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Money Mindset, Success Mindset


I never set out to try and build the business I have now; that’s not how I got here.

I never set out to try and build the business I have now; that’s not how I got here.

I didn’t have a plan.
I didn’t have a how.
I didn’t KNOW the fucking DETAILS of any of it, and yet somehow? I ended up creating a multi-million dollar per year location free business, where I get to wake up every day, ‘just be me’, do what I LOVE, only with soulmate peeps, and have a damn fun time doing so.

At no point in time did I in ADVANCE say I want to sell exactly the sort of programs I do now, or have badass revolutionary fucking clients, or days that are largely me sitting around blogging | livestreaming | unleashing random thoughts onto the internet.

I didn’t know.

When I started online I didn’t even know you could make MONEY online, or at least I only had a very vague idea of what that might mean.

What people who will never reach their income or impact dreams don’t understand, is that it’s not that I got here in SPITE of not knowing what ‘here’ even was, and in spite of knowing NONE of the specifics of it, it’s that I got here BECAUSE I understood that not knowing exactly what you want nor how to get it has nothing to do with taking action. It also has nothing to with whether or not you can have faith that of COURSE it will work.

I started to think about this early this morning, because I’d been audio-ing one of my mentors and kind of wailing about how I don’t really know what I want when it comes to MAN stuff.

I feel like I want somebody who chooses me every day, I want that day to day connection and love and ‘being together’, but then at the same time I don’t feel I can say yes to monogamy. I’m in love with a man who lives on the other side of the world and who is not available for love right now anyway, even though we both know what we have and have talked about it openly. Truth is I don’t know if I’m available for commitment love anyway!

So then my mind says – ugh! Well, if I met somebody here who I felt like I wanted COMMITMENT love with, or ANY sort of ‘normal’ relationship how how HOW would that work, because I am SO not going to NOT see the first guy when I go there. I’m not available for that! No way. No how. Never mind the other men already in my life, who I also don’t want to let go of!

What’s been annoying me, is I’m all about manifesting WHATEVER I desire, with ease. I decide something and it’s DONE, that’s how my life works. Yet in this area I notice I can’t even decide what I WANT, and so I’ve been feeling as though well, obviously I can’t GET it if I don’t know what IT is.

And I’ve been trying to make all the pieces work together in a way that makes sense to me, like a jigsaw puzzle. Just … one that never fits or works. “Which piece am I missing or putting in wrong?!”, is what my mind was shrieking.

I let all this out late last night to my mentor, and what she replied made so much sense –

“Drop the story. What if you dropped ALL the stories about this guy or that guy or HOW it would all come together, then what would you want?”

When you put it like that, the answer is simple –

I want epic love, connection, conversation, fun, adventure, etc.

No I do NOT need to then ‘play God’ and answer HOW I can receive that, which dude can fill or meet which different aspects of it and if I need to commit to one or if it’s possible to be in love or even be a ‘couple’ with somebody while also still loving / seeing other people.

Drop the how.
Focus on the vision.

It’s only what I teach ALL the time in business … and it’s EXACTLY and ONLY the way I was able to get to here.

If I had have sat down and tried to paint the picture of the business I have now, telling myself I couldn’t create or receive anything or take ACTION without knowing exactly where I was headed and how it would look, I would have never started.

I got here because I had a vision or intent for IMPACT, for speaking my truth, for being heard and seen, and hell yes for making millions and living a life of freedom and choice at the same time.

That was all I knew.

And every single day, for the past 11 years online, in some way or shape or form I have focused on or thought about those things.

I held the vision even when I had NO fucking idea what the hell I should be doing, how I could make money, what would WORK. Which was most of the time, really!

I continued to hold the vision whether or not things I did worked in the day to day of it.

And I continued to hold the vision through all the many periods I felt like I was somehow once again WAY off track and needed to start afresh.

The details and the day to day focus changed CONTINUALLY, but the intent for the vision NEVER left me.

So when you look at what I’ve now created – it’s hardly any surprise, is it? I wanted freedom and choice and to make and impact millions, and so that’s what I HAVE. I never said it needed to be an online coaching company, or that I’d become a red-haired tattooed cursing badass, or that I’d have ‘x’ type of clients or staff or ANY of that.

The details were revealed along the way.

And they may or may not remain the way they are now, because none of THAT is part of my vision. What has mattered and what always mattered is the speaking of my truth, the being heard and seen, the making and impacting millions, ETC.

There are many ways I could live THAT, and I’ve no doubt that the way I do business and life right now will continue to shift and evolve and that I will continue to live into the vision.

All of which reminded me so powerfully that if what I desire on the relationship side of things is epic love, connection, conversation, sex, fun, adventure, flow, ETC, then THAT is all I need to concern myself with.

