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Business Mindset

It’s Supposed to Fucking Hurt. Embrace IT Baby!

It’s SUPPOSED to fucking hurt honey. EMBRACE it!

Aren’t you just so WEARY of doing so MUCH already?

Not that I’m anti doing MUCH … quite the opposite in fact.

But when it’s much that you don’t actually CARE about, that you don’t actually LOVE, that you aren’t actually God damn CALLED to do?

Well then it’s really just so much GARBAGE, but yet it’s garbage you fill your LIFE with. Garbage that you are, quite literally, DYING FOR.

I mean okay, it’s not just you. I do it too, all the time. So does the entire WORLD, matter of fact.

But honey you weren’t born to be of the WORLD now, were you?

Which really does make me beg the question –

Then why the fuck are you acting like you are?!

And it really makes me want to ask THIS, of both of us –

What do you REALLY want, and when are you going to just say FUCK IT ALL to the rest?!

I don’t know about you but I’m really just OVER trying to do the right thing, keep up, do what OTHERS say matters. Not that I spend a WHOLE lot of time dancing to others tunes, but yet I still somehow DO.

And I’ll bet that if I do? Then so too do you.

And it’s not about being offhand, or uncaring, about the desires and expectations of those around you.

It’s about NOT being kinda offhand, or uncaring, about who YOU really are and what you know you’re born for.

Y’know?

YOU know.

But yet somehow (again, God damnit!), here you are back at that place wondering what the fuck you’re doing with all this STUFF you’re doing and whether you’ll ever manage to wade your way out of it into simple productive BLISS.

Well, I do have some news for you today that may or may not be of comfort –

No, you won’t.

You will not EVER have your shit all together and you will not EVER figure it all out and you know what else?

YOU WILL NOT EVER BE “DONE”.

Gosh darnit!

But you know that doesn’t really MATTER right, because really all we’re going for here is how can you wake up and be awesome TODAY?

Which is to say – how can you wake up and be YOU today, how can you DO you, how can you do what actually MATTERS to you and FUCK ALL THE REST?

You wanna know how?

I DO have the secret here, the magic, the RECIPE for your success! It’s really pretty freaking cool actually!

You ready?

Just.

Fucking.

DO IT ALREADY.

I KNOW.

You are WELCOME.

And you know what else? You already freaking knew that anyway! So what on earth are you doing reading this or doing ANYTHING except actually just DOING IT?

I mean sometimes I really have to ask myself if you actually WANT what you say you want or whether you’re all just hot air and fairytales.

It’s disappointing, really it is.

And you KNOW I’m not just talking to you here, I’m talking at ME and channeling it to you.

Always, beautiful 🙂

It’s always all for me.

Ha! I’m selfish that way. In fact the truth is my entire BUSINESS is all just me talking to me! Talk about self-obsessed! All I want is to do what I want, say what I want, be who I’m meant to be, teach myself the lessons I need to know and then SLAP YOU SILLY IN THE FACE WITH THE SAME STUFF.

‘Cause when I say me? I mean you. And vice versa.

It all just goes round and round and ROUND.

But here is what else I know –

YOU already know this.

Yeah … I said that already. I get a little nonsensical when I’m heated! But also –

I bet you already freaking FORGOT in the last 30 seconds since I said it the first time, and maybe even again since then!

This is what we DO.

This is how we ROLL.

And the REALLY crazy thing here is that we are the freaking action takers and yet we STILL do this.

What the fuck right?

Well, here’s what the fuck –

No matter how much you know –
And believe –
And TRUST –
About having it all –
And doing it all –
And living your God darn TRUTH –
And doing it now –

The OTHER truth is that honey you’re still freaking human, you still get distracted, you still QUESTION and you still fall into the trap of safety and following and fear and self doubt and all that other stoopid shit.

I know, right?

Motherfucker.

Wouldn’t it be so nice if you could just AUTOMATICALLY trust and then actually ACT ON THAT TRUST?!

I mean wouldn’t it just be so damn EASY, if every day –

You woke up –
Thought about what mattered –
Thought about what tied in to your CORE –
Acted from INSTINCT –
Did what you were CALLED to do –
Followed the dreams you’ll regret for ETERNITY not going all out at –
Made it COUNT –

AND FUCK ALL THE REST.

But instead, and maybe not all of the time but enough so that you NOTICE, here you are –

Like all the rest –

Saying you’re doing your best –

Yet getting to the end of the day and being FURIOUS at yourself, even if you don’t say or SEE it, because you know, you KNOW, that once again you held back –

A little –

Or a lot –

And it doesn’t really even MATTER if it’s a little or a lot it just matters IF IT MATTERS TO YOU.

So DOES it?

DOES it matter to you?

AND WHAT ARE YOU GONNA DO ABOUT IT, HMMM?

THAT is the question, isn’t it.

But it’s not a question to just fucking THINK about darling.

It’s not even a question to just fucking ANSWER.

THIS IS DO OR DIE.

Don’t you SEE?

Don’t you GET it?

You SAY you’re a warrior, and you’re going to change the world.

You say you’re a LEADER, and you want to stand out.

You say you’re going to make a DIFFERENCE, and your millions while you’re at it.

