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Success Mindset

RAISE YOUR FUCKING STANDARDS

Have you ever thought about the fact that you actually ALWAYS get what you expect, and tolerate?

I’m sure this isn’t a completely revolutionary or new concept to consider, but the question isn’t whether you already *know* this, it’s whether you’re living it and also USING it to level up, hit that next income goal, elevate your brand or fame, be the YOU who you dream of one day being.

The truth is that whatever your current situation is, what you wake up and live through each day, is a simple reflection of what’s going on inside of you and what you see as normal, acceptable, just how it must BE.

Just think about it –

Isn’t it true that you ALREADY have a ‘minimum standard’ for your income? Sure, you might want to make a lot more than what you currently do and you might feel like you never quite have enough, but there is definitely a certain level below which you would NOT drop.

You might think that this is (duh) because that’s just how much you currently MAKE, and how it is, but actually that’s not accurate. The money you make now is a reflection of the beliefs you’ve cultivated around what’s tolerable and how it should BE. Hopefully you’ve elevated your internal ‘rules’ around how much you should receive over the years, but if you’ve not actively and consciously done so then it’s like you’ve only moved the goalposts in keeping with normal inflation rates, or something similar. Talk to most people and what they’re making each year is only a small amount more than what they were making 10 years ago, especially if you do allow for increased average costs of living.

Shockingly, this is often true for entrepreneurs as well. I know of many entrepreneurs who I used to look up to and aspire to be like because 10 years ago they were making 30k/ month or so and I was doing about 10-15k / month (mainly from 1:1 personal training; this was at the start of my online business), and I thought that was super inspiring and a great goal to aim towards.

So I did aim towards it, and then I HIT it, but before I even DID hit it I’d already started to internally think about hitting 50k / month.

Fast forward to now and I see many of those previous ‘pedestal’ people STILL making 30k /month, or whatever it is, and I honestly feel quite shocked at how it’s even possible to stay so static. Sure, 30k / month is great by normal standards, but we’re not here to play normal. Are we?

When I look at my own growth, even before I started online, I continually had the habit of simply pushing the goalposts further back before I’d hit them. Actually I have a personal rule of NEVER hitting a goal, ’cause I set the new one just that little bit further out of reach before I pass the previous one! For this reason, even back in the day over a decade ago, I was charging $375 / hour for new personal training clients coming on when the average was $80.

I just kept pushing the goalposts further back, and I kept elevating my idea of what was NORMAL, and without fail and on REPEAT a number I’d previously seen as being out of reach or cr-cr-CRAZY just started to feel how it should BE. I completely aligned with the Linda Evangelista philosophy of not getting out of bed for less than 10k a day and basically just kept pushing myself to get there!

Just now I was having a conversation with two of my favourite entrepreneur girlfriends, Tegan Jade and Kelly Rennie, about whether it’s possible to make a QUANTUM leap in income rather than work your way up in what I guess you’d call ‘obvious’ or realistic steps.

I was sharing how one of my newest 1:1 clients, Sara Dann, was doing around 8k /month before starting working with me, she then went to 30k in her first month with me because basically she just decided she WOULD, and we recently talked about how her next month goal is 122k.

“Is that crazy?”, she said to me? “To go from 30 to 122? Should I be more realistic? Because I just FEEL like it’s fine, and doable!”

#BADASS

My advice to her was simple, and I said the same thing to the girls just now:

“100k+ per month will be done when you see it as done. Simple. There’s no rule that you have to move up in increments and if you believe that you DO then you WILL, but if you BELIEVE that you can just leap then you WILL.

Also, not to talk down on your 100k/month goal but that’s pretty soon going to be the MINIMUM level standard, so stop making it into such a big deal! Frankly I’d be appallled if my business only made 100k in a month and I’d wonder if everybody went to fucking sleep all month!”

The thing is though, as I said to Sara, and as I just said also to Tegan and Kelly, it really hasn’t been THAT long since the idea of making 100k in a month felt way out of reach to me.

And you wanna know something? Something where I didn’t take my OWN advice? Once I WAS consistently making it it then took me about 18 months to crack 200k. But then I went from 200k to 400k per month in under 6 months!

Can you guess why?

