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Live Your Passion

Your Million Dollar Business is You

Your Million Dollar Business is You

For the longest time I struggled to find the one true path that would help me to really grow my brand, position myself as THE expert in my field, help me reach the millions of people I know I’m born to reach, and of course also make the millions of dollars that so many of us dream about.

Have you ever spent AGES pushing for something only to find it was right there the whole time?

The truth is, I spent a helluva lot of money learning a helluva lot of stuff. To be precise, somewhere in the neighbourhood of $300,000. This was, largely, either every cent I earned throughout that same period of time or simply whacked on the credit card. Enter: 100k+ debt and a business that, 5 or 6 or perhaps 8 years later, I’m no longer really sure when I should count BACK to, still wasn’t working.

And the thing is –

I knew my shit.

I mean I KNEW my shit.

I could talk optins and lead gen and conversions and funnels with the best of ’em. Okay maybe not the BEST of them (testing and measuring remains my bug bear to this day; I much prefer to just merrily create and be on my way!) but I definitely KNEW some shit.

What’s more, it was GOOD shit. And certainly LEARNED from the best.

Did I implement it?

You bet your ass I did! I’m an A CLASS student! I ALWAYS implement.

And therein lies the rub …

(And perhaps you can relate)

When I got into this game, it was because I kinda couldn’t help myself. I had things to SAY God darn it! A MESSAGE to share! Stuff I needed to TELL THE WORLD! I wanted to be a writer! A speaker! An entrepreneur! A THOUGHT LEADER and a game changer, no less!

I was going to change the world, I just knew it! And I started to, in my own small way, but soon enough I realised –

There’s so much I don’t know.

There’s even more that I don’t even know I don’t know!

One of my earlier mentors called my at the time sales processes CUTE for heavens sakes! I had to lift my game. I had to learn the STRATEGIES of online sales and marketing, and then, clearly, if I was actually going to ‘make it’ as a business coach I was going to have to TEACH those strategies.

Never mind that moving away from my heart stuff and into the pure head work of TOTAL strategy and strategy alone wasn’t working for ME, I’d teach it to others and I’d be GOOD at it.

After all –

That’s what my clients wanted.

It’s what the industry wanted.

It’s where the MONEY was, amiright?

Only thing is.

And it’s kind of a LITTLE thing.

(But still maybe worth saying)

It didn’t fucking work!

I had strategies coming out of my strategies! I planned and I drafted and I funnelled my little heart out and it didn’t. fucking. work. Not for me, not really. And not for my clients, not really.

Have you ever realised you’ve been focusing on everything BUT the one thing you really need to focus on?

Oh SURE. There was some money.

A little. Then some more. Then not much. Then less still.

And some response.

A little. Then some more. Then not much. Then less still.

It cycled back and forth enough that it was easy to tell myself –

This is how it is.

And to tell my clients –

That’s the way this works.

You gotta push! You gotta hustle! You gotta work HARD for the money! Do more! Be more! Do it all! Do it now!

Yes.

But also.

No.

Not UNLESS.

You have the ONE THING IN PLACE FIRST.

You know about the one thing right?

The one thing is the ONE THING, that, such by doing or implementing or being it, you make everything else EASIER or even not NECESSARY.

[pq] The one thing should, of course, relate to your biggest dream and goal. [/pq]

(You do know your biggest dream and goal, right?)

In my business, my greatest dream and goal is to impact the lives of millions of people to get their butts into alignment and press play NOW as the leader and game-changer they are born to be. A side-effect of achieving this goal, which I’m quite okay with, is that I make multiples of millions. And some other stuff, but that’s the crux of it.

And it turned out, that for all that I truly DID have some shit-hot strategies in place and all that I truly DID know what I was on about, I didn’t have the ONE THING going on.

The INFURIATING part of it was that I so desperately WANTED to have the one thing going on but I’d created a way of acting within my business that caused me to believe I couldn’t AFFORD to have the one thing going on. Yet. When all of the while I couldn’t afford NOT to!

And so I fought and I pushed and I worked and I followed the damn RULES and it did WORK … sort of.

But it didn’t WORK. You know?

When I introduced the one thing, something magical happened.

And it truly happened overnight, in the blink of an eye, like nothing I’ve ever seen before. All of a sudden, everything just FLOWED …

All of a sudden, MONEY flowed …

All of a sudden, people started KNOWING me …

TALKING about me …

Wanting to WORK with me …

It was an INFLUX, a RUSH, a TIDAL WAVE.

And I realised –

For fuck’s sakes. I really could have had this all along! If only I’d known. Which really meant – if only I’d listened.

Do you ever feel that way?

Have you ever?

Do you, now?

You know what the one thing is, right?

It’s me, being me.

And it’s you, being you.

That’s it baby. Your million dollar business is not the right strategy.

It’s not the next program.

It’s not a more carefully engineered launch.

It’s nothing, nothing at all that you can find outside yourself.

The million dollar business is you baby. Time to let the world have some of that good stuff.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/