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Business Mindset, Live Your Passion

MASSIVE RANT!!!

DON’T SELL LOW-END, THEY SAID …
IT WILL DAMAGE YOUR BRAND, THEY SAID …
IT MEANS YOU DON’T VALUE YOURSELF, THEY SAID …
YOU WON’T HAVE A REAL IMPACT, THEY SAID …
PEOPLE WON’T IMPLEMENT, THEY SAID …
Wanna know what I said?
That.
Shit.
I just saw another of these posts in a group I’m in and finally (or again? I’m not sure :)) the dam burst, because if there’s one thing I am DEEPLY passionate about it’s that in business there are.no.RULES.
And also? The BIGGEST mistake I ever made in my biz journey on a practical level was to (very temporarily!) listen to the advice of others ‘ahead’ of me who told me to stop selling low-end.
So I want to share this with you.
Because if it helps ONE person know to stay true to themselves on what to create and how to price, then it’s worth my getting back online at nearlymidnight when I had just logged off but then got triggered while reading my phone in bed!!
My take on the whole ‘don’t sell low-end / $47 / $97 / etc, it’ll damage your brand / self-worth / maybe your hair bullshit’:
Could NOT disagree more and cannot stand this sort of advice.
I have a multi million dollar business built on low end products because that is what has FELT right to me most of the 10 years I’ve been online and above all else business should be about following your heart not advice of what the freaking RULES are.
I have people who started with a $27 or even a $7 product with me YEARS ago who have now spent tens of thousands with me.
I was making over 35k a month online before I sold a single product over $99.
The people who have bought those so called low value products from me have largely implemented and remained in my community – I have many people who follow me to this day who have done so for years and have invested numerous times over at the super low-end price point. Some have moved up to then spend high end. Others continue to receive epic value from my low-end stuff which consistently DOES deliver epic value!
Impact.
Income.
Your business.
Your brand.
Your MILLIONS, if you so desire ’em.
Will come when you do YOU, not follow the rules of the stepfordpreneurs!
Side note: where in the big book of BS rules does it even say that charging low automatically means you don’t give value?! Wtf!
You want a rule? Here is an actual rule!
Massive value, service, purpose and income comes from doing what is right for YOU in business.
It is complete BS the idea that charging low reflects confidence, worth of the product, worth of the creator. Also complete BS that it’s only ‘allowed’ if part of a funnel!!
I ADORE low-end.
* I love building big communities.
* I love seeing people transformed from that one relatively small investment, and seeing their eyes opened to all that is possible as a result.
* I love the FEELING of charging low-end for something I know will deliver 100x its value, and beyond
* I love that I can launch every idea that comes to me and must BE launched, without making it a big deal or time-consuming to do so because it IS low-end, and therefore everybody who is active in my community can easily say yes to it, regardless that they’re probably (usually!) already in 5 other courses of mine
* I love that for those just starting on this journey, to whom $97 is a serious investment and a scary one, as it once was for me, a big fucking deal and actually constitutes laying themselves on the line, * I don’t have to be up on my high horse saying ‘nothing for you’ and instead I can be of service and help
* I love knowing that 1 in 100 or maybe even 1000, but still, of those people, will end up where I am and it will be because of that initial ‘small’ but yet oh so big investment
* I just love to create stuff and I love selling it at the price that feels right!
One last thing I’ll leave you with:
3 months ago I sat in a private Mastermind at Frank Kern’s HOUSE, one of only 6 to attend and something I paid many thousands for as you might imagine.
Do you know what I bought from Frank first?
It was one of my first online products to invest in, it was significant to me at the time to spend that money (another thing everyone seems to conveniently forget about when bagging out low end … what is low end to YOU may not be to the person buying, and so it is NOT indicative of character that they ‘only’ spent $97) … and that purchase from Frank is one that had its part in setting me on path to now making 400k+ per month.
I sat there thinking about that, the biggest smile ever, as Frank drove me to lunch in his Rolls Royce.
A $47 info product.
SCREW THE RULES.
DO YOU.

Remember –

Life is Now. Press Play! 

Kat x

PS.

I’m excited to announce my Flow-Led Millionaire Private Client Mastermind Days are back, happening this August (PM me for full deets!) 

Warning! This Mastermind will require you to get TF over your hang-ups around:

* Automated income

* Being seen more, and more boldly

* Adding layers upon layers upon layers of more SELLING

* Ruthless repurposing and re-selling

* Structure, systems, process

* Building a cash machine which pays you on repeat regardless of whether YOU are grinding your fingers to the bone to get it working!

Requirements:

You have an existing business which makes money, delivers a fabulous product or service (or multiple of!) which helps people, you know who you are and who you’re here to serve (while always welcoming deeper clarity!), and you have a proven track record for getting results to those people … even if it’s on a scale, so far, which, frankly, you consider outrageous. Since you know you’re here to do insanely big work in the world!

Oh, speaking of which – you know you’re here to do insanely big work in the world! And you’re ready to put the wheels on that NOW, and see your revenue – your growth of soulmate audience – your soul-led result-gettin’ systems – and all in all your own badassery – explode, stat!

You’re not afraid of doing the damn work (duh),

but you also know that there’s a simpler way, a more flow way, a more YOU way.

And you’re ready to get down to the nitty gritty of that now, and then roll it out like the take no prisoners mofo you are.

All with me – secret counsel to the worlds most elite game-changers, leaders, and revolutionaries – supporting you to know exactly what to do,

and exactly how to do it,

so you make MORE money,

reach MORE (of the right people),

the YOU way,

having more fun and flow than you ever dreamed possible,

and finally knowing you’re all in on you,

Now!

What you get out of this time together is simple:

* Identified opportunities for money-makin’ – minimum 3, up to 10+ (this is normal in these conversations with me)

* Specific to you simple soulmate audience growth strategy, which you can roll out right away, and will often involve only ‘tweaks’ rather than having to DO anything dramatically extra

* Confidence and inner tools as well as practical steps for improving / adding to / setting up (depending where you’re at) your automated income / funnels 

* Personalised (to your personality / style / lifestyle / skillset) action plan for implementing

* Tweaks you can add in right away to increase sales on existing processes

* Daily / weekly ‘hustle flow plan’ individualised to you

All in all here’s what it comes down to:

>>> You will walk out with a complete action plan tailored to your business, very detailed and also very SIMPLE, with also a complete understanding of what you need to do and HOW to do it, to take you to the next major income level, and beyond.

This will include your next three offers (MINIMUM), up-sells, or funnel ad-ins, FULLY CREATED IN THE TIME TOGETHER!

Plus:

1:1 follow on support to help you implement and follow through.

I love doing this INTENSIVE deep dive work where we pull everything apart all at once, and then nail down the EXACT action steps for each person to take to get more paying customers and clients, who are soul-aligned, coming in NOW, who are also buying more things, because you’ve got all your damn shit in place!

This immersive day together is limited to 5-7 people per event. 

If this is speaking to you PM me here to apply / for more info!