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News, Success Mindset


I see a lot of people talking about this concept of faking it till you make it, some of them getting worked up about it like it’s WRONG and others embracing it as the secret key to everything.

Personally I just don’t like the WORDING of it – why would I want to embrace the idea that something I’m doing is FAKE, or not me?

But here’s what I have found helfpul:

Act as IF you were already there.

I first really embodied and understood this concept after my daughter came along, just over 7 years ago now. Up until I’d fallen pregnant, my entire identity had been wrapped up in having a fitness model type body. I was super lean, super body obsessed, the slightest deviation in my weight was COMPLETELY unacceptable, I was as close to perfect as can be, visually, according to my own standards.

I HATED being pregnant, as far as the physical changes. I wanted the pregnancy, it was deliberate, and I was thrilled to be pregnant but I hated BEING pregnant. I hated the out of control feeling! My body was no longer my own and I couldn’t stand it.

But I KNEW: as soon as I have this baby I will be getting myself back to SHIT hot shape in zero to no time. Nothing will stop me!!

I was so committed to this idea that I even took my GYM gear to hospital with me to give birth! lol!! My hospital looked over Melbourne’s beautiful Fitzroy Gardens and I figured I could go for a jog around the park in between visiting hours. I’m sitting here laughing at myself as I write this. I honestly believed that it was a perfectly viable idea!!

Anyway, that didn’t happen (duh), but I DID get my ass to the gym the same day we brought Alyssa home from hospital. I made sure to not overdo it – did a 25 minute bodyweight circuit super carefully and promptly passed out.

Being realistic has not always been my strong suit …

After that I didn’t go CRAZY on training or dieting or anything but I was pretty conscious of it. I was certain I could have my pre-baby body back within weeks. I gave myself 6 weeks, upper limit, after all – I was a fitness expert and freakin’ COMMITTED baby!

So you can imagine that when she was 6 months old and I was still HUGE (in my mind) I was not coping too well. Whether or not you’ve got the whole body obsession background that I have, I’m sure you understand the concept of HOLDING ON TOO TIGHTLY to a goal you’re trying to FORCE to reality.

I was holding on so damn tightly I couldn’t breathe, and I was flat out MISERABLE walking around in my frumpy baby body. My whole identity had been wrapped up in how I looked, for over 10 years prior to that, and I felt like I had NOTHING left. I honestly couldn’t even enjoy my new baby. I remember going to a Kinesiology session, amongst a gazillion other things, to try and establish why the weight wasn’t going and what came up was that I had no JOY in my life.

My friend, who was doing the session, asked me “when did you last feel joy”, and I THINK I came up with something from years back relevant to fitness. He asked me if I hadn’t experienced it after meeting my new daughter, and I just looked at him blankly, and with a little shame creeping in I guess.

But no. I hadn’t.

All I cared about was how I HAD to look.

I’m not sure if it was as a result of that session, or just a combination of things, but shortly afterwards I got to really thinking. I was walking through the streets of Melbourne one day, shoulders slumped inwards, zero confidence because I knew that EVERYBODY WAS LOOKING AT HOW BAD I LOOKED and I wished I had a sign with me that said “I just had a baby!”, since she wasn’t with me, and suddenly it hit me:

I was ACTING like an out of shape and sad sack of a woman. I was ACTING like I had no fucking pride, confidence, or CHOICE. I was ACTING like everything I didn’t want to be and was therefore (DUH!) CREATING on repeat!

And like the waters fucking parting before me, the answer was suddenly clear:

Just act as if.

Act as the kind of Mum I WANT to be.

Start to walk, talk, eat, train, even think, breathe, hold my POSTURE, like a HOT Mum!

I realised that a hot fit Mum who felt good about herself would not be holding on so tightly, trying to FORCE results.

Would not be walking around town with her entire posture physically CONTRACTED.

Would not be obsessively watching everything she ate and freaking out if she missed a workout, either!!

Would instead be PRESENT in her body … eat and workout based on what FELT right … give herself permission, also, to enjoy being a Mum and not make it all about how she fucking looked!

