Money Mindset, Success Mindset


For soul-driven creatives to whom the work and doing what you’re called to do matters more than what money does, it’s near to impossible to make serious money by trying to come up with and then follow a plan to make serious money.

Instead what you need to do if you have BIG money goals that you want or need to hit now is actually a lot more straightforward than you might think and certainly a lot more simple than you try and make it:

1. First and foremost and also by the way DUH) make space each day for doing your true work regardless of whether or not it’s paying you or even if it EVER will

2. Get out of your own way, step back, disassociate yourself from all the emotional BULLSHIT you let yourself get caught up in when it comes to what you do or don’t want to do for money, and LET THE MONEY COME WHILE YOU KEEP DOING #1.

Just stop and think about it, for a second, how freaking awesome it would be to know that you can wake up each day and do what you love and that the money is just gonna keep coming in and also growing! I can tell you it feels about as good as you’d imagine! But there are a few conditions or considerations you need to be aware of, or else you’ll pretty much end up sucked into the vortex and NEVER doing what you love OR making money.

In other words: shut down distractions right now and pay close attention!!

In the VERY short-term this might require some form of (brace yourself) planning and setting up of shit, but make no mistake: that does not mean you get to skip doing #1, not even for a day.

I’ll explain what I mean in a moment, about planning and setting up and letting the money flow, but first grab yourself a pen because you may need to imprint this next sentence onto your forehead:


NEVER ever ever.

NEVER ever ever EVER skip a day of unleashing your true message and work.

No matter what.

Okay, so that was 4 sentences. WRITE THEM DOWN.

Turn them over into your mind.

ABSORB them.

And commit, fully, to implementing them.

Here is why this matters, aside from the fact that (DUH!!) you obviously WANT to do this work, you YEARN to do this work, you’re DESPERATE to do this work, and basically your life is meaningless if you DON’T do this work, no matter what else you might supposedly achieve!

It MATTERS, aside from all of that, because if you’re not making daily space to unleash your true work and also doing so, you won’t LET money flow to you.

Now. You could argue against this, if you like. Certainly there are many people who make GREAT money whilst also killing their dreams and ignoring their soul’s calling.

If you are one of those people, who is capable of allowing this for yourself, raise your hand.

Now slap yourself in the face with it for being such a fucking moron and giving your life, selling out your CALLING, for money.

Then go take a bath in your piles of money and try to enjoy the so-called satisfaction of being rich whilst having said no to ever ACTUALLY being rich.

For the rest of you. Which is to say me. And presumably you, if you’re still here and you GET what I’m saying about not being able to make money if your LIFE isn’t in alignment. Right now, before we go any further, I want you to take a moment to acknowledge the power you know is within. The power and TRUTH of your true work, and the fact that you believe in it and in you so much that even though right now you may not be making a lot of money from it – or any – you also refuse to get sucked in to doing the WRONG shit and living the wrong LIFE, in order to hustle a buck or two.

I know that you’ve probably wondered what’s wrong with you and why you sabotage yourself with money, but the truth is you’re not sabotaging yourself you’re SAVING yourself and you’re giving your purpose a shot at being brought to fruition.

This does NOT, however, in case you might be wondering and freaking the fuck out about it, mean that you have to find a way to force ‘doing what you love’ into some sort of money-making box.

I guarantee you that THAT is probably where you’re getting stuck right now.

You’ve got it into your head that you have to take ‘what you love’ and magically find a way for it to make money for you, when actually what you need to do is DO WHAT YOU LOVE, but then LET money come to you.

Confused …?

I was too, for YEARS on this shit. But it’s worth understanding, because the alternative is basically spend your life NOT doing what you love and also NOT making money, for the reasons I listed above!!

The truth is you absolutely CAN make money FROM doing what you love but I’ve found that only works if you are willing to DO WHAT YOU LOVE regardless.

Basically what it comes down to is the tiny but critical distinction between saying to yourself ‘my work has to make me money’ vs saying ‘I’m going to do this work for the rest of my life REGARDLESS, because I can’t not, and I’ll do it AS IT MUST BE DONE and no excuses, and I will also LET IT MAKE ME MONEY as a bonus’.

It’s about being married to your art, your true work, before anything else.

And look, I know that what I’m talking about here is KIND of splitting hairs and maybe it’s even overly dramatic, but this is what I’ve found and I’m sharing it with you because I think it is important.

Let’s talk about how this would play out practically, and let’s also look at the whole ‘suck it up and set shit up’ side of things, aka letting money be made!

1. Every Day, You Do Your True Work Regardless

You don’t do it (your writing, speaking, creating, unleashing, whatever it is you’re called to do) based on whether or not anybody is yet paying attention, based on the outcome you think it should net you, based on if it’s likely to make you money that day or if you need it to.


Completely for its own sake.

For me this means I write my daily blog and I do some form of live speaking each day. MOST DAYS these things make me money also. That is a bonus, not why I do them. My first commitment is to doing the work that must come out of me each day, as a writer, speaker, leader. THEN I let it make me money. But I never ever EVER tell it how to show up or try and tweak it in order to more suitably match my marketing or business plans.

That would be being a marketer.

