Live Your Passion

The Multi 6-Figure Coaching Secret I Wish I Knew

How to Be a Multi 6-Figure Coac

When I first started to make really great money in my business it was the oddest feeling in the world.

I’d become SO used to scrimping and saving, to spending every penny twice before it even reached me, that the idea of having more money than I needed just to keep my head afloat? Was damn weird. And to be honest I couldn’t relax with it at first! I even kept looking through my notes and diary to see if there was any bills I’d missed. Surely I had to use all the money I had right away?! Surely I couldn’t just have money sitting in my bank account and nowhere to send it?! That was just WEIRD. It’s not as though we’re talking tens of thousands here either at first. The very first time this happened to me the amount I had left after paying everything that needed paying and after putting some away for savings and for tithing and even into my ‘fun spending account’ I have, was $784.

But to me it was the world.

And what it represented, was everything. Everything I’d fought for for so damn long. The years of trying to find my path. The times of being on that path, of even making great money but yet somehow never having anything to show for it, and never quite being able to pay all of my bills on time.

I was used to the juggle, heck I was a GUN at it. A few dollars from this account, a handful from that account, move some around over here and she’ll be right mate! I always managed to pay everything in the end, and I was certainly an expert at prioritising which things had to be dealt with first and which could be held off for a bit. I made sure to maintain my image as successful and on the road to wealth as well, so nobody except me had to know. I drove an Audi, wore expensive gym gear, ate out often at cafes. I wouldn’t say I blew money but I certainly didn’t preserve it either.

And I guess over the years – considering that all of this goes back as far as I can remember and certainly to the begin of my online journey in 2007 – it became normal to me to be just getting by. Maybe I even liked the adrenalin of seeing if I could make it, seeing if I could keep all of those balls in the air without anybody knowing or noticing!

It was normal to only ever have just enough, and usually a bit less.

It was normal to not be able to save regularly, or sometimes at all, because I just couldn’t afford to,

It was normal to hold off on tithing or giving money away – I couldn’t do that when I was defaulting on my rent!

And it was sure as hell normal to almost frantically get rid of my money as soon as it came in. It was almost like a primal NEED within me – if a large sum or indeed any sum hit my account you could bet your bottom dollar I’d find a place for ALL of it, down to the last dollar, before the day was over. I’d make transfers and payments so fast I’d forget to even leave any money for normal everyday stuff like FOOD, and if I did happen to have something to spare? I’d find an online course or book I just HAD to have.

The truth is, I felt anxious about the idea of having extra money.

My comfortable income level was in the negative.

I only EVER put money on my credit card if I wanted to use the card again, never to reduce the debt.

I spent hours, weeks, even several years working on my money mindset and working my BUTT off on a practical level to grow my income, but my money story was always and only ever dictated by my certain belief that me and money? Didn’t like to stick together. There was always just enough money for all my expenses (eventually!) and even for holidays and special occasions, but there was NEVER enough money to have a buffer or some left spare. It was just the way it was, and although it was exhausting and although I longed for the day when I could truly and actually be wealthy, it was what I was used to. And for a long while there – for years in fact – I felt it was never going to change.

So you can understand why seeing that $784 in my account, and having nowhere for it to go, felt like I had $784,000 in my account.

It was very unsettling! But also – wow. Like a whole new world had opened up to me. And in fact, the $784 was just the beginning, because the next day I received over $20,000 in payments owed. What the hell was I supposed to do with $20,784?! Surely there was SOMETHING I was supposed to pay?! Surely there was SOMEONE who would take it?!

It honestly took me a bit of time to realise that finally, after 7 years of chasing my dreams online, glued to my computer, of failed idea after failed idea with many great and successful ideas in between, after saying no to social events, to time with my family at times, to anything resembling a normal life, after picking myself up bruised and battled and bloodied again and again and again and again, and then on occasion falling down so hard I thought I could never get up but STILL doing so because I never ever EVER stopped believing, that finally, FINALLY –

I could afford to pay me.

And I had finally given myself permission to value myself in a way that meant it was okay for me to have more than I need. I was allowed to have extra. There was nothing left for me to prove. And it was all going to be okay.

And the truth is I want to cry as I’m writing this. I want to cry for the years I’ve spent with my gaze fixed on a horizon that seemed to run further from me at times, and when it did draw closer often then mocked me, taunted me as it all fell apart again.

I want to cry at the internal battles and demons I’ve had to fight over and over again, as well as the physical fights with my husband, at times having to shout to try and be heard; to try and be believed, to have somebody aside from me be able to see my vision and share it with me.

And I want to cry because even throughout the darkest of dark times, even the time when I literally had less than $3 in my bank account and found myself trapped in an underground carpark unable to get out because I couldn’t pay the fee, I ALWAYS had faith.

I want to cry because I guess I really did start to believe that the vision of the dream was going to remain the reality of the dream for me. That I’d always have faith, but perhaps never really results. That maybe it wasn’t part of my story to actually get to do what I love and have a great lifestyle, filled with freedom and choice, but also to have enough – more than enough! – money.

And mostly, I want to cry because I know that right now you might still be fighting those battles. Getting up day after day, often with a smile on your face and genuine enthusiasm and passion for what you’re doing, but still with that undercurrent of fear.

What if it doesn’t work out?

What if you really DO give it your all, and it just … doesn’t … work?

