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Business Mindset, Live Your Passion

MASSIVE RANT!!!

DON’T SELL LOW-END, THEY SAID …
IT WILL DAMAGE YOUR BRAND, THEY SAID …
IT MEANS YOU DON’T VALUE YOURSELF, THEY SAID …
YOU WON’T HAVE A REAL IMPACT, THEY SAID …
PEOPLE WON’T IMPLEMENT, THEY SAID …
Wanna know what I said?
That.
Shit.
I just saw another of these posts in a group I’m in and finally (or again? I’m not sure :)) the dam burst, because if there’s one thing I am DEEPLY passionate about it’s that in business there are.no.RULES.
And also? The BIGGEST mistake I ever made in my biz journey on a practical level was to (very temporarily!) listen to the advice of others ‘ahead’ of me who told me to stop selling low-end.
So I want to share this with you.
Because if it helps ONE person know to stay true to themselves on what to create and how to price, then it’s worth my getting back online at nearlymidnight when I had just logged off but then got triggered while reading my phone in bed!!
My take on the whole ‘don’t sell low-end / $47 / $97 / etc, it’ll damage your brand / self-worth / maybe your hair bullshit’:
Could NOT disagree more and cannot stand this sort of advice.
I have a multi million dollar business built on low end products because that is what has FELT right to me most of the 10 years I’ve been online and above all else business should be about following your heart not advice of what the freaking RULES are.
I have people who started with a $27 or even a $7 product with me YEARS ago who have now spent tens of thousands with me.
I was making over 35k a month online before I sold a single product over $99.
The people who have bought those so called low value products from me have largely implemented and remained in my community – I have many people who follow me to this day who have done so for years and have invested numerous times over at the super low-end price point. Some have moved up to then spend high end. Others continue to receive epic value from my low-end stuff which consistently DOES deliver epic value!
Impact.
Income.
Your business.
Your brand.
Your MILLIONS, if you so desire ’em.
Will come when you do YOU, not follow the rules of the stepfordpreneurs!
Side note: where in the big book of BS rules does it even say that charging low automatically means you don’t give value?! Wtf!
You want a rule? Here is an actual rule!
Massive value, service, purpose and income comes from doing what is right for YOU in business.
It is complete BS the idea that charging low reflects confidence, worth of the product, worth of the creator. Also complete BS that it’s only ‘allowed’ if part of a funnel!!
I ADORE low-end.
* I love building big communities.
* I love seeing people transformed from that one relatively small investment, and seeing their eyes opened to all that is possible as a result.
* I love the FEELING of charging low-end for something I know will deliver 100x its value, and beyond
* I love that I can launch every idea that comes to me and must BE launched, without making it a big deal or time-consuming to do so because it IS low-end, and therefore everybody who is active in my community can easily say yes to it, regardless that they’re probably (usually!) already in 5 other courses of mine
* I love that for those just starting on this journey, to whom $97 is a serious investment and a scary one, as it once was for me, a big fucking deal and actually constitutes laying themselves on the line, * I don’t have to be up on my high horse saying ‘nothing for you’ and instead I can be of service and help
* I love knowing that 1 in 100 or maybe even 1000, but still, of those people, will end up where I am and it will be because of that initial ‘small’ but yet oh so big investment
* I just love to create stuff and I love selling it at the price that feels right!
One last thing I’ll leave you with:
3 months ago I sat in a private Mastermind at Frank Kern’s HOUSE, one of only 6 to attend and something I paid many thousands for as you might imagine.
Do you know what I bought from Frank first?
It was one of my first online products to invest in, it was significant to me at the time to spend that money (another thing everyone seems to conveniently forget about when bagging out low end … what is low end to YOU may not be to the person buying, and so it is NOT indicative of character that they ‘only’ spent $97) … and that purchase from Frank is one that had its part in setting me on path to now making 400k+ per month.
I sat there thinking about that, the biggest smile ever, as Frank drove me to lunch in his Rolls Royce.
A $47 info product.
SCREW THE RULES.
DO YOU.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/