THE SECRET TO CONTENT WHICH SELLS

It’s not going to be because you hit some kind of marker of what is currently working on online, because you nailed the length or the tone just so, because you concerned yourself with how this platform works or that, and it’s CERTAINLY not gonna be because your focus was on ‘what people want or need or will respond to’.

The truth is that nobody gives AF about how knowledgeable you are, how transformational your skills, how mind-bendingly shocking your ability to impart to them truths they already deep down knew and just needed to hear said YOUR way.

It’s a basic assumption that your skillset is on point, your knowledge profound, your work of high service, the value supreme!

Nobody CARES about this because … they expect it! It is a given! What else would it even be but that?!

Sure, they’d care if you WEREN’T ‘up there’ with transformative abilities via every word that drops from your lips, but how they’d care is simply … by not noticing you.

YOU CAN’T FLIP THAT AND REVERSE IT AND ASSUME THAT THAT MEANS TO GET NOTICED YOUR CONTENT SHOULD HARP ON ABOUT WHO OR WHAT YOU OR HOW YOU KNOW WHAT YOU KNOW.

Nobody cares what you know!
Hear me again >>> they assume and EXPECT it.

So what DOES get you noticed, seen, paid?

You babe. It’s always always always and ONLY always been you. Being you. With an extra dash of you. Just for fun.

What this MEANNNNSSSSSS … before you start tearing your hair out, wailing and renting and asking what it meannnnnnnssss is just –

Let them see you.
Feel you.
Know you.
Be the ACTUAL you, in all her full colour wonder. No, not some dialled up ‘extra’ or ‘polarising’ or ‘soulful’ for the sake of it you. WE CAN ALL SEE STRAIGHT THROUGH THAT FAKERY TRY-TRY STUFF AND IT’S HORRIBLE. And no, definitely not some internet selfie queen you who feels the need to air their every thought and naval-gazing revelation. That era has passed. It may have worked for a MINUTE, ’til everyone started to do it and the whole thing just became some narcissistic cesspool. Even when it DID work for a minute it was mostly for train-wreck-gazing reasons.

So no. Not that.

What we’re talking about is –

The you who you are when you’re relaxed in all of you, like when you hang with your besties.
The you who is relaxed and having a good time, and so her flow just flows.
The you who has forgotten to try so desperately to do it right, post it right, formulate it right, sell it right, every thing she drops screaming ‘like this? like this? like THIS?’ and who has just –

handed over the fact that business will always have its ups and downs, its unanswered questions, the next level often not clarified or known when it feels like it should already BE here –

she has learned to address that separately, and not let it infiltrate her content, her message, her truth –

and so what she SHARES,
creates,
pours forth,

is just pure
unadulterated
VIBE AND FREQUENCY OF THE BADASS SHE IS

Random. Silly. Funny. Profound. Light. Deep. Spiritual. Practical. All of it. Just … beautifully meshed together however it comes out. You know –

KIND OF LIKE HOW YOU BE YOU WHEN YOU ARE THE BEST YOU THAT YOUR TRUE PEOPLES GET TO SEE.

Not that weird cringey what even is that you who never stops hammering away at increasingly futile attempts to be seen on the internet.

No. Not HER.

And so here is what it comes down to babe –

if you want to create and pour forth content that not only SELLS, but that SERVES, just in what it IS, and that also fuels and lifts up YOU. Lights your spirit on fire because you know it is TRUE.

You need to just hand over the idea of what you do somehow at ALL being connected to what you get.

You need to start claiming outcomes and results as just how it IS.

YOU ALREADY KNOW WHETHER OR NOT YOU WERE BORN FOR THIS ISH.

And at some point you just need to decide …

this is how it’s now gonna be.

I DO do business like that.
I DO make money like that.
I AM taken care of like that.
I DO mentor and coach like that.
I AM THIS BABE WHO SHOWS UP LIVES AND PLAYS BUSINESS AND LIFE LIKE THAT.

And I guess what I’m saying is …

if you’re her, why TF is everything you do so desperately screaming can I please be her?

