would get me there was being the best in my niche, and the most hard-working.

“Can’t go wrong, right?!”, I thought.

Follow the rules, work harder than anyone else, do what it TAKES!”

A good plan, perhaps a great one even!

Also, a broken plan.

It didn’t work.

And as it turned out, because I insisted on continuing to follow such a plan, my path was one of near bankruptcy and finding myself over 100k in debt, not even able to afford a snack at the shops for my daughter, before I eventually then found my way to my million dollar biz.

Turns out, when I got there, it looked completely NOT like I thought it would and the WAY I got there?

Blew my mind.

And what it came down to, really?

One word beautiful.

ONE word, that can and will, quite literally, make or break you in this big ole’ game of biz-niz.

One word, that within it, holds the power to determine whether you’ll make your millions (and have a damn fine time doing it!) or whether, like so many before you and still ahead of you, you’ll fade away; just another gal trying to make a few bucks and get a little freedom online.

You know those chicks out there who are truly rocking it?

The ones who not only have the MO-NEY and the recognition, but who also seem to have some kind of uber-personality charm thing going on, who seem UNREASONABLY energised and happy all the time, and who, just to add insult to injury, APPEAR to have it all together on the home front as well …?

Well let me tell you something gorgeous.

They KNOW the one word, they have got that shit DOWN, and they live and BREATHE it.

But let me tell you something else:

That chick?

The one who just seems to FLOAT through the world of entrepreneurialism and success simply melts at her feet?

That chick is you.

You, the leader.

You, the game-changer.

You, the vibrant, glowing, buzzing, EFFERVESCENT revolutionary.

You, if only you’d drop the mask of fear, show the world who you really are (and what you stand for!), learn to God darn TRUST in yourself and then SET FORTH LIKE YOU MEAN IT.

You wanna know what the one word is?

For so long, I thought I knew.

HUSTLE, I thought.

Hustle and do the work! Just make it happen! You put enough time in, you WILL succeed!

Unfortunately, and somewhat unfairly I suppose, it doesn’t always work that way.

PUSH more, I thought.

Just FORCE it to happen. Check all the boxes and learn from the best and just climb the freaking ladder and PUSH through that door to glory!


No dice.

So perhaps it was ADAPT, then. It wasn’t just ‘working’, so maybe what I had to do was change my ways, adapt to the ‘new ways of business’ (funny how there are always new ways, if you’re looking for them!) and PUT UP WITH doing stuff I didn’t really wanna do, in a way that didn’t really suit me, and for people I didn’t really like.

This approach, not only didn’t work for income purposes (not in the long run although admittedly there was a short-term spike) it also damn near killed my soul.

And as time ticked on, and I flew WAY past the age by which I THOUGHT I was supposed to make a million dollars, and I continued to see others rise all around me I really did start to wonder –

“When the fuck is it going to be MY time?!”

And –

“What am I missing here?”

Have you ever had that feeling?

Like you’re dotting your i’s and crossing your t’s and it really SHOULD be working, but yet it’s not and on the surface it SEEMS you’re doing everything but yet it’s – not.

And you know you’re missing something, but you can’t put a finger on it, it’s sketchy, slippery, hard to even catch a glimpse of let alone nail down.

I felt that way for a long while.

It was the time of hustle, of pushing, of learning from the best, of working to become the best!

It was a time when I slipped further and further AWAY from those goalposts I always seemed to push so far out in front of me.

Now, I do believe in hustle.

I believe in push.

I believe in learning, growing, in BEING the best at what you do.

But first, there has to be something else.

One word beautiful. And then you act on it.

For me, the change came unexpectedly; almost. I’d always seen it coming, for sure. I knew it was there, up ahead. But I’d been so used to just WAITING, to ONE DAY, that when one day appeared upon me it kinda blindsided me.

I’d been so used to JUST being able to scrape by.

