Business Mindset, Money Mindset

My Top 10 Money-Making Activities from Over the Years!

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This morning we had brunch with one of my entrepreneur friends, Denise Duffield-Thomas, and her husband. It was great to catch up over some seriously gooooood food (hello breakfast buffet!) and it was also great to have a really good business-mindset chat. I have loads of like-minded money-making friends these days but they are mostly online friends so it’s always good to meet up in person with someone who doesn’t think I’m crazy or strange!

photo(2) Awesome breaky buffet at QT in Surfers AND we got to see Justin Bieber’s graffiti – what an honour 🙂

Anyway, one of the things we talked about was how important it is to be honest about where we are in our businesses (i.e. financials, lifestyle, what’s working and what’s not working). It was a timely conversation as on the walk to brunch I’d been thinking about how absolutely amazing it is that as of 2 days ago we are living the ‘laptop lifestyle’ – meaning we’ve put all our stuff in storage and are now officially nomads for the next few years! We’re starting with 6 months on the Gold Coast and after that we’re off to Germany for 3 months and then, well, who knows?!

And the funny thing is that I’ve ALWAYS known that one day I’d have that freedom; it’s a big part of what I’ve worked towards since building my business online starting way back in 2007. But I guess there was a part of me that thought one day would never come. It was only a few weeks ago that I suddenly realised –

Oh my God. It’s one day.

It feels SO strange to be honest. But also seriously awesome. And just so damn exciting to know that I’ve created this!

So anyway, as I walked I was thinking about how I’ve done SO much stuff over the years that hasn’t worked at all but also obviously a lot of stuff that has. And I wanted to reflect on that for my own benefit and at the same time share with you what has been the MOST effective and powerful work when it comes to growing my business.

So here they are – my top 10 most effective money-making activities from over the years!

Blogging

Bloggers don’t make big money, they say. And that is totally true if blogging is ALL you’re doing. But as a business growth strategy it’s one of the best. I’ve blogged consistently since 2007 (usually 1-2x per week) and it’s one of the key reasons I have such a large audience of raving fans who love me and my work. I’ve delivered free value again and again and again and again and so when I DO release something paid? People know it’s gonna be good. Blogging has also positioned me as an expert and allowed me to feature on some amazing publications.

Lesson: don’t make blogging an ‘only when you have time’ activity.

Big beliefs

If you want to make it HUGE you gotta dream huge AND you have to be able to withstand whatever comes your way. Often the greatest saboteur to your success is your own inability to maintain your vision when the going gets tough.

Lesson: Did you know you can choose your beliefs? Choose now that you DO believe in your success, come what may. Be committed to maintaining that belief and you’ll get there!Allow your beliefs about success to wash in and out and you can’t expect to make much money now, can you?!

Don’t wait to monetise

Darren Rowse of Problogger told me this exact thing personally at the very first Problogger event when I put my hand up to ask that question. And it’s a great lesson – every time I’ve held off on launching or finishing off an idea it’s cost me money. I know – duh, right? But how often do YOU wait until you’re ‘ready’ and therefore end up delaying for months what could be done in weeks or often less?

Lesson: act first, figure it out later. All my most profitable ideas and programs I’ve launched with ZERO content plan. Once it sells, THEN I figure it out! This has created me literally several hundred thousand in additional income over the past 18 months, largely as I believe I simply wouldn’t have done a lot of the stuff I’ve done had I not had the pressure of knowing it HAD to be done.

Always be trying

Never ever ever stop trying. I don’t mean you should obsess about your business, but seriously – you probably do anyway, so obsess about how to make it work. All the successful entrepreneurs I know DO think about their business pretty much all the time. This is not so much because they’re workaholics but because their business is based on what they love doing (key!) and because it’s just in their blood to do so.

Lesson: don’t rest on your laurels. You can have the 2-hour workday, sure. But you gotta put the effort in to get there. And tbh you probably won’t WANT to work only 2 hours a day everyday if you’ve got that action-taking personality like I do!

