I’m doing something I’ve never done before, and going deep into the strategy and detailed specifics of how I first created my online empire; a HIGH multiple 6-figure empire which I was then able to use to springboard to 7-figures and beyond; to where I am now.
The ‘rules’ of online marketing say that if you want to make SERIOUS money you need to be selling high-end, and plenty of it.
Discovery calls, lots of 1:1 coaching, lots of 1:1 EVERYTHING.
I love high-end client work with my VERY select small group of clients, but the truth is I never wanted to build a business based around coaching.
And, I didn’t.
Between 2007 and 2009 I blogged online for free (and made a lot of INDIRECT income as a result, as my offer was in person coaching at the time), and didn’t sell anything online.
Between 2010 and 2012 I built my first online business to HIGH multiple 6-figures with not a single.fucking.product. that cost over $99.