Business Mindset

It’s When You Can’t Not

It’s when you can’t not that you will find yourself, know yourself, ultimately be yourself, and then have revealed TO yourself all of the ways in which life truly does want to dance with you and serve you.

All of these things you’re doing which are halfway there, mostly there, even almost completely there?

They don’t matter.
They never did.
Except in the sense that of course it fucking matters that you’re giving your life for the wrong things, creating a life from the wrong ingredients which can only have one outcome:

You wake up one day and realise you made the wrong fucking life.

Near enough is not good enough.
This will do for now is unacceptable.
“I don’t know how or I’m not sure” is not a valid excuse!

Your JOB here on this planet is to search for what you can’t NOT give your life for. I believe you already know what this thing is. It could be time to admit it, yes? And from the moment you find that which you can’t NOT, your new job is then to live INTO it.

Does this mean –
Walk away –
From everything –
You’ve constructed?

Maybe not.

But it does mean make fucking space. Lean towards that thing you’re called to do. Honour the fact that if you can’t NOT then you’d damn well better!

And really –

If you can’t not but yet you ARE not, then is it any wonder you feel like SHIT most of the time?

You are quite literally, killing yourself slowly –

And softly –

From within.

How this expresses itself? This silent scream of your soul?

You act out. You sabotage. You binge, on something. You escape. You’re so damn frustrated. You feel scared. You start to hate yourself. Desire not fulfilled turns into self-belief lost which turns into hatred and scorn, for yourself. You probably pour it onto others though. You become obsessive about things which really don’t matter. Anal, even. You try DESPERATELY to create an identity that proves you as being worthy, enough, cool, enough.

You know none of it fucking matters NOT ONE LITTLE BIT, not even if you do manage to cobble together some sort of so-called success as a result of all your misguided efforts.

And most of all and perhaps worst of all?

You are sad.

You are deeply –

Deeply –


Because you know that you were born for more.
You’ve ALWAYS known.
Your heart your souls your cells your very DNA has beaten and breathed and bled with this knowledge SINCE TIME BEGAN.

You know –

Deep down –

Where you very rarely dare to look –

That if you just fucking HONOURED that calling and lived into it, even a little, but yes daily, and let it grow?

You could be and do and have and create EVERYTHING you dream of.

And yet you choose not to.

And you damn well KNOW it’s a choice.

And you have to live with that every –

Single –


And I want you to know, that while I feel for you I really do, because I remember being there and that’s why I can write about it, I want you to also know you’re BEING FUCKING IRRESPONSIBLE.

Do you KNOW how many people have no.freaking.clue what they were born for? Do you REALISE how fortunate you are to even have that FEELING inside of you, never mind the leaning, the knowledge, the MUST of what you’re meant to do?!

Yes yes it’s a blessing and a curse, we all know that. The life of an artist, a creator, one who is called is one that is relentless and will NEVER END. You’ll never be done. You’ll never have done enough. You will never be content, not fully.

We are the ones who are called and we are born to wander, restlessly, for ever.


And that is a GIFT.

And when you squander that gift?

And you start to have to live with all of the inner and outer turmoil we just spoke about?

Well you DESERVE the fucking pain, and I hope you take it as the wake up call it’s meant to be. The REALITY, in case you’re not aware, is that those who are called and don’t live into it end up living a life of heartache and loss. They often find themselves with serious health complications. And mentally?

Not so great.

Just look around –
At how so many entrepreneurs. Artist. Leaders. Visionaries.

End up.


Because they did not allow their SELF.
To live.

You are risking your LIFE here, by not giving in. You think you’re doing what you have to do, for now, that you can’t leap until you know more about what lies ahead and HOW?



You are playing the most DANGEROUS game of all –

To give your life –

For ANYTHING less –

Than that which you can’t NOT –

When you know what your can’t not IS!

And even if you don’t, but yet you have that calling, that feeling, that desire, then don’t you see? The can’t not is to look until you find!

For how long?

Why, it’s obvious isn’t it? And easy, truly.

All you have to do –
Until you find your can’t not –
And then once you know it –
Is give it everything –
And all of you –
For the rest of your life.

If you’re not willing to die for your dream it was never your dream anyway, but also –

You’re already dying for whatever you are giving your life for.

And if right now you’re dying for ANYTHING less than what you can’t not?

You’re already dead.


Life is Now. Press Fucking Play.


Don’t forget –

Life is Now. Press Play.

Kat x


Did you see?!

Fuck Being a Good Girl: Introducing LEADER!


Whoop!! 💃💃💃


Ready to drop the bullshit –

Quit trying to climb the damn mountain, hand over fist, one painful and endless move at a time –

And claim your rightful place, now?

It’s time to stop questioning.

It’s time to stop ‘one daying’.

And it’s DEFINITELY time to stop asking HOW.


