Live Your Passion

Why You Need to Consider Unsubscribing From My List

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“You’ve changed Kat”, they said.

“People used to get value out of your stuff …”

“You need to pay attention to the feedback … this is not how you should be doing things … you better watch your numbers because it will start to show!”

Well, I did watch them, and it did show. You can bet your bottom dollar it showed.

See here’s the thing –

I tried so hard to follow all of the rules.

I went to all the best courses, paid a ton for coaching, stayed up late and got up early to learn what I didn’t know about sales, about marketing, about “making it” online.

I pored over the sales pages, blogs, emails and social media of those who I looked up to, soaked up every word and asked myself how I could learn from it.

As I started to make headway I was careful to implement changes that should naturally come with growth. Things like boundaries, and charging the ‘right’ price, and doing all the little and big things that one must do in order to succeed online.

It was hard going, never ending, often exhausting, but I was always an eager student and so I kept on keeping on, knowing I was creating a future most would never even dream about.

And it did work … for sure … in a way.

I made money, I quit face to face client work, I was able to step up to new levels of coaching, travel, living …

I was creating status …

People knew who I was …


I was creating valuable blogs, earnestly planned social media content, teaching and inspiring and motivating and sharing my skills.

People were thanking me daily.

So why did I feel so empty, burnt out and just plain OVER it?

It’s really simple.

I forgot, in the midst of all of the doing, to be.

I forgot to just breathe, and be me.

I forgot that it was OK to say what I really think, and worse still I forgot how.

Why You Should Consider Unsubscribing From My List

I am DONE with being who I think I need to be online.

I am DONE with trying to follow the rules appointed by the Gods of the Internet.

I am done with trying to be PROFESSIONAL.

I do not CARE if I have spelling mistakes in my stuff.

I do not CARE if you don’t like the way I talk.

Not because I don’t think you are worthy of your opinion but because I know that I am worthy of being ME. And this is who I am:

I am brash.

I am VERY blunt.

I WILL email you way “too much”.

Yes I know that might make people get fed up and leave. That’s why I’m getting in first and saying – if you don’t like it, then please. Please leave now.

I will swear when I talk.

I will RANT.

I will get freaking ANGRY at you if you are not living your life on your terms the way you COULD be. I will do my damn well best to shake you up and down and make you see the LIES you are telling yourself.

I will call you on your shit.

And I will tell you mine.

I will be completely transparent, not just about what I really want (everything!) and think YOU can have (everything!) but also about what I DO have AND about the many many ways I have fucked up.

I will write Facebook posts – and emails! – that are WAY too long.

I will be clumsy, messy, even embarrassing at times.

I will not filter myself.

I will make a fool of myself.

I will – possibly – make a fool of you if you try to tell me your excuses for why you’re not living the life you want.

I will absolutely respect your right to not like me or any of this but I will also not care one jot about it. I will never try to win you back if you DON’T like the way I do business, because the way I do business is the way I do ME. I won’t ask you to change the way you do YOU either, so it’s best we part ways.

What else?

I will offer a LOT of sh*t for sale. It’s all extremely GOOD sh*t. But yes – I am a high-ticket (and higher than high value!) sales person, amongst other things.

I will roll my eyes at you if you tell me that I can’t succeed this way, and privately want to laugh.

I won’t get offended if you tell me that I’ll never get clients this way.

I will happily share around my dirty laundry.

I will give WAY more value to my clients than what the rules say I should.

I will set boundaries that work for me but then I will break them if I please.

I will laugh with you.

I will cry with you.

I will share your torment, the Mummy guilt, the fear, the self-doubt, and also the THRILL of knowing that you are out there doing what most won’t, to live a life they can’t.

I will tell you EXACTLY how I make my money and help you to re-create the same success in your business … your way!

I will tell you straight to your face if I think you are selling yourself short, buying into the myth of How Things Must Be Done on the Internet.

I will talk about MONEY. A lot.

I will work too much and not apologise for it.

Or not enough and not apologise for that either.

I will fire off my ideas and inspiration to you with little or no warning, even if I just sent you a ton of stuff that you haven’t got through.

