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Energy In Versus Energy Out: A Big Fat Dieting Myth

"calories don't count"

In the traditional (and often still popular) approach to losing body fat, we measure energy in calories (a measurement of heat). Energy in is what we eat, and energy out is the combined total of our activities, as well as the amount of heat it takes to run our body.

According to the energy in vs. energy out theory:

  • If energy in equals energy out, then there is no change in mass (weight/body fat).
  • If energy in is less than energy out, you lose weight (body fat)
  • If energy in is greater than energy out, you gain weight (body fat).

Sounds pretty simple, doesn’t it?

According to this rule, increasing your exercise to burn an additional 3500 kcal per week would result in losing one pound of weight; a bit less than half a kilo.

Unfortunately, it’s really not that simple.

you see, your body runs according to the laws of biochemistry, not math or physics.

And biochemistry tells us that there are many other variables that can and will affect your weight. For example, if you significantly decrease calories, your metabolic rate will drop in order to help keep you alive for longer. This is known as adaptive thermogenesis – your body will always fight for your survival and will outsmart you every time.

I’ve just given you a taster of why a low-cal diet is doomed to fail. But what comes next is going to shock you.

The concept of energy in vs. energy out as regards weight loss is basically the biggest lie in the weight loss industry. It is perpetuated by doctors, nutritionists, personal trainers and many other health practitioners, so no wonder so many people are convinced it’s the way to go. They promote it not because they’re trying to trick you, but because the sad truth is that the health industry as a whole still has a lot of catching up to do.

But where is the proof?

here’s the truth about following a program that requires you to count energy and eat less than what you expend.

  • Excessive exercise tells your body you must be on the run – no doubt either running from a war or an enemy of some kind, or searching for food. Either way, this sort of behavior optimizes fat-storage in order to ensure your survival. The typical example given here is ‘fight or flight’ as in running from a tiger.

"stress and weight gain"

  • It also stimulates your Sympathetic Nervous System, otherwise known as your fight or flight system. This has numerous negative impacts on your health and waistline, including increased physical and emotional stress, aches and pains, poor recovery, moodiness, poor sleep, inhibited digestion, and general exhaustion. In my book Secrets of Lasting Weight Loss Revealed, from which this post is an excerpt, I go into full detail and teach you why all these can affect your ability to lose weight.
  • This alone is bad enough. But when you couple it with a low-energy diet (as many fat loss enthusiasts do), you’re on the road to long-term struggles.
  • As far as your body is concerned, not only is there a famine on, or you can’t access food for whatever reason, but you are also on the run and your life is threatened! Time to go into SUPER fat-storing mode!

still not convinced? Here are some of the outcomes of low-energy dieting coupled with high-energy output:

Short-term Effects of Excess Dieting and Exercise – EEEEEEK!

  • Fatigue
  • Grumpiness
  • Anti-social behavior
  • Bloating or fluid retention
  • Loss of physical strength
  • More prone to injury, aches and pains
  • Metabolism and other functions slow
  • Digestion is inhibited
  • Body will turn carbohydrates (even the healthy ones) into fat
  • You will lose muscle
  • Sleep will be impaired
  • Women will notice an increase in period pain/irregularity
  • Fertility may be at risk
  • Libido will drop or disappear
  • Quality of hair, skin and nails will diminish

I don’t know about you, but I can relate to just about everything on that list when I think back to some of the crazy approaches to fat loss I used to try!

Long-term Effects of Excess Dieting and Exercise (double EEEEK!)

  • Heart disease
  • Stroke
  • Obesity
  • Alzheimer’s
  • Parkinson’s
  • Obesity
  • Depression, other psychological disorders
  • May affect family or children
  • Always sick
  • Chronic Fatigue
  • An early death
  • A life unfulfilled

No, I’m not getting carried away. This is how serious extreme dieting and excessive exercise can be.

want to learn more about how to really ‘once and for all’ get rid of unwanted body fat and live the life you dream of?

Let me just briefly tell you the story behind Secrets of Lasting Weight Loss Revealed, my very first ebook, and still my most comprehensive publication on health and fat loss.

The short version is that I struggled with my weight until my mid-twenties, despite being a Personal Trainer since the age of 19.

Don’t get me wrong, I didn’t lose 150 pounds or end up on A Current Affair, I was just chubbier than I’d have liked to be – despite the fact that I ate really well, or so I thought (muesli, yogurt, lean protein sandwiches or tuna salads, brown rice, meat and veg, fruit for snacks) and exercised regularly. It was pretty frustrating, and it just didn’t make sense based on what I ‘knew’ about health.

These days I enjoy red wine whenever I feel like it. I eat at least 2-3 times as many calories as what I used to. And I eat rich food nearly every day of the week.

I’ve also learned several invaluable strategies for managing stress-related health and weight issues, for creating ideal digestive function, and for normalising energy and emotions. All that and more is in the book. And I’m significantly leaner now than I used to be – to the tune of over 8kg and around 10% less body fat.

That’s my ‘before’ pic just above. And here I am a few weeks ago:

I’m healthier too. It took me a good 4-5 years to really learn all of this and then to gradually streamline my knowledge so that I knew how to make it work for others as well. That’s when I decided to create Secrets Of Lasting Weight Loss Revealed. You won’t find any magic one-trick-wonder but you will find a detailed manual not just for weight loss, but for improved digestion, energy, sleep patterns, stress management, and ultimately for ideal health and happiness.

At just $37 my ‘original’ ebook is really quite a steal – around 15 cents per page in fact! Payment is through Paypal and you’ll receive a link to your download via email within 15 minutes.

Now that’s a great deal 🙂

Discount Code:

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/