I’d experienced –

*Not paying my rent
*Reaching over 50k in tax debt
*Over 50k more in credit card debt
*Having to stop working with my mentors at the time
*Not paying myself for MONTHS!
*Yelling at my daughter for wanting sweets when the truth was I couldn’t afford to buy her the gingerbread man she asked for
*Pretending I only wanted water when out for coffee with a friend, as I didn’t want to feel bad about not being the one to pay
*Lying to my husband about how dire our finances were (repeatedly), not wanting to scare him; not wanting to have to admit that I – me! – was actually getting scared
*Using up our savings
*Selling my meagre share portfolio, and using that
*Selling our house, and using the profit from that
*Selling my car, and seeing those dollars just CONSUMED by bills as well
*Selling what I could on eBay
*Borrowing money from my parents
*Finding my car stuck in an underground carpark, because I didn’t have the $17 to get out
*Seeing 0.89c on one bank account, less than $3 on another, less than $15 total between all 6 of my accounts
*Even – and this is what broke me; what snapped something, I think – reaching into my then 4-year old daughter’s saving account. That money, I quickly replaced; a line I wasn’t willing to cross.

But, it broke me.

And most of all, what I experienced through this VERY drawn out period (although the worst of it was only 6 months but by God it was 6 months of FLYING to the bottom of the heap, of pure emotional torture and not knowing whether I could keep going for another SECOND, but yet holding it all together and continuing on ANYWAY), was –

The shame, guilt and frustration, of trying so hard, for so long.

And wondering if there was just something inherently wrong with me; that I couldn’t get out of my own way and just break through, that even when I made money it just seemed to slip away.

But through it all –

One word.

It was always there.

Just WAITING for me to act on it.

And there came a time, finally, and perhaps shockingly really; that I managed to stop beating my head against the wall so stubbornly, when I listened.

I breathed in.

And I realised –

The way I’ve been doing things? This push, this hustle, this GO, without the right foundation?

That shit ain’t working.

So I changed things.

And –

Within 4 weeks, I had an additional 40k PLUS in the bank.

Within 6 months I’d hit an EASY multiple 6-figure annual income (based on monthly takings) again.

Within a year? I was doing over 100k a month.

Since then I’ve gone up, down and frankly all over the place at times, but the big picture curve? Is sure and steady on the up, and what’s more I don’t see any ‘ceiling’ to my income, my freedom, the DIFFERENCE I can make in the world anytime soon.

But here is the really BIG secret about that, the thing that ‘they’ (okay I have no idea who they are, but it seems a fitting inclusion here) don’t want you to know –

Getting to rich?

Getting to free?

It really ain’t that difficult.

Okay, so clearly, I know, there are a million and one ways to define rich; not to mention free. There are certainly people who would see my income as meagre! And others who either think I’m lying, or scamming, or ‘don’t have my priorities straight’.

Putting all of that aside (you can counter argue ANYTHING if you care to!), here is what I know for sure, and what COUNTS:

I’m hitting the goals that matter to ME. In some ways I will never actually HIT ’em, as of course I keep moving the goal posts! In other ways I seem to almost deliberately sabotage myself and at times go back. But the reason (I feel) I do mostly just move onwards and upwards is that my focus is fixed on what matters MOST to me.

Which is, quite simply, doing what feels aligned. What I feel called to do. What I BELIEVE in doing.

And here is what I believe:

Business is not a complex monster; not like it’s so often made out to be.

Building a 6, multi-6, 7 (and beyond!) figure business, is not complex.

Having an incredible reach, is not complex.

NOTHING that you (or I) chase as a big, bigger than big, even IMPOSSIBLE dream, is truly complex.

Now I’m not saying it’s not HARD. God knows this shit is HARD! It’s hard fucking work and it NEVER EVER STOPS.

But it is SIMPLE hard work.

One foot in front of the other.

Do the work.

Keep going.

Pick yourself back up.

As many times as it takes.


I’ve said it before and I’ll say it again:

If you think that creating wealth as an entrepreneur is difficult and ‘should’ be a low and slow climb, then you’re going about it the wrong way.

