Live Your Passion, Money Mindset

I Need 200k A Month. Minimum.

When I was in my early twenties I was one of those people that needed at LEAST 10 hours sleep, and preferably 12-14. Without it? I was a red hot mess. Couldn’t function. Felt like shit. Grumpy bitch!

It wasn’t as though I didn’t take care of myself, either. I worked out daily. Followed a strict (healthy) diet. Got plenty of sun and worked hard but not too hard. This was just how I was built. Some people just need more sleep, right? You might even be one of them.

A few years later, I was working in Personal Training Management for Australia’s largest health club chain, and I was in charge of all the inner city clubs; the hiring, recruiting, managing, training and also training development of the personal trainers. I pretty much ‘lived’ in the gym and as such I ate healthy, worked out, etc.

Yet for some reason, every morning come about 10.30am I would HAVE to lie down on my office floor (door safely locked, as it opened directly onto the gym at one of Melbourne’s busiest clubs!) and rest. Not quite nap, but close. If I didn’t I’d wind up mega dizzy, flat, unable to focus or cope.

I didn’t think much of it … I’d always had weird blood sugar issues. Sometimes I’d be walking down the hallway at home and I’d suddenly just slump down the wall; black spots head rush. It was just how I was built, so if I needed to rest, or if I needed to mainline a little sugar, I’d do so.

Speaking of sugar, I definitely NEEDED daily sugar to keep me on my feet. I tried at times to break the habit but quickly established that wasn’t a good idea. I needed the carbs!

Kind of WEIRD that I don’t need those things anymore, but hey, it is what it is, right?!

Over the years I’ve realised many things about myself that are NECESSARY for me to keep functioning and being ‘me’.

In my full-on obsessive gym days I NEEDED to do at least 3 hours cardio a day, and up to 6.

In my bodybuilding/ sports modeling competition days I NEEDED to eat a very particular way and woe betide any event, occasion or person who threatened to infringe on that.

Because of said diet I NEEDED to mainline black coffee like it was going out of fashion and I also needed to keep myself going and sane with a few sugar-free lollies throughout the day … one time I took it too far and ate the whole packet – I definitely NEEDED to NEVER DO THAT AGAIN after the ensuing digestive response!

After, and also throughout, the years of following such restrictive diets and training regimes and being so obsessed with how I looked I found that in order to manage my stress and general sense of life being out of control and WAY off track I needed to binge eat. A lot. Literally kilos a day of chocolate and donuts and cookies and pizza and more chocolate. Mainly chocolate. And then because I NEEDED to look a certain way in order to maintain my identity and ANY sense of control I NEEDED to make myself throw it up again, so obviously I did. For 10 years, off and on, up to 6x a day. It literally took over my life for a decade and nearly everything I did or didn’t do on a day to day basis was based around when I could get my next fix, stuff my face in hiding, escape the world I couldn’t understand and didn’t fit into and finally feel that sweet sweet release before the awful awful shame. But what could I do? I NEEDED it.

STRANGE how now I definitely need NOT to abuse food or my body in that way, but what can I say? I needed what I needed!


Today I read something on my Facebook wall that stopped me in my tracks with its profound TRUTH. It was a simple statement in the middle of a long post about transformation and doing work you love; how it’s not really work when you love it. The post was written by my friend Regan, a TRULY kickass woman entrepreneur, and what it said was along the following lines:

“I NEED to write and speak and coach every day in some form or I feel unsatisfied”.

She also mentioned how she now sleeps LESS, works HARDER, TRAINS harder, has more energy and FEELS better than in years gone by; the implication being that all of these things that look like (and are!) pushing FUEL her and are NECESSARY.

Can I ask you a question?

What do YOU need, right now, in your day to day life or ‘big picture wise’ in order to go to bed each night feeling satisfied? In order to have awesome energy … peace of mind … make great money … be in fantastic shape


There was a time when for me to stay in GREAT shape I NEEDED to over-exercise, under-eat, and be bulimic.

I looked fucking AWESOME, so really, who cared if I felt like shit; that’s what it TOOK, right?


There was a time, when in order for me to make a CRAPLOAD of money, I had to work my butt off to hit my sales targets, get the commission and bonuses, and all the perks that came with a high-flying job. I didn’t particularly love the hours and some of the stuff I did was downright NOT me, but hey – that was what I NEEDED to do to make that sort of money, right?


A while after that, when I figured out the whole online game and started making BIG money there, what I NEEDED to do was sell stuff I didn’t really care about, in a way that didn’t suit me, to people I didn’t really like and didn’t want to have to work with! I would have loved to get paid JUST FOR BEING ME … I can’t tell you how many times I said “I just want to make money writing!”, but that just isn’t how it was. I NEEDED to suck it up and do those extra sales.

Just like I NEEDED 10 hours of sleep …

NEEDED to train a certain way ‘or else’ …

NEEDED to eat like the fucked up crazy fit-chick I was, ‘or else’

NEEDED, at certain points in my life, to dress a certain way when I went out with my friends, in order to fit in, be cool, look pretty, and get attention.

NEEDED, throughout a similar time in my life, to get smashed nearly 7 nights a week while managing a bar (yes, while working not just after!) and then go out to clubs that OPENED at 5am, in order to be happy, popular, accepted. I’m not judging former me by the way, I’m just saying what I NEEDED at the time.

NEEDED, throughout MOST of my adult life until recently, to somehow never have QUITE enough money regardless of how much I made. Needed the adrenalin rush of having to hustle, to push, to see if I could pull it off and PHEW; I always did but gosh it was close and man it fucking sucked from a stress and OMG I’M GOING TO DIE fight or flight survival point of view!

