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2014 Wrap Up! Living the Laptop Life in 14 Countries and Hustling for a Million

2014 Wrap Up

You know that thing you do, where you dream about how business and life will look ONE day? You make a vision board, perhaps, and bask in its possibility …

You journal and dream …

You write goals and affirmations and you even MANIFEST some pretty awesome shit …

And through it all you can truly feel that one day? This is ACTUALLY GOING TO HAPPEN.

I know exactly how all of that feels because for as long as I can remember I’ve dreamed bigger than just about anybody I know, and actively cultivated a vision of what my life will be like when I’m the entrepreneur and ME I’ve always know I could be.

And this year?

I brought those dreams to life.

2014 has been one of the most extraordinary, thrilling, exciting, scary and WONDROUS years I’ve experienced.

A year which I began with $11 in my bank account and ALL my emergency reserves used up, plus over 100k of debt, a year which followed a year of having DELIBERATELY broken my business after previously having built it to multiple 6-figures, because I knew it wasn’t in alignment, a year which also followed one of the toughest experiences I’ve faced personally – a pregnancy which kept me bed-riddden and often hospitalised as we wondered whether either myself or the baby would make it (we did, and well), a year which, to be frank, began with me ALMOST starting to wonder if I’d just about broken myself.

A year which is now ending with me having created a million dollar business (over 100k a month, and climbing monthly, in consistent revenue).

A year which is now ending with us having been on the road living what is now a first class laptop life for coming up to 13 months, traveling from country to country and experience to experience with our 2 young children and my income fully online.

A year which, if I really had to sum it up, I’ve once and for all proven to myself and I’d like to think many people along the way that whatever you dream? WHATEVER you dream. Well baby you CAN have it all, and you CAN have it now. But if you want it? You better go on out there and claim it.

Here’s how I dreamt big and made shit happen in 2014.

Laptop Life

Back in 2007, when I first started online (gosh, how many times have I begun a blog with that sentence!), I had a dream. The whole online thing? To be honest it started because I’d been to a few fitness conferences, in my at the time biz of personal trainer, where I learned that to be a 6-figure trainer you needed to think beyond just one on one. You needed to do group work and corporate work and oh! Have a newsletter.

So, I started one.

I decided my new business name would be Kickass Life Training (which was also the name of my first website, I built it MYSELF!), and I created a MAMMOTH of a newsletter for my clients, stuffed to the gills with images and colour heavy headers. I was so proud of it! And so excited! My clients were also (I think!) although less so when trying to download the darn thing pretty much crashed all their work servers. The only thing for it, if I was going to continue to include so MUCH, was to put it online.

So, I did.

I began blogging online at http://katrinaeden.wordpress.com/and between that and my Kickass Life Training site where I could run amok with as many images and colours as my heart desired, I was good to go! I still remember my first business coach back then exclaiming in horror at how many bright colours I was trying to include in my branding 🙂 … to this day my web design experts exclaim in horror at all my bright colours.Ha! TOO BAD PEOPLE I LIKE BRIGHT!

Anyway … the blogging thing. I wrote about fitness and life and I began using the tagline that has stuck with me to this day – Life is Now. Press Play. One of the posts I recently found back on that first blog, a post I wrote in 2008, shows pretty clearly that my thoughts about living life on your terms? Haven’t really changed much 🙂

PlayLife

But the blog was really just that, a blog. It was an online newsletter which I guess I figured was important because I’d been told that online was the way to go. I didn’t really imagine it was going to make me any MONEY, except in the sense that it would hopefully help me get more personal training clients, and maybe some corporate work. Both of these scenarios became rapidly true, and I did start to make a bit of a name for myself in my hometown of Melbourne. I was the only one really doing anything beyond just gym work in the PT industry at the time, and I even threw on a workshop or two in a city church hall. I was on my way to the big-time as a trainer, or at least that was the plan!