I basically let out a breath I didn’t know I’d been holding for about 15 months, pregancy included.

And within 5 weeks?




Was gone.

I had abs.

I did a FITNESS photo shoot with the photographer who shoots the cover for Oxygen magazine.

I felt GREAT about how I looked, but more importantly I could BREATHE and I was able to be within my body, be with my daughter, be in flow in my LIFE.

And all I had to do, the whole time, I realised, was stop worrying about how to try to GET to where I wanted to go and instead just be there NOW.

In business, I see so many people who are just holding on SO fucking tightly it’s ridiculous.

Last night alone I had 4 separate 1:1 conversations with clients which were essentially around this same topic. One of them had messaged me prior to the call, our first call together incidentally, the list of reasons she wasn’t where she wanted to be. REALLY angry at herself about not sorting her fucking funnels or tech stuff, and asking me at the end what insights I had about why things weren’t yet working.

Before I could even finish reading the message all I was thinking was “for fucks sake, woman! It’s not the fucking funnels! It’s that you’re holding on SO DAMN TIGHTLY you might as well be trying to choke abundance to death!”

In fact she’d even said that making money RIGHT NOW was a matter of life or death!

I hit her hard with all this on our call, and we quickly established that actually the WORST CASE OUTCOME if she didn’t make money now was NOT in fact DEATH.

I’m fine with being a hardass on my clients about this stuff and also talking about it here, because I’ve DONE this myself and it fucking COST me.

I spent several years caught up in trying to FORCE money to come to me, and let me tell you:

Money does not care for desperation!! And you just can’t receive it when you’re not in flow.

So let me be perfectly clear in saying: if you’re so damn wrapped up right now in NEEDING THINGS TO WORK NOW BECAUSE OH MY GOD I MIGHT DIE IF THEY DON’T, then you have ZERO ZERO ZERO fucking chance of SEEING things work.

How the fuck do you expect to bring your BIG vision and indeed even any short term results to life if your every cell is screaming “I’m not there yet and I don’t have what it takes!”

In order to create your desired outcomes you plain and simply need to let go of trying to force reality NOW to magically be where you think it should be. You need to stop freaking the fuck out! What is the WORST that could happen? Look that shit in the eye and ACCEPT it! It’s very unlikely TO happen, but if you don’t embrace the worst case possibity and just surrender to where you are NOW, you make it literally impossible to move ON from now.

How can you move to the next phase –

If you refuse to exist in this one?!

But here is what you CAN do, what you MUST do, what makes it so damn easy, what REALLY you’re being so damn silly NOT to do!


That’s it.


That’s it!

Let me ask you a question:

If you were THERE, and it was fully WORKING, and money was FLOWING, and you freaking OWNED it, and everybody wanted EXACTLY what you want to GIVE them, how would you show up then?


How would you walk?







Go through your day?

Hold your body?


What would you wear?

Who would you connect with?

What standards would you hold for yourself?


I’ll bet that if you take a good hard look in the mirror right now you’ll see that the way you’ve been acting is pretty fucking squirm-inducing, to be honest!!

The desperation …

The anxiety …

The ANGER or frustration you let out …

The fear in your eyes, your throat, your God damn message …

The ‘please like me’ bullshit …

And so much more I don’t need to go into right now!

Is it any wonder you find yourself cycling on repeat through the same stuff when you’re actively CREATING it on repeat?!

It’s ridiculous to expect to get to THERE when you’re so insistent on acting like a person who desperately WANTS to stay here!!

And here is what it all comes down to, in the end:

The world will believe you are whoever you show yourself to be, yes.

But firstly?

So will you.

So wake the fuck up. You want things to change well you have that power NOW, but you need to make a choice now to start ACTING now as the person who you say you want to be.

You can wait if you like.

Holding on.

Oh so tight.

But sooner or later you’re going to realise that all you had to do?

Was create and LIVE as the version of you who you long to be.

Just remember, as you think about whether you want that yet:

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.