Business Mindset


I yelled at my daughter this morning.

Next level SCREAMED, I should say. My throat is actually hurting right now. Which I feel like – serves me damn right.

I feel like a bad Mum … and maybe a bad person.

You know that feeling of slightly slumped shoulder disheartedness, where you’re NOT proud of yourself, and there’s also nothing you can do to ‘fix’ it except just allow time to pass, and promise yourself you’ll show up better? That feeling of ‘well, great – the whole day is now clouded with this shit’?

Yeah … that feeling. I’m SWIMMING in it.

Why did I yell? Well, the details don’t really fucking matter, do they? Suffice to say, raising a very defiant mini-version of your own self, who seems to already have 100x the attitude at just 8 years old, can get to you at times!!

God knows she is going to take NO shit from ANYONE as an adult, and will probably lead an entire freaking revolution of her own, all while doing what she wants, ON HER TERMS, questioning EVERYTHING and accepting NOTHING, demanding and insisting on her own way, but right now …

Well. That latter bit especially is what already happens. Which is admirable mixed with infuriating, when you’re trying to parent the little badass!!

I was patient through the first round of back and forth.
The second.
The third.
But at the fourth, yep, I lost my shit. FULLY. Which did NOT in fact result in her obeying / listening, but instead we BOTH just kept going.

After I dropped her at school, ‘I love you’s’ and kisses not really making up for the energy of the morning, I drove off feeling heavy-hearted and wondering –

What could I have done better here?

Last night as I drifted off to sleep, lying between my two babies in my bed, I set an intention to myself that I want to be a better Mum. We had a great day of outings and activities together yesterday, but there were still all ‘those’ moments, and I guess I just felt like, well –

I should be better at this by now, right?

Why do the STRESSFUL bits just keep on happening?!

So, I set the intention before bed, and I think maybe this morning came along as a test perhaps!

Right now, I’m sitting in the car writing this after dropping my son off at his kids club, and I feel reluctant to get into the rest of the day. I want to fast forward to where I’m connected in love with my child again, and we both feel GOOD about it. So, I ask myself –

What could I have done better this morning? How could I have been a better Mum?

SHOULD I have just kept on repeating the same thing ad infinitum despite her not listening to me and then firing back smart-ass replies AT me? Should. I have stayed patient, calm, not raised my voice, ‘let’ my child talk to me like that?

Well … no, I don’t think. so. But then again … why was she talking like that? Where was SHE not feeling heard or understood? These are some of the things I wonder, and try to remind myself to catch myself in reactivity next time, and to calm back to groundedness before replying, yes even when things feel SO DAMN ANNOYING. lol.

But here is what else –

When we ask ourselves ‘how can I be a better mother … entrepreneur … person … etc’, from a manifestation and RESULTS gettin’ point of view, there is one simple HUGE problem right there:

If you’re stating you’re NOT yet what you want to be or think that you SHOULD be, you are going to KEEP yourself in that place of not there.

Instead of asking ‘how can I be better’, a better QUESTION could be –

‘How can I choose to love and accept myself FULLY, just as I am, right here in THIS moment?’

It’s not easy to do, is it? When you feel like you screwed something up, or you feel ashamed perhaps, of how you showed up.

NORMAL is to blame and shame ourselves, rap ourselves metaphorically over the knuckles.






These are the things our minds say to us, in such circumstances.

And I wonder … since we’re talking about kids and all … I wonder … would a single one of us think it was a SMART FUCKING IDEA to say such things to a CHILD? Our own or someone else’s?!

We all understand that what you say to a child is implanted into their sub-conscious mind, and can even impact what they then step into BEING.

But also – we’re not actually assholes! We would never think it’s acceptable to talk that way to another person, would we?! To say you’re a bad PERSON, a bad ANYTHING, or that something is WRONG with you?

Well, we may well have said stuff like that on occasion, for sure. AND we know it’s not cool.

But yet, when we perceive that we ourselves have screwed up, we AUTOMATICALLY go into blame and shame.

It feels almost like the RIGHT thing to do!

I should punish myself … I don’t deserve to feel good about myself … that way I will LEARN.

Except …

It’s not how it works.

When you say you’re doing it wrong NOW, and that you should be something different to what you ARE, you are in NON-ACCEPTANCE OF SELF. Not to mention non LOVE of self.

And here’s the rub – 

If you want to expand – 

Grow – 

Improve – 

Be ‘better’ – 

It comes about only from a foundation of being in love and acceptance in the NOW.