Or at least it was the plan until somewhere along the way I came across the concept of ebooks. I think the first ebook I bought was Mike Geary’s “The Truth About Abs” AFFILIATE LINK LINK LINK <<<<<<<<<<<<<< – a book which to this day has the guy at the forefront of the ebook industry worldwide. He literally prints millions with it, possibly even millions daily! Seriously – a guy worth reading up on. When I read the book though, I was just as pissed off as I was inspired. The stuff he was writing about was stuff I could talk about in my SLEEP! There was nothing ground-breaking (for a holistic personal trainer and nutrition coach) HERE. He’d even studied at the same places I had!

What the frick?! I decided that this, CLEARLY, was the path I needed to set out upon. I was going to be an ebook millionaire! I become an affiliate of Mike’s and started reading up on his suggestions, although before I really did anything with them I found myself side-tracked by something VERY intriguing.

I’d come across an author named Alexis Dawes, and she wrote a pretty successful ebook called Desperate Buyers Only. In it she outlined how you could take just about any topic, so long as it was one people were DESPERATE to have answers about, and either write from your current knowledge on it or research it out; even outsource the writing of it. She taught how to pick a topic using keywords and then how to do everything from the writing to the marketing and sales. I was HOOKED on the idea of this ebook thing, and even got on the phone with Alexis to get her advice. I remember promising her that I was DEFINITELY one of the few who would actually go ahead and do it! And I did …26 long months later 🙂

As for the millions? Well my initial launch was closer to the (few) hundreds, but since then that first book of mine “Secrets of Lasting Weight Loss Revealed” (which I initially had titled Desperate Dieters Only in a not so subtle attempt to mirror Alexis’ own branding!) has made around 30k so I guess I should be there in another 1000 years or so.

To be fair, I never really gave the whole market and sell and leverage the crap out of this thing a fair go. For me the creation of it was my true challenge, and by the time I finally got over all my STUFF about whether I could write a book and just DID it I’d since moved on to, past, or through a good gazillion or so new ideas.

Again … not much has changed 🙂 to this day my business weakness remains setting up systems and leveraging my existing work rather than just merrily continuing on my creative path. Which is on the one hand a great case study in being able to build a million dollar business primarily by focusing on what you love creating, and on the other hand a reminder to myself to give myself a swift uppercut and get my shit together and stop leaving money and the ability to HELP more people on the table!

Which I’m doing 🙂

So – the laptop life thing. Somewhere around this time I came across the work of Yaro Starak, one of Australia’s premier and most highly regarded bloggers both then and now. Yaro runs a blog called Entrepreneurs Journey, and back in ’08 his was the very first blogging or online business course I took. I even took on board his tech person referral and used that guy for all my online works until he got stolen from me last year by WordPress itself!

Yaro’s Blogging Mastermind course >>>>> AFFILIATE LINK <<<<< was an exercise in EYE OPENING WONDER for me. I learned the basics of what I needed to do online and how to build a name for myself but more importantly, I learned to dream a new dream. He spoke about how he lived the ‘laptop life’, and there was a particular photo of him, sunnies on and sitting in a cafe by the beach with his laptop. He mentioned having recently spent 9 months traveling the world while running his online business, and to me it just seemed like the most amazing and cool idea ever. I could barely imagine what it must be like to be able to be anywhere I pleased, armed with just coffee and a laptop, and able to make money doing what I loved, but there was one thing I knew for sure –

If Yaro could do it, then so too could I. I always think that if you look at the successes of others and are INSPIRED rather than envious or frustrated, then you invite in that same success for yourself.

As I set forth more fervently on my laptop journey I imagined myself one day being in Yaro’s shoes. Perhaps if I was lucky I’d be able to make a full-time living as a writer; as much as 80k a year! At the time it seemed so far off as to be surreal, but I KNEW it was possible and I was determined to one day see that dream come to life.

Note: ANY time you decide to yourself that a dream is possible and you then choose to make it possible for you, ALL you have to then do is make it essential. Time will do the rest and your dream WILL come to life.