If you think that the path to success is lined with ‘having’ to know and do and be everything that every other chick online out there knows and does and is, then you’re going about it the wrong way.

If you think that the secret is something you’re right now MISSING, LACKING, not AWARE of, then you’re going about it the wrong way.

If you think that the answer, and the way you’re going to REALLY explode, lies in a particular STRATEGY and that you have to invest the appropriate time, money, frustration, etc into mastering that STRATEGY, then you’re going about it the wrong way.

If you want a strategy, a formula, a ‘proven approach’ to success it’s really REALLY simple:




Now many people reading this may well agree, but when the rubber hits the road WILL they actually do the work (and repeat, ad INFINUTUM), or will they agree, nod their head sagely, click like and perhaps share, and then go back to searching for IMPOSSIBLE SOLUTIONS?

Worrying that their website doesn’t look right yet, or that they don’t know which membership plugin to use, or that they need to improve their lead gen or sales or self, or what EVER?

Reality: most people will be that second person.

Ridiculously, it’s easier to believe that there is a complex thing you have to MASTER, and that if only you learn THAT thing over there or start doing THIS thing in THIS particular way then your time will suddenly ARRIVE, then what it is to believe that it actually takes no great intelligence or detailed blueprint at all but that all you have to do is put your nose to the grind, butt in the air and DO THE WORK.

The WORK that you have to do, the work that WORKS, the work that counts and is therefore the REAL work, can be boiled down to just a few (simple!) things:

1) Share your message with people (honestly, wholeheartedly, based on who you REALLY are and what you truly BELIEVE)

2) Offer people a way to work with you (aka: sell something, or multiple somethings)

3) Get that message and those services or products out to as many people as possible.

What I’ve found; what has helped me to make over 2 million dollars total online and now run a 7-figure+ annual income biz, and to do it all in a way that also FEELS awesome for me and allows me freedom, choice, independence, fulfilment, etc, is that the best WAY to do these 3 things is just really really simply and really really naturally; minimal bells and whistles, minimal glitz and glamour, minimal hurdles of the DOING or the getting OUT of it.

As they used to say back in the old days (2007, when I started blogging!): content is king. I still believe that to be true. I think we are guilty of believing that if we make things LOOK fancier or make them harder to get out there or take longer to do it or in some ways SUFFER in terms of not doing what we REALLY want to do, or sacrificing our true dreams about what we are known for, then it must be better and therefore WORK better.

Thank God this is not true!

Thank God the road to success really IS simple!

Thank God the best way to make MONEY not to mention a difference is to do what comes most NATURALLY to you!

Thank God it truly can be a straightforward process, that you don’t have to go out and ‘learn’ to be you and nor do you have to overly research HOW to get ‘you’ out there.

I wish there were some way to just IMPLANT this truth into people’s hearts, and minds.

Sadly I know that the VAST majority of people, even in my community of action-taking kickass ladies, will CONTINUE to believe it’s complicated, will act accordingly, and will therefore continue to create precisely fuck all actual content, make NOTHING like the difference OR the money they were born to make.

But you:

If up until now you’ve been thinking that creating wealth as an entrepreneur is difficult and ‘should’ be a low and slow climb, but yet SOMETHING WITHIN YOU has been questioning this fact and also you are willing to let GO of all of the things you think need to be ‘done’ before you can REALLY do, and willing to let go of all the boundaries you’ve imposed upon yourself about moving forward, well then I challenge you, quite simply:

Stop making it so tricky.

Get back to basics.

Do the HARD work that is SO simple, and do it OVER AND OVER again, every time you find yourself looking for a desperate answer, or caught up in anything that is not actually the real WORK, then get BACK to that simple real work and DO it.

Imagine, a year from now, if every single day, starting today, you just did the real work, and shared it out there.

Success, riches, freedom, choice, all of those things you crave – if you don’t HAVE them yet it really is just that you haven’t done the work that counts ENOUGH and quite likely CONSISTENTLY.

So, what better time to start than today?

After all –

Life is Now. Press Play.

Kat x





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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