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Business Mindset


I was going to write today about why your sales aren’t flowing, about how the problem is that you’re not supposed to be selling your OFFER, you’re supposed to be selling YOU.

Let’s talk about that, for a moment, ’cause it’s been on my mind since I stumbled into bed late last night after, tired and supremely fulfilled after an incredible VIP day with clients here in LA –

I was thinking about how some people (okay me and my most badass clients!) seem to be able to just throw anything out there with basically zero prep or warning, it doesn’t really matter what the thing IS, and then people just buy. Often without even reading about or properly investigating the offer!

And then there’s other people who continually and somewhat desperately try to understand HOW to sell a program, a product, an offer, grilling everybody they can get their hands on about THEIR process, trying to figure out how many emails or posts or what to say or how to SELL and then their shit STILL don’t sell, and I was thinking, this –

Bitch, please. Are you seriously still caught up in that 1984 internet marketing bullshit? Don’t tell me you actually believe or buy into the idea that you need a launch plan, a funnel plan, a 3-part freaking video or webinar series, ANYTHING you have to actually think about and not just let out! It’d be actually really FUNNY if it wasn’t just plain SAD that you think the ANSWER is to break down the PROCESS of how other people are doin’ it!

If it’s not selling –

And they ain’t buying –

And it’s just not WORKING –

I can promise you that the problem is YOU ain’t selling YOU, and if you’re in the business of trying to brand and unleash what’s INSIDE of you, then, WELL –

You’re gonna have to sell us on you.

We aren’t going to BUY a single thing FROM you if we didn’t already buy you.

Make sense?

So go unleash –

And go wake up –

And get the fuck up –

And really just do business by living your LIFE, in ALIGNMENT, on PURPOSE, by following your HEART, and doing what feels RIGHT, and then just DOCUMENTING and SHARING some of it.

It’s all I do.

It’s all I’ve EVER done, to successfully monetize my life.

(You can’t very well monetize being you –

If you’re not actually BEING FUCKING YOU.

Just on a side note).


I was going to write about that and I suppose I just did and I suppose I could say more and I suppose I could go ON and on and on, but instead here is what I really want to say –

That low class weak ass vibe you’ve got leaking out of your every pore?

Get it away from me.

Get it OUT of the room.

TAKE it –

And STUFF it –

And SQUASH it –

In fact TEAR it –

To shreds and then BURN it to the ground and then BLOW it the fuck up and then walk –


Flicking your hair over your shoulder.

Strolling on pencil thin stilleto’s with your bootay rocking and a trail of smoke –

Weaving it’s way behind you.

And OWN who you fucking are.

Don’t you see that we can see that? Don’t you realise we can smell it? Isn’t it obvious we don’t LIKE it and if you’re SEEPING that fear out of you then we definitely aren’t going to be BUYING.

We won’t be buying YOU.

Which means that it don’t matter HOW damn good your OFFER is or how pretty’n’polished your SALES page is or how damn FABULOUS your discount or bonus is we WANT IT TO GO AWAY.

We want you to go away.


Not so much because we think it might be CONTAGIOUS, your scarcity, because we sure know who WE are and if anything you showing up this way reinforces our own power and choice, but because it’s just YUCK.

To be around.

To have to listen to.

Or watch.

And it’s also kind of EMBARASSING. You know? It feels …

SQUIRMY. To have to watch. A little fascinating as well, admittedly, because HOW can you POSSIBLY be thinking living breathing like that when there is SO much fucking evidence that all you have to do to have EVERYTHING you want is just own who you are, ask for it, show the fuck up unapologetically as you and STOP ASKING SO MANY GOD DAMN QUESTIONS!!

You don’t need to ASK how to be YOU!!

Do you?

You were BORN with the blueprint. It’s been there the whole TIME. EVERYTHING you need is inside of you!

And if you want to let the MONEY flow and your BRAND to grow and your FAME to just HAPPEN then the ONLY way –

The only way.

Is to be you.

Your sales process – wake up and be you.

Your launch plan – wake up and be you.

Your message – wake up and be you.

EVERY FUCKING THING about how you choose what to say or sell, how to say or sell it, who to say or sell it to, how to call in the support you need or the clients you desire or the LIFE you long for, ALL of it is so.freaking.EASY.

Wake up.

Be you.

Go where your heart TELLS you.

Say what you’re THINKING.

Sell in whatever fucking manner just comes out of you.

So take OFF –

The fucking MASK –

You might as well be walking around in a CARDIGAN and PEARLS, your hair in a pretty little knot, like a robot –

Your gaze –

Your eyes –

Your soul –





Rip open your chest baby.

And let us see your bloody heart throbbing.

Or please –

Just walk away.

And take that low class weak ass vibe with you.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.