Money Mindset, Success Mindset


I’m going to tell you the TOP ten ways I’ve made some pretty sweet dinero online these past 10 years and even break down the ‘how’ for you, but first I need to get this off my chest in order to feel great about it –

There’s a reason I hardly ever write posts like this anymore. You know, the ones where you just straight up teach how to do something and give your readers a really great market-y subject header that you know will get interest.

Not that there’s anything WRONG with these sort of posts … in fact I’ve realised I need to GTF over myself and do more of them as (duh) they’re actually of interest to you (I think?!) and also they can HELP you (I know!) and since I LIKE FREAKING HELPING PEOPLE you’d think I’d be less selfish about what I write 🙂

Truth is, I REALLY resist doing posts like this! I KNOW that people want them but I’ve been long of the mindset that TOO BAD I DON’T WANNA WRITE ‘EM ANYMORE. I think it’s some kind of post-traumatic flashback to when ALLLLLLL I used to write was ‘top 10 ways to this or that’ type of stuff. In my early years writing online I was the Queen of straight up HOW blogs and teachings and they were GOOD stuff, but what I did NOT do was give myself permission to write the DEEP stuff.

The messaging.

The unleashing.

The CORE of me, released in words.

In other words – the stuff I write for you every day now 🙂

Back in the days of building my business I was very focused on sharing the surface teachings and message as that’s what I thought people wanted to hear. I would on occasion try to let this crazy random stuff from inside of me out, and talk about pressing play, living your dreams, having it all, now, doing what it takes, fuck the world, ETC! But because people weren’t looking to me for that reason and because I wasn’t OWNING it, it didn’t really take.

And so I’d retreat.

When I eventually reached my ‘fuck this shit’ moment and started REALLY saying, every day, what I wanted to, it was something that blew my business UP. People wanted the truth and I wanted to share it.

And I swore I’d never again hide what was inside of me.

There is nothing I love more than DOWNLOADING like a motherfucker!

But lately I’ve realised –


There’s actually no rule that you can’t ALSO just teach people how you do shit and how you’ve done shit 🙂 … you’re no longer in danger of hiding your truth and who you really are!!

That ship has kinda sailed 🙂

So. Here we go!!

The Top 10 Ways I’ve Made Money Online … and HOW You Can Apply ‘Em To Your Biz, Today!!!


Okay. I KINDA sneakily already covered this, didn’t I? Did you catch that??? What did I say? My business built because I taught the how. I gave people the strategies, the answers, the ’10 ways to do this’, the ‘how I did that’, the ‘this is what I do to XXXX’ stuff.

People WANT to know the how. You can keep it to yourself and try and just be all deep and transformational and shit orrrrrrrrr … you can tell people how you got to being able to BE so damn deep and awesome.

Trust me: they want to know how. Yes. Even the stuff you think is ‘obvious’ or basic. In fact ESPECIALLY that stuff!

I built my business to over 35k/month by using ‘how’ posts, predominantly, to link back to how PRODUCTS, at the $99 and under price point.


At the same time (and also pretty much as I already noted above!) they DEFINITELY want the truth. The deep stuff. The ranty stuff. The UNLEASHING. The crazy random shit that spews out of your core.

When I started marrying this stuff WITH the first, that’s when shit blew up. All of a sudden I wasn’t just this guru teaching shit I was this transformational, compelling, slightly scary leader who was saying the shit that THEY WERE THINKING BUT DIDN’T THINK ANYBODY ELSE WAS.

I built my biz from 35k/month to over 100k/month when I started speaking the truth, simply by linking my current typical style of blog posts over to products which still taught the how but now also added new depths of WOW.


If you’re going to teach the how free and ‘give them what they want’ it kind of stands to reason you should be also SELLING the how. One of the stupidest things I see new entrepreneurs do is try to ONLY sell the deeper transformational shit. Who the hell are you to not let your customer go through the journey of evolution YOU got to go through in order to be ABLE to embody that deep stuff?!

Let them crawl before you demand they run a freakin’ adventure race …

And also:

They simply won’t buy the deep stuff if you’re not first helping them solve their surface needs.

I made over 200k in 2011 selling a “Look Great Naked” Bikini Body Bootcamp for $99 which gave the SURFACE RESULTS AND HOW but yet also taught what I REALLY wanted to teach, around mindset, self love, emotional eating stuff, etc.