But yet you continue –

Like a scared scared child –

Or a fool –

To repeatedly GO AGAINST WHO YOU SAY YOU ARE AND WHAT YOU SAY YOU WANT.

What the fuck?

I mean WHAT THE ACTUAL FUCK?

The only QUESTION you need to ask here, and the great news is you’ll answer it automatically now that I pose it to you, is DO YOU BELIEVE OR DON’T YOU?

And are you a MAN or a MOUSE?

Metaphorically speaking, and all that. And no, no need to comment with anything along the lines of metaphors about action taking and power not having to be metaphors about men. Whatevs.

Sooooo –

Who ARE you then?

And if you KNOW who you are, and you know what you are called to DO, and you believe it is possible for you to do ANYTHING, anything at all and COMPLETELY on your terms then honey for REAL now – WHEN ARE YOU GONNA DO IT?

Which also means, you know, when are you going to STOP doing all this other shit?

When are you going to stop TELLING yourself that it has to be a certain way, that you have to do stuff you don’t WANNA do, that you have to follow RULES, that you have to hold BACK, that you have to do it the way you’re doing it right now when really your soul is SCREAMING for you to just let that baby LOOSE!

And I get it. I really do. You’re scared, you’re not sure, you don’t know how, what will people think, what if this happens, what if it doesn’t work, what if you fail, what if you burnout, what if everybody HATES you, what if you make a fool of yourself, what if what if what if what EVER.

And so what if you DO fail? Matter of fact, let me make it easy on you, REAL easy –

YOU ARE GOING TO FAIL.

YOU ARE GOING TO HAVE PEOPLE NOT LIKE YOU AND EVEN HATE YOU.

You ARE going to make a fool of yourself.

You are going to feel TERRIFIED … a lot.

It is NOT going to work, in fact not even ‘sometimes’ but MOST of the time it won’t work at first or even not at all!

You WILL burn out.

ALL YOUR FEARS WILL COME TRUE.

And you will motherfucking get off your ass and go do it all ANYWAY, because when you do and you do and you do THAT then YOU WILL PREVAIL WARRIOR.

[pq]Fear and failure cannot stand in the face of PERSISTENCE.[/pq]

And then there is this –

If you want a ‘what if’ that actually MEANS something –

WHAT IF YOU NEVER FUCKING TRY?

What if you never fucking keep GOING?

You wanna know for how long princess?

FOR AS LONG AS IT FUCKING TAKES.

You’re scared it’s going to HURT?

IT WILL FUCKING HURT.

You’re scared you might DIE?

YOU ARE GOING TO DIE.

Might as well GET there by actually living a life that matters ’cause either way you ARE going to get there gorgeous.

And here is what else I know –

You being ‘happy’ or ‘content’ or ‘enough’ right now is complete BULLSHIT.

Oh SURE you’re doing a lot, maybe too much (if there is such a thing as too much LIVING YOUR FUCKING LIFE?!), you’re pushing hard, you’re an achiever, you got it going ON sister.

SURE.

I KNOW.

BUT IS IT FOR REAL AND IS IT ENOUGH?

For YOU sister.

And the answer is either get the fuck out of reading this because I am driving you INSANE and you think you might even HATE me and I’m so damn unproFESSIONAL and really just a straight-up BITCH (it’s true) or the answer is NO KAT IT’S NOT ENOUGH AND I’M JUST GETTING STARTED.

And my QUESTION back to you then is –

So why the fuck does it look like you HAVEN’T EVEN REALLY BEGUN?

Every freaking year, the same freaking people are saying the same freaking things. (I feel like I’ve said fuck too much at this point … don’t worry … I’ll get back there soon) ..

And they are so –

freaking –

boring –

And SO –

full of

BULLSHIT.

And I’m SO –

tired of HEARING it.

And so are YOU but yet you continue to play the same old tired out excuses with the same old LIES to yourself that one day REAL soon you’re gonna make some serious changes, you’re gonna amp this baby UP, you’re gonna go all OUT, you’re gonna freaking –

What?

Live like it MATTERS?

Live like you GIVE a damn?

Live like you DON’T give a damn what you’re ‘supposed’ to do and actually just DO WHAT YOU’RE SUPPOSED TO DO?

Well I tell you what, I’ll believe it when I see it.

And it’s not that I’m a skeptic, no not at ALL, it’s just that NOBODY FREAKING DOES WHAT THEY SAY THEY’RE GONNA DO.

It’s always another fucking day another fucking reason another fucking excuse another fucking LIFE NOT LIVED AND THEN YOU ARE DEAD.

Well guess what?

It is SUPPOSED to be terrifying.

It is SUPPOSED to hurt.

It is supposed to BREAK YOU AND BREAK YOU AND BREAK YOU and tear you DOWN and pull you apart and take you to where you don’t know you TRULY don’t know that you can keep on going and then you DO and THEN YOU ARE FREE.

So if you WANT it then step into the FIRE baby.

Step INTO the fire.

Get ready for BATTLE.

You are a WARRIOR.

You do NOT back down.

You do not fucking QUIT.

Not on my watch.

And not on yours.

Enough is enough honey.

You’re either in, or you’re out.

So get in, or get the fuck out.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/