I don’t need to ask how.
I don’t need to worry about who fits what part, or if it’s one person or more.
I don’t need to try and jigsaw my life.

Release the how.
Focus on the vision.
I ALWAYS get what I focus on and decide!

And actually, it’s the same with you. You ALWAYS get exactly what you focus on and decide. Always always always!

But maybe right now you’re telling yourself a story that the only way to take action in your business, get seen, build a tribe, get paid, is by knowing exactly how it should all look.

And you’re worrying –

– About exactly who you should be marketing to
– About what to use for an optin
– About what to put in your funnel, or what a funnel even is
– About exactly what ‘the’ thing to sell must be
– About what you’re freaking WEBSITE should look like
– And so on and so forth, ad infinitum!

As a result of which you are FROZEN IN OVERWHELM, going around and round in circles in your head not knowing WHICH OPTION TO CHOOSE or where to start or how to even MOVE.

Can you see how this won’t work, can’t work, is obviously NOT working?!

And can you see how simple it would be if you dropped ALL of the stories and ALL of the how and you ONLY made it about the vision?

Be still for a moment, right now.
Stop thinking for a moment, right now.
Put your hand on your heart for a moment, right now, and ask –

“What do I actually just WANT?”

This is NOT “what do I think I should want”, and it’s not “what is appropriate or allowed to want?”, and it’s not “what do I need to DO or CHOOSE in order to get what I want and make it work?”.

It’s just – what do I want. No stories. No how. No attachment. No excuses or ifs or buts!

If you’re anything like me then perhaps what your soul will serve up to you looks something like this:

“I want freedom. I want choice. I want to speak my truth. I want to share my message or art into the world. I want to IMPACT people. I want to make a helluva lot of money and have what I want and be fully supported too!”.

And so on.
And so forth.

And I can tell you, from personal experience, that if you JUST focus on that and you REQUIRE yourself to not start freaking out about HOWWWWWWW and whether it’s ALLOWED, you will GET it.

You will always get what you focus on and choose is ‘done’, no need to KNOW how.

The End.

I didn’t have a plan to get to here.
I didn’t know how.
I didn’t have a fucking clue about making money online.
I had NO idea where I would start OR exactly where I’d end or ANY of the in between bits.

But I had a vision.
I focused on the vision.
I BELIEVED in the vision being available for me.
And I DECIDED – not just once, but over and over again, that that would be my LIFE.

I still just keep deciding, and I still just keep my mind and soul on the vision.

And as for what I DID along the way, the ‘how’?

I just got up every day.
Vision always there.
And did what felt best or right or yes for that day.

The truth is that even though there were a million ups and downs and I often felt like EVERYTIHNG I was doing was bullshit I NEVER doubted the vision. I KNEW I would get here because I DECIDED to. So any sort of turmoil or hurdle along the way was just that, and it was always ‘okay? what next then?’, and I’d come back to choosing, as best as I could for that MOMENT the next action to take.

The only moment we can choose to live ANYHOW is now, so really – why WOULD we try to figure out anything else.

So stop.
Stop looking for a plan or a how or trying to figure out how to put all the pieces together in your head.
Stop freaking the fuck out about the details.
Stop worrying about what’s right or wrong or allowed or acceptable.
Stop asking what next.
Stop WAITING for clarity and a plan in order to press play; that’s a myth!

Your ONLY job, if you want to live your dreams in business and life, is simple:

Decide your vision.
Decide it’s done.
Fuck the how.
And then take a breath and take a step in this moment, from faith, and based on whatever feels RIGHT. NOT based on outcome. NOT based on what the next step beyond that should have to be. JUST based on faith and the fact that if you fucking decided something and you hold it in your mind?

It’s going to be done.

Also, don’t forget –

Life is Now. Press Fucking Play.


PS Did you SEE my new OMG bonus that I just added on to this weeks workshop?!

The WORKSHOP is the shiz niz, and if you’ve been waiting to press play ’cause you think you need to know more of the HOWWWWW … or for clarity … or for ANY reason, then you be.IN this!


… and I’m sharing ALL of how I built my business to multiple 6-figures per year, and since then to multiple 7-figures per year, using initially ONLY low-end online products and programs, and to this day still 80% low-moderate!!

If I hadn’t followed my gut and JUST taken faith-based action all these years not only would I not have created the empire I have but I’d also not be able to do incredibly cool stuff like this for you.

It’s an amazing feeling.

It’s happening live this WEEK!

If you’re ready to show the world who you TRULY are, call in your #soultribe by FULLY being you and letting your truth be seen, your soul heard, and ALL that you were born for brought to life … including of course freedom and choice and having it ALL … then you simply have to join my LIVE workshop later this week!