Watch this:

Short version: you can build a multi-million dollar empire by selling low-end and recurring low-end products and offers, serving in a BIG way, and watching as people automatically elevate THEMSELVES through your offers and even reach out to ASK you how to pay high end.

I’ve made millions of dollars online selling REALLY low end products and offers and then over-delivering beyond expectations. Speaking of which –


People who follow me and buy from me tend to then KEEP following me and buying from me for years. Program after program after program. I’ve had some people who’ve been buying from me online the entire 10 years, transitioning from my fitness products to business to success. It’s not uncommon for people to buy without even READING the sales page, either!


Because I blow their freaking socks off at the low end, and just keep going.

My business makes multiple hundred k per MONTH, and over 80% of that is from low-end ticket sales, often with payments under $100. Also it FEELS good to deliver such epic service for a low $ fee! I like it! That’s as good a reason as any 🙂


This is HUGE. And it sounds kind of obvious, don’t you think? Yet SO many entrepreneurs seem to not enjoy talking to their tribe … or maybe FORGET that they would actually enjoy it? Or else feel like it’s not a good use of time or something, I don’t know!! But I do know this:

TALKING to your clients and your free community is the best market research ever … is actually SUPER fun if you let it be … and, oh, by the way – PEOPLE WILL BUY MORE FROM YOU IF THE KNOW YOU LIKE YOU AND TRUST YOU.

Kinda hard to know like or trust you if you don’t hang out with ’em, you know?!

Seriously. One of the best uses of your time is talking to the people you want to help.

I know!! Revolutionary.


Okay this – just DO it, okay. Running a launch, successfully or no, does not then mean you get to kick back and take it easy (or, bask in resistance!). Launching, selling, hustling, should be part of your EVERY day activity. That’s what I believe and it’s how I’ve always done it. I also choose to believe that launching and selling is fun and EASY, not a big deal. It’s just something to do every day!

And if you want to be making MONEY, on repeat, it stands to reason you needa be asking for it more. I know for SURE I’d be making less than half of what I do now if I hadn’t had the habit for YEARS now of selling without pause.

Why take a day off from something that benefits you and your clients?! It makes no sense and also you lose MOMENTUM.

Momentum rocks! Don’t lose it!


NEVER create something you haven’t first sold. What if it doesn’t sell? What if you end up changing it? What if you NEVER FUCKING SELL IT because your perfectionist streak never gets around to creating it!!

Also – your content will be more TAILORED for your people if you create it as you go and respond to their needs along the way.

Jump off the cliff baby.

Put yourself in a situation where you then HAVE to create and deliver it.


Look. I know that you don’t yet feel good enough, worthy, and maybe you wonder why people would want to buy from you and you look forward to the day when everybody knows how kickass you are and wants to buy all your stuff, but you want to know how to GET to that day?

Act like it’s already here.

That’s what I did. Seriously. I just appointed myself 🙂


Plain and simple baby –

Write out your job description of what you KNOW you need to be doing each day in your business. AND THEN FUCKING DO IT.


You won’t get paid if you don’t do your job!! Same as anybody, duh.


I add 20-50% of extra income to all of my offers simply by offering an upsell.

“Want fries with that? Want MORE fries? How ’bout a thickshake?”

Why yes I do.

Say many of them.


Do it 🙂


THIS is one of the silliest things I did for YEARS in my biz. Meaning – I did NOT do it! I left millions sitting on the table, I’d say, by simply not automating my best-selling offers as I went.

Now … when something works like gangbusters, we add it to the automated email sequence for new subscribers.

Voila – more money. More people helped.



Finally. And ALWAYS. Give people a HELL YES NO BRAINER reason to say yes NOW! By the way … having a great product is NOT that. That’s a given.

Wanna see the best ever example? It’s coming.

Oh, and 13 points not 10? Told you I always over over deliver 🙂

So let’s cut to the chase – THIS IS WHEN I ASK YOU TO BUY FROM ME. At a crazy low ridiculous did I say CRAZY low price point!

Only buy if you want to make more money, faster, and completely on your terms mind you!!

Wanna know exactly how to implement all of this into YOUR biz, with full access to me AND my team on the ‘how’ as well as SO MUCH OTHER COOL STUFF I CAN’T EVEN SAY?

Read below 🙂

And remember:

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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