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Success Mindset


I remember being 8 years old, standing in a line for something or other in the school yard, an endless queue of students waiting patiently to be admitted for perhaps a special assembly, looking at the girl standing just ahead of me, a year older and who I didn’t know at all, watching as she seemed sad, and down, and lost, and had that whole “I don’t know how to be” vibe going on, and thinking to myself –

I can help you.

I can show you the way.

To confidence, to certainty, to standing tall and upright and proud and OWNING who you are.

Of course I didn’t think it out in quite such adult terminology at 8 years old, but I certainly did think ‘I can help you’, and what was behind that was a feeling, a knowing, an essence, of what I just wrote.

A little sign of who I always was and who I would one day become.

What’s funny about the story, is that I myself was the worst example of a kid who was certain, confident, upright and proud, ‘cool’ in any way, or owned who she was!

I wore the most God-awful hand-me-down clothes you’ve ever seen in your life …

I was THE most introverted girl in my class, always, and also the school square / top of the class always, a combo which does not exactly make for ‘cool factor’ …

I ALWAYS felt like I’m doing it wrong, ‘it’ being, well, whatever it was the normal girls or cool girls were supposed to be doing!

Even my SCHOOL lunch was uncool, with brown wholegrain sandwiches long before anybody was eating THAT, and often bizarre concoctions such as alfalfa with peanut butter and sultanas, plus banana mashed in.

You can’t make that shit up. The trauma is real haha.

But yet something inside of me looked at this lost and sad girl who had no friends and no clue of who she was and just KNEW –

I can help you.

I can help you to understand who you are –

How life works –

And how to find your way.

As I grew older, the fascination with understanding people only became stronger. I spent months in 5th grade, at 10 years old, studying psychology and body language in my own time, and doing my school presentations on said topics, and pretty much from then on I was hooked at going deeper with something I’d always naturally known how to do –

Read and understand people. See them beneath the surface. Understand in a HEARTBEAT, or less, who they really are, what they’re hiding from, what they know they are meant to be living for, what their SOUL is screaming and fighting and almost dying for.

I see people better than what they have ever consciously seen themselves, and I am also gifted with the ability to see EXACTLY what it is they need to say yes to, own, acknowledge, or ‘do’ in order to say yes to all of them. To top it off, I have the ability somehow, just through my presence, my breath, a look, barely anything I need to say, to somehow impart over to people the inner strength and fortitude they need to then go DO it.

When you hang around with me, for even the briefest of moments, you remember who you always were –

And then you become it.

The thing is … even though I can very clearly now see that this was always there and ONLY who I always was, it took me literally decades of my life to fully own this power, and allow my business, my life, my very AM-ness, to be about it.

I was drawn towards being a lawyer because I knew I can win anyone over with words, there’s not an argument or debate of intellect or EQ which I am available to NOT win, and I am a master at pulling the exact precise download, transmission, CERTAIN objection overcoming statement out of thin air.

When I go into the space, and DEMAND it?

The magic appears.

So I got the grades, I went to University, I stopped going straight away because as it turned out there was really no magic to be found in studying a process, a system, and being told what to do and how to think, what the rules of the game were.

Why would I need that?

How was there even a pre-defined game to have rules for?!

Without understanding myself remotely at the time, I understood enough to know that no –

This wasn’t going to work out.

Sorry, it’s not me, it’s you. You’re a rigid and boring system and I just won’t follow through.

I was drawn after that to pursuing my other childhood dream, of becoming a professional writer, a journalist, one in great esteem writing for the greatest paper in my home town of Melbourne!

I lasted maybe … 5 weeks? I don’t remember exactly. Studying Professional Writing & Editing.

I didn’t like being told how to write …

But I still didn’t understand myself, and what I felt mainly was a little worried that me, the A++ ‘top of the class’ student who was MOST suited (according to high school teachers) for tertiary education and a life of societal esteem, was FAILING HORRIBLY at following through with ANY of the proper adult pathways.

What was to become of me?

Who would I be?

WHAT HAD BEEN THE POINT OF IT ALL? I’d spent my whole LIFE being the BEST so that I could then have the BEST career, and now I was just … not doing it.

