Live Your Passion, Money Mindset


The thing you have to understand, if you truly want to make millions by ‘being you’, is that you need to STOP doing all the shit that is not in fact ‘you being you’, when it comes to working on or in your biz.

You know – the stuff you hate, or just don’t like, or it drains you, or it’s freaking tedious? The stuff you do when you’re not doing what you REALLY want to do and what feels in flow for you?


I know, right? Quelle idee! Isn’t business supposed to be about pushing shit up a HILL? doing stuff you don’t really love (or flat out despise)? Doing it in a way that goes against your natural style? Doing it in a way that exhausts your energy and drains your SOUL? Doing it and also having to, as part of it, deal with people you don’t REALLLLLLY like that much (aka find annoying as fuck and why won’t they go AWAY?!).

Well –

No, actually.

I don’t believe that business – the business of being YOU and also the business of BRANDING you and your true message – should be about doing stuff that cannot be counted as YOU BEING YOU, the best of you!

I know we grow up believing that ‘work’ means going against our nature, or at the very least it’s something you do when you’re not having fun or just living your LIFE, but I thought the whole point of building a personal brand in which you share what’s inside of you is that it’s supposed to be about just living your life.

And letting people in.


And I know it seems like a pipe dream to imagine that every day you could get to wake up and just be you, the you who you want to be, follow the flow and do | create | unleash what excites and moves you, and that you could get paid for that; even help others – a LOT of ’em – to get more out of THEIR lives, but it’s REALLY REALLY NOT.

You can wake up every day.
Follow your heart.
Be and do and create from what’s inside of you and what just FEELS right and true.

But guess what?

Not only are you going to have to accept that as POSSIBLE (possible for YOU baby, not just possible in general!), but – and this is the bit most people will categorically FAIL at; it’s definitely taken me up until VERY recently to fully get – you’ll also have to DUMP the stuff that does not feed into you following your heart.

And your logical mind, the part of you that refuses to believe it could be that good or that easy is gonna FIGHT THIS LIKE A BANSHEE.

That doesn’t make it any less true though!

Think about it –

If the way to get paid for being you is to BE you, then any time you’re NOT DOING THAT you’re costing yourself.

You think that there’s ALL THIS OTHER STUFF that has to be done, in order to build your following, create and market and sell stuff, deliver it, deal with the behind the scenes of it all, etc, but ACTUALLY all of that is more than taken care of when you simply act from what’s within, and let people see it.

Want to grow your email list? Document some part of your life that’s of value, and let people have it in exchange for their email address. Keep the tech and ‘putting together’ / fancifying how it looks side of things AS MINIMAL AS FUCKING POSSIBLE.

It doesn’t MATTER how it all looks, not really. POLISHED and PRETTY and PERFECT doesn’t make you millions, and it sure as shit doesn’t allow you to be FULFILLED.

Content does.
Creating it.
From the heart.
Just by waking up and doing YOU.

So you can take your pretty website or whatever else ideas and shove ’em up your ass if you think that worrying about all that shit is valid cause to delay on BEING YOU AND LETTING PEOPLE SEE IT for even another moment.

Get it out there.
Get it done.
Correct later.
I’ve only JUST started worrying about shit like that, and I’m 10 years and millions of bucks in!! And when I say worrying about it I mean I now get to pay other people to worry about it, but we STILL keep the putting together of shit VERY freaking basic.

Oh, and I can afford to pay other people to worry about it because, you know, I spent my time over the years just BEING ME and writing | speaking about it. Documenting it.

What else?

Want to have a more powerful brand? Create more content. Document what YOU do. Share how you do it. Share the mindset and the thought processes, and how you got there. Share live examples, or breakdowns thereof, where you can.

Want to MARKET more effectively? Create more content. Document YOUR success. Show the behind the scenes. PUBLISH IT EVERYWHERE.

Want to SELL more effectively? Create.more.content. Get people excited and inspired by showing them what’s possible. Let ’em see all of it, don’t hold anything back! Then? Simply ask (and tell; nothing wrong with TELLING!) them to buy.

Oh, and for what they should buy?

Really? I mean, you really gotta ask that?!


Give them exercises based on what YOU do.
Give them actions based on what YOU do.
Show them how to overcome or elevate their inner shit based on what YOU do!

The ONLY reason you could possibly feel like you need to argue against any of this is if you DON’T THINK YOUR LIFE IS WORTH OBSERVING!!

Which is to say –

You don’t think you have a message.
Or something powerful inside.
Or that you’ve achieved anything.

In which case –


But I THINK you KNOW you’ve got that stuff. I think you could stand to give yourself just a little bit more CREDIT about how powerful you are when you just wake up and be you each day. I think that if you let people see the way you think | show up | create | achieve | BE that they could learn a helluva lot –

Just by observing.

And if you were to in some way PACKAGE that shit and show people the inside your head side of it, as well as break it down for them?


You might just build a multi-million dollar empire, simply by waking up every day, doing what you love, and being you.

Seems to be what I did, somehow!

Look –

I know it’s normal and natural and easy to think that it can’t BE so simple. That if you’re not fighting against yourself and pouring your time, your soul, your life into shit that LESSENS you, then you’re not doing it right.

But the REALITY is just not so.

I know for a FACT that the more I ignore ALL THE OTHER STUFF and just do what I wanna do, go completely from my heart and from flow, and then simply write | speak | create | sell about it, the more money I make and also the more of a purposeful IMPACT I’m able to create.

And without fail every single time I tell myself I ‘have to’ sit down and suck it up and do shit that drains or just bores me, or that I find painstaking or flat out painFUL, it not only is time lost from creating and documenting what would actually HELP you, but there is also a carry on effect of BLAH which absolutely impacts on what else I create and unleash that day, that week, etc.

I emplore you to think about this:

If right now you’re spending even 50% of your time doing shit that does not comprised YOU BEING YOU and letting people see it, and I’ll bet most people reading this are spending 90% of their time on it actually, then WHAT IMPACT IS THAT HAVING ON YOU BEING ABLE TO ACTUALLY BRAND YOU?

In the end, you can sit back and say you learned everything you needed to know about internet marketing, and your landing pages looked great, ETC –

Or you can sit here with me and say that all you actually do each day?

Is live your God damn awesome life, and show it to the internet.


Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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