Money Mindset, Success Mindset


Here is the truth about getting to a multiple 7-figure per year and fast growing online business, or at least the truth as I know it, which is for sure the only way I can tell it.

Short version: You can achieve anything you set your mind to and take DAILY action towards, so long as you understand that ‘doing the work’ means doing ALL the work every DAY no matter WHAT, and UNTIL it works.

99.99% of you, or more, will simply never do that, and you may as well admit now that you’re not willing to go through the actual pain it takes to grow to this sort of place in business (or life) and give up NOW.

Those of you who WILL and know who you are, trust me:

I fucking SEE you.
In most cases I’ve told you.

Longer version:

I always find it astounding when people cry and moan when they’re not yet making money or ‘serious’ money within the first year or so of online business.

A guaranteed way to piss me RIGHT off is to tell me you’ve been doing everything I do or preach (for example) for WEEKS now … or even MONTHS now … and why isn’t it WORKING now?! I go from zero to a hundred in about 0.3 seconds 

And also, by the way, when you tell me you’ve been doing the work I assume you mean every day.

No matter what.

Every day.

No matter what.

EVERY day.

No matter what.


THAT is the truth about what it takes. Oh, and when I say every day? I mean

See here’s the thing, about my business, about this successful | badass | rich bitch chick who I show myself as online and indeed AM –

I created every single element of who I am, what I do, what I’m now known for, the money I make, the impact I create, the FLOW I create FROM, and all that I have.

I simply locked my eyes on my dreams.
And refused to give in.

I refused to let my big vision(s) out of sight (or to keep growing them).

And I took daily aligned action towards them, as best as I could, and no matter WHAT.

And see here’s the other thing. The thing you maybe don’t see or know about me when you see the #VIFP life, the wildly successful business which continues to expand so fast even I can hardly keep up with it, the position I have as a leader, the empire I get to run, and the fact that I do it while honouring ALL areas of my life that matter to me and also simply by being me! –

The THING is, the thing which I damn straight KNOW there are only a very very few of you who will ever get it let alone do it, I went through the FIRE to do this.

I started my online business in 2007.

I made about 11-12k in 2008.

About 25k in 2009.

About 50k in 2010.

About 150k ish in 2011.

About 300k in 2012, but meanwhile I had been investing every single penny back into extremely high level mentoring and also not paying my taxes or student debts, and somehow found myself over 100k in debt.

Broke AF to where I couldn’t even buy COFFEE … where for months and months on end I never knew if I’d be able to even process a transaction at the grocery counter … and seriously contemplating bankruptcy.

The only thing which stopped me was I was too proud to let go of being able to be Director of my own company! You can’t be a Director if you’re bankrupt.

And here is where I REALLY stepped up and did what most wouldn’t or won’t – I could have got myself out of that debt and extreme broke-ness by selling high ticket stuff which I HAD previously sold but knew wasn’t fully ALIGNED for me, was sucking the soul out of me, was stopping me from really ever having a shot at creating the business and life I really wanted and dreamed of, aka THIS one.

So, I refused to sell shit I knew wasn’t purpose based.
My income wound down down down as a result.
I stayed the fucking course and refused to give in.
And I continued to take DAILY FUCKING ACTION in faith.

In 10 years online I have NEVER missed a day of blogging that I committed to. At every step on this journey I have made commitments to what I WILL do. On content. On messaging. On tribe growth. On selling.

And I have KEPT those commitments.

I kept them through the what seemed liked ENDLESS times of drought, when idea after idea I put out there flopped, when I could barely manage to keep my head above water, when I had to yell at my then 2 yo daughter for asking for a treat at the mall because I didn’t HAVE the $2.50.

Eyes on the big vision.
Keep moving forward.
Do the fucking WORK (inside and out).
I seriously never skipped a BEAT, and not a day, because I saw where I WOULD end up if only I refused to let the pain and fear get me.

As a result of this, ever so slowly, EVER so slowly, things turned around. Millimeter by millimeter. ENDLESSLY. And as they did, I also learned, all of the things which you need to know in order to be ABLE to sell like this, lead like this, create like this, show UP like this.