The 200k goal, I obsessed about and put on a PEDESTAL. I made it into what I call a ‘fancy goal’. I worried myself silly over HOW, I thought that reaching it would be some sort of pinnacle of PROVING success, I basically reaffirmed over and over again that it was a BIG FUCKING DEAL and out of reach.

So it remained a big fucking deal and out of reach 🙂

Until eventually I just CRACKED it and decided it was CRAZY I wasn’t there. I remember writing in my journal – “200k per month is now DONE and normal!”

And so it was.

Going to 400k, I almost don’t remember thinking about that at all. I was in constant growth conversations with my entrepreneur BF Regan and we were keeping each other super accountable on growth but at the same time were were continually just assuming and EXPECTING that growth.

Not in an insistent nor a needy way, just in the same way you do when you expect ANYTHING that is ‘obvious’.

If you look around and consider your current income, your standards for living, how you allow yourself to be treated in a relationship, the way your body looks and feels, ANYTHING really, isn’t it TRUE that you just continue to get what you EXPECT to get?

And isn’t it true that in some of these areas you’ve RAISED YOUR FUCKING STANDARDS over time, and so what previously felt ‘too good to be true’ or out of reach or just big and FANCY became NORMAL.

I think it would be worthwhile taking note of these areas, giving yourself credit for how you’ve elevated your standards and therefore your normal and therefore your RESULTS.

Of coursed it’s possible you’ve done it the other way around also, but hey –

Let’s focus on what we want to create and REPEAT, yes?

So if we bring this conversation back to MO-NEY and BUSINESS growth, even if it’s stuff like attracting the sort of clients you really want, having the fame you really want, being known as THE must follow person in your industry, can’t you just see that ALL you need to do is raise your fucking standards and ASSUME the next level is done?

The thing is though – it’s up to you to decide that next level! And there’s NO rule about what an acceptable ‘jump’ is! It’s REALLY going to be just whatever you DECIDE.

And you can either go about it by painstakingly hand-over-fisting your progress, because you’ve allowed yourself to believe that’s just how it IS –

Or you can decide to fuck THAT shit and just ELEVATE.

Who you hang around with, mentor with, are influenced by is pretty damn critical here because you WILL always rise or sink to the level around you, but also –

It’s a fucking choice.

You can CHOOSE to put your blinders on to anybody’s LESS THAN bullshit, and you can choose to not pay attention to the so-called rules of the world.

I can tell you with CERTAINTY that when you make your own rules and then INSIST on FOLLOWING them and living into them, it’ll be done.

I can tell you with certainty that when it becomes your MINIMUM ACCEPTABLE STANDARD to make ‘x’ amount of money, have ‘x’ kind of body, be treated ‘x’ specific way by others, ETC, that it will then be what you RECEIVE.

So if you want to WAIT for that because you think that’s just how it is or if you think that the only way to figure it out is to learn the HOW, then bully for YOU.

Except NOT, and no offense but you and I probably aren’t going to have much of a future together, because here is what I know for SURE:

I can compress time.

I can manifest instantly.

I can leap so fucking fast that nobody’s even sure I was ever AT the previous level.

And so can YOU, but ONLY if you just decide that’s how it is.

So here is what I want you to do, TODAY:

Make a fucking decision.

To raise your fucking standards.

In every fucking area that MATTERS.

Remove EMOTION around this by the way and simply DECIDE –

And state –

That this is how it now is.

I now make ______

My body looks and feels ________

I always hit ALL my goals – (and then fly past ’em!)

I always make the right DECISION –

XXX / month is DONE and NORMAL

I grow CONTINUALLY

Whatever I choose and decide and write becomes REAL

I have __________ in my relationships

Etc

Etc

ETC.

Look. You can continue on the sloooooowwwwww trajectory you’re on now, if you want. You’re welcome to believe whatever you like!

But I think that if you want to go to where you SAY you wanna go then at some point it might be worth thinking about just gettin’ there now.

I mean really –

Who has the fucking time or patience to do things the way the rest of the world does? It’s not like it’s really WORKING for them, is it?

Challenge extended baby:

Raise your fucking standards.

See it as done.

Act accordingly.

And also?

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/