Purpose

IT’S ALL JUST REACTING TO YOU

When I was in my twenties, about 26 or so, 13+ years ago now, and just beginning on my online journey, the natural progression to all my entrepreneurial endeavours up til that point, one of the things I dreamed of and journaled on most often was what it would be like to live a life of absolute freedom.

I imagined myself spending my days moving from gym to cafe to beach to park, laptop by my side and somehow making all of my money from my writing, creating, and putting things out into the world, while meanwhile a bevy of awesome people did basically everything else that needed doing in my life. I was clear from the get go that of COURSE I would have a regular house cleaner … at home assistant and housekeeper … and as many different assistants and team members as needed to do all of this biz-niz shiz-niz that wasn’t just me being me. It wasn’t even a question of whether or not I WANTED to do all these different things (mostly no, lol) but more so an understanding that a Woman of Freedom and Purpose of COURSE has people all around her who support her to do and be just that.

It seemed obvious.

So much so, that even though I was in credit card and tax debt which was well in excess of $100,000 (147k to be precise, at its – ahem – best), it was clear to me that I needed to start to pay for these things ANYWAY, definitely. in lieu of paying myself, and even if it was literally just $20 here or there.

Sometimes when I look back I feel like I really did build this whole multi-million dollar empire $20 at a time, 20 minutes at a time, all of these supposedly too-small-to-matter investments of ME which bit by bit turned. me in the right direction; internal compass set to where success became a simple matter of a rolling stone gathering epic mother-freakin’ momentum to where it eventually became unSTOPPABLE.

So I hired a cleaner for once a month to begin with even though my husband thought it was silly to pay for that when we ‘couldn’t afford it’, and could definitely just do it ourselves, and I started my first VA on just 2. hours a week, at $20 per hour. To me it wasn’t just about not having to do a LITTLE bit of that stuff and having somebody to do it for me, but it was about what it represented.

A sign to the Universe, if you will, and my higher self, that said hey – I know who I am! And hey – I am willing to do what it takes, and stretch myself, to say yes to being that person! Yes, when you’re over 100k in debt and not yet making money in your biz, and often can’t even pay for groceries, paying someone 20 bucks an hour is a big stretch!!

Every time I would make a move like this, it elevated me. It was a statement to my SOUL which expanded me and created an instant feeling of abundance. A promise which I KNEW would come to life, that if only I would continue to say yes to being that next level me, even before I was ready, in fact especially so, then of course I would. BECOME it.

I would build the damn empire.

I would scale the highest of high mountains, higher even than what I could perceive as possible.

I would DO the damn thing of BECOMING the damn thing, no matter what!

Now?

I’m there. Well, never there, of course! But that vision I used to see back then, of living a freedom life with my laptop in cafes by the beach, just spending my days writing, drinking coffee, working out, and hanging with cool badass peeps both on and offline? That’s my life. I’m sitting at a great cafe by the beach … writing on my laptop … just came from the gym … and plenty of cool badass peeps are in my space all around!

Do you know what’s funny, or interesting to me?

And never actually even occurred to me until a week or two back?

When I used to write that vision out of what I wanted, I DEFINITELY assumed I would make millions of dollars … impact millions of people … be super successful as far as business, be a leader and start a damn revolution … of course! But I NEVER ACTUALLY JOURNALED ON THAT STUFF.

And it wasn’t what the vision was about.

When I look back and I think about why I wanted to call in the level of incredible support I have now (13 employees / team members who do ALL the things for me so I can just be me), and this almost too-cliche ‘laptop life’, you know what? I didn’t set out to build an empire at all, I set out to build a lIFE.

It was an ASSUMPTION and an expectation that the money would come.

The following would grow.

Impact would be made, and a legacy built, of COURSE!

I KNEW I was born to be a leader and that the money stuff was just gonna be an outcome of being in alignment, and following soul. I knew this on a core level long before I could have put it into words!

So, why would I need to try and make it happen? I didn’t! I didn’t even know that I didn’t need to; I can just see NOW that I obviously knew somewhere within that I didn’t need to!

So what I did focus on calling in, visioning, ‘manifesting’, was really only about my life flow.

I dreamed of what my typical perfect day would be like …

How I would feel …

What I would be doing, and who with …

What kind of body I’d have (inner and outer!) …

What I wanted to DO, yes, which was always just some version of ‘inspire, educate, motivate and empower badass driven people to live according to their values and press play’ … but never what I wanted any of it to GET me.

Here is a life lesson which you REALLY need to learn, about money, success, any of the so-called tangibles:

That shit don’t gonna show up when you’re not focused on what you ACTUALLY freakin’ care about.

And for me, same as you for you I’m guessing, I actually just don’t CARE about the money, or even impacting the millions! I like it. I’m grateful for it. And contradictorily to what I just said, I wouldn’t have it any other way than being rich and making a huge difference doing my purpose work. But it’s not what drove me, not what pulled me forward, not what kept my eye on the ball which CREATED all of this, and it’s STILL not.

STILL, it’s about what is the next level vision for my LIFE, and the empire thang is just part of that, alongside it, an OUTCOME of it.

And I guess I want to ask you –

Do you remember why you got into all of this in the first place? This quest, this mission, this journey to get your message out into the world, get seen, get known, get paid, do something AMAZING, and live a life less ordinary?

Sure. Yes. A BIG part of it, obviously, was the simple fact that you couldn’t not.

That magnetic pull. That yearning. That whisper from within which was always there, and which finally -you heeded. The purpose of the work, at its core, has always been – to do the work!

(Indeed you’d do well to remember that more often, as I’ll tell ya – money, soul clients, aligned audience growth; those things don’t work so well when you start trying to just GET them, and stop purely doing the work for its own sake! Don’t forget this!)

But anyway –

The work and soul calling aside, why else did you get into this?

I’d be willing to bet that it wasn’t just to build an empire, but to build a LIFE.

Of course it was.

The question is then, which perhaps you need to confront yourself with today, why the heck are you focused so damn hard on making money, getting ahead, getting the surface trappings of success which were only ever meant to be a natural OUTCOME of living your damn life?!

And do you see how that very focus is precisely why you’re not GETTING that shit, not the way you want?

Word to the wise and a wake-up call you KNOW you need to hear:

Life reacts to YOU, it doesn’t happen to you. Expect money, success, a big following, whatever other ‘stuff’ you’re trying to get, assume it’s everywhere and will show up for you and it WILL. But please –

Stop trying to get it. By definition if you are a person trying to get it you are a person who doesn’t have it, and so it will remain!

MEANWHILE –

How ’bout at some point you get back to focusing on creating and being what this was actually all meant to be about?

Building a damn life.

And being the person you’re meant to be in it.

Don’t forget –

Life is Now. Press Play.

Kat x

PS

I HAVE SOME BIG NEWS TO SHARE!

As of today, I’m opening up the doors to my Inner Circle, my 12 month private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:

We are VERY VERY DIFFERENT.

We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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