Success Mindset

Stop Making it So Freaking Difficult!


Have you ever stopped to wonder how simple and just BEAUTIFUL your life could be if you stopped working so hard to do the right thing?

If you threw out the rules on business … On making money … On getting in shape … On HAPPINESS

On every little and big thing you right now believe you HAVE to do?

Just imagine! – Creating new products and programs and offerings from a place of complete soul alignment rather than ‘what will sell’ … Having a sales and marketing ‘system’ that actually FEELS right, not forced, based in truth and authenticity and just really, you being you …

Listening to your body about what you need, right now, and what you don’t … Making up your OWN mind before blindly adhering to ANYTHING, whether it be how you ‘have’ to do social media, how a sales page must look, what a program should include, how your website has to be, how things must be delivered.

For heavens sakes! When did it become okay for other PEOPLE to write YOUR blueprint of how your life should be lived?! And more than that – When did YOU become so blinded to your own intuitive KNOWLEDGE about what you need for yourself, your business, your life, to the point where you’re now running around, hands outstretched, wearing a freaking blindfold that YOU PUT ON and asking for somebody to show you the light?! You wanna see the light?

Then open your eyes!

You already have everything inside of you that you need to succeed …

You KNOW when you are doing your best work and when you’re not …

Your body gives you FEEDBACK when you are pushing in the wrong way, trying too hard, forcing the point, trying to make. things. work.

And what happens, when you ignore that feedback? They don’t bloody well work, do they?!


Here’s an idea, and this is for me as much as it is for you, I promise you that I too find myself caught up in this never ending SHIT-STORM of trying to do the right thing, get to the next stage, breakthrough, get ahead, before I break the complete fuck down –

Why don’t we all just start listening to OURSELVES when it comes to what must be done in our own lives?

All of those rules, the ways things are done, the systems that do work for others? They’re just rules, ideas, systems made by other people.

YOU also are a person, right?


This is not about defiance …

Or being a REBEL, unless by rebel you simply mean somebody who trusts their internal guidance and paves the way …

It’s not about deliberately trying to upset the apple cart.

It is, quite simply, about being a leader.

About being YOU as a leader.

And realising that leaders? They lead.

I know. It’s kind of ridiculous.

This idea, all these ideas that the ‘way it is done’ is the way it MUST be done. And you know that this applies to anything and to EVERYTHING.

To improving your health and fitness …

To having great quality relationships …

To how much sleep you need …

To how a sales page should look (if it should even exist at all!) …

To how a website should look (if you even need one!) …

To what sort of emails you should send, and how often …

To what a program must include, and where it should be hosted and how it must be rolled out …

To the way you brand and market yourself …

To what has to be in your funnel …

Really, when you follow all of this stuff, what you’re saying deep down or maybe not so deep down at all is this –

I don’t trust myself to make good decisions for me.

I need somebody else to tell me how life must be lived.

I’m scared.

I’m a follower.

I prefer the road well traveled.

Beyond that, what you’re saying, is that you want to know in advance how it will all turn out and so therefore you need to follow the same path that others have taken because THAT way you will GET THERE.

There’s just one teeny tiny freaking HUGE problem with this beautiful – It doesn’t work that way. Somebody messaged me yesterday asking if, if she joins my Biz Smackdown Intensive, I can guarantee she’ll be making 5k a month by November.

Of course I can’t guarantee that! Heck, I could move in with her and give her my entire business model, my team, my very brain and STILL not be able to guarantee that.

The reason MY stuff works so well is because I’m being ME! I can give you the exact tools and strategies in the world that I use, and I do, but YOU STILL NEED TO BE YOU, and that is the REAL thing I teach my clients.

Connect the dots just don’t work when it comes to business, money, life. So why do you keep acting as though, if you could only find the right SYSTEM, the right PATH to follow, you’ll finally figure it all out?! It’s not going to happen.

Not now, not EVER, if by happen you think that rolling out a SYSTEM is what will get you to that magic place of – well. Whatever your magic place is.

Wanna know how you DO find the magic?

If you’re a leader, start leading. If you’re somebody who has a calling, start following it. If you know your purpose, your passion, or even if you don’t but you KNOW THAT IT IS NOT THIS, then start living it. If you have a message, share it.

Do it, all of it, your way.



The very best thing about life, ALL of life in business and outside of it?

You get to choose!

You have a CHOICE, every single step of the way!

And nothing – NOTHING – that anybody else says is right, or works, or is the way things must be done, has to actually be so for YOU.