Now don’t forget –

Life is Now. Press Play.

Kat

PS

THE PLAY LIFE #RULEBREAKER SOCIETY IS HERE!

THE PLAY LIFE #RULEBREAKER SOCIETY IS HERE!

THE PLAY LIFE #RULEBREAKER SOCIETY IS HERE!

I have not been this excited about something in about 70-gajillionty years!

This one just POURED OUT FOR YOU and boy oh boy is it needed.

This is for my creative genius from-another-place entrepreneur maverick LEADER who is OH SO DONE with being boring AF (be honest), not letting the world see her, and who is ready to build something ACTUALLY fun which pierces straight to the core of the peeps she came here to do it with, and for!

• We are talking flipping the switch NOW to a biz plan and way of BEING that excites you
• Social media which makes you giddy and gleeful and giggly with just how good it is, how raw, how fun, how YOU, and yes – how people respond
• Offers and ways of selling ’em which just EXPLODE OUT like a bag full of sprinkle-covered cookies bursting open in the middle of the night and sprinkles and chocolate are just EVERYWHERE and it is SO so fun and SO so yes for your people and also it just SO so easily took place, all of it. (don’t @ me about my weird analogies, I don’t decide ’em!)
• A COMPLETE makeover of the parts of you being you which (ahem) have become fusty musty and dusty and just NASTY in some ways. This pertains to all and any parts of you you know it pertains to! The Play Life #Rulebreaker Society is first and foremost about waking YOU up!
• Some SERIOUS #a$*kickery in the areas where … honestly … you REALLY need to stop taking it so seriously when it comes to biz growth and ‘how to’. I get it! But that is NOT it. No no no that’s not the vibe and frequency of you being you! So we are going to bring THAT in, and speaking of the other –
• We’ll be looking at how this dance ACTUALLY works. Because yes OBVS there are ‘real’ biz-niz things to attend to, money things, structural things, and most DEFINITELY mindset and believing things. But that … HAS to be separated out from how you are letting your FLOW out. The flow they RESPOND to. Need. And will BUY from. The flow which makes you you and which YOU also need to be in day to day in order to be able to LIVE your life right! Believe me: addressing all the … STUFF … is SUCH a different ballgame from what anyone is trying to tell you it is and SO so different from what you’ve been letting it be.

All of which is to say …?

YOU KNOW HOW YOU WAKE UP EVERY DAY WISHING THERE WERE SOMETHING THAT ENERGISED AND ACTIVATED YOU FULLY INTO BEING THE MOST FUN, LIT-UP, CREATIVELY ON, EXPANSIVE AND MAGNETIC VERSION OF YOU, ALL WHILE SHOWING YOU THE ACTUAL PRACTICAL REALITY OF ONLINE BUSINESS EXPLOSION IN A WAY THAT TRULY SUITS AND YES EVEN DELIGHTS YOU?

ALL IN A COMMUNITY OF HILARITY, JOY, WONDER, AND INSTANTANEOUS RESULT-GETTIN’ YES AS THE EXPECTATION AND NORM?

PLUS TAUGHT BY SOMEONE WHO IS NEVER EVER GOING TO TELL YOU YOU HAVE TO CONFORM TO RULES OR NORMS OR TRENDS TO GET THERE, AND WHO KNOWS YOU ARE NATURALLY FASCINATING AND JUST DOESN’T BELIEVE THE HALF BORING | BORED | SCAREDY-CAT VERSION OF YOU YOU’VE BEEN ILKING OUT ONLINE IS THE TRUE YOU? SOMEONE WHOSE VERY PRESENCE IS GOING TO SWITCH FLICK YOU TO ONNNNNN BABY ON?

Well –

I made it for you.

AND WE ARE LIVE! AND YOUR PLACE IS WAITING!

Price goes up Tuesday. Doors are open now!

www.thekatrinaruthshow.com/playlifesociety

LET’S TEAR IT ALL DOWN AND DO SOMETHING ACTUALLY FUN.

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