This is supposed to be a 2014 wrap up, so I won’t continue on with the whole story 🙂 I’ve written it many times before anyway, and if you do want to read my whole business story then this series is a good place to start.

Let’s get to the good part!

In May of LAST year, 2013, I decided that it was high time to stake claim on this whole laptop life thing. I’d had it in the back of my mind for so long I often forgot it was there; it was almost part of me and my underlying assumption about life was that one day I’d just start living it on the go. From a money point of view the truth is we probably could have upped and left and lived location free from mid-2012 on. I guess it just wasn’t very on the radar then, probably because money, while it often DID flow, was very up and down. I felt trapped in my ability to build wealth and frustrated by the fact that as fast as I seemed to make money the debts and bills still cropped up faster. I knew I had to sort this shit out, and I entered 2013 determined for it to be the year of MONEY.

Which it was – but not in a good way at ALL! Unless you count lessons, which I do 🙂 2013 was the year I broke my business and nearly chose bankruptcy. It was a year of personal, emotional and financial TURMOIL, but what I see now is that it was a year of FINALLY shedding the many layers that I’d allowed to bind me.

When you’ve dug yourself in nice and deep on a path that’s not quite right (or not at all!) there comes a point when the only thing that can dig you back up again is a destruction of sorts.

For me, it was the destruction of everything I’d based my business on, and the simultaneous FAST decrease of any financial security I’d been clinging to. This downward phase picked up extra good speed in the latter part of the year, but meanwhile back in May, I’d made a decision.

And when I’d made that decision – which was to begin our laptop life starting a year into the future, May of 2014, and in Munich, Germany, I’d also committed. To my clients, to my audience, to Facebook (where it counts, right?!) and even by opening a special bank account titled Munich May 2014. I put $20 a week in there on automatic payment. That plus a further $20 a week for Savings was all I felt I could afford to set aside – I was barely staying afloat despite my best income month that year being 72k! I was dealing with years of debt and poor money management but mainly with a cripped mindset about wealth and self-worth.

Side note: a key person in helping me to get past my money ‘stuff’, and someone who I recommend as my most transformative support person EVER, is Kerry Belviso. Seriously. Book in with her on Skype.

The $20 a week was of course NOTHING in the grand scheme of things. It was hardly going to add up to enough, over even a year, to fund an entire laptop life! But it was a SYMBOL and it was a COMMITMENT and if there’s ONE thing I’ve learned about money above ALL the things I harp on and on about in my It’s Only Money, Honey! breakthrough program, it’s that MONEY NEEDS A HOME.

As 2013 drew to an end

2529
1107
1402

Becoming the Sole Breadwinner

Adjusting to 2 Kids!

Hitting the Million Dollar Income Mark

Self-Sabotage
(fitness, chocolate, sleeping in, anger)

Power Posse

The Society

THe 100 Million Dollar Club

Going First Class

Giving Money a Home

Dealing with my Debt

The Fighting (oh God, the fighting!)

Coming Out Online

Huffington and Yaro oh My!

My Books – Avoidance and Courage, a Dance Between the Two

Dreaming Bigger and Bigger Still

What it Really Takes to Succeed

My Top Ten Posts of 2014

Realistic one
Warrior or Wannabe

 

PS

MONETIZE THAT SHIT NO MATTER WHAT

{AND DO WHAT YOU WANT ALL DAY}

A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.

Vibrate?

It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?

EXCITEMENT.

It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.

Zag?

You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –

AND

(drumroll)

I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.

And?

That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!

Introducing:

MONETIZE THAT SHIT NO MATTER WHAT

{AND DO WHAT YOU WANT ALL DAY}

A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on

* TIME MANIFESTATION. OH YES IT IS A THING.

AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

PLUS!

I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!

GRAB YOUR SPOT NOW, ONE TIME ONLY! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!

GET YOUR PLACE NOW! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

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