How to Be An Overnight Success, Get Insanely Lucky Online, Become “The” Expert in Your Niche, and Make Your Millions

Untitled design

Do you ever wonder why some people just seem to ‘come out of nowhere’ online? You’ve never heard of them, never seen their stuff, and suddenly they’re everywhere! Up in your face with their awesomeness, and while at first you don’t really pay that much attention eventually you start thinking –  

This chick must really have it going on.  

Maybe I SHOULD try her program?  

She clearly knows what she’s doing!  

Really what you’re thinking of course, is – I want some of what she’s got!  

And by this it could be you want that energy, that vitality, that level of enthusiasm towards your goals and your life, or it could be that you crave a similar level of recognition, money, and success. You see this woman who seemingly appeared out of thin air – an overnight sensation! – and she’s achieving everything you dream of making true in your own life –  

Her stuff is going viral …  

Her name is on everyone’s lips …  

Her programs are clearly going off …  

Her Facebook ads are awesome …  

She’s clearly “killing it” with her income, and living the dream …  

Ever her HAIR looks awesome!  

And as much as you hate to admit it, there’s a part of you wondering why you don’t have all that yet, why your name isn’t the one on everyone’s lips when you know that you are just as great of a coach as her, maybe better! You know you have just as much ability and God-given RIGHT to succeed on a big scale, and it simultaneously irks you to see someone else doing so well as at the same time your mind is racing trying to figure out how you can learn from this, replicate it in your business, become the next hot sensation in your niche – one who reaches the top and stays there!  

I have to admit there’s been many a time in my online journey when I’ve almost obsessively stalked the success of somebody who I perceive to be ‘on a similar playing field to me’ but who is making it SO much bigger. I’m not delusional, right? It’s not like I look at the success of Oprah or Tony Robbins and get all uncomfortable as to why I’m not succeeding on their level … yet! But when I used to see women who are a similar age, similar sort of look and ‘feel’, who are also Mums, who maybe even started online after me and yet were kicking bigger goals than me …  

Well. That’s just downright rude! And I do kinda hate to admit it but there was always that part of me that was jealous of their success, at the same time as I wanted to learn from it. How come they got to be the one everyone was talking about?! How come they got to make so much money, all online, and doing what they loved? How come she was the one on that magazine cover, interviewed for that show, featured as a top entrepreneur?  

It should have been me!  

Around the middle of last year, I started hearing something from friends and even fellow entrepreneurs which just about drove me insane –  

You’re so lucky, Kat!, they said –  

It’s like you’ve come out of nowhere!, they said –  

I never heard of you before, and all of a sudden there you are, everywhere! What’s your secret?!  

Can I tell you my secret?  

It took me a while to really ‘get’ this, even though I suppose I knew it all along.  

It’s the same secret that all those women whose success I’ve coveted, admired, and learned from over the years had.  

And I wish it were more glamorous than this.  

I wish I had have known it back when I started investing all that money, time, emotion and effort into building my dream business and making money online, doing what I love. Who knows what I could have saved, right?! Because (and this is a bit squirmy to admit) I’ve actually spent over $200,000 on my coaching and education in the past 4 or 5 years online.  

Just look at all the money I’ve wasted!  

I’ve done two $12,000 programs … I still remember that first one I signed up to, the very first time I invested in something high-end … I wanted to vomit. I was literally shaking, and felt like I was being SO irresponsible!  

A $72,000 program … and I was 40k in debt when I joined …  

Numerous 2-3k events …  

An $8,000 retreat … credit carded … as were pretty much most of these …  

A $7,000 coaching program …  

A $5,000 mentoring program …  

Several ‘cheapie’ 2k courses …  

A $25,000 package …  

An $8,000 online course …  

A $5,000 coaching support ,,,  

A TON of 1:1 coaching ranging from the $200 to $1000 an hour mark …  

Even MORE super cheap few hundred dollar thingies …  

I’m just about to commit to another 30k program!  

And that’s just the stuff I remember off the top of my head!  

It seems I’m a bit of a sucker for punishment on the coaching front!  

Maybe I’m just a slow learner?  

Or perhaps I simply haven’t yet found the right one, the magic ‘solution’ that will bring it all together for me.  

Or maybe it’s that I just don’t value myself, would prefer to give my money away rather than hold on to it and, I don’t know, invest in the normal things that 30-something women should invest in!  

Just think where I could be now if I hadn’t spend all that money!  

And why couldn’t I just get my sh*t together like those women I so admired were obviously doing, and just go ahead and MAKE great money before just about hocking everything I owned to spend great money?! After all, they clearly knew what they were doing, so surely I could have figured it out to?!  

LUCKY it’s all worked out now, hey?!  

LUCKY I now am making that amazing income online, doing what I love …  

LUCKY I have been able to sell over half a million dollars of eCourses just in the last few years …  

LUCKY I am part of an elite secret ‘invite only’ mastermind of 6 and 7-figure entrepreneurs who share everything about their businesses and their success with me …  

LUCKY I can afford to have an amazing team to support me and do all the jobs I don’t wanna do!  