“Katrina Ruth’s Multiple 6-Figures With Low-End Workshop”

** How to Build a Cult Following and Create a Multiple 6-Figure (and beyond!) Income Using Low-End and Largely Automated Info Products, Online Courses, and Membership Sites! **

You get – !

– Pre-work of 4 hours PLUS video, audio AND workbook content
– LIVE workshop and coaching wit ME this week!
– Lifetime access to everything!
– FB group follow on support
– MORRREEEE still!

NEW bonus just added as well … actually two new bonuses! My ‘Alignment & Asskickery Toolkit’ … an entire program, yep, THAT happened randomly on my livestream today!

AND bonus coaching follow-on Q&A a week after this week’s live workshop also!

Click this link. Do the thing with me. You WILL receive 10, 100, 1000x the value of what you’re paying AND we even have an extended payment plan now added! —>

It’s time to leave the bullshit behind –




10 Days of Live Soul Transmissions, to Help You Find and Follow the Messages Within

Day 1) Trust

Day 2) Certainty

Day 3) Self-Belief

Day 4) Empire Creation

Day 5) Your Deepest Message

Day 6) Following Soul Guidance in All Areas

Day 7) Faith vs Fear

Day 8) Accessing Flow, and Superflow

Day 9) Expanding Time

Day 10) Expanding Money

Every day will be a LIVE soul led transmission.

This will take place on Facebook video, held at a variety of times in order to account for varying time zones, and scheduled only once we have begun. Our daily soul transmissions will be guided from MY higher self and directed from and for YOURS, to help you find and FOLLOW the messages within. The messages of your spirit, your consciousness, of the who you’ve always been and yet have managed quite well to cover up a lot of the time.

This is about stripping away –

And getting back to the CORE.

We’ll dive day by day into the above mentioned areas –

And you’ll receive all content and bonuses to keep for life.

There will be daily spirit prompts which you’ll receive after each training.

And plenty of time opportunity connect with me throughout, receive transmissions direct to YOUR questions, and absorb more even than what comes through on the trainings, via the energy we’ll create in this collective!

It’s very rare for me to know in advance exactly what is coming through day to day.

I certainly don’t have the details of each day’s content. But I know that these areas have been on my heart to talk about, in particular around belief, around certainty, around living from FAITH.

We know that exactly what is meant to come through for you WILL, and then some. And that if you intend and allow for it to, it will change, most likely before we even begin, due to your energetic commitment, the direction of your LIFE!

Meaning: direct it back to absolute soul alignment.

*** NEVER Seen Before Bonus! ***

As part of this, I’ve been guided to offer a NEVER before seen bonus … one I feel super vulnerable about sharing!

It’s the exact journaling I did to allow the download of THIS offer through. How I allowed the idea to bubble up. You’ll see my doubt, uncertainty, annoyance. You’ll see what I discarded. How I went through the layers. And how I KNEW, this was the one.

I’ll ALSO add in copies (screenshots) of my conversation with my COO Ash, where I was talking through the idea and allowing it to come to life.

I want to show you the exact Idea to Launch process!

This bonus alone is EASILY worth the cost of this program, particularly when you hear the mindset side of it, in terms of STAYING THE COURSE and refusing to back away from my self until the idea showed up!

I refuse not to create!!

AND, when you register for EXPANSION today (and how could you not?!) you’ll also receive early access to the Pre-Work. This is ALSO never seen before, and brand new just for you – and it’s a guided meditation on remembrance, to help you connect back to deepest self and the most certain truth of your destiny, before we even begin.

Perfect priming, for when we expand RAPIDLY into all that is coming through in this work!

Of course I could now go on and on here, about what I could or should have charged for this, and what it’s actually going to be …

Or about all my accomplishments on line and off, with money, with purpose, with passion, with flow …

I think you know all this anyway. Even if you just me! Your soul feels what matters. And that’s ALL that matters.

But I will say this:

You’ve always known it’s supposed to be about ALL that is inside of you. That it’s meant to COME from a place of purpose, passion, and SUPER super flow. And that if you just.freaking.trusted, and showed up FULLY from that place, you’d be living in a different reality already.


If that’s true for you right now, then LET’S GO CREATE THAT REALITY.

Right now

Press play for regular, (super fuck yes!!) upfront or payment plan


Press play like a VIP, and receive the full course, plus 10 days direct photos or screenshots of my ACTUAL personal journaling, so you can see how I create and expand my life, PLUS a VIP only follow-on live Hotseat, where you’ll receive a personal transmission just for you, if you’d like one! Payment plan also available.


We start Monday 17 December, US time!

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