The sooner you release your signature program, the better

Same sort of thing as ‘monetise now’ yeah? I know you want to create your signature program and see it fly. I know YOU know it’s one of the most important elements of making money online. After all, a $27 ebook can only take you so far. So what are you waiting for? Release that baby NOW. Even if only one person signs up, so what? It will force you to create the sales and marketing process as well as the actual content!

Lesson: you don’t have to have a massive audience to start your program. Even one client is a great start!

PS: I can help you figure out what your signature program should be and give you the sales and marketing training you need to sell it. Click here to see how!

Fail continually

NEVER let your failures get to you except in that they get you to pick yourself up and try again. I can’t tell you how many crappy programs or ideas I’ve had a go at, how many businesses over the years that failed spectacularly. Failure only dictates your results if you make it mean you should STOP.

Lesson: be proud of yourself for having the long-sighted belief and vision to keep going RIGHT AWAY after each and every failure. Ask yourself what you can learn rather than telling yourself you’re not going to make it!

Cheaper products WILL build raving fans

Clearly the money is in more expensive products, but it’s also in a big list of raving fans who would do anything for you. And what gets you raving fans who love your work? Well – free content for sure! But also, cheaper products. I just released a $21 Look Great Naked Cleanse (psst it closes after today!) and it’s a lot of work to create. Why create something so cheap when I have awesome stuff in place that makes way more money way faster? Well, partly I just love to create new stuff. But also it’s a great way to introduce new people to my work, and many of them will become lifelong clients.

Lesson: diversify your product line

Know your ‘why’

What is your business really about? Don’t say financial freedom! You have to know what your underlying motivation is to keep doing what you do, or when the tough stuff comes along it will be easy to justify quitting. For me it’s about having CHOICE. Choice is my ‘word’ when it comes to keeping on keeping on with creating my dream biz and life. Like right now I am writing this on the beach. I love that I can make money on my terms, spending how much time I want, answering to nobody and even working wherever I want. Not loving the sand in my eyes right now mind you, or my keyboard 🙂 but still -it’s my choice!

Lesson: ask yourself these questions. 1) What do I really want? 2) Why is that important to me? 3) What do I mean by that? – repeat the last 2 questions until you get to your ‘aha’ moment or your ‘why’. Journalling works well for this.

Don’t be afraid to release something seriously EXPENSIVE

Stop being scared and playing small! You are seriously awesome at what you do yeah? You can help people? How much value are people getting from you, really? Don’t be afraid to charge more for your work, especially if it involves access to you! Do NOT base your prices on what others are doing, base them on what you are worth.

Lesson: learn to honour your time and your worth. And if you want help with pricing and selling higher-end products and programs, have a chat with me and my team about how you can go about that!

Mastermind your way to success

Finally – the most important part of the mix! Surround yourself with a team of people who will cheer you on, support and believe in you. People who KNOW YOU CAN DO IT and who are also there to raise you to a higher level energetically and teach you to expect more. I spent the first 4 years online completely alone and I DID succeed (due to my beliefs and determination) but it was tough going. Since actively seeking out mastermind friends and investing in coaches who were where I wanted to be, my income has gone from a few k a month online to now over 50k per month online, and growing.

Lesson: the best money in your business is spent on coaching. But you can also hang out with like-minded people for free if you start putting yourself out there and looking for them. Entrepreneurs are everywhere and you don’t have to to go it alone! My clients LOVE that they get to hang out in a mastermind of wealthy woman when they coach with me, and I love the same about being on the VIP list with my coaches!

Life is Now. Press Play.

Don’t forget –

Life is Now. Press Play.

Kat x

PS

Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …

PPS

I HAVE SOME BIG NEWS TO SHARE!

As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:

We are VERY VERY DIFFERENT.

We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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4 Comments

  1. linsey says:

    Awesome. I needed to read that today! I was nodding along with everything but it’s so great to see it all in once place. THANK YOU!

    1. Kat says:

      My pleasure!

  2. Anna Long says:

    Kat, this is gold. I can tell you’ve been there and done that and you are awesome for sharing your lessons and love. You’re a total inspiration. Enjoy your 2 years of travels! My hubby and I just returned from 2 months traveling in Asia and we are about to head off for 3 months in Mexico so I totally get your “one day” feeling 🙂

    1. Kat says:

      That sounds amazing Anna!

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