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Success Mindset


There is a ceiling for women in online business, it’s one that is real for just about EVERY woman, whether she knows or has thought about it or not, and it’s one that is entirely –

100% –


on us.

What, you thought I was about to get on some rant about women not being valued by men, other people, life? Hahahaha, don’t make me laugh. Life values you the way YOU value you sister, that’s just how it is. Besides – I’m not exactly known as the worlds biggest feminist, so it wouldn’t make any sense at all for me to go round implying that there’s BADDIES out there tryna keep us down! 😉

I’m talking about the cold hard possibly infuriating but actually very self-protective reality that a WOMAN, particularly a soul-led one, particularly one who has also committed to living in accordance with her own values, is pretty much guaranteed to start tapping out on her business once it reaches the high multiple 6-figure per year mark, and in most cases well before that. A rare few will make it to a million a year, but from what I’ve observed after nearly 14 years now in this whole online game, privately mentoring hundreds and hundreds of badass females, and coaching absolutely THOUSANDS of ’em in my group programs, odds are – probably not.

Sacrilege! Blasphemy! PHILISTINE!

Yeah yeah, I know I know, women can do ANYTHING they decide to, I get it! And wtf am I on about anyway with their being a ceiling for WOMEN, am I implying this doesn’t exist for men?

Well, actually, KINDA. Depends on the man. Depends on the woman! Depends on many things, and most of all, this –

In the end, it’s very very simple –

You’ll either continue to live a life of bullshit, giving every piece of yourself for what is NOT aligned, NOT soul-led, NOT fuck yes, and NOT allowing you to live even remotely in accordance with your dreams and values, OR –

You’ll say a big fat screw you to everything which is not the ALL that you know is available for you, and you’ll booty-sashay into the damn light with not a single glance back.

For women in particular, this tends to happen before the 7-figure mark, and it happens based on the fact that EVENTUALLY THE HUSTLE JUST ISN’T WORTH IT ANYMORE.

In the beginning, in the middle also, and in what has felt like the never-ending end, you were willing to hustle whether or not it felt like pure purpose to do so. Hey! Ain’t nothing wrong with a good old fashioned little chunk of hustle, or even a big one! I love it. But –

There comes a time, for even the hardest working ‘do what it takes’ badass when the relentless fucking DOING is just, well –


When all of a sudden, you find you don’t have it in you anymore to CONTINUALLY and ONLY push.the whole.thing.up.hill!

The sacrificing of sleep …

The caving on your health and fitness …

The phone time around your loved ones just a LITTLE bit out of alignment with what actually feels right …

And most of all, the fact that it feels as though if you take your eyes off the ball for even a second? The whole damn thing will fall apart.

What’s really happening of course is that your soul is just about done with waiting to be heard, and bit by bit its nudges, whispers, and flat out smacks on the face are getting harder to ignore. What the whispers are saying to you, REMEMBERING to you, really, is that THERE IS ANOTHER WAY.

A flow way.
An ease way.
There HAS to be.

And at this point?

You’re really not prepared to keep going unless you can figure the fuck out how to drop into it.

Basically your true soul VALUES have started to outweigh your desire to get ahead, make money, or just keep your head above water, and you’re at a line in the sand moment when either you WILL figure out how to flip into the next level with ease, screw the fears and doubts which say it can’t be possible, or?

You’ll blow up the whole damn thing and go work in a bookstore or something.

Look, obviously this can happen with men as well. Soul can override desire or so-called need to get ahead or stay on top for ANY human.

But (and yes, I do know I’m generalising here; deal with it!) women tend to reach this point a helluva lot faster than men. Whether it be programming, parenting, or just ’cause we like laying around all feminine and flowy in the sun, who knows and it doesn’t matter. It is a REALITY which I’ve seen over and over again that women will push their business to a certain level on the steam of their ‘do’, and then they WILL.TAP.OUT.

Not always on purpose, not consciously! Often higher self just takes over and starts messing shit up.

Of course there are exceptions, typically those who are better at ignoring soul and truth last longer, push it a little harder and a little further up the hill, but for those of us who know? We KNOW. We cannot UN-know!

And what we know is this:


So when we ONLY push, and we ONLY do, and we CONTINUE to ‘work’ against soul alignment, we do so with the sub-conscious knowing that there is a time limit on this. That sooner or later (and this is what I’m really talking about!) we will decide to BACK ourselves.

To say yes to soul.
Let go of ALL the rules and shoulds.
STOP doing the damn do that we think we gotta do.

As we FINALLY admit to ourselves that whilst we COULD keep growing in the way we began growing, we also CAN’T. We don’t have it in us. From an ALIGNMENT perspective, not an ability perspective. Duh.

Because deep down, where we’ve for so long not dared to look, where YOU for so long perhaps have not dared to look, we KNOW that the next level?