You don’t have to read it all 

I will live in the moment … and I will press play every day.

And I will ask you to do the same.

I will do all of this not because I want to make a certain point but because to NOT do it – even to change one part of it – would be to be stating the point that I can’t succeed my way.

I teach business and lifestyle design for KICKASS women entrepreneurs. What that means is you get to create your business and life YOUR way.

There are no rules.

There are no ways that things ‘have to’ or ‘should be’ done.

I will give my ALL to you.

Everything I have.

Everything I can.

I will fight this battle for as long as I have to to in order to prove that we as women CAN have it all so long as we are willing to TAKE it all, and that by having it all?

It freaking well means having it ALL. No edits.

“You’ve changed Kat”, they said.

I’ve changed?

No, actually. I haven’t changed at all.

I just stopped trying so damn hard to make the world love me.

And can I say? It’s pretty damn awesome being no-holds-barred Kat. I hope you’ll stick around.

But if it’s too much, too full on, too in your face, doesn’t feel good for YOU. Absolutely NO hard feelings. I am not here to please – or change – the world. And I don’t think that you HAVE to like me, or my style.

I think YOU should do whatever makes you happy.

And if I’m not a part of that even in the smallest of small ways – then I EMPLORE you, for the sake of both of us, to get me out of your life.

Unsubscribe now. Press unlike. Click the link. Just leave.

After all –

Life is Now. Press Play.


Don’t forget –

Life is Now. Press Play.

Kat x


Did you see?!

Fuck Being a Good Girl: Introducing LEADER!


Whoop!! 💃💃💃


Ready to drop the bullshit –

Quit trying to climb the damn mountain, hand over fist, one painful and endless move at a time –

And claim your rightful place, now?

It’s time to stop questioning.

It’s time to stop ‘one daying’.

And it’s DEFINITELY time to stop asking HOW.


(Doesn’t sound like something I would say )

The way you’re going to get there is the same way you were ALWAYS going to get there is the only way that ANYBODY ever gets there is by claiming.your

Planting your damn flag on top of the mountain and saying what is UP, bitches, what’s been happening, here I now am and so the show can BEGIN!

Introducing LEADER! 🙌🙌

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

It’s time to quit fucking around here, and claim your rightful place.

Here’s the 10 Modules I will be BURNING INTO YOUR PRETTY LITTLE LEADER SOUL during our time together!

(A Module a day keeps the peasant energy away)

Module 1: Leader Energy

Owning it, being it, living it, no excuses, just dropping in to NOW being the unquestionable next level leader who EVERYBODY looks to and who runs the damn thing. I don’t have to tell ya –
We could pretty much just do this module and you’d be done.

 Module 2: Multi-Millionaire Leader BELIEFS

Wealthy people have certain beliefs which broke ass peeps do not. It is what it is and that’s all it is. Guess what? PURPOSE driven wealthy peeps are another level altogether.
Change your beliefs >
Change your life.
It’s THAT freaking simple.

 Module 3: Leader Sales Hustle and Monetization

Leaders sell how leaders sell and they monetize with NO shame, ALL soul, and all RESULTS.
This is a mindset AND it’s about gettin’ real with what works.
So that’s what we’re gonna do!

 Module 4: Leader Content Creation

Look, nobody needs or gives a fuck about any more lame ass low-vibe please look at me teaching and preaching.
The Internet IS full. Boring does NOT sell. Too many folks are out there just trying to re-churn what everybody else is doing.
I’ll show you how to pull that out of you. And explode it to the world.

 Module 5: Leader Social Media OWNING

Let’s get you big.


Listened to.


And consistently fucking paid.

Social media is a VERY easy tool to make work for you and nope I’m not talking about analytics or algorithms. I’m talking about being everywhere, all the time, in a way they can’t ignore, and also with minimum effort for maximum result.

 Module 6: Leader Squad

Leaders don’t do shit that leaders don’t do or leaders ain’t leaders. We are gonna sort out your support system and streamline your LIFE. With or without ‘team’. I started with this with NO staff or team, NO money, and yet I still knew how to keep my energy and time to what mattered and let other people pick up my slack.
Leaders are supported and lifted up, PERIOD. Let’s get this happening for you.

