Why I Struggled for So Long to Make Sales
Success Mindset

Why I Struggled for So Long to Make Sales


If your business isn’t making you the money you want, and you can’t seem to breakthrough, this could be the most important post you read this YEAR.

Before I did this whole million dollar (and growing!) biz thing, I struggled for years to make the sales I really wanted to, in the way I really wanted.

It turned out – as it so often does – that despite following everything I’d been taught about sales, and about online marketing, I wasn’t tapped in to the real reason people buy.

People don’t buy your stuff because of what you teach them, how great it (or you) looks on paper, because of all of the bonuses you included or because of what they GET.

You wanna know the real reason people buy?

Emotion, right? That’s what we’ve been told, anyway – people make decisions based on emotion so the more emotionally connected they are to what the offer is the greater the likelihood that they will buy.

But actually there’s more to it than that (isn’t there always!), and it’s something that I think will really hit home when you consider how you’re doing ‘selling’. I know it did for me!

So before we talk about the real reason people buy, let’s just define selling. Well … let ME define it for you! Hah. In terms of what I’m talking about with selling I’m NOT referring just to the buying of stuff in exchange for money. I’m talking also – and actually first and foremost – about the buying of YOU and what you stand for in exchange for loyalty, love, belief, etc.

Write this down: people have to buy YOU before they will buy your STUFF!

Now here is the big ‘problem’ with the way we so often put ourselves out there –

We give people the surface version of who we are

And what we believe

With a little bit of depth

But not too much

Because hey! It might scare them, and besides –

They just us to tell them how to DO stuff, right?

And so we talk about our accomplishments

And why we’re qualified

And all of the things we KNOW

And have achieved

And we forget


And it’s tough to really emotionally GIVE A FUCK about a person who is essentially a walking and talking “look at me” CV. No matter how pretty their sales page with all of its bullet points and bonuses!

To me this is just perfectly OBVIOUS now, and it’s a key reason I just let it all hang out and show EXACTLY who I am, how I think, what I stand for or don’t, the good, the bad, the ugly – it’s all out there. And as a result of that people either fucking LOVE me or they pretty much can’t stand me.


It’s deliberate as much as it is pure laziness in the sense that I got sick of having to try and put on a mask in order to show up in my own business.

I got sick of trying so hard.

I got sick of selling stuff I didn’t deeply care about to people I didn’t deeply LOVE.

And also: I got sick of the fact that no matter how polished, presented, and perfectly prepared I was in my business I wasn’t making the money OR the difference I wanted to be and every dollar I did make felt like I’d given blood for.

Have you ever felt frustrated at the fact that even though MAYBE business is starting to work or ‘getting there’ on the surface the truth is that YOU don’t really feel like you’re getting to do what you WANT to do (or, if we’re being honest, what you are CALLED to do) and you realise that in fact you’ve set your entire business up so as it depends on you showing up as some kind of dancing monkey who just gives the people what it (thinks) they want???

Yep … I MAY have experienced feeling this way in the past!

And before we even talk about how to get ’em to BUY (and I’m getting there, but you know how I roll when I write!), there is this:

For me, I always believed in having it all.

I believed I was born to make millions AND impact millions, and that I could DO IT ON THEIR TERMS.

So me as the dancing monkey fitness chick –

And then the dancing monkey business coach –

Who taught boring surface stuff that she herself didn’t truly care about or actuallly believe essential, because that’s what people BUY, right (right?!), who held back on saying what she really thought and believed about business and life, who felt sad that she couldn’t just be who she WANTED to be (primarily, for lack of a better umbrella term, a motivational writer and speaker), well THAT girl?

That girl was never going to be happy with the surface “shiny me” approach anyway.

And that girl?

That girl was never even going to be happy if it made her money!

Because that girl?

That girl has a fucking CALLING.

That girl was born for MORE.

That girl has beliefs that transcend freaking ONLINE MARKETING and teaching people how to DO shit online.

But that girl? Well. That girl – this girl! – can actually teach you some stuff about how to turbocharge your online sales.

But it’s not going to be like you thought it might have been! You can take your sales and marketing map or blueprint idea and tell it to go fuck itself!

Although here is a simple blueprint that works:

People, buy on emotion.

People, buy on connection.

People, oddly enough, connect BEST to other REAL PEOPLE.

A REAL person (although you wouldn’t know it by looking around the ‘net) is not one worrying about ‘presenting’ or ‘packacking’ or ‘positioning’ herself so that please, pretty please, please LIKE me!

A real person is, pretty much, a real person.

Who looks polished online IF THAT’S WHO SHE IS ANYWAY.

Who talks online in the same way she’d talk to her girlfriends.

Who shows UP online as herself – sometimes up, sometimes down, sometimes ranty, sometimes angry, sometimes sad. Not as a freaking stepfordpreneur who’s always having a great fucking day and sharing a wonderful transformative lesson with the underlying theme of BUY MY STUFF AND YOU TOO CAN BE HAPPY AND PERKY ALL THE TIME.

Not that I look around and judge much or anything smile emoticon

But really when I judge, it starts with me.

