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Live Your Passion

Be You

Believe-in-Yourself-Be-YouI wanted to be known as Australia’s Female Fat Loss Queen, because I’d been told I should have a title and represent myself as a guru in my niche. So dutifully I thus titled myself and dutifully I created a business and a brand around my title.

I wrote about fitness and fat loss and nutrition and emotional eating and motivation to get in shape, and I created The Look Great Naked (Bikini Body) Bootcamp. It was good stuff, life-changing stuff for many people. I loved (still love) the topic of female fat loss; particular the mindset side of it.

But the title? I always felt like a bit of a wanker about it and every time I saw it on my website I cringed. Every time I announced myself as such I followed it up with something self-deprecating; showed that I was embarassed about it. I felt as though I had to justify it to others when really what I was trying to do was justify to me why it was good business sense, good growth sense to pigeonhole myself for my chosen niche.

Time passed; my business evolved.

Part of my evolution was that I stepped into more of a formal role as a business coach. Something I’d been doing on the side for years, if unofficially. People have long come to me for help and inspiration on their businesses. I decided to make it official and so I re-titled my website ‘Creating Wealthy Woman Entrepreneurs’. I wrote about making money online and creating ebooks and courses and getting traffic and building a following and getting clear on your business strategy. I taught sales and marketing and lead gen and I created my Fearless Wealthy Woman brand. I loved (still love; still teach) the concept of Fearless Wealthy Woman and I can’t get enough of talking ideas for business success and creation.

But the title? Creating Wealthy Woman Entrepreneurs? I definitely feel/felt proud of that and of my Fearless Wealthy Woman brand but yet it still gelled. I still looked at my website, at my Facebook page and felt like something was missing. I’d sit down to write a blog and sometimes be inspired to write about business or money but sometimes I still wanted to write insights around body stuff and getting in shape and much of the time I receive a ‘download’ of sorts to write about different elements of living life on your terms. But all of that, it didn’t fit with Creating Wealthy Woman Entrepreneurs, just as all of the things I am and wanted to be could never line up with ‘Australia’s Female Fat Loss Queen’.

What new title, I wondered, do I need to come up with?

What can I call myself or my brand or my website in order to encapsulate everything I want to do, and be. Will I be a ‘business coach’, a ‘success coach’, go back to being a body transformation coach? Will I call myself a strategist?! A marketing expert? A traffic guru? A niche-building specialist?

Which parts of who I am do I need to leave out in order to properly ‘niche down’ and create my greatest business success?

I couldn’t answer it. I kept changing my bio, my banner, my intros.

And then it hit me –

My true dream business?

It covers all of me, all of who I am. The body, the business, the life, the lifestyle. Kids, relationship, travel, more. It is a portal for women who dream big and are ready to make stuff happen in all areas of their lives, to live their best life. The theme, the summary is – Live Your Dream Life. Well. Really. It’s Life is Now. Press Play. Which has been my tagline since 2007, when I first started online.

In my dream business I teach vibrancy and wealth and fun and adventure and self-confidence and belief and choice and freedom and connection and alignment and being true to you and manifesting your dreams and dreaming even bigger dreams.

In my dream business women come to me because I INFUSE them with the desire to live every part of their life to their utmost. My site is brimming with my personality. With me. With who I am.

In my dream business, essentially, I am being me. ALL of me.

Who should you be?

I agree with the popular idea – you do have to have a niche. You do have to know who you’re speaking to. But I think we take this thing of niche too far. You can focus on teaching one thing, if that’s your passion and that’s what you want to teach and grow. You can be the business expert, the body expert, the life coach, the money coach, the strategies, the leader.

But you can’t leave the essence of you out. Not if you truly want to be fulfilled by your business and not if you truly want to connect with your audience on a soul level. I can tell you for certain – whilst strategy and targeting is awesome, and knowing the latest marketing and sales techniques can make a dramatic difference, nothing creates business success like truly connecting, heart to heart, with your community.

It’s hard to connect heart to heart if you’re leaving the heart out of what you’re doing.

You can enjoy something, be great at it, even love it, have crafted it so carefully, so strategically, but still forget one part. The most important part of all, the part that, when you add it, will draw your TRUE audience to you like moths to a flame. Will create a community of people who adore you and who YOU adore equally, not just because you have knowledge that they want.

But because they see the future of themselves in you.

Who should you be? I don’t know if you should call yourself a coach, a strategist, a leader, a specialist, a guru. I don’t know if you should teach fitness or fat loss or self-belief or business or money or strategy or love. I don’t know if your topic is narrow or encompasses many elements of life and business, as mine does.

But this I know for sure –

The most important thing is that you be you.

Communicate honestly. Show your weaknesses as well as your strengths. As my favourite blogger James Altucher would say, ‘bleed onto the page’. Don’t publish something if you’re not scared of what people will think. Reveal your cracks, your deepest fears as well as your greatest hopes and dreams. Show people where you can help them, what your gift is and then show them where you screwed up.

People don’t want you to be a ‘Queen’ or a ‘Guru’ or an ‘Expert’ or a ‘Specialist’ unless you can also be you.

So give them you.

Of course the best part of this has nothing to do with your audience and your marketing message or sales plan. It has to do with you. You want to be happy, fulfilled, feel aligned and that you’re living on purpose and with tremendous passion? You want to live your dream life, reach success on your terms, have it all? It’s very simple, and this applies to life as a whole not just to business.

Be you.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/