Live Your Passion

Be You

Believe-in-Yourself-Be-YouI wanted to be known as Australia’s Female Fat Loss Queen, because I’d been told I should have a title and represent myself as a guru in my niche. So dutifully I thus titled myself and dutifully I created a business and a brand around my title.

I wrote about fitness and fat loss and nutrition and emotional eating and motivation to get in shape, and I created The Look Great Naked (Bikini Body) Bootcamp. It was good stuff, life-changing stuff for many people. I loved (still love) the topic of female fat loss; particular the mindset side of it.

But the title? I always felt like a bit of a wanker about it and every time I saw it on my website I cringed. Every time I announced myself as such I followed it up with something self-deprecating; showed that I was embarassed about it. I felt as though I had to justify it to others when really what I was trying to do was justify to me why it was good business sense, good growth sense to pigeonhole myself for my chosen niche.

Time passed; my business evolved.

Part of my evolution was that I stepped into more of a formal role as a business coach. Something I’d been doing on the side for years, if unofficially. People have long come to me for help and inspiration on their businesses. I decided to make it official and so I re-titled my website ‘Creating Wealthy Woman Entrepreneurs’. I wrote about making money online and creating ebooks and courses and getting traffic and building a following and getting clear on your business strategy. I taught sales and marketing and lead gen and I created my Fearless Wealthy Woman brand. I loved (still love; still teach) the concept of Fearless Wealthy Woman and I can’t get enough of talking ideas for business success and creation.

But the title? Creating Wealthy Woman Entrepreneurs? I definitely feel/felt proud of that and of my Fearless Wealthy Woman brand but yet it still gelled. I still looked at my website, at my Facebook page and felt like something was missing. I’d sit down to write a blog and sometimes be inspired to write about business or money but sometimes I still wanted to write insights around body stuff and getting in shape and much of the time I receive a ‘download’ of sorts to write about different elements of living life on your terms. But all of that, it didn’t fit with Creating Wealthy Woman Entrepreneurs, just as all of the things I am and wanted to be could never line up with ‘Australia’s Female Fat Loss Queen’.

What new title, I wondered, do I need to come up with?

What can I call myself or my brand or my website in order to encapsulate everything I want to do, and be. Will I be a ‘business coach’, a ‘success coach’, go back to being a body transformation coach? Will I call myself a strategist?! A marketing expert? A traffic guru? A niche-building specialist?

Which parts of who I am do I need to leave out in order to properly ‘niche down’ and create my greatest business success?

I couldn’t answer it. I kept changing my bio, my banner, my intros.

And then it hit me –

My true dream business?

It covers all of me, all of who I am. The body, the business, the life, the lifestyle. Kids, relationship, travel, more. It is a portal for women who dream big and are ready to make stuff happen in all areas of their lives, to live their best life. The theme, the summary is – Live Your Dream Life. Well. Really. It’s Life is Now. Press Play. Which has been my tagline since 2007, when I first started online.

In my dream business I teach vibrancy and wealth and fun and adventure and self-confidence and belief and choice and freedom and connection and alignment and being true to you and manifesting your dreams and dreaming even bigger dreams.

In my dream business women come to me because I INFUSE them with the desire to live every part of their life to their utmost. My site is brimming with my personality. With me. With who I am.

In my dream business, essentially, I am being me. ALL of me.

Who should you be?

I agree with the popular idea – you do have to have a niche. You do have to know who you’re speaking to. But I think we take this thing of niche too far. You can focus on teaching one thing, if that’s your passion and that’s what you want to teach and grow. You can be the business expert, the body expert, the life coach, the money coach, the strategies, the leader.

But you can’t leave the essence of you out. Not if you truly want to be fulfilled by your business and not if you truly want to connect with your audience on a soul level. I can tell you for certain – whilst strategy and targeting is awesome, and knowing the latest marketing and sales techniques can make a dramatic difference, nothing creates business success like truly connecting, heart to heart, with your community.

It’s hard to connect heart to heart if you’re leaving the heart out of what you’re doing.

You can enjoy something, be great at it, even love it, have crafted it so carefully, so strategically, but still forget one part. The most important part of all, the part that, when you add it, will draw your TRUE audience to you like moths to a flame. Will create a community of people who adore you and who YOU adore equally, not just because you have knowledge that they want.

But because they see the future of themselves in you.

Who should you be? I don’t know if you should call yourself a coach, a strategist, a leader, a specialist, a guru. I don’t know if you should teach fitness or fat loss or self-belief or business or money or strategy or love. I don’t know if your topic is narrow or encompasses many elements of life and business, as mine does.

But this I know for sure –

The most important thing is that you be you.

Communicate honestly. Show your weaknesses as well as your strengths. As my favourite blogger James Altucher would say, ‘bleed onto the page’. Don’t publish something if you’re not scared of what people will think. Reveal your cracks, your deepest fears as well as your greatest hopes and dreams. Show people where you can help them, what your gift is and then show them where you screwed up.

People don’t want you to be a ‘Queen’ or a ‘Guru’ or an ‘Expert’ or a ‘Specialist’ unless you can also be you.

So give them you.

Of course the best part of this has nothing to do with your audience and your marketing message or sales plan. It has to do with you. You want to be happy, fulfilled, feel aligned and that you’re living on purpose and with tremendous passion? You want to live your dream life, reach success on your terms, have it all? It’s very simple, and this applies to life as a whole not just to business.

Be you.

And remember –

Life is Now! Press Play.

 

PS

MONETIZE THAT SHIT NO MATTER WHAT

{AND DO WHAT YOU WANT ALL DAY}

A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.

Vibrate?

It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?

EXCITEMENT.

It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.

Zag?

You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –

AND

(drumroll)

I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.

And?

That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!

Introducing:

MONETIZE THAT SHIT NO MATTER WHAT

{AND DO WHAT YOU WANT ALL DAY}

A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on

* TIME MANIFESTATION. OH YES IT IS A THING.

AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

PLUS!

I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!

GRAB YOUR SPOT NOW, ONE TIME ONLY! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!

GET YOUR PLACE NOW! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

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