I Can't Be Bothered

I Can’t Be Bothered

Do you ever feel like you really just cbf’d with any of it?

I don’t know about you but sometimes I am just boom ON with my day and my list and all of the things I am GOING to get done and I churn like a mofo through it, like a whirlwinding dervish and nothing and nobody can stop me because I am a MACHINE of awesomeness!

And how often those days come by?

Oh, about once every year or two.

Most of the time, let’s be honest-

I really can’t be fucked with any of it. It’s all just so ANNOYING. Do I REALLY have to do that stuff? I look at my list and it just makes me want to sigh, or cry, or scream. I feel the WEIGHT of it weighing down on me. It’s so freaking long! Who made it so freaking long?! Why do I have to DO all of that? I don’t wanna don’t wanna don’t WANNA!

What I want to do? Well, seriously, what I want to do right now? Okay let me just be straight up with you. I am KINDA getting into writing this post. Okay I am having a bit of fun writing this post, a silly nothing post because I started writing a post about ‘what if you had no what ifs’, based on a conversation I just had with a client but I just felt like I was making it up, you know? Trying too hard.

(Please tell me I’m not the only one who feels like she is just making shit up half the time!)

And it felt … pushed. And blah. And just like … what’s the fucking point? You fuckers won’t even press like anyway! haha. It’s all about the likes! Or at least I sometimes let myself think that.

And so I only have 10 minutes anyway, as I have a call coming up, and I DO feel I need to detox, clear my mind, so I will write. This random nothing post. But yes, what I feel like right now?

Well. I’m in Bali. I’m staying in LUXURY. I forgot how much I fucking love Bali. I was in London 2 days ago and nearly decided to stay there for a month, Brussels a few days before that (no way would live there despite awesome chocolate!), Paris a few days prior to that (maybe would live there!), and Barcelona for 4-5 weeks before that … definitely would live there again! But Bali … ah. Everytime I arrive in Bali I wonder why on earth I would ever leave!

And it’s magic – or perhaps just the jetlag – is working already. So when I got up this morning – at 9.35am no less, after my son ravaged my boobs for 3-4 straight hours last night refusing to let me sleep – what I WANTED to do? Was go directly to the pool, lay down and go back to sleep. Until someone wakes me up with coffee. Then lay there more. Then maybe journal. Then go to the gym. Then have a massage.

That’s what I want to do today! And probably … I will. It is Bali, after all! But first … I am here. I am writing. I am going to kick a few people’s butts. I am going to make some videos, for Entrepreneur Reality TV and for the ‪#‎society‬. And then maybe – maybe – I will look at my list.

And the list, really, THAT is what I can’t be fucked with.

I definitely don’t mean the WRITING or the SPEAKING or the kicking of butts into alignment and MEGA action. I love that shit! Even though of course sometimes I can’t be bothered with that either, when I first wake up, and especially when I have to walk past the sandy pool to get to the deli area where I’m working right now.

But when I’m writing … I am like, one with the world or something. I am just … flow … spirit … me … and anything else slightly wanky along those lines.

And when I’m speaking … well of course I can’t be bothered turning the camera on! I try and adjust my hair a few times, try and look as good as one can look with no prep, fuck around a bit but then once I start speaking … I’m just in the zone baby. And I love it.

Same with my clients, my forums, the alignment and asskickery that is the core of what I do each day.

I’ll admit, I don’t always want to START. But when I do … it’s what I was born for. And if I don’t … I go to bed feeling frustrated, and crap. So I have definitely learned: DO WHAT YOU WERE BORN FOR. For your own sake if nobody else’s and certainly not just for the money!

But the rest …


Fuck me.


Just. can’t. WANT TO.

So here’s the thing though. I love the thing! The thing is …

When I can’t be bothered? Quite honestly? I don’t.

I don’t do my list.

I don’t even look at my list.

I don’t deal with my emails.

Or even get back to my team!

I ignore all the CRAP jumping up and down begging for my attention.

And I refuse to even CONSIDER the stuff that is ‘due’ today or HAS to get done today or even that I SAID I would get done today!

And what I do instead?

Well sure … I might kick back by the pool (literally or metaphorically!) … have a massage … chill out .. etc. But first? I always do what I do.

What I’m MEANT to do.

What I’m CALLED to do.

What brings me to LIFE and back from the brink of can’t. be. fucked.

Which is?

I do me.

And me?

I write. I speak. I create. I sell. I hang out online with kickass chicks. I write more. I speak more. I have fun. I let it flow. I don’t think. I just create. I do random. I do unplanned. I make shit up. I ignore what I’m ‘supposed’ to do.

And I do whatever the hell I please.

And the list?

And the steps?

Can go fuck themselves.

Can I tell you a secret?

My entire million dollar+ business, and the fact that it continues to grow and – honestly, no joke – continues to just get EASIER practically day by day, has been built on me ignoring the list, ignoring even my OWN ideas for what I’m meant to do, and doing whatever.

the hell.

i please.

Not just sometimes gorgeous! But every.



