Success Mindset

RAISE YOUR FUCKING STANDARDS

Have you ever thought about the fact that you actually ALWAYS get what you expect, and tolerate?

I’m sure this isn’t a completely revolutionary or new concept to consider, but the question isn’t whether you already *know* this, it’s whether you’re living it and also USING it to level up, hit that next income goal, elevate your brand or fame, be the YOU who you dream of one day being.

The truth is that whatever your current situation is, what you wake up and live through each day, is a simple reflection of what’s going on inside of you and what you see as normal, acceptable, just how it must BE.

Just think about it –

Isn’t it true that you ALREADY have a ‘minimum standard’ for your income? Sure, you might want to make a lot more than what you currently do and you might feel like you never quite have enough, but there is definitely a certain level below which you would NOT drop.

You might think that this is (duh) because that’s just how much you currently MAKE, and how it is, but actually that’s not accurate. The money you make now is a reflection of the beliefs you’ve cultivated around what’s tolerable and how it should BE. Hopefully you’ve elevated your internal ‘rules’ around how much you should receive over the years, but if you’ve not actively and consciously done so then it’s like you’ve only moved the goalposts in keeping with normal inflation rates, or something similar. Talk to most people and what they’re making each year is only a small amount more than what they were making 10 years ago, especially if you do allow for increased average costs of living.

Shockingly, this is often true for entrepreneurs as well. I know of many entrepreneurs who I used to look up to and aspire to be like because 10 years ago they were making 30k/ month or so and I was doing about 10-15k / month (mainly from 1:1 personal training; this was at the start of my online business), and I thought that was super inspiring and a great goal to aim towards.

So I did aim towards it, and then I HIT it, but before I even DID hit it I’d already started to internally think about hitting 50k / month.

Fast forward to now and I see many of those previous ‘pedestal’ people STILL making 30k /month, or whatever it is, and I honestly feel quite shocked at how it’s even possible to stay so static. Sure, 30k / month is great by normal standards, but we’re not here to play normal. Are we?

When I look at my own growth, even before I started online, I continually had the habit of simply pushing the goalposts further back before I’d hit them. Actually I have a personal rule of NEVER hitting a goal, ’cause I set the new one just that little bit further out of reach before I pass the previous one! For this reason, even back in the day over a decade ago, I was charging $375 / hour for new personal training clients coming on when the average was $80.

I just kept pushing the goalposts further back, and I kept elevating my idea of what was NORMAL, and without fail and on REPEAT a number I’d previously seen as being out of reach or cr-cr-CRAZY just started to feel how it should BE. I completely aligned with the Linda Evangelista philosophy of not getting out of bed for less than 10k a day and basically just kept pushing myself to get there!

Just now I was having a conversation with two of my favourite entrepreneur girlfriends, Tegan Jade and Kelly Rennie, about whether it’s possible to make a QUANTUM leap in income rather than work your way up in what I guess you’d call ‘obvious’ or realistic steps.

I was sharing how one of my newest 1:1 clients, Sara Dann, was doing around 8k /month before starting working with me, she then went to 30k in her first month with me because basically she just decided she WOULD, and we recently talked about how her next month goal is 122k.

“Is that crazy?”, she said to me? “To go from 30 to 122? Should I be more realistic? Because I just FEEL like it’s fine, and doable!”

#BADASS

My advice to her was simple, and I said the same thing to the girls just now:

“100k+ per month will be done when you see it as done. Simple. There’s no rule that you have to move up in increments and if you believe that you DO then you WILL, but if you BELIEVE that you can just leap then you WILL.

Also, not to talk down on your 100k/month goal but that’s pretty soon going to be the MINIMUM level standard, so stop making it into such a big deal! Frankly I’d be appallled if my business only made 100k in a month and I’d wonder if everybody went to fucking sleep all month!”

The thing is though, as I said to Sara, and as I just said also to Tegan and Kelly, it really hasn’t been THAT long since the idea of making 100k in a month felt way out of reach to me.

And you wanna know something? Something where I didn’t take my OWN advice? Once I WAS consistently making it it then took me about 18 months to crack 200k. But then I went from 200k to 400k per month in under 6 months!

Can you guess why?