LUCKY I only have to work 25-30 hours a week, and spend the rest of the time on the beach, or with my kids, or at the gym, or doing whatever the hell I please …  

LUCKY I am privy to some of the best minds in the world who keep me up to the minute with the latest in lead generation, evergreen sales processes, marketing, high conversions, million dollar launch processes …  

LUCKY I somehow managed to figure it all out, build a name for myself, become known as THE go-to person for women entrepreneurs who dream bigger than big and want someone to push them to make it happen … fast!  

LUCKY I have contacts who are setting me up with international speaking gigs, interviews, guest articles, appearances, and introducing me all the time to the top players in the online world …  

LUCKY I have access to have the same person help me launch my book who launched a BIG handful of the recent New York Times Best-sellers by my favourite business and success authors …  

LUCKY I’ve been able to finally clear my debts, create a money flow I now couldn’t stop if I wanted to, afford to take off in just a few weeks to travel the world for the next year or so, live the laptop lifestyle and bring my ‘perfect day’ to life …  

LUCKY I now have people admiring my success, the fact that I’ve ‘come out of nowhere’ and am clearly “killing it online” …  

So. Damn. LUCKY!  

Honestly, I don’t know HOW I managed to end up here given my obvious inability to just get on and make sh*t happen myself. God, I don’t even want to think about how much property I could own right now if I had have invested all that wasted coaching money like a normal person!  

Only thing is …  

While there were 1 or 2 things on that coaching list that I wouldn’t say were worth it … in fact where I nearly got put off further coaching altogether after being so burnt …  

That private mastermind I’m part of, where I talk daily with 6 and 7-figure entrepreneurs and share all our business secrets and strategies? I was invited to that because I’d spent 15k coaching with the founder of it, and she saw I was for real, and in it for the long haul …  

That 8k program I did, which I then ‘upgraded’ from into a 72k program, was directly responsible for $240,000 of income last year …  

That first $3000 event I attended? I implemented what I learned the very next week, and made 12k right off the bat, and countless more since then, using that system …  

That 5k coaching I did caused a 60% increase in my income in 2012 within the period of a few months …  

That 25k program I recently signed up for has already made me over 10k and we’ve barely begun …  

I’m friends with some of the top players in the online world because I’ve met them – or coached under them! – in high-end programs …  

They introduce me to their friends …  

Some of them are people whose books I used to read as a teenager! …  

They introduce me as ‘one of them’ …  

I’m treated as part of the inner circle, given access to people whose numbers you can’t pay for, sometimes given entire programs and systems for free …  

I have over 15,000 people on my email list …  

And my business now makes upwards of 50k a month … so I guess I kinda covered the 200k coaching …  

I understand and implement up to the minute strategy on Facebook advertising, on all aspects of lead gen, and online marketing, and selling, and building a tribe, and generally just what it takes to stand out and be KNOWN as well as MAKE IT online …  

Lucky? You can bet your ass I’m lucky if by lucky you mean worked my butt off, kept going no matter how many times thing didn’t work, chose to believe in myself even when I didn’t, couldn’t, when it all seemed SO damn far away, and invested the time, energy, emotion and also money into learning from and WITH the best so that I could become one of the best, then yeah, I’m lucky.  

But if you mean I GOT lucky then you can get, well. Let’s just say I don’t take too kindly to being told I’m soooo lucky in that ‘oh my God why do YOU get to be so lucky’ sort of way!  

So. I forgot to tell you the secret, didn’t I?! Kinda went off on a tangent there …  

Now obviously I can’t claim this secret as mine. I didn’t make it up, and I wasn’t the first one to figure it out.  

As a matter of fact, I learned it from the exact women I used to so admire, long to be like in terms of their success, who I viewed as some sort of overnight sensation when deep down I knew there was a helluva lot more to it than that.  

So I guess it’s more of a tried and tested sort of thing than anything.  

Ah, you know what? To be honest it’s not really the kind of thing that can be told. I think you either get it, or you don’t, right? And I’m pretty sure you get it.  

But I will say this –  

You want to be lucky enough to be an overnight sensation, “the” expert in your industry, renowned for what you do, and make your millions, doing what you love?  

Decide that that’s what you want.  

Make a plan to get there.  

Invest in the right coaching and support.  

And do the f^&king work.  

It’s pretty simple really, this whole living the dream thing …. give or take a few cliffs you gotta jump off, a few bloodied battles you’ll have to pick yourself up from, and a few trillion inner and outer battles you’ll have to face … I really don’t see why everyone doesn’t go out there and get lucky!  

Don’t forget –  

Life is Now. Press Play. 





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


You may also like

array(6) { [0]=> array(3) { ["image"]=> int(43377) ["title"]=> string(9) "Abundance" ["url"]=> string(47) "" } [1]=> array(3) { ["image"]=> int(43378) ["title"]=> string(19) "Discipline Your Ass" ["url"]=> string(49) "" } [2]=> array(3) { ["image"]=> int(43379) ["title"]=> string(19) "Money Honey Program" ["url"]=> string(49) "" } [3]=> array(3) { ["image"]=> int(43380) ["title"]=> string(26) "MULTIPLE 6-FIGURES LOW END" ["url"]=> string(56) "" } [4]=> array(3) { ["image"]=> int(43381) ["title"]=> string(17) "Love & Acceptance" ["url"]=> string(49) "" } [5]=> array(3) { ["image"]=> int(43382) ["title"]=> string(24) "Journal Your Way to Rich" ["url"]=> string(52) "" } }