Business Mindset, Money Mindset

A True Story of What it Took to Build a 7-Figure Online Business and Live the “Laptop Freedom Life” {Part 1: Stop MYSTIFYING High Income Goals!}

The stories are real.

Want the million dollar plus biz living on the beach with a hot body hot life and doing what you love while making an incredible impact?

You can have it.

Let’s talk how …

Out of everything I’ve learned about success, about making money online, about what is worth investing your time, your energy, your funds, your emotion into when it comes to learning and growth, one thing stands out above ALL.

This is the ‘one thing’ that, if you were to ask me, I’d say is the ‘secret’, the ‘key’, yes even the magic silver BULLET that will GUARANTEE you get to where you want to go.

Whether your goal is to reach that elusive 6, multi-6, 7 or perhaps even multi-7 figure income mark…

Whether it’s to be famous in your industry and truly DOMINATE via your brand …

Whether it’s to be able to sit naked on a Parisian rooftop while strumming a ukulele and being paid to upload those sweet tunes for your followers to enjoy …

Whatever your dream is and no matter how far away or ‘impossible’ it may right now seem, if you just do THIS?

It’ll come to life.

So what’s the one thing, what’s the secret, what’s the ONLY thing I would at all concern myself with if I were to have it all stripped away and have to start again right now?

Before I can explain that properly I need to give you a little context. A little story, a true story, of what it took me to build a 7-figure online business and live MY dream life which is the freedom-based laptop life, currently location free and traveling non-stop in fairly fine style and all the while having a rolling good time doing what I love, making great money from it but better still being able to have an incredible IMPACT from doing so.

And as with any good true story? This one got really messy before it got really good. In fact I’d say it’s probably only BECAUSE of the mess that I was able to learn what it actually took to reach my dreams, and am now able to understand what it CONTINUES to take.

Oh yeah … in case I forget to mention this later, just so you know even though I’ve in many ways reached my previous dreams the pursuit of, well, pursuit if nothing else, never ends. You’re never there and that’s okay!

One more thing I want to say before I really begin here:

The reason I’m writing this today is I’m noticing a trend of up and coming entrepreneurs and even some established ones who are actively talking DOWN those of us who are public about making 6 or 7-figures and also public about wanting to help others reach their financial dreams and desires.

This has to stop, of course it won’t stop, but if I can in any way contribute to people getting-the-fuck-over it being somehow ‘wrong’ to share what you’ve achieved and how you want to help others achieve their dreams, then I will.

Because here’s the thing that we all need to wake up and realise about ‘having it all’, or indeed about reaching any sort of so-called pinnacle of success:

Whether it’s making a certain amount of money …

Getting to a particularly HOT physical level of fitness …

Finding your dream relationship where you really do feel so blessed …

Living location free and doing the laptop on the beach thing …

Or whatever it is that YOU would consider an incredible accomplishment and indicative of ‘living your dreams’ –

It’s just a goal.

You set goals all the time.

We all do.

And whatever your or my big lofty ‘impossible’ dream might be, no matter how ludicrously over the top it might seem right now, that dream, that OH so far away dream is somebody else’s normal.

It’s just how they live, who they are, what they have and what they CONTINUE to have because it IS normal for them and therefore expected and therefore why would they NOT have it?

People who are long-time fitness people EXPECT to maintain a certain level of fitness and so they do.

People who have a certain standard of living EXPECT to maintain or better that standard and so they do – not because they’re full of themselves or because they look down on others who maintain a lower standard but just because it’s what, at some point, they decided was right for them.

And those who are making vast amounts of money online – or off – while of course they’ve gone through the trials and tribulations necessary to reach those heights, and while perhaps for a while it really did feel ‘too good to be true’, after a while it just became the base standard they expect, and also a standard they expect to IMPROVE upon and so therefore usually do.

It’s time we stop making this sort of stuff such a big deal.

Making 7-figures is no different to making 5-figures. It’s just a goal. Just a number. Either way you have to cultivate the necessary mindset to get there, and you have to do the work to get there, whilst dealing with the inevitable ups and downs you’ll face along the way.

We need to stop making it so MAGICAL, because when we carry on and make a big deal about making a certain amount of money (or reaching any ‘big’ dream), or when we point fingers at others who are out and proud about having achieved those dreams and about feeling they’ve learned things in doing so that can help others, it’s like we’re saying that reaching these goals is a BIG FUCKING DEAL and maybe not POSSIBLE.

And while I totally agree that reaching ANY goal is a big fucking deal … a big numbers goal is no bigger or fancier a goal than any other goal in life.

So let’s take the magic and the mystic out of it.

Let’s stop assuming that people who publicise their income or their hot body or their awesome relationship are in some way saying their life is better or in any way implying it wasn’t hard fucking work to get there.

Let’s ADMIT that we all have goals and dreams we’ve not yet achieved, that other people maybe just maybe HAVE achieved those dreams and that maybe they have some stuff we can learn from them.