(Doesn’t sound like something I would say )

The way you’re going to get there is the same way you were ALWAYS going to get there is the only way that ANYBODY ever gets there is by claiming.your

Planting your damn flag on top of the mountain and saying what is UP, bitches, what’s been happening, here I now am and so the show can BEGIN!

Introducing LEADER! 🙌🙌

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

It’s time to quit fucking around here, and claim your rightful place.

Here’s the 10 Modules I will be BURNING INTO YOUR PRETTY LITTLE LEADER SOUL during our time together!

(A Module a day keeps the peasant energy away)

Module 1: Leader Energy

Owning it, being it, living it, no excuses, just dropping in to NOW being the unquestionable next level leader who EVERYBODY looks to and who runs the damn thing. I don’t have to tell ya –
We could pretty much just do this module and you’d be done.

 Module 2: Multi-Millionaire Leader BELIEFS

Wealthy people have certain beliefs which broke ass peeps do not. It is what it is and that’s all it is. Guess what? PURPOSE driven wealthy peeps are another level altogether.
Change your beliefs >
Change your life.
It’s THAT freaking simple.

 Module 3: Leader Sales Hustle and Monetization

Leaders sell how leaders sell and they monetize with NO shame, ALL soul, and all RESULTS.
This is a mindset AND it’s about gettin’ real with what works.
So that’s what we’re gonna do!

 Module 4: Leader Content Creation

Look, nobody needs or gives a fuck about any more lame ass low-vibe please look at me teaching and preaching.
The Internet IS full. Boring does NOT sell. Too many folks are out there just trying to re-churn what everybody else is doing.
I’ll show you how to pull that out of you. And explode it to the world.

 Module 5: Leader Social Media OWNING

Let’s get you big.


Listened to.


And consistently fucking paid.

Social media is a VERY easy tool to make work for you and nope I’m not talking about analytics or algorithms. I’m talking about being everywhere, all the time, in a way they can’t ignore, and also with minimum effort for maximum result.

 Module 6: Leader Squad

Leaders don’t do shit that leaders don’t do or leaders ain’t leaders. We are gonna sort out your support system and streamline your LIFE. With or without ‘team’. I started with this with NO staff or team, NO money, and yet I still knew how to keep my energy and time to what mattered and let other people pick up my slack.
Leaders are supported and lifted up, PERIOD. Let’s get this happening for you.

 Module 7: Leader Daily Disciplines, Practices, Routines, Must Dos and Absolutely-Fucking-Will-Not-Dos!


Also probably the real thing (energy aside!) that gets you paid big.

 Module 8: Leader ABUNDANCE Creation

ALL the calling-in-of-money shiz-niz you need to know about and EVERY damn thing I have done over the years to dial it up from broke to abundant and rich-from-soul AF.

Module 9: Leader Lit-Up-Ed-Ness and Joie de Vivre

People ain’t gonna be interested if you’re not interesting girlfriend.
We are going to recapture your fucking FIRE, and I’ll show you exactly how.

 Module 10: Leader MAGNETISM

Being the most ‘they can’t look away’ person out there, where no matter what you do or how random it is PEOPLE HAVE TO HAVE IT ‘CAUSE IT’S YOU.

Yep, that is an INTENSIVE learning schedule but we did already agree it’s time to quit fucking around. Besides which, this is not about learning. This is about remembering, remembering, remembering, and motherfucking BEING –

All that you were always meant to damn well be.


Literally every possible thing you possibly need to know to NOW run the damn thing is what we’re covering here.

Modules will be delivered directly into the group each day and include LIVE as well as listen / watch / learn at home content. A lot of content! But only exactly what you need!

And baby?

It is going to kick your butt GOOD.

Listen –

I know you have this burning inside of you which is NOT going to go away.

You know and have always known that you are different, not just from the other PEOPLE, but from the other entrepreneurs.

The thing is gorgeous –

At some point you’re going to need to say yes to that.

Let me show you how.

Join LEADER today!

And watch your life blow straight the fuck up to where it’s always meant to have been.

Oh and there’s THIS!!

——>> Top 20 Action Takers ONLY Bonus! 🔥🔥🔥

Be in the first 20 to say yes to LEADER, and I am gifting you a $997 home-study course of mine!! I know!
Superwoman Unchained: The Revolution!

A 5-Week online program for creators, artists, leaders and revolutionaries who were born to change the world.

* Believe you’re capable of more than you ever imagined.
* No more asking “will I or won’t I” because as soon as you have an idea that you know you need to act on, it’ll be game fucking on!

This incredible course is STILL spoken about amongst those who initially took it live with me, and it is the PERFECT rev you up accompaniment to LEADER.

Not to mention it’s a $997 gift!!

But this is for the Top 20 ONLY, so get in now!

It’s time baby!


A brand new live course with self-made multi-millionaire Katrina Ruth!

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

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