What, you think there’s any other way to know what’s gonna work except for doing the work and figuring it out BY doing it?!

Sigh …

So anyway.

In 2013 I floundered all over the place and barely managed to eat. It was my rebirth through fire year. I made some money but my expenses were crazy high and there was all that DEBT to deal with.

I sold my house, I put the money back into the black hole of debt.
I sold my car, I put the money back into the black hole of debt.
I sold my meagre share portfolio, the money was gobbled into debt.
I sold my at the time husband’s motorbike which I had bought him, the money disappeared.
I even sold my fucking HANDBAGS on eBay.

And meanwhile:

I kept blogging.
Showing up.
Creating free content.
Bringing my ideas to life.

Some worked.
Most didn’t.
Because I was committed to only doing what was ALIGNED and to creating a business and life doing what I LOVED and living my PURPOSE, but unfortunately at the time I didn’t yet know what that WAS (well I knew it but didn’t know how to express it or get it out), so I could choose between

1) Going back to selling shit out of alignment … not BAD … just not 100% YES

I stayed the fucking course.

I wanted to curl up and CRY.

Day after day after day I lived in FEAR.

And yet I continued to do the WORK.

In 2014, at the start of the year, the damn broke. I could write a whole thing about that and I have done so but suffice to say – my relentless commitment to showing up EVERY day UNTIL it worked no matter HOW long it took paid off.

In 2014 I blew shit up from alignment, started FULLY speaking the truth I’d been coy about up until then, made a ‘fuck this shit’ decision to just go all in on the business and message I REALLY wanted and I made about 600k I think.

Every day.
For 10 years.
I have shown UP.

I do not personally know a single other person who has been as relentlessly committed as me online, except for Gary Vee.

And so when people come to me …

And they are upset or frustrated because they’ve done it for 6 weeks or even 6 months …

Which was NOT by the way EVERY day

And they wonder why it isn’t WORKING …

I think two things:

1) Who the hell do you think you ARE?

2) Shut the fuck up and get back to work but you might wanna do the ACTUAL work which means ALL The work UNTIL it works, or else just accept you’re not gonna GET here.

This is a REALITY.
It’s true in every area of life.
You want to excel and be the best you absolutely CAN but it has to be how you live your LIFE.

Every day.
Every day.
Every day.
FOREVER, not even just until it works, as then you obviously gotta keep going!!

So I want you to know:

I believe in you and I believe in your dreams.

But I really REALLY don’t think you’re doing the work you could or should be doing.

I’ve fucked a lot of stuff up in the past 10 years, and there’s things I would have done differently.

But the reason I’m here, plain and simple, is this:

I decided where I wanted to be.
And I did the fucking work until I made it.

And now?

I just.

Success is simple baby.

It’s just a motherfucking habit.

But you gotta be willing to ride it out, through the pain, through the fear, through all of it, and as MUCH of it as God decides you’re able to handle and need.

There’s no way around it.
Stop making shit so fucking complicated.
And get back to work.

Remember …

Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


You may also like

array(6) { [0]=> array(3) { ["image"]=> int(43377) ["title"]=> string(9) "Abundance" ["url"]=> string(47) "" } [1]=> array(3) { ["image"]=> int(43378) ["title"]=> string(19) "Discipline Your Ass" ["url"]=> string(49) "" } [2]=> array(3) { ["image"]=> int(43379) ["title"]=> string(19) "Money Honey Program" ["url"]=> string(49) "" } [3]=> array(3) { ["image"]=> int(43380) ["title"]=> string(26) "MULTIPLE 6-FIGURES LOW END" ["url"]=> string(56) "" } [4]=> array(3) { ["image"]=> int(43381) ["title"]=> string(17) "Love & Acceptance" ["url"]=> string(49) "" } [5]=> array(3) { ["image"]=> int(43382) ["title"]=> string(24) "Journal Your Way to Rich" ["url"]=> string(52) "" } }