Sure, there’s probably some smoke and mirrors out there, but in my experience there’s very little of that. I’ve not really come across it at all.

What I have come across via mentors I’ve paid, friends I’ve made, events I’ve attended and connections forged is a lot of genuine ‘real’ people who’ve achieved incredible success at an array of VERY cool stuff.

Are they walking around saying it was ‘easy’ and just happened by magic? Hell no. But does this mean they’re NOT going to talk about how fucking cool it is to have achieved that stuff, and not going to share the ways they found to MAKE it actually happen, perhaps even to do so from alignment, flow and yes even ‘doing what you love’?

Of COURSE not!

And would we really want to NOT hear those stories of inspiration and hope and success?

I LOVE hearing that stuff!

Of course I get triggered sometimes seeing what others are doing …

Of course I at times question if it’s all as good as it looks … but anyone with half a brain cell in their head knows that the getting of such success in ANY area of life required a LOT of struggle.

A lot of lessons hard learned and the rewards once earned were absolutely earned via blood sweat and tears.

What I see when I look at inspiring stories of success is people who have achieved something INCREDIBLE highlghting what IS incredible about it, because heck you get what you focus on so I know for me I’m going to focus on what I LOVE, what comes easy, what I’ve learned about creating success ‘on my terms’.

But when you speak to any of these people or you dive into their content what you learn is not only the positives about getting there but you do learn the hard fucking lessons learned. People who’ve succeeded at something, overcome something, they want to tell you that YOU CAN DO IT TOO and they want to inspire you to pick up your own baton and start taking action to do so.

They’re not going to pretend it’s easy …

They’re not going to tell you it won’t hurt …

But they’re also not going to HIDE THE AWESOME about getting there, because they’re able to look back to a time in their own life when it wasn’t working, they weren’t there, it felt so far away, and somebody someone inspired them with the POSSIBILITY of all that they could create if only they put their minds to it.

So when you look at that fit chick who flaunts her body on Facebook and judge her for doing so, just ask yourself if you actually know what she did, what it took, what’s going on in her life and if perhaps her INTENTIONS are not just to show herself off and have people pay her for being hot … maybe just maybe she has something she can share. Maybe just maybe she FOUGHT A FUCKING BATTLE and wants you to know it was WORTH it and that if she did it then so too can you.

And when you look at the 6 and 7-figure marketers who show their cool lifestyle shit off and say if I did it then so can you, then maybe take a moment and ask yourself if it’s true that these people are ‘just marketers’ who want all your money and have nothing to teach you in return.

Maybe just maybe these people have learned a thing or two …

Maybe just maybe they are still on their own race but they are in THIS particular goal area further along than you …

Maybe just maybe they are REAL FUCKING PEOPLE who if you met them at an event you’d be inspired by …

And maybe just maybe they use terms like ‘get to 6 or 7-figures’ because that is what inspired THEM once upon a time and compelled them to keep on keeping on when the going gets tough …

And maybe just maybe we can stop taking these sort of ‘big dream’ goals and ideals and building them up into something so MASSIVE that heck if somebody says they live like that they must be lying or fudging!

Maybe –

It’s actually possible –

That you could experience a NEW kind of normal in your own life –

And maybe –

It’s actually possible –

That people who are living awesome lives and have achieved awesome things are actually living awesome lives and have achieved awesome things and MAYBE they can help you …

If you let them …

And maybe we can all just take a breath (I know I need to!) and realise that any goal no matter how vast is just a goal –

It’s just a choice –

You’ll get whatever you decide to get –

And whilst it IS very cool to reach your dreams it’s also just, how it should be. It’s not fucking rocket science. Decide what you want. Set your mind to it. Do the work. Correct course along the way, ad infinitum, until you get there.

I have no idea what it will take for you to reach YOUR ultimate goals but one thing I do know for sure:

Assuming other people are making shit up about their big dream goals is not a great use of your own energy and emotion and worse than that?

It turns those big dreams into mystical made-up fantasy dreams, and it turns people who TALK about having achieved such success into ‘evil or bad people’, and why on earth would YOU ever be able to get there if you look down upon those who are proudly living there or if you view the goal itself as being such a big fucking impossible deal?


I do digress.

As I do.

I do have a story I want to share with you. To DEMYSTIFY the 7-figure dream and help you to see, as I’ve had to learn myself, that if you make it into an impossible ‘only the chosen few get there’ dream then it will always be that, but if you find a way to make it your normal?

It’ll be your normal.

So tomorrow in Part 2 I want to tell you that story.

My story, of building my business, my once was a hobby little blog to a now 7-figure and growing online company aka brand me.

Not a pretty story, no. But a pretty fucking awesome one nonetheless. And one that ultimately? You can take what you will with and use to CHOOSE what it is you want to create in your life.

And yes, I will share that ‘one main thing’ I mentioned knowing I would give my ALL to if I had to start over again.

Talk then gorgeous, and meanwhile, just remember yeah?

Life is Now. Press Play.

Kat x





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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