It comes from knowing that yes, even though we want SO much more, and we also demand or expect so much more OF ourselves, we are actually already enough –

Complete – 

Whole – 

Right here – 

Right now – 

In this moment – 

Just as we are.

It feels REALLY hard to do, or believe though, doesn’t it?

For me in THIS moment, that feels really hard. I FEEL WRONG. I feel like I DID wrong, and I AM wrong.

And, I know, that for me to show up powerfully for my child, I need to get OUT of my own martyr mindset and into accepting who I am now. Into ALLOWING myself to sit with who I am now. Into perhaps compassion for my own self – ‘why did I respond that way? What did I actually need? What are the FACTS, not the emotional reactivity?’


I love myself.
Even though I desire to make different choices, or to find a way to improve communication in this area, I love myself.
I accept myself.
I am enough.
I am doing enough.
I am good enough.

And THEN, with all the cloud of drama removed, coming to calm, and ‘okay, cool – so, what will I choose to be aware of or consider for next time? Where will I seek to CATCH myself next time, and make a different choice? What would feel ALIGNED in terms of responding to a defiant child?’

This is more useful than simply – I did bad! I screwed up! Something is wrong with me! I have to be BETTER!

Isn’t it?

In your business, I bet there have been too many times to count, where you’ve BERATED yourself for screwing up, fucking it up, or just doing something silly.

When your outcomes have led to a LESS THAN DESIRABLE result, or feeling.

And, what have you done or said to yourself, in those situations?

I hear clients, community members, and even friends, every week, say things like –

“That was so STUPID of me!”

“I’m such an IDIOT!”

“Why can’t I get my SHIT together!”

“I know I have to do BETTER!”

And I say these things from time to time about myself, too.

And then?

I catch it.

When clients or friends or fans say it and I notice?

I catch it.

I call it out.

Because it’s not fucking USEFUL to say I did wrong and I should be better.

USEFUL is – ‘oh. I notice that that didn’t feel good … or that I haven’t created the outcome I COULD have … what would have felt good / what I would love to try next time is …’

And so on.

And then also, as for the so-called ‘screw up’ or the flaking out or. whatever it was, how about this?

‘Why did I feel I needed to choose that?’

‘What did I ACTUALLY need?’

‘What would I do differently in that situation, if it arose again?’

‘What do I now decide to commit to or remind myself of?’

‘What would alignment and taking care of myself look like right NOW then?’

And also:

Even though I chose to take that action / not take that action / do or say that thing / etc –

I love and accept myself fully.

I know I am enough.

I am worthy.

I love myself.

I honour myself.

I did the best I could with what I had available in that time.

Emotional chaos REMOVED.
DRAMA de-misted.
CALM and connectedness to core RESTORED.

Do you see?

And only from THAT place can you actually see straight, to decide what IS aligned, and what you now choose.

The thing is …

We all want to in some way be perfect, never fuck up, get to ‘done’.

The thing IS though …

There is no done.

The learning will never end.

The JOURNEY will never end.

There’ll always be a new layer to drop into.

Sometimes kids will drive you bat shit crazy and you’ll snap.

Sometimes you’ll do ‘stupid’ stuff in business, and you’ll want to slap yourself over the head.

Sometimes you will think you know NOTHING about ANYTHING, as a person, and that every move you make is ridiculous!


What if there were no mistakes?

What if you ALWAYS made the right decision?

What if EVERYTHING was unfolding just as it was meant to?

And what if, the stuff which most feels UNCOMFORTABLE or you want to fix | get away from | rewind, was the stuff most sent along to help you to grow, learn, and become, even more of you?

And if that were true, well …

How you gon’ get what you need from the experience if you’re over there beating yourself up about it?

It feels like the ‘right’ thing. to do to be harsh to yourself.

Actually, it is the unthinking thing to do.

Get conscious.

Wake up.

Get curious.


Remove your STORY.

And uncover the truth.

You are enough, just as you are, and. EVERYTHING which makes you feel otherwise?

Is just there to show you how to go deeper.

Allow yourself to experience and fully lean INTO that growth, or don’t be surprised if you just keep on getting the same lessons served up again and again.

Be GRATEFUL for the opportunity to grow, and be strong enough to do the damn work around it.

You want it all, and to be the best?

Drop the not good enough story.
Be here now.
Look withIN.

And realise that from that place? Hell. YEAH you can be whoever you want, go to where you dream of, be the BEST version of yourself, and it ONLY gets better.

But you ain’t gonna get to there –

If you refuse to accept that right now you’re here.

Remember –

Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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