Live Your Passion, Money Mindset


The thing you have to understand, if you truly want to make millions by ‘being you’, is that you need to STOP doing all the shit that is not in fact ‘you being you’, when it comes to working on or in your biz.

You know – the stuff you hate, or just don’t like, or it drains you, or it’s freaking tedious? The stuff you do when you’re not doing what you REALLY want to do and what feels in flow for you?


I know, right? Quelle idee! Isn’t business supposed to be about pushing shit up a HILL? doing stuff you don’t really love (or flat out despise)? Doing it in a way that goes against your natural style? Doing it in a way that exhausts your energy and drains your SOUL? Doing it and also having to, as part of it, deal with people you don’t REALLLLLLY like that much (aka find annoying as fuck and why won’t they go AWAY?!).

Well –

No, actually.

I don’t believe that business – the business of being YOU and also the business of BRANDING you and your true message – should be about doing stuff that cannot be counted as YOU BEING YOU, the best of you!

I know we grow up believing that ‘work’ means going against our nature, or at the very least it’s something you do when you’re not having fun or just living your LIFE, but I thought the whole point of building a personal brand in which you share what’s inside of you is that it’s supposed to be about just living your life.

And letting people in.


And I know it seems like a pipe dream to imagine that every day you could get to wake up and just be you, the you who you want to be, follow the flow and do | create | unleash what excites and moves you, and that you could get paid for that; even help others – a LOT of ’em – to get more out of THEIR lives, but it’s REALLY REALLY NOT.

You can wake up every day.
Follow your heart.
Be and do and create from what’s inside of you and what just FEELS right and true.

But guess what?

Not only are you going to have to accept that as POSSIBLE (possible for YOU baby, not just possible in general!), but – and this is the bit most people will categorically FAIL at; it’s definitely taken me up until VERY recently to fully get – you’ll also have to DUMP the stuff that does not feed into you following your heart.

And your logical mind, the part of you that refuses to believe it could be that good or that easy is gonna FIGHT THIS LIKE A BANSHEE.

That doesn’t make it any less true though!

Think about it –

If the way to get paid for being you is to BE you, then any time you’re NOT DOING THAT you’re costing yourself.

You think that there’s ALL THIS OTHER STUFF that has to be done, in order to build your following, create and market and sell stuff, deliver it, deal with the behind the scenes of it all, etc, but ACTUALLY all of that is more than taken care of when you simply act from what’s within, and let people see it.

Want to grow your email list? Document some part of your life that’s of value, and let people have it in exchange for their email address. Keep the tech and ‘putting together’ / fancifying how it looks side of things AS MINIMAL AS FUCKING POSSIBLE.

It doesn’t MATTER how it all looks, not really. POLISHED and PRETTY and PERFECT doesn’t make you millions, and it sure as shit doesn’t allow you to be FULFILLED.

Content does.
Creating it.
From the heart.
Just by waking up and doing YOU.

So you can take your pretty website or whatever else ideas and shove ’em up your ass if you think that worrying about all that shit is valid cause to delay on BEING YOU AND LETTING PEOPLE SEE IT for even another moment.

Get it out there.
Get it done.
Correct later.
I’ve only JUST started worrying about shit like that, and I’m 10 years and millions of bucks in!! And when I say worrying about it I mean I now get to pay other people to worry about it, but we STILL keep the putting together of shit VERY freaking basic.

Oh, and I can afford to pay other people to worry about it because, you know, I spent my time over the years just BEING ME and writing | speaking about it. Documenting it.

What else?

Want to have a more powerful brand? Create more content. Document what YOU do. Share how you do it. Share the mindset and the thought processes, and how you got there. Share live examples, or breakdowns thereof, where you can.

Want to MARKET more effectively? Create more content. Document YOUR success. Show the behind the scenes. PUBLISH IT EVERYWHERE.

Want to SELL more effectively? Create.more.content. Get people excited and inspired by showing them what’s possible. Let ’em see all of it, don’t hold anything back! Then? Simply ask (and tell; nothing wrong with TELLING!) them to buy.

Oh, and for what they should buy?

Really? I mean, you really gotta ask that?!


Give them exercises based on what YOU do.
Give them actions based on what YOU do.
Show them how to overcome or elevate their inner shit based on what YOU do!

The ONLY reason you could possibly feel like you need to argue against any of this is if you DON’T THINK YOUR LIFE IS WORTH OBSERVING!!

Which is to say –

You don’t think you have a message.
Or something powerful inside.
Or that you’ve achieved anything.

In which case –


But I THINK you KNOW you’ve got that stuff. I think you could stand to give yourself just a little bit more CREDIT about how powerful you are when you just wake up and be you each day. I think that if you let people see the way you think | show up | create | achieve | BE that they could learn a helluva lot –

Just by observing.

And if you were to in some way PACKAGE that shit and show people the inside your head side of it, as well as break it down for them?


You might just build a multi-million dollar empire, simply by waking up every day, doing what you love, and being you.

Seems to be what I did, somehow!

Look –

I know it’s normal and natural and easy to think that it can’t BE so simple. That if you’re not fighting against yourself and pouring your time, your soul, your life into shit that LESSENS you, then you’re not doing it right.

But the REALITY is just not so.

I know for a FACT that the more I ignore ALL THE OTHER STUFF and just do what I wanna do, go completely from my heart and from flow, and then simply write | speak | create | sell about it, the more money I make and also the more of a purposeful IMPACT I’m able to create.

And without fail every single time I tell myself I ‘have to’ sit down and suck it up and do shit that drains or just bores me, or that I find painstaking or flat out painFUL, it not only is time lost from creating and documenting what would actually HELP you, but there is also a carry on effect of BLAH which absolutely impacts on what else I create and unleash that day, that week, etc.

I emplore you to think about this:

If right now you’re spending even 50% of your time doing shit that does not comprised YOU BEING YOU and letting people see it, and I’ll bet most people reading this are spending 90% of their time on it actually, then WHAT IMPACT IS THAT HAVING ON YOU BEING ABLE TO ACTUALLY BRAND YOU?

In the end, you can sit back and say you learned everything you needed to know about internet marketing, and your landing pages looked great, ETC –

Or you can sit here with me and say that all you actually do each day?

Is live your God damn awesome life, and show it to the internet.


Life is Now. Press Play.



Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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