I look at who I was for so long online –

And who I thought I had to be –

And what I was selling –

And why –

And I see: someone who didn’t believe in her ability to make it based purely off of who she WAS. Someone who tried to give the crowd what they want, because hey! Gotta get those coins chucked in the bucket at the end of the show.

Someone who pushed down –

Ignored –

Ran from –

Her purpose.

Which is to say ran from the stuff she actually gave a damn about, actually believed people deeply NEEDED, actually had pretty much achieved any of her own ‘success’ as a result of, and actually would make the greatest money AND the greatest difference by living in to!

Here’s something you BETTER write down:

You cannot create wealth from a place of the wrong service.

Aka: if you don’t do what you’re meant to do (and you might not fully know what you ARE meant to do but you sure as shit know when you’re doing what you’re NOT, even on some level, and what’s more the only TO know what you’re meant to do is to start doing SOMETHING that comes from within) you won’t make money.

Or a (true, the way you were born for) difference.

It won’t be easy.

Or fun.

And you will continue to feel frustrated, worried and also just SAD that this is how it has to be.

Ah … and here you thought we were just talking sales!

Except we are.

Of course.


Can I tell you a secret?


But let’s take the emotion out of it for a moment. Let’s play a little game of imagining it were all about the sale, and where it’s going to come from.


Let’s imagine all you wanted to do was follow a process so you could SELL shit.

Can I tell you a PROCESS gorgeous? lol .. process!

Here is the ‘process’:

A: People buy on emotion, we know that. So as fancy pants or chock full of STUFF as your sales page might be if people do not emotionally HAVE TO HAVE what’s on offer they will very practically NOT GET IT.

B: What you may not realise is that the emotional connection starts with how they feel about YOU and who you are, what you stand for, and what they see of THEMSELVES in you, before they can emotionally connect with your OFFER.

Word to the wise: It’s not about what you’re selling, it’s about YOU. Which is to say it IS about what you’re selling because you’re selling you!

C: The thing that will MOST cause people to TRULY emotionally connect with you?

Is not your shiny CV.

Or how much stuff you know.

Or how long you’ve been doing this.

Or even your testimonials.

Or your glowing silky locks and perfectly polished headshot.

Or what you’ve ‘achieved’.

Or all of the bullet points.
Or bonuses.

It is, quite simply, who you are as a person.


People act when they are INSPIRED, not when they are swayed.



Fucking. BOOM.

‪#‎BOOM‬ just for emphasis!

So let me ask you something –

When it comes to how you SELL, what are you selling?

Take a look around sister, and I HOPE not at your own stuff but mayBE! –

Most people are selling look at me and how GOOD I am and how much STUFF I can give you and teach you. ALL THE STUFF SO MUCH STUFF LOOK WHAT GOOD STUFF!

Plus I look great in my headshots and my website is AWESOME so PLEASE LOVE ME AND BUY FROM ME!

Well … people might love you … if they got to see you … really … deeply … in all of your truth … with flaws … vulnerabilities … passion … the REAL stuff … whatever. it. actually. IS.

You want to build a TRIBE?

You want to be a LEADER?

You want people to want to follow you because it’s YOU?

You want to reach some level of FAME in what you do?

Make your FORTUNE?

Create TRUE freedom in the sense that you’re not only making the money and a difference but that you’re doing it by INSPIRING people with what you truly believe and KNOW they NEED in order to ACTUALLY succeed?

Who wouldn’t want all that?!

But apparently not many people do because instead of showing up and LEADING, instead of showing up and speaking the truth, instead of showing up and be REAL people are showing up as another entrepreneur in a box who can – yay! – teach others how to join them in the fucking box!

Isn’t it time to get out of the fucking box? Isn’t it?!

So I guess we brought the emotion back in after all. Whoops.

But let’s take it out just one more time, for a second. We’ll try!

Problem: “How do I make more sales”

Solution: Stop trying to sway or FORCE people and start thinking about how you can inspire them.

And the best way to inspire?

Be you.



NO holds barred.

Share EXACTLY what you believe in and know matters because WHAT YOU BELIEVE DOES MATTER AND PEOPLE DO WANT AND NEED IT. People WANT real. They WANT clumsy. They WANT TRUE passion not manufactured passion. They want you to give a damn, and they will BUY from you when you give a damn and ultimately you cannot ever give a damn about stuff you don’t truly give a damn about!

I know. It is SHOCKING.

So what are you going to do about it then?

As you sit down, perhaps sometime soon (it should always be soon!) to work on your next offer, your next creation, your next thing that hopefully will work BIG time?

Are you going to pack it full of stuff – show all the stuff you know – heap ON the stuff so much that SURELY THEY WILL HAVE TO BUY BECAUSE LOOK AT ALL THE STUFF?

Or are you going to give the people what they ACTUALLY want and truly need?

Choice is yours gorgeous.

I know what got me to my million in $$ AND impact.

But the choice – and the journey of course – is yours.

Just remember –

Life is Now. Press Play.

Kat x





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What


I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!

GRAB YOUR SPOT NOW, ONE TIME ONLY! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!

GET YOUR PLACE NOW! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

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