NEEDED, as I figured out how to build my business successfully, to have a certain amount of time available to do my work … certain conditions … appropriate energy and so on … the artist needs what she needs, okay!

It’s ODD, how now I can work from pretty much anywhere, in any short or long amount of time, under any conditions, but back then I just NEEDED everything a certain way; not like I could change it no matter how inconvenient it was!


I know I’m not the only one who NEEDS things a certain way in order to be safe / okay / healthy / energised / happy / me.

We all have our needs!

I’m sure it’s been barely a day since you’ve last verbalised or thought about something YOU need. I’m sure that if the things you need are THREATENED at times you’re just like me and you get cranky or anxious or otherwise reactive about it, because after all it’s what you NEED.

But here’s a really interesting idea –

And it’s just an IDEA, you understand; something I’m throwing out there for us both to mull over –

What if the things we NEEDED were things that always fueled and ELEVATED us?

What if you could CHOOSE what you need?

What if (idea of ideas!) you could CONDITION YOURSELF to need things that are good for you or even GREAT for you?

What if you could condition yourself to not only NO LONGER NEED stuff that didn’t serve you but to actively need the OPPOSITE of that stuff?

What if the things you see as ‘oh well, that’s just how it is and I just have to deal with it’, were actually all just FLIGHTS OF YOUR OWN FANTASY and based entirely on your own PERCEPTION of reality?

And what if you could decide that from here on out what you NEED is to live a life of meaning, of purpose, of passion, of flow, of exceptional health, of doing the work you were called to do in the world, of creating a business and life you love and doing so COMPLETELY on your terms?!

Wouldn’t it just make life so EASY?

One of the things I hear time and time again online is people questioning the idea of having it all, of making money easily or by doing what you love, and really often anything to do with ‘living the dream’.

But can I tell you a secret?

It’s actually got VERY LITTLE to do with ‘doing what it takes’. I don’t mean people who have things rockin’ in multiple or all areas don’t work hard; we work our FUCKING FINE BUTTS OFF 😉 … but the real REASON?

Successful people who maintain and continue GROWING their success have conditioned themselves to need to live, breathe, operate and exist at a premium level.

They NEED to be in exceptional health and shape, and so they are.

They NEED to make a certain amount of money, and so they do.

They NEED to have things their way, all the way, no matter how crazy the way! And so they do.

I can tell you with CERTAINTY that anything you think you NEED right now which is in fact holding you back is something you are BUYING INTO YOUR OWN BULLSHIT ABOUT.

And you have the power of choice to change.

I can also tell you that anything you’d REALLY REALLY like to see improve in your life is SO not going to be about just ‘doing the work’. It’s going to be about BECOMING the person who HAS to have things that way, at that standard, no matter how outlandish or ‘too much’ it might seem. The person who just NEEDS things a certain way and so therefore has them that way!

Don’t you always have EVERYTHING you truly need?

I know I do …

And it’s FASCINATING to see how things can change over time.

I used to NEED to sleep 10 or more hours each night. Now I NEED to sleep 6 or less or I feel grumpy and frustrated; physically I’m flatter and I’m also pissed off at not getting more out of the day! I’ve literally trained my body and mind to NEED less sleep so I can feel and function at my best.

I used to NEED to do stupid diets and workouts to look great, and it was the ONLY way I could stay in shape. Now I NEED to never diet but I INSIST on abs, I NEED my workouts to be short, I NEED to have lifestyle flexibility and I fully believe that I need all of this but that I also NEED to be in great shape; because I simply refuse to not be. So … I get what I need. As always.

I used to NEED to do stupid shit to make money. Now I NEED to make money on my terms, from alignment and flow, by doing work I love and in a way that suits me! I used to TALK about WANTING to make money from writing … then I decided I NEEDED to make money from writing. So I do.

Just like my friend who triggered this whole post I too NEED to write and speak and coach each day, or I feel pissed off at the world and unfulfilled. My work literally fuels my soul AND my physical energy.

I also need to travel in business or higher class … so I do …

I need to travel as often as I want … so I do …

I need to have access to great coffee, great yoga, great restaurants, great gyms, beautiful surrounds, wherever I go in the world and so I do …

I need to ONLY work with the best mentors in the world, regardless of price, so I do …

I need to stay in the BEST hotels, so I do …

I need to have daily time for me, so I do …

I need to live a nomadic life right now, totally doing what I want as and when and how I want, so I do …

I need to spend daily time in nature and the sun, so I do …

I need to be supported by an awesome team, so I am …

I need to be a fun and engaged Mum, so I am …

Are you getting the picture here?

I could share with you the few things that have come to mind for me as I wrote this, where I realise – fuck; I’m buying into my own bullshit about NEEDING things a certain way and it’s NOT serving me in that area, but why would I focus on that?


And you can do the same.

EVERYTHING you have.

Everything you DO.

Everything you will CONTINUE to get.

Everything you EXPECT.

Is a product of what you need.

And everything you need?

Is a product of your imagination.

So let’s keep today’s exercise OH so very simple but oh so VERY very awesome:

You want to change your life, and live a new reality?

Get honest with yourself about what kind of person you’d have to be to live that way –

What kind of environment you’d need around you –

What you’d need to EXPECT or take for granted –

And decide that from here on out?

What you NEED is what will make it all true.

Don’t you need to at least give it a shot?! 😉

After all –

Life is Now. Press Play.

And right now I? NEED another coffee 🙂

Kat x





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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  1. Kickass inspiration as always, Love!

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