I’m talking about being an artist / messenger, and letting that true work make you money.

Two different things, okay?

2. You Do the True Work First

Doesn’t matter what else needs to happen. YOU will never be satisfied or feel whole if you’re not prioritising your true work. AND YOU KNOW THIS. And as much as you tell yourself you HAVE to do other stuff (for hustle reasons, or just because) the reality is that you won’t LET other stuff work for you if you’re not putting what matters to YOU first.

Be honest and admit that for you, your true work ALWAYS comes first emotionally, there is NOTHING else you care about as much (not even your family) and it’s time to start putting it first in a practical sense.

A great example of what I mean here is the fact that most true artists and messengers who are also online coaches of some kind get insanely resentful at themselves for doing 1:1 work at some point, and decide they hate 1:1 mentoring. Maybe, maybe not. Probably it’s just that you’re putting it ahead of doing what you have to do for you.

Start prioritising your true work and you’ll quickly realise that the true resentment is at you for not being TRUE to you.

Start prioritising your true work and I bet you’ll find that you’re all of a sudden happy to do other things that actually allow you to make money or drive your business forward (or your life!!) and you’re also motivated to do them.

FAIL to prioritise your true work and you will basically hate any and every other thing that is consuming your time.

Starting with yourself.


Making money is a daily choice, and in business there is ALWAYS something you can be doing to hustle and to let money in.

The key is, for US: did you do your true work first?

And if so, good – now it’s time to get serious about letting money in. This is the suck it up and set shit up stuff I mentioned earlier. In the very short-term it might mean experimenting until you find an offer that is right for you and your audience, and then automating the sales processes around this.

As a creator who loves having a large community this is why I love my monthly paid membership program, The Tribe. It allows for somewhat automated and recurring income for me, and allows me to provide tremendous value through ongoing creative release and support to my members.

It is also something I’m able to in many ways STEP BACK FROM, in terms of the ongoing marketing and sales processes around it, now that I have the email funnel for it set up.

Of course there is still day to day activity to be done, but it’s minimal and can be done (obviously!) after I first do my writing, speaking, true work each day.

You don’t have to have a membership program, that’s just one idea and it’s only one area of my income. I have lots of income streams, but the key to those that WORK is I emotionally detach myself from the management or growth of those streams day to day, and just get my shit done as I need to.

I am ABLE to do this because I’ve first done my soul work for the day as I outlined above.

The BEAUTY and BONUS of the way I’ve chosen to make my money is that my online memberships and programs also allow me to share my message and use my gifts, and to do it in a way that suits my talents and preferred approach to mentoring and online business.

Even with other non-mentoring related income streams, such as products I’m working on, for me personally I choose to only sell stuff that I am really in love with and believe in or use myself.

This is important for me because I just flat out suck at receiving money if I’m not in alignment with what the money is being paid for.

Of course you might wonder, why not just focus on setting up the products or offers to let the money come in and then start dedicating daily time to doing your work for its own sake?



4. Connect the Dots

The truth is you CAN make money FROM doing what you love.

Wait, what now? Didn’t I just make this whole point about how you have to do the work for the work’s sake?? YES.

Hear me out:

You gotta do your true work for its own sake first and foremost, if you identify as artist or messenger before entrepreneur.

THEN: if you actually want to make money you gotta get serious about developing, marketing, selling products, offers, deals etc, that people want to buy that will make you said money. Said products etc will be way way WAY easier and more fun to sell if you actually believe in them and enjoy doing them, BUT (be honest!!) you will never fully give your attention to them if you’re not first doing your soul work.

FINALLY: connect the two.

If you really want to make money doing what you love, you can. It is totally up to you. But if you believe you are called to share a message, then the MESSAGE AND THE SOUL WORK must come first.

There’s no two ways about it.

DO the work you’re called to do, and THEN ask yourself how you can allow it to receive money for you.





Do all of this day in and day out, and without emotional attachment to whether or not you feel like it.

But start by putting first things first.

Otherwise what the hell do you actually expect to see happen in your life, and why the frick do you think you’d ever actually follow through when you KNOW you were born to lead this revolution?

It’s time to get out of your own way, DO first things first for YOU, and then step back and let the money come.

Isn’t it time?

After all …

Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


You may also like

array(6) { [0]=> array(3) { ["image"]=> int(43377) ["title"]=> string(9) "Abundance" ["url"]=> string(47) "" } [1]=> array(3) { ["image"]=> int(43378) ["title"]=> string(19) "Discipline Your Ass" ["url"]=> string(49) "" } [2]=> array(3) { ["image"]=> int(43379) ["title"]=> string(19) "Money Honey Program" ["url"]=> string(49) "" } [3]=> array(3) { ["image"]=> int(43380) ["title"]=> string(26) "MULTIPLE 6-FIGURES LOW END" ["url"]=> string(56) "" } [4]=> array(3) { ["image"]=> int(43381) ["title"]=> string(17) "Love & Acceptance" ["url"]=> string(49) "" } [5]=> array(3) { ["image"]=> int(43382) ["title"]=> string(24) "Journal Your Way to Rich" ["url"]=> string(52) "" } }