So, I went to Europe for a few months, gained some weight, became a gym junkie as a follow on from that, and then a Personal Trainer for the next 13 years of my life as a follow on from THAT, and because hey –

Why not?

I loved fitness, and PT working for myself under the support of a large health club allowed me to utilise my natural talent for sales.

I crushed it.

But I was not so great at ‘just’ being a fitness trainer … new clients would wonder what the fuck was happening as within 15 minutes of meeting me they were bawling in the members lounge over the state of their life and how NOT on purpose they were.

“I thought I was going to workout!” they would wail.

“Yeah yeah, we’ll get to that”, I said.

“No point working out if you’re not connected to what you really want in life, who you’re meant to be, and why you’re not doing it! Connect to THAT and you won’t need motivation or willpower for fitness!”

Most of them were astounded, and grateful. Some got super fucking angry with me as I in minutes managed to pull up the truth about what they’d always been running from, and who they were not being.

Over the years, MANY of my high-level corporate and professional PT clients quit their jobs … lawyers, analysts, CEO’s, even a brain surgeon! And would always say something to me like “this is because of the conversations I’ve had with you. You’ve made me realise what life is about, and I can’t keep doing this”

The day my brain surgeon client (who was young, in his first year) told me this I was equally in awe and fascination of my own gifts whilst also terrified his parents might come hunt me down. Who the fuck was this 25 year old personal trainer who had caused their son to throw his whole life away?!

Well … to FIND it. But you get my point 🙂

Meanwhile, in 2006, I started to blog.

I created a fitness website, and then blog, and I wrote about fitness, nutrition, and fat loss, because hey – that was who I was, right?

Well … not really.

The inner work, the values stuff, the press PLAY stuff, it just kinda kept creeping out.

But I continued to brand as a fitness chick.

For years.

And I built a very successful online fitness biz to multiple 6-figures per year, well before anybody was doing such stuff on the Internet. Why I was so successful was of COURSE because of my true message, but yet, no –

I wasn’t owning that or allowing myself to be known for that.

By this time I was dreaming of it, longing for it, and frustrated that I felt I couldn’t JUST write and speak stuff to inspire, empower, motivate you to live life purposefully and press play!

But I didn’t know how … I was fitness! Who would want to listen o me on all that?

In 2012 I decided to take the leap and rebrand under my own name.

This was it! Time to be the REAL me!

Instead, somehow, I accidentally just switched from surface based fitness coach to surface based business coach, once again teaching mainly nuts and bolts and shitty at the world and myself for NOT LISTENING TO OR WANTING THE TRUTH.

I would keep putting offers out there around living your dream life, being fully you, doing the real work, and so on … and they’d fall flat.

I wasn’t owning it.

I didn’t know how to really express it.

It was just something I FELT.

Fast forward to now.

There is ABSOLUTELY NO DOUBT, in my own mind or anybody else’s, that who I AM, is the person who, more than ANY other person in the world, can help you to find – remember! – who you always were, and THEN BECOME IT.

I have ABSOLUTE message clarity.

I own it fully.


No filters. No edits. ALL the madness.

And I am paid millions of dollars a year for it.

For the same thing which I looked at that girl in the schoolyard about, and thought –

‘I can help you’.

I always knew.


But if you want to be paid and KNOWN for what you’ve always been about, the ONLY way is going to be by being willing to go on the journey to find yourself and BE IN IT when it’s NOT yet the right thing, and somehow you can’t figure out how to get it to be.

There was no way I could have or did have the clarity confidence and certainty that I have now about who I am, sooner.

I always knew, and yet I only found OUT I knew through showing up for all the other stuff.

The way is only ever revealed through action.

Blind faith.

Leaping, stepping forward, trusting, when you can’t see and don’t know.

In the end you WILL be who you always were.

But if you don’t simply BE now, show UP now, with what you have and who you are in THIS moment, and as best as you can?

Then you risk never remembering.

Never knowing what you always knew.

And certainly never becoming it.

So stop waiting to be sure.

Stop looking.

Stop trying to get CLARITY, and using lack of it as a reason to not show up.

I only came to know what I always knew through showing up for every other possible thing first, and then slowly but surely noticing the pattern of what I always came back to, or somehow managed to make it about.

And just take the next damn step.


Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.