Is born from surrender, from trust, and from CHOOSING faith to be unapologetically all that we always were and that is IT.

Look, I get that you’re scared, and that that’s a big part of why you’ve come this far continuing to just grind shit out. You should be proud of yourself for the fact that you’ve had it in you to do that! You’ve built necessary strengths and talents in doing so. Resilience, tenacity, inner strength, gumption. Girl you got gumption by the truckload!


You KNOW you’re handcuffing yourself like a mofo. Letting fear tell you that the way to get further ahead is to work even HARDER, LONGER hours, sacrifice MORE.


The next level is you stop fucking trying

And you start damn well flying

And if you want to know how?



The woman who was born to have it all.
On her terms.
And show the world they can do the same.

Can’t very well inspire the millions you came here to lead if you refuse to do life in a way that inspires YOU, can you now?

Let’s not forget you KNOW all of this is available. For you. Already.

As for the ceiling? It NEVER EXISTED ANYWHERE EXCEPT YOUR OWN MIND. But there was no damn way you’re gonna break through it when you’re not doing life and you like the real YOU baby boo, was there now?

Fuck the ceiling.
And fuck giving a single ‘nother day to anything other than empire expansion ON YOUR TERMS.

Don’t forget –

Life is Now. Press Play.

Kat x


Here’s the thing girlfriend.




You came here to be all of you, be all of you now.

And now?

It’s time.


10 Days with Katrina Ruth to Wake You Back Up to You. And Unleash the Game You’re Done Waiting For.

Day 1 LIVE Asskickery shooting into your soul in just a few days time!

DAILY you + me + God + soul to follow.


Is the do/not/miss time going into you that you’re soul has been hungering for and it’s it!

Here’s how it’s going down:

> 10 Days ALL new live online course with Katrina Ruth

> DAILY asskickery | activation | bulletproof coffee up the booty (that’s me)

> DAILY journal prompts | worksheets | exercises to get you going and flowing into ALL of you


> (this is crazy!) DAILY bonuses to help you implement our IDENTITY work in different areas of your business. Money. Body. Relationships. Life! Application of what we are working on out the wazoo!

> All trainings recorded and yours to keep for life in your Katrina Ruth Members Dashboard (training times will be announced day by day as we begin. Day 1 live asskickery at XXXX. Training times will vary day to day to account for students all around the world!

> Live Facebook Group with Kat and the #KatNinjas throughout

> IMMEDIATE and then DAILY and then FOREVER AFTER switch flickin’ into YOU as soon as you say yes! (That is just how this works).

What to expect, from this time together?

Every.single.thing. you’ve always known was there within.

> Certainty. Of soul, of God, of what flow requires, of, well, everything.
> Ability to always know the right decision to make, and how to make it. NO MATTER WHAT.
> Courage and abilily and inner strength to then ACT as you need to
> Ability and soul certainty walk away. Know what to walk away from. Shred and burn. Immediately and as required. Amen.
> ALWAYS ability to access flow. Message certainty. Soul guidance on what you create, unleash, how, to whom.
> Magnetism. Activated. From within. To and from your soul peeps. In all areas.
> Money certainty, where it comes from, how to inhale / exhale it, infinitely, PEACE on this.
> Peace. In general. Where it comes from. How to be IN it. How to return to it when it seems far away.
> Moving through the ‘woods’ of business, of life, of you. Recognising it. Being okay with it!
> Leaning in. Surrender. The things that go with this. How to let it be easy, happy, a joy!
> JOY. From God. From within. All THROUGH you. AS IT WAS ALWAYS MEANT TO BE.
> Forgiveness, and grace. Where you know it comes from. How to receive it fully.
> RECEIVING. Unlocking the portals to. Opening up the floodgates. Seeing where you dial it back. Stopping that shit!
> Turning up the dial in all areas. What it means, and how.
> BEING the mofo light. Being all of it. Owning your too muchness! SWAYING with it.
> Being in the dance with God and soul and life and ALWAYS knowing your next move. ALL of that. And so much more.
> Creating. Being the artist the messenger the performer the leader the shift the YOU, who just lets it flood out. Knowing what works. Does not. How to release. Go deeper. And also? Sell TF outta that game.
> Being the leader NOW. Appointing yourself. What it means and why you’re already pre-approved.
> BIRTHRIGHT. Accessing and owning your soul blueprint. The blueprint of YOU. Of purpose. And destiny. And truth. Let’s go!

You want more?

There’s so much more.

^^ This? Is the warm-up, the first bit of what dropped through to me when I felt in to this, allowed it to come through, for you.

We will see what unfolds,
when it unfolds,
when we enter this dance,

But what this is really about, and why you know you need to be here?

You’re done with playing the game of waiting to play the damn game.

Identity, baby.


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