Business Mindset, Live Your Passion

MASSIVE RANT!!!

DON’T SELL LOW-END, THEY SAID …
IT WILL DAMAGE YOUR BRAND, THEY SAID …
IT MEANS YOU DON’T VALUE YOURSELF, THEY SAID …
YOU WON’T HAVE A REAL IMPACT, THEY SAID …
PEOPLE WON’T IMPLEMENT, THEY SAID …
Wanna know what I said?
That.
Shit.
I just saw another of these posts in a group I’m in and finally (or again? I’m not sure :)) the dam burst, because if there’s one thing I am DEEPLY passionate about it’s that in business there are.no.RULES.
And also? The BIGGEST mistake I ever made in my biz journey on a practical level was to (very temporarily!) listen to the advice of others ‘ahead’ of me who told me to stop selling low-end.
So I want to share this with you.
Because if it helps ONE person know to stay true to themselves on what to create and how to price, then it’s worth my getting back online at nearlymidnight when I had just logged off but then got triggered while reading my phone in bed!!
My take on the whole ‘don’t sell low-end / $47 / $97 / etc, it’ll damage your brand / self-worth / maybe your hair bullshit’:
Could NOT disagree more and cannot stand this sort of advice.
I have a multi million dollar business built on low end products because that is what has FELT right to me most of the 10 years I’ve been online and above all else business should be about following your heart not advice of what the freaking RULES are.
I have people who started with a $27 or even a $7 product with me YEARS ago who have now spent tens of thousands with me.
I was making over 35k a month online before I sold a single product over $99.
The people who have bought those so called low value products from me have largely implemented and remained in my community – I have many people who follow me to this day who have done so for years and have invested numerous times over at the super low-end price point. Some have moved up to then spend high end. Others continue to receive epic value from my low-end stuff which consistently DOES deliver epic value!
Impact.
Income.
Your business.
Your brand.
Your MILLIONS, if you so desire ’em.
Will come when you do YOU, not follow the rules of the stepfordpreneurs!
Side note: where in the big book of BS rules does it even say that charging low automatically means you don’t give value?! Wtf!
You want a rule? Here is an actual rule!
Massive value, service, purpose and income comes from doing what is right for YOU in business.
It is complete BS the idea that charging low reflects confidence, worth of the product, worth of the creator. Also complete BS that it’s only ‘allowed’ if part of a funnel!!
I ADORE low-end.
* I love building big communities.
* I love seeing people transformed from that one relatively small investment, and seeing their eyes opened to all that is possible as a result.
* I love the FEELING of charging low-end for something I know will deliver 100x its value, and beyond
* I love that I can launch every idea that comes to me and must BE launched, without making it a big deal or time-consuming to do so because it IS low-end, and therefore everybody who is active in my community can easily say yes to it, regardless that they’re probably (usually!) already in 5 other courses of mine
* I love that for those just starting on this journey, to whom $97 is a serious investment and a scary one, as it once was for me, a big fucking deal and actually constitutes laying themselves on the line, * I don’t have to be up on my high horse saying ‘nothing for you’ and instead I can be of service and help
* I love knowing that 1 in 100 or maybe even 1000, but still, of those people, will end up where I am and it will be because of that initial ‘small’ but yet oh so big investment
* I just love to create stuff and I love selling it at the price that feels right!
One last thing I’ll leave you with:
3 months ago I sat in a private Mastermind at Frank Kern’s HOUSE, one of only 6 to attend and something I paid many thousands for as you might imagine.
Do you know what I bought from Frank first?
It was one of my first online products to invest in, it was significant to me at the time to spend that money (another thing everyone seems to conveniently forget about when bagging out low end … what is low end to YOU may not be to the person buying, and so it is NOT indicative of character that they ‘only’ spent $97) … and that purchase from Frank is one that had its part in setting me on path to now making 400k+ per month.
I sat there thinking about that, the biggest smile ever, as Frank drove me to lunch in his Rolls Royce.
A $47 info product.
SCREW THE RULES.
DO YOU.
Kat.

Don’t forget –

Life is Now. Press Play.

Kat x

PS

Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …

PPS

I HAVE SOME BIG NEWS TO SHARE!

As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:

We are VERY VERY DIFFERENT.

We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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