 Module 7: Leader Daily Disciplines, Practices, Routines, Must Dos and Absolutely-Fucking-Will-Not-Dos!


Also probably the real thing (energy aside!) that gets you paid big.

 Module 8: Leader ABUNDANCE Creation

ALL the calling-in-of-money shiz-niz you need to know about and EVERY damn thing I have done over the years to dial it up from broke to abundant and rich-from-soul AF.

Module 9: Leader Lit-Up-Ed-Ness and Joie de Vivre

People ain’t gonna be interested if you’re not interesting girlfriend.
We are going to recapture your fucking FIRE, and I’ll show you exactly how.

 Module 10: Leader MAGNETISM

Being the most ‘they can’t look away’ person out there, where no matter what you do or how random it is PEOPLE HAVE TO HAVE IT ‘CAUSE IT’S YOU.

Yep, that is an INTENSIVE learning schedule but we did already agree it’s time to quit fucking around. Besides which, this is not about learning. This is about remembering, remembering, remembering, and motherfucking BEING –

All that you were always meant to damn well be.


Literally every possible thing you possibly need to know to NOW run the damn thing is what we’re covering here.

Modules will be delivered directly into the group each day and include LIVE as well as listen / watch / learn at home content. A lot of content! But only exactly what you need!

And baby?

It is going to kick your butt GOOD.

Listen –

I know you have this burning inside of you which is NOT going to go away.

You know and have always known that you are different, not just from the other PEOPLE, but from the other entrepreneurs.

The thing is gorgeous –

At some point you’re going to need to say yes to that.

Let me show you how.

Join LEADER today!

And watch your life blow straight the fuck up to where it’s always meant to have been.

Oh and there’s THIS!!

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* Believe you’re capable of more than you ever imagined.
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Not to mention it’s a $997 gift!!

But this is for the Top 20 ONLY, so get in now!

It’s time baby!


A brand new live course with self-made multi-millionaire Katrina Ruth!

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

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  1. Tina Kennedy says:

    LOVE this article! and LOVE that you are being you and business and life is thriving because of it!

    1. Kat says:

      Thanks Tina!

  2. Vicki says:

    Ha! I just subscribed and this is the first post I see. Love it!
    I know I’m in the right place.
    How many people have unsubscribed? I’m so curious.

    1. Kat says:

      I will let you know – it only just went out! I’ll check in a day or two 🙂 great to have you here Vicki!

  3. Elles says:

    You rock, Kat! If people can’t stand the kitchen, they should get out of the heat – just go on creating those delicious dishes of life and keep sharing!

    1. Kat says:

      Thanks Elles, I will!

  4. Ana Goncalves says:

    Kudos to you for speaking your truth and I am right there with you! I have been feeling the same way, especially in the last 9 months of my business. It felt suffocating. I am being more true to myself now and it feels liberating and it also feels powerful to be finding you at this point in my life and business as I need to have people like you who are real and true to their core, following their own path in my sisterhood. I am a new Subscriber as well and delighted to be here. Have been reading your posts all day and your book too! (Think like A Rich Chick – Make money online) and it has hit me today what I have been doing, playing small, thinking I need to do this that and the other to be ‘successful’ as that is what everyone else is doing and I have to fit the mold of what everything is doing, however I am realizing I don’t need to do any of this as that is why I haven’t been successful. Things haven’t worked because I haven’t been true to myself. When I am true to myself and do things how I like them and create from that place of true creation that is when it all happens. Thank you, Kat! You have a the waking up call today! 🙂

    1. Kat says:

      You are so welcome Ana! I’m so glad I’ve been able to impact you x

  5. Adroit says:

    Oh you will get “clients,” but I’d call them “suckers.”

    Because seriously? This ain’t no honest shit. This is bullshit.

    1. Kat says:

      Thank you for disqualifying yourself Adroit:) … and seriously .. all the best!

Comments are closed.

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