So when you can’t be bothered? When you feel RESISTANCE? When you just don’t WANNA grow up and do your work and ‘run a business’?

It’s because you’re not fucking supposed to!

And what’s more. LEADERS don’t do busywork. I mean SURE … we can do it. We even DO do it, from time to time! Me personally … what works for me?

– Do whatever the hell I please all day

– Completely from the heart and off the cuff

– Pretty much just based around spontaneous writing, speaking, creating, selling (even on occasion just launching random stuff on the cuff within an hour or two of thinking of it and despite the fact that my ‘plans’ might say I should be promoting something else)

– Hanging out

– Going with the flow

– Being a creator who creates, and a leader who leads, and using as my GREATEST tool? My intuition and my ‘what I feel like’.

And then what I do with my list?

Well. I definitely re-organise it once a day or so. I am a GUN at re-organising my list. So neat! So pretty! Look at all that STUFF I could get done. HAHAHAHAHAHA. Then the next day I re-organise the same stuff again.

Once a week I do a BIG re-organise. Delete a bunch of stuff that’s been sitting there a while that I really can’t be fucked with EVER and need to stop kidding myself about. Sometimes realise how easily I could delegate a bunch of stuff, and so do so.

And then? Well. I admit it. I do some of it. SOMETIMES I GET SHIT DONE OKAY! How I do this? Usually an hour of mofo whirlwinding in the evening, after I finish any calls I have. I go online about 4 nights a week. I usually work 2-3 hours during the day and 2-3 at night, 4 days a week. That includes all my journaling and inspiration reading time, usually the first 1-2 hours of my daytime work is just me reading and journaling and brainstorming! Then I write from the heart … maybe do a video … create stuff for my kickass ladies … and then my time is usually up for the day.

And at night when I work? Well usually I’m teaching a webinar, or talking with my clients, either in person or on my forums, and that all takes up most of my time and then after that I just … finish off. Churn through a bunch of stuff, but mostly it’s clearing my emails and messages and the list? MAYBE gets a little look in.

And often not.

Because, you know … who can be bothered with that shit late at night?! Or at all.

And every day I tell myself … today I will get shit done! Today I will be all OVER it! Today I’m going to be ORGANISED, bitch!

And every day? I’m lying my ass off to myself.

And somehow, through all of that avoiding and procrastination and NOT getting shit done because I really can NEVER be bothered …

I got a lot of (actually important) shit done.

I created over 100 online products and programs.

Helped tens of thousands of people.

Had a LOT of fun.

And made (so far!) over 2 million dollars online.


So, you know … I don’t know. I’m kinda thinking that when I can’t be bothered?

It’s fucking okay!

And when you can’t be bothered?

Well there’s a reason for that honey! It’s because you’re not SUPPOSED to be being bothered with all that shit.

But what you should be bothered with?

What lights you up.

What would FEEL great.

What would you just LOOOOOVEEEE to be doing.

And even – as for the post I started then dropped earlier on! – what would you be doing if you knew you could do ANYTHING and that people would just jump on it because it was you?

And then?

You do that.

From the heart.

Off the cuff.

From your GUT.

And with brutal raw truth.

Whatever you have to say.

Or create.

Or sell.

Just do so.

Kind of, I guess, like this.

Kind of therapeutic for me.

Just my random off the cuff from the heart message for today.

Which felt important for me.

Which was CLEARING for me.

And which hopefully, was helpful in some way for you.

And which, weirdly, is the exact way I ‘do’ business each day.

And which, over time, and when done consistently, has allowed me to make my millions. And be well on my way to helping my millions.

Sooo … long story short … don’t do what you can’t be fucked doing!


Remember –

Life is Now. Press Play.

Kat x


Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

You may also like

array(6) { [0]=> array(3) { ["image"]=> int(43377) ["title"]=> string(9) "Abundance" ["url"]=> string(47) "https://thekatrinaruthshow.com/abundancecourse/" } [1]=> array(3) { ["image"]=> int(43378) ["title"]=> string(19) "Discipline Your Ass" ["url"]=> string(49) "https://thekatrinaruthshow.com/disciplineyourass/" } [2]=> array(3) { ["image"]=> int(43379) ["title"]=> string(19) "Money Honey Program" ["url"]=> string(49) "https://thekatrinaruthshow.com/moneyhoneyprogram/" } [3]=> array(3) { ["image"]=> int(43380) ["title"]=> string(26) "MULTIPLE 6-FIGURES LOW END" ["url"]=> string(56) "https://thekatrinaruthshow.com/multi6withlowendworkshop/" } [4]=> array(3) { ["image"]=> int(43381) ["title"]=> string(17) "Love & Acceptance" ["url"]=> string(49) "https://thekatrinaruthshow.com/loveandacceptance/" } [5]=> array(3) { ["image"]=> int(43382) ["title"]=> string(24) "Journal Your Way to Rich" ["url"]=> string(52) "https://thekatrinaruthshow.com/journalyourwaytorich/" } }