Live Your Passion


Stop whining and whinging that you don’t have what you want yet, that the struggle is real and that it should be WORKING right now.

It really doesn’t matter what could or should be; what matters is what IS.

And what IS is that you get to choose everything you have, and everything you don’t have, in your business and in your life. FOR your life. The best / worst / scariest / most empowering part? You’re already choosing.

I’m not just talking about the obvious success outcomes either, you understand. The money, the body, the fame, the freedom.

I’m talking also about all of those interesting BELIEFS you have … you know … the ones you choose? Hint … you choose ALL your beliefs!

Take struggle, for instance.

Yes, the struggle is real.

Yes, success requires pushing and stretching and growing and that can HURT. You might BLEED. You WILL cry (guaranteed!). You might even die. That one’s kind of a no brainer anyway, eventually, so really, seeing as that’s the WORST that can happen, why not just decide to be okay with it. Okay okay, I don’t mean put DIE FOR YOUR DREAMS, but on the other hand, you know what?

You’re dying right now for whatever you ARE giving your life for.

Might as well die for your dreams! Aka might as well start LIVING for them!

But struggle, yes, it’s real, it’s there, and it will NEVER end.

And the point is …?

Why make such a song and dance of it?

Why focus on how HARD it is, what a SACRIFICE it is, how much EFFORT you have to put in and how nobody will EVER feel your pain? I mean look, I GET the whole pain can be pleasure thing. I do. I’m actually quite the ‘some like it rough’ kind of gal, in terms of how I push myself in business, in fitness, in life.

But you see MY point, don’t you?

Find the joy in the pain. If it’s really SO FREAKING AWFUL that you have to constantly whinge about the struggle and how HARD it is, then why not just … stop?

Give up?


Oh, what’s that now; you don’t want to quit and you DO want the outcomes you’re chasing?


Pain is par for the course.

In the gym.

As an artist.

In business.

In life.

Make a CHOICE to be okay with the pain, to even ENJOY the pain; the feeling of growing, stretching, expanding, and also to FOCUS on ease.

You do know, don’t you, that ease and flow can co-exist with pain and resistance?

As a matter of fact flow REQUIRES resistance and pain, for contrast if nothing else.

I guess what it’s really about is what are the choices you want to keep making here?

You can choose to believe that you can make the money you want … have the body you want … build the business you want … but that it’s going to come at this RIDICULOUS AWFUL PRICE and LOOK everyone at how hard I worked, what I gave up, what I DID!

Or you can yes be PROUD of your efforts and what you DID give but your FOCUS can be on the joy … the creation … the never-ending awesome even whilst sometimes awful quest for flow and unleashing your true work into the world.

Ease is a choice.

Flow is a choice.

Going WITHIN is a choice, instead of reacting, always, eternally, distractedly, to everything around you.

Going within, let me tell you, is the most critical thing you can do each day.

Going within to ask yourself what you really want.
Going within to ask yourself what you really need.
Going within to REMIND yourself what it’s all about.
And going within to kick your own ass.

We can all do with a little self-inflicted asskickery from time to time … most of the time!


I kick my own ass every day. To do my writing. To create more. To workout hard. To eat in a way that feels great for me. To engage as a Mum. To breathe and make space. To hustle. To show up. To pour love into my business, my tribe, my life. To live my freaking DREAMS!

In a nice way but also if needed in a downright smacktalk aggressive sort of way. And since we’re being honest and all, the latter is what I need most. I’d even say that being HARD on myself IS the nice way! After all … I care about my results.

Do you?

(Care about yours I mean … I do appreciate if you care about mine as well; but really this is about you. And me. Okay, both of us!)

Do you care about your results?

Are you GIVING yourself the tough love you need?

Are you REMINDING yourself daily that what you’re LIVING for now is what you’ll DIE with tomorrow?

And is the reality of that something you can sit comfortably with, or does it freak you the freak OUT right now?

And if it freaks you out?

How do you deal with that my friend?

Do you eat and drink and run and hide? Do you stuff it down? Do you push it away? Do you SHY away from just being freaking HONEST with yourself, from accepting what a bloody SOOK you’ve been and getting back – or to! – doing the work?

Or do you face into it?

A handy tip for you, if success is something that interests you:

Those who succeed might HAVE a bloody sook from time to time (I know I do!) but they are not living life AS a bloody sook. They face into it. Daily. They stare resistance in the eye. Daily.

And they do the work anyway.


Do you?

There’s always a reason, if you want to go looking for one, to not take action.

A conversation I had yesterday; a client new to online business; a good reason to NOT take action now, that reason being uncertainty and feeling messy with her message and how will it make money anyway?

I empathised with her. Deeply. Because I’ve been there and I know.

And my advice?

“Give up then. Quit your business.”

I said it deliberately to either piss her off or propel her (or both!), but also because, what else is there to say?

Oh, so it hurts … you’re not sure … you don’t know how … it makes no sense … what if this … what if that … I’m not clear enough yet … I’m not ready … it just doesn’t feel like it’s WORKING … GIVE ME PROOF AND A PROVEN SYSTEM!!

Now the reality is, this client knows all this. She GETS it. She’s NOT someone who expects to get a proven system for success.

Yet she was giving in to all that bullcrap anyway.

I don’t say this to highlight her as having a problem because I’ve done the EXACT SAME FREAKING THING more times than I could ever possibly count. As have ALL successful people. Again, the DIFFERENCE between those who make it and those who don’t is that those who do ultimately DID do the work anyway.

So the only thing I could POSSIBLY say, since she HAD all the information and EVERYTHING she needed to do to take action (and let’s face it, you ALWAYS have enough information and the ABILITY – choice! – to take action), was –

Give up then.


Like the rest of the world.

Because this is where the whingy bloody sooks are separated from those who want it badly enough to claim it.

My client falls into the latter camp. She wants it. My words triggered her but she was GRATEFUL for them, and they propelled her into immediate action. So much so that within an hour she’d done something we’d been talking about for 2 months.

Funny 🙂

Or not.

It’s not going to get easier, okay? Not in the sense that you can FIGURE OUT more what you need to know or how to be sure or how to get over the BULL in your head that’s stopping you.

But it will get easier if you choose to BELIEVE in ease.

If you choose – daily! – to do the work no matter how you feel about it.

If you choose to show UP each day, in all of the areas of your life that matter to you.

And if you choose to stop being SUCH a bloody sook about it and just act as though you truly give a damn.

Remember …

Life is NOW. Press Play.

(or give up now).

Kat x


Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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