I mean really – Do you actually believe that anybody else out there is more qualified than YOU to decide what is right for you? I can tell you that there is only one ‘system’ you need to follow if you want to create true and lasting success, in all ways, and on your terms – It’s the one that is already inside of you. Now yes.

You may very well choose to learn ‘strategy’ and ‘sales’ and ‘marketing’ and ‘lead gen’ and anything else that you feel you want to know more about. Certainly I teach this stuff, in spades, to my clients. But I do so with the PROVISO that you still have to figure it out for YOU. There is NOTHING that can guarantee you results, if by results you mean definite income, growth, etc. No system, no process, no PLAN. But I can tell you what will guarantee you DON’T make the money, create the business, live the life, and that is this – Ignore that inner voice.

Don’t listen when you feel like something is just not RIGHT.

PUSH THROUGH when something feels unnatural, out of alignment, just plain wrong, particularly if somebody you admire or look up to is doing it because THAT MEANS IT MUST BE RIGHT.

Make your decisions based on (so-called) logic, and following the rules, and based on what the rest of the world is doing. Ignore your gut. Deliberately become NON intuitive because you prefer to follow a proven path.

Keep looking for that one system, step, strategy, magic bullet.

Hey – you’ve got 80 years or so here, right? Plenty of time. OR. You could decide. Right now.

That this whole following the rules and doing what ‘must be done’ thing kinda blows. That it’s just not really who you are. And that who you are is WHOEVER YOU ARE. And that whilst yes, it might be nice, helpful, ADD TO what you’re doing to understand certain sales and marketing and growth strategies that all of that is just a SUPPLEMENT to you being you.

And that when you treat it like the main meal? It’s pretty damn pointless if not downright harmful. Here’s the thing. It would be nice, REAL nice, if there were a set path for us all to take to reach success.

Like good little lemmings we could all follow in each other’s footsteps, one after another, left, right, left, right, left, right, oh FUCK!

And really? That’s how the world at large lives, isn’t it?

Schooling, tertiary, more tertiary, job, better job, advanced job, premier job, marriage, house, cars, annual trip, the right friends, the right hobbies, the right weekend outings, follow this, do that, next this, now that, invest, grow, move forward, save, advance, keep going, left, right, left, right, left, right, left, right, soon you’ll get there, march onwards good soldier, left, right, left, right, it will be worth it, left, right, left right, keep pushing, left, right, left, right, don’t stop! And then one day?

Oh fuck.

Just like all the other good little lemmings you self destruct right off the cliff into – Well. Let’s not go there. Now in the entrepreneurial world we tend to think we’re different. We don’t follow the normal path!

We’re proud of that!


We think outside the square.

We live on OUR terms!

Or do we –

Business idea, credibility, pretty website, about page, the right optin, start blogging, start a newsletter, a video blog, a podcast, write an ebook, create a program, join the right groups, make sales pages, have a facebook page, create shareable images, be active on social media, join this course, this mastermind, do a video launch, do a series based launch, keep going, move forward, follow this, do that, next this, now that, invest, grow, advance, keep going, left, right, left, right, left, right – You tell me.

Is the path you’re following right now leading to oh FREEDOM or oh fuck? Are you waking up every day feeling motivated, alive, inspired, KNOWING that right now you are being you and doing it ALL OUT? Or are you stuck. Blindfolded. Hands tied. Chained to the path that one must follow if one must succeed? You do know who put those chains on, don’t you?


Look inside beautiful.

Look ALL around.

There is NOTHING right now that you HAVE to be doing.

The way others got there does not have to be the way YOU get there, IF in fact they are actually there in the first place.

YOU are allowed to listen in to your inner guidance about how to run your business and how to live your life.

YOU are allowed to CREATE rules.

You are allowed to LEAD.

You are allowed to do things YOUR way.

You MUST question.

You must CHOOSE.

Because the reality is you always ARE choosing, aren’t you?

And at the end of the day if you can’t reach the end of THIS day and know that it was a damn fine day where you were being completely YOU?

Then what was the point of it at all? Seriously. Stop making things so freaking hard for yourself.

[pq] Stop FOLLOWING when you were born to lead. [/pq]

Stop running scared when you already HAVE WHAT IT TAKES.

Choose YOU.

Do it NOW.


Trust that you will make the right choice. LISTEN IN, not out.

Create your OWN way.

Give yourself permission for it to be easy.

It’s allowed.

It’s okay.

And more than that?

It’s the only way.

Remember –

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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