The 200k goal, I obsessed about and put on a PEDESTAL. I made it into what I call a ‘fancy goal’. I worried myself silly over HOW, I thought that reaching it would be some sort of pinnacle of PROVING success, I basically reaffirmed over and over again that it was a BIG FUCKING DEAL and out of reach.

So it remained a big fucking deal and out of reach 🙂

Until eventually I just CRACKED it and decided it was CRAZY I wasn’t there. I remember writing in my journal – “200k per month is now DONE and normal!”

And so it was.

Going to 400k, I almost don’t remember thinking about that at all. I was in constant growth conversations with my entrepreneur BF Regan and we were keeping each other super accountable on growth but at the same time were were continually just assuming and EXPECTING that growth.

Not in an insistent nor a needy way, just in the same way you do when you expect ANYTHING that is ‘obvious’.

If you look around and consider your current income, your standards for living, how you allow yourself to be treated in a relationship, the way your body looks and feels, ANYTHING really, isn’t it TRUE that you just continue to get what you EXPECT to get?

And isn’t it true that in some of these areas you’ve RAISED YOUR FUCKING STANDARDS over time, and so what previously felt ‘too good to be true’ or out of reach or just big and FANCY became NORMAL.

I think it would be worthwhile taking note of these areas, giving yourself credit for how you’ve elevated your standards and therefore your normal and therefore your RESULTS.

Of coursed it’s possible you’ve done it the other way around also, but hey –

Let’s focus on what we want to create and REPEAT, yes?

So if we bring this conversation back to MO-NEY and BUSINESS growth, even if it’s stuff like attracting the sort of clients you really want, having the fame you really want, being known as THE must follow person in your industry, can’t you just see that ALL you need to do is raise your fucking standards and ASSUME the next level is done?

The thing is though – it’s up to you to decide that next level! And there’s NO rule about what an acceptable ‘jump’ is! It’s REALLY going to be just whatever you DECIDE.

And you can either go about it by painstakingly hand-over-fisting your progress, because you’ve allowed yourself to believe that’s just how it IS –

Or you can decide to fuck THAT shit and just ELEVATE.

Who you hang around with, mentor with, are influenced by is pretty damn critical here because you WILL always rise or sink to the level around you, but also –

It’s a fucking choice.

You can CHOOSE to put your blinders on to anybody’s LESS THAN bullshit, and you can choose to not pay attention to the so-called rules of the world.

I can tell you with CERTAINTY that when you make your own rules and then INSIST on FOLLOWING them and living into them, it’ll be done.

I can tell you with certainty that when it becomes your MINIMUM ACCEPTABLE STANDARD to make ‘x’ amount of money, have ‘x’ kind of body, be treated ‘x’ specific way by others, ETC, that it will then be what you RECEIVE.

So if you want to WAIT for that because you think that’s just how it is or if you think that the only way to figure it out is to learn the HOW, then bully for YOU.

Except NOT, and no offense but you and I probably aren’t going to have much of a future together, because here is what I know for SURE:

I can compress time.

I can manifest instantly.

I can leap so fucking fast that nobody’s even sure I was ever AT the previous level.

And so can YOU, but ONLY if you just decide that’s how it is.

So here is what I want you to do, TODAY:

Make a fucking decision.

To raise your fucking standards.

In every fucking area that MATTERS.

Remove EMOTION around this by the way and simply DECIDE –

And state –

That this is how it now is.

I now make ______

My body looks and feels ________

I always hit ALL my goals – (and then fly past ’em!)

I always make the right DECISION –

XXX / month is DONE and NORMAL

I grow CONTINUALLY

Whatever I choose and decide and write becomes REAL

I have __________ in my relationships

Etc

Etc

ETC.

Look. You can continue on the sloooooowwwwww trajectory you’re on now, if you want. You’re welcome to believe whatever you like!

But I think that if you want to go to where you SAY you wanna go then at some point it might be worth thinking about just gettin’ there now.

I mean really –

Who has the fucking time or patience to do things the way the rest of the world does? It’s not like it’s really WORKING for them, is it?

Challenge extended baby:

Raise your fucking standards.

See it as done.

Act accordingly.

And also?

Remember:

Life is Now. Press Play.

Kat x

Don’t forget –

Life is Now. Press Play.

Kat x

PS

Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …

PPS

I HAVE SOME BIG NEWS TO SHARE!

As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:

We are VERY VERY DIFFERENT.

We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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