Your Million Dollar Business is You
For the longest time I struggled to find the one true path that would help me to really grow my brand, position myself as THE expert in my field, help me reach the millions of people I know I’m born to reach, and of course also make the millions of dollars that so many of us dream about.
Have you ever spent AGES pushing for something only to find it was right there the whole time?
The truth is, I spent a helluva lot of money learning a helluva lot of stuff. To be precise, somewhere in the neighbourhood of $300,000. This was, largely, either every cent I earned throughout that same period of time or simply whacked on the credit card. Enter: 100k+ debt and a business that, 5 or 6 or perhaps 8 years later, I’m no longer really sure when I should count BACK to, still wasn’t working.
And the thing is –
I knew my shit.
I mean I KNEW my shit.
I could talk optins and lead gen and conversions and funnels with the best of ’em. Okay maybe not the BEST of them (testing and measuring remains my bug bear to this day; I much prefer to just merrily create and be on my way!) but I definitely KNEW some shit.
What’s more, it was GOOD shit. And certainly LEARNED from the best.
Did I implement it?
You bet your ass I did! I’m an A CLASS student! I ALWAYS implement.
And therein lies the rub …
(And perhaps you can relate)
When I got into this game, it was because I kinda couldn’t help myself. I had things to SAY God darn it! A MESSAGE to share! Stuff I needed to TELL THE WORLD! I wanted to be a writer! A speaker! An entrepreneur! A THOUGHT LEADER and a game changer, no less!
I was going to change the world, I just knew it! And I started to, in my own small way, but soon enough I realised –
There’s so much I don’t know.
There’s even more that I don’t even know I don’t know!
One of my earlier mentors called my at the time sales processes CUTE for heavens sakes! I had to lift my game. I had to learn the STRATEGIES of online sales and marketing, and then, clearly, if I was actually going to ‘make it’ as a business coach I was going to have to TEACH those strategies.
Never mind that moving away from my heart stuff and into the pure head work of TOTAL strategy and strategy alone wasn’t working for ME, I’d teach it to others and I’d be GOOD at it.
After all –
That’s what my clients wanted.
It’s what the industry wanted.
It’s where the MONEY was, amiright?
Only thing is.
And it’s kind of a LITTLE thing.
(But still maybe worth saying)
It didn’t fucking work!
I had strategies coming out of my strategies! I planned and I drafted and I funnelled my little heart out and it didn’t. fucking. work. Not for me, not really. And not for my clients, not really.
Have you ever realised you’ve been focusing on everything BUT the one thing you really need to focus on?
Oh SURE. There was some money.
A little. Then some more. Then not much. Then less still.
And some response.
A little. Then some more. Then not much. Then less still.
It cycled back and forth enough that it was easy to tell myself –
This is how it is.
And to tell my clients –
That’s the way this works.
You gotta push! You gotta hustle! You gotta work HARD for the money! Do more! Be more! Do it all! Do it now!
Yes.
But also.
No.
Not UNLESS.
You have the ONE THING IN PLACE FIRST.
You know about the one thing right?
The one thing is the ONE THING, that, such by doing or implementing or being it, you make everything else EASIER or even not NECESSARY.
[pq] The one thing should, of course, relate to your biggest dream and goal. [/pq]
(You do know your biggest dream and goal, right?)
In my business, my greatest dream and goal is to impact the lives of millions of people to get their butts into alignment and press play NOW as the leader and game-changer they are born to be. A side-effect of achieving this goal, which I’m quite okay with, is that I make multiples of millions. And some other stuff, but that’s the crux of it.
And it turned out, that for all that I truly DID have some shit-hot strategies in place and all that I truly DID know what I was on about, I didn’t have the ONE THING going on.
The INFURIATING part of it was that I so desperately WANTED to have the one thing going on but I’d created a way of acting within my business that caused me to believe I couldn’t AFFORD to have the one thing going on. Yet. When all of the while I couldn’t afford NOT to!
And so I fought and I pushed and I worked and I followed the damn RULES and it did WORK … sort of.
But it didn’t WORK. You know?
When I introduced the one thing, something magical happened.
And it truly happened overnight, in the blink of an eye, like nothing I’ve ever seen before. All of a sudden, everything just FLOWED …
All of a sudden, MONEY flowed …
All of a sudden, people started KNOWING me …
TALKING about me …
Wanting to WORK with me …
It was an INFLUX, a RUSH, a TIDAL WAVE.
And I realised –
For fuck’s sakes. I really could have had this all along! If only I’d known. Which really meant – if only I’d listened.
Do you ever feel that way?
Have you ever?
Do you, now?
You know what the one thing is, right?
It’s me, being me.
That’s it baby. Your million dollar business is not the right strategy.
It’s not the next program.
It’s not a more carefully engineered launch.
It’s nothing, nothing at all that you can find outside yourself.
The million dollar business is you baby. Time to let the world have some of that good stuff.
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