Success Mindset

Be a Misfit


I wish there was some kind of simple and magical way to know how NOT to fall into the trap, once again, of following the rules.

For most of us; us that think about it I mean and actively SEEK to be different, to not fit in, to BREAK the rules and pave out our own way, it happens very slowly, very slyly, very insidiously.

We THINK we’re doing just fine, on our aligned path of Doing What We Love.

We journal every day, we talk with our mentors and friends, we make conscious choices not to do what others are doing ‘just because’.

And instead we deliberately look for a way to do things that feels exactly right for US, that can allow us to share our true gifts with the world and also feel amazing doing it, all the while making a great income and living the freedom-based life of our dreams.

And for a while there, it seems we’ve figured it out!

I’m being DIFFERENT, we say to ourselves!

I’m doing it MY way!

I’m NOT like the other girls.

But then something happens to jolt us into the now and with objective eyes we look at what we’re doing, how we’re doing it, how it comes across, and what commands we’re consciously or not consciously jumping to respond to, and we realise –


I did it again.

For me the slow slide back to conformity comes to my attention at least once a year.

It’s funny to me that whenever I write about it there’s at least a few people who sagely tell me that they’ve noticed how I wasn’t ‘being authentic’ anymore, and that they preferred the previous me. The thing I find funny about this is that someone, somewhere, would prefer ANY previous version of me or any future one, while someone else would surely hate it. But also, this –

Whatever you’re doing right now, and however you’re doing it, IS you being authentic – unless you’re deliberately lying about stuff I guess, but even still – it’s still YOU being YOU in whatever form you’ve decided matters at the time.

I think that everybody goes through these phases in business where we suddenly question everything, and wonder what the hell we’re doing and WHY. Most people of course (especially at the higher and more well-known levels) don’t talk about it.

Which is a huge problem, as it causes everyone else to think that THEY are the ones with the problem; that something is wrong with them and they’re not ‘doing it right’.

Well guess what?

If this whole thing was so freaking easy and just smooth sailing all the way, then EVERYONE who just decided they WANTED to would be making millions online and living the life of their dreams.

The truth is that the only way to positively evolve (I feel) from a given point is to shed much of the stuff that GOT you to that point. Yes, this even means shedding part of who you ARE. Of course this can be a private and unspoken process, but for me I choose to do it publically.

I choose to talk about when I question myself, when I make mistakes, when I change my mind, when I hate my business, even!

I do this despite knowing that it can make me look flaky, unprofessional, uncool, whatever.

It’s important.

TRANSPARENCY is important.

But also, the whole POINT of what we’re doing here, for most of us, is to help others improve their lives. How can you do that if you’re not honest?

It’s up to you how much you share, but I strongly suggest that ANYTIME you go through periods of struggle or inner turmoil on your own journey you consider sharing them with your community. This is all the MORE important if those periods of indecision and angst are relevant to what you teach!

You think people want you to be some GURU, some shining example of perfection who never screws up? Guess again!

And here is what else:

Coaches, consultants, mentors and gurus are a dime a dozen on the ‘net.

Nobody trusts anybody anymore ’cause everyone is singing the same old boring tune about how they can help you get magical results overnight. (Some people truly CAN help you get virtually overnight results. But how do you tell who is for real when they all appear the same?!)

Everybody is doing things the same way, singing the same old tired tune, and using the same tried’n’tested marketing techniques.

If there’s a new way to extend your reach on Facebook you can bet that within a day everyone’ll know about it, and be using it!

If the ‘big guns’ are doing their ads or lead gen in a certain way, well why the heck WOULDN’T you want to learn everything you can about it?!

If you’re following the ‘old rules’ of blogging or emailing or social media or WHATEVER and the new rules come out you’d be CRAZY not to learn about ’em … right?!

But really … do you REALLY want to be just like everyone else?!

And does it actually work ANYWAY?

Take a look around –

The VAST majority of rule-followers aren’t doing so well.

MOST people who are avidly trying to Learn What Must Be Done and Then Do It are FAILING.

Now consider the ones who grab our attention, who we notice, who we pay mind to and want to learn from –


Invariably, they’re the ones doing something crazy, wacky, wild or just NEW that makes us sit up straight in our seat and go wow! Look at that!

And then everybody goes out and tries to copy it 🙂

Tear Down The Walls

The ONLY way you can build a truly thriving YOU BASED business online, one that is also fun and exciting and a THRILL to run, is for you to turn a blind eye to EVERYTHING that EVERYONE is doing out there.

This doesn’t mean you won’t end up doing some stuff similar to how others are doing it.

I guess it depends on how much you want to compare, and look for similarities. But here’s an idea:


At any of it.

At all of it.

Imagine it was just you –

All alone on the big old ‘net.

And nobody had ever told you what to do, or how to do it.

And you had a message, and something to say.

And you wanted to have a good time saying it.

And you wanted to help people with it, and make some true connections.

What would you do, today?

How would you do it?

What would you say?

What would you not give a fuck about all of a sudden?

What would you never do again?

And what would you do once more, that you long ago stopped doing, or forgot how?

You want to be unique, to be different, to be PROUD of not fitting in or conforming?

Then stop looking for ways to be unique, different, a misfit. It doesn’t work that way.

The ones who are extraordinary with their weirdness, rebelliousness or non-conformity are the ones who’ve all the while been out there, just making their art and doing their thang and to hell with how anybody thinks they should be doing it.

You want the solution, want to know how to learn what will work for you and also FEEL amazing?


Stop looking for what you SHOULD be doing but also stop looking for what you SHOULD NOT be doing.

Instead, a recipe for you:

Go within.

Every day.

Pay attention to what you NOTICE in there, and what feels true to you.

And then let that good shit out, in whatever way you please. If it matches what everyone else is doing, what the ‘rules’ say you should be doing, fine. And if you never quite fit in, never quite do it like everyone else, never seem to know what the rules ARE in the first place, fine.

The ONLY rule in business, really?

There are no rules. So you might as well do things your way, fall down as many times as you need to, and always get up one more.

You’ve got this sister 😉

Remember –

Life is Now. Press Play.

Kat x




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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