What if things get tougher, tighter, harder to juggle?

What if you’re wrong and you CAN’T have your dream?

What if your husband/friends/mother/dog is right and you are simply a flake, can’t make up your mind, can’t settle on an idea, constantly think you’ve found the answer but it never pays off?

What if, despite all your efforts, your faith, your unfailing vision … it all just comes crashing down. And you have to finally acknowledge that even though anything is possible in this world it’s not possible for YOU.

And as you go about your day, as you hold your head high, and you valiantly work to create, to learn, to study, to strategise, to remain inspired and focused and to make sh*t HAPPEN –

That smile starts to slip a little.

Becomes more fixed.

And it’s just a little bit tougher to keep the faith.

Because the worst, the very worst thing you can imagine is that your destiny is not one that is different, extraordinary, or filled with success on all levels but that you are just ORDINARY and born for an ordinary life.

I want you to know that I feel your frustration.

I feel your heartache.

I know what it’s like, and God do I know how tough you are to still be here, following that dream.

But here is what else I know –

I know you will get there.

I know you have what it takes.

I know you were born for an extraordinary life and I know that you will continue to do what most won’t – as many times over as you need to – so that you can live a life that most can’t.

And I know that [pq] your mission, your message, the way in which you are supposed to serve the world goes so damn far beyond following the ‘rules’ of online business or wealth creation.[/pq]

You are here because you’re a leader.

You are here because you have a voice that must be heard.

You are here, in short, because you are supposed to change the world.

So here is what I want to tell you, and I wish I could come right up close to you, hold you by the shoulders and shoot this truth from my mind into yours. It’s so damn important.

The only way you’re going to do that, the ONLY way you’re going to become the you who you’re supposed to be, the ONLY way you are ever going to find fulfilment and true soul satisfaction in your business and the ONLY way you’re going to create financial wealth?

Is by being whole-heartedly, passionately, messily, but abso-freaking-lutely you.

And making sure the world knows about it.

Because the truth, beautiful, is that you DO have a mission. You DO have a message. You WERE born to change the world. And you CAN make a million dollars in the process, and more.

But it sure as heck ain’t going to happen while you play it safe OR while you follow the rules.

So here is the secret. The secret to what it really takes.

If you want to shine as the leader you are supposed to be, it’s time to own who you REALLY are and who you really want to BE. It’s time to start creating, launching and selling from THAT place. And it’s time to start now.

For you to create the success and the life you truly desire, you have to take responsibility for everything you desire and everything you are meant for.

This means take responsibility for what you really want to have and do and who you want to BE.

It means give yourself permission to achieve your money dreams AS WELL AS your lifestyle dreams, as well as making your own rules.

And it means go out there and show the world what you REALLY have to offer.

And if you’d like me to, I can help.

I have a particular gift for inspiring women just like you to finally take action on their real business and life dreams. It’s my calling, actually – I was born to work with fast-thinking, creative, highly driven women entrepreneurs who dream bigger than big and can and will do what it TAKES to make sh*t happen in business and in life. There’s nothing that lights my fire more than knowing I’ve impacted somebody to throw caution to the wind, close their eyes and leap (screaming with fear but also with joy!) towards the life they were born for.

If that sounds like something you’d like me to do for you, and if you DO have a mission, a message, and the truth in your heart that you are NOT supposed to do nor WILL you do ordinary, then I’ve created something kinda special. Actually, to hell with special – it’s freaking awesome.

I’m talking about my Rich Chick Coaching Certification Program.

This is not your ‘run of the mill’, ‘think positive thoughts’, ‘learn about online success’ program. This is specifically for driven, determined, creative and fast-thinking as well as fast-acting women entrepreneurs who want to have the credibility, strategy, how-to and tools to create their own thriving coaching practice centered around helping other women to ‘press play’.

And I believe it is the premier coaching program for women who know that a successful business and life starts with a belief that anything is possible and a desire to live a life most don’t dare dream about.

If you believe in dreaming big and working hard to create a business and life entirely on your terms, and you’d love to build a highly profitable and fulfilling business as a Certified Coach helping other women to do the same, using a systematic and proven framework to do so, you won’t find a more value-filled, rewarding and high-quality program out there.

We start June 30. We go for 8 months. You will learn EVERYTHING you need to build your own thriving online coaching practice and product library helping other women just like you to create their dream business and life as you also create the business, life, wealth and lifestyle you desire. And you will pay a fraction of what I could or perhaps even should charge for this program. Seriously, you won’t believe the price.

But here is what this is really about –

You will finally be saying yes to doing business, and life, 100% on your terms.

You will finally be saying yes to being aligned.

You will finally be saying yes to giving your ALL to being the you who you were born to be.

And in doing so, you will finally be saying yes to receiving the gifts that are waiting for you.

There are a ton of ways you can make money online, endless options for learning about sales, and marketing, and launching, and being a leader.

But there’s only one way that you were born to do it.

And I’d love to be there for you to help you find it, and thrive with it.

The earlybird offer is available until May 31 only.

But if you’re done with thinking and you’re ready to DO? The Rich Chick Coaching Certification could just be what you’ve been waiting for.

Click here to learn more.

And remember –

Life is Now. Press Play.

Kat x





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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  1. Ana Goncalves says:

    Thank you.

    I felt what you shared deep in my heart and felt to cry with you too.

    1. Kat says:

      Thank you so much Ana x

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