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Purpose

IT’S ALL JUST REACTING TO YOU

When I was in my twenties, about 26 or so, 13+ years ago now, and just beginning on my online journey, the natural progression to all my entrepreneurial endeavours up til that point, one of the things I dreamed of and journaled on most often was what it would be like to live a life of absolute freedom.

I imagined myself spending my days moving from gym to cafe to beach to park, laptop by my side and somehow making all of my money from my writing, creating, and putting things out into the world, while meanwhile a bevy of awesome people did basically everything else that needed doing in my life. I was clear from the get go that of COURSE I would have a regular house cleaner … at home assistant and housekeeper … and as many different assistants and team members as needed to do all of this biz-niz shiz-niz that wasn’t just me being me. It wasn’t even a question of whether or not I WANTED to do all these different things (mostly no, lol) but more so an understanding that a Woman of Freedom and Purpose of COURSE has people all around her who support her to do and be just that.

It seemed obvious.

So much so, that even though I was in credit card and tax debt which was well in excess of $100,000 (147k to be precise, at its – ahem – best), it was clear to me that I needed to start to pay for these things ANYWAY, definitely. in lieu of paying myself, and even if it was literally just $20 here or there.

Sometimes when I look back I feel like I really did build this whole multi-million dollar empire $20 at a time, 20 minutes at a time, all of these supposedly too-small-to-matter investments of ME which bit by bit turned me in the right direction; internal compass set to where success became a simple matter of a rolling stone gathering epic mother-freakin’ momentum to where it eventually became unSTOPPABLE.

So I hired a cleaner for once a month to begin with even though my husband thought it was silly to pay for that when we ‘couldn’t afford it’, and could definitely just do it ourselves, and I started my first VA on just 2 hours a week, at $20 per hour. To me it wasn’t just about not having to do a LITTLE bit of that stuff and having somebody to do it for me, but it was about what it represented.

A sign to the Universe, if you will, and my higher self, that said hey – I know who I am! And hey – I am willing to do what it takes, and stretch myself, to say yes to being that person! Yes, when you’re over 100k in debt and not yet making money in your biz, and often can’t even pay for groceries, paying someone 20 bucks an hour is a big stretch!!

Every time I would make a move like this, it elevated me. It was a statement to my SOUL which expanded me and created an instant feeling of abundance. A promise which I KNEW would come to life, that if only I would continue to say yes to being that next level me, even before I was ready, in fact especially so, then of course I would. BECOME it.

I would build the damn empire.

I would scale the highest of high mountains, higher even than what I could perceive as possible.

I would DO the damn thing of BECOMING the damn thing, no matter what!

Now?

I’m there. Well, never there, of course! But that vision I used to see back then, of living a freedom life with my laptop in cafes by the beach, just spending my days writing, drinking coffee, working out, and hanging with cool badass peeps both on and offline? That’s my life. I’m sitting at a great cafe by the beach … writing on my laptop … just came from the gym … and plenty of cool badass peeps are in my space all around!

Do you know what’s funny, or interesting to me?

And never actually even occurred to me until a week or two back?

When I used to write that vision out of what I wanted, I DEFINITELY assumed I would make millions of dollars … impact millions of people … be super successful as far as business, be a leader and start a damn revolution … of course! But I NEVER ACTUALLY JOURNALED ON THAT STUFF.

And it wasn’t what the vision was about.

When I look back and I think about why I wanted to call in the level of incredible support I have now (13 employees / team members who do ALL the things for me so I can just be me), and this almost too-cliche ‘laptop life’, you know what? I didn’t set out to build an empire at all, I set out to build a LIFE.

It was an ASSUMPTION and an expectation that the money would come.

The following would grow.

Impact would be made, and a legacy built, of COURSE!

I KNEW I was born to be a leader and that the money stuff was just gonna be an outcome of being in alignment, and following soul. I knew this on a core level long before I could have put it into words!

So, why would I need to try and make it happen? I didn’t! I didn’t even know that I didn’t need to; I can just see NOW that I obviously knew somewhere within that I didn’t need to!

So what I did focus on calling in, visioning, ‘manifesting’, was really only about my life flow.

I dreamed of what my typical perfect day would be like …

How I would feel …

What I would be doing, and who with …

What kind of body I’d have (inner and outer!) …

What I wanted to DO, yes, which was always just some version of ‘inspire, educate, motivate and empower badass driven people to live according to their values and press play’ … but never what I wanted any of it to GET me.

Here is a life lesson which you REALLY need to learn, about money, success, any of the so-called tangibles:

That shit don’t gonna show up when you’re not focused on what you ACTUALLY freakin’ care about.

And for me, same as you for you I’m guessing, I actually just don’t CARE about the money, or even impacting the millions! I like it. I’m grateful for it. And contradictorily to what I just said, I wouldn’t have it any other way than being rich and making a huge difference doing my purpose work. But it’s not what drove me, not what pulled me forward, not what kept my eye on the ball which CREATED all of this, and it’s STILL not.

STILL, it’s about what is the next level vision for my LIFE, and the empire thang is just part of that, alongside it, an OUTCOME of it.

And I guess I want to ask you –

Do you remember why you got into all of this in the first place? This quest, this mission, this journey to get your message out into the world, get seen, get known, get paid, do something AMAZING, and live a life less ordinary?

Sure. Yes. A BIG part of it, obviously, was the simple fact that you couldn’t not.

That magnetic pull. That yearning. That whisper from within which was always there, and which finally -you heeded. The purpose of the work, at its core, has always been – to do the work!

(Indeed you’d do well to remember that more often, as I’ll tell ya – money, soul clients, aligned audience growth; those things don’t work so well when you start trying to just GET them, and stop purely doing the work for its own sake! Don’t forget this!)

But anyway –

The work and soul calling aside, why else did you get into this?

I’d be willing to bet that it wasn’t just to build an empire, but to build a LIFE.

Of course it was.

The question is then, which perhaps you need to confront yourself with today, why the heck are you focused so damn hard on making money, getting ahead, getting the surface trappings of success which were only ever meant to be a natural OUTCOME of living your damn life?!

And do you see how that very focus is precisely why you’re not GETTING that shit, not the way you want?

Word to the wise and a wake-up call you KNOW you need to hear:

Life reacts to YOU, it doesn’t happen to you. Expect money, success, a big following, whatever other ‘stuff’ you’re trying to get, assume it’s everywhere and will show up for you and it WILL. But please –

Stop trying to get it. By definition if you are a person trying to get it you are a person who doesn’t have it, and so it will remain!

MEANWHILE –

How ’bout at some point you get back to focusing on creating and being what this was actually all meant to be about?

Building a damn life.

And being the person you’re meant to be in it.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/