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Business Mindset

METAMORPHOSIS: How I Went From Shy AF to, Well…This

I was always the shy one growing up.

Introverted as fuck, kinda gangly, total ‘baby deer learning to walk’ sort of situation going on until I was at LEAST 16 or 17 years old. Man, I was SO uncool it almost begs belief.

Not only did I always have the ‘wrong’ clothes, school lunch, mannerisms, and was 100% of the time picked last or second to last for team sports, I was SO shy that for a good chunk of my primary school years I’d spend the play break in a little tunnelled out section of bushes on the side of the quadrangle. Hidden with a book. It’s not that far from who I am now, ACTUALLY, as if I’m not jumping around on camera and showing up AS the leader you know me to be I’m mostly STILL hidden somewhere with a book, or else, perhaps, writing another one

My favourite place to be is the same one it’s always been, alone with my dreams, my imagination, my words.

I look sometimes now – when I have a moment to pause and draw breath – at what I’ve created and who I’ve become and how I dare say most people see me, and I have to shake my head at the wonder that is this life.

I can say with CERTAINTY that 99.99% of people who knew me when I was a kid would be shocked at the way I play and show up on social media now, masquerading – apparently!! – as an extrovert, as one who is sure of herself, as one who knows her place in the world and CLAIMS it.

Of course it’s not a mask, not really, is it? I MADE myself into this online star, leader, entertainer. Meaning – I allowed what was inside, always, to come out. I quit letting my bullshit be bigger than my dreams, and made a conscious choice to step into the version of me who WAS all the things I now show up as being.

But here is what you have to understand about that. About me becoming THIS person, and about you stepping into what’s waiting inside of YOU.

It is a CONTINUAL process of turning up the dial.

It is CONSTANT growth.

It is REPEATED stepping forward INTO the discomfort, or space, of something new, when you want to shy away.

As I pushed my body up the Miami beach stairs this morning, one of my favourite outdoor workouts, Miami Gold Coast btw, not Florida, it occurred to me how what I was doing was so similar to what I have learned to do in business, and life.

I had decided I’d sprint the stairs 10x.

The first run up was fine …

The second and third I was totally ‘fuck this shit’, I’m stopping after 3.

I then decided I could make it to 5 …

By the 6th and 7th I started to notice how much my body wanted to PAUSE, or even PRETEND to stumble so I could have a small ease off of the push and the burn …

By the 8th I was kind of LOVING it …

And by the 9th and 10th lap not only was I going FULL FUCKING PELT, but I felt like the Queen of the world, and SO damn proud of myself!

As I sit here now at the cafe most of my entrepreneur friends and I hang at through the week, panda mascara eyes on point and my body still tingling from the session, I can’t help but think of all the times on this journey I’ve wanted to stop long before I said I would, or take pause when I didn’t need to. I can’t help but think of all bizarrely NATURAL it is to back away when things start to burn, to ease off when it gets scary, or to just not really even get started at all when it doesn’t right away feel like flow and fun.

When I do cardio sprints, which I do a few times a week, I frequently notice that it will take me even up to about the 18 minute mark of work time to really start to be IN it!! Similar to today, the first few sprints or minutes I am SO not into. Every cell is grumbling and stamping its foot and its just not FUN. Usually by about a quarter of the way in I start to accept that maybe I can handle continuing on. By just over halfway I tend to feel a FLICKER of flow, and also start to pay attention to ways where I can act more as who I WANT to be, rather than pull away from the discomfort. Lean INTO that shit!! And by the 70% or so mark I’m on fucking fire and never want to stop.

And it makes me wonder –

How many times, DESPITE this, and despite how conscious I AM of this shit, HAVE I still backed away from growth? Allowed myself to believe I need to pause … slow down … stop short … or not even begin at all?

How many times I have allowed the emotion of the NOW to rule me, rather than seeing the vision of what I am choosing and boldly squaring my shoulders, gritting my teeth and being THAT person, ‘whether or not I feel like it?’.

Take today –

My videographer is about to arrive to shadow me around for NO FUCKING REASON. Usually when I get my video crew in there is specifically something cool going down. I act into it. I’m ready for it! Other people are typically involved. There is a PLAN.

But, the next level me is continual (well, frequent!) documentation of me doing what I do, and next level content as a result of that. This is 100% what the FUTURE me knows to be aligned. But the now me? She’s kinda fucking pissed that she has to come out from hiding in the bushes and let the world see more of her. She feels worried about how this can possibly result in interesting content. It feels UNCOMFORTABLE and slightly pointless.

The now me wants to cancel, back off, or at least, pause.
The me I’m becoming is telling her to shut the fuck up and sit down, act FROM the vision.

Tonight, a similar thing. I’m launching a new show, ‘The Truth About Men and Women and Sex’ with my friends Matt and Steve. Our banner hasn’t arrived yet, so I want to put it off. And maybe I wanna put it off anyway ’cause what ARE we going to really talk about? Maybe this is stupid … who do I think I am … people will think I’m silly … or maybe I just don’t FEEL like it!

Once again, the answer is clear:

Sit the fuck down.
Shut up.
Step INTO the vision.
Make fucking SPACE for what you see inside of you; it won’t happen if you don’t make space for it!

And just like running the stairs, I grit my teeth, or take a breath, or stand up straighter, and I tell myself –

Just one more step.
Just one more lap.
Just start.
Stop THINKING.

Last night when I posted a silly little skit on Instagram stories, I wanted to delete it as soon as it was done. That was lame as FUCK, I muttered to myself as I went to bed.

Take it down! – my fearful mind shrieked.

Shut the fuck up –
Said the mentor inside of me who knows that in STARTING, I make space for EVERYTHING.

Here is the truth:

You don’t get to flow, to being a master, to OWNING it, without going through the awkward, the clumsy, the gangly, the OMFG I look like an IDIOT.

You don’t get to where everybody is staring in awe as you RACE UP THE STAIRS OF LIFE LIKE A FUCKING GAZELLE, barely drawing breath, CHARGING and on FIRE, without first pushing through the pain, the discomfort, the get me the fuck OUT of here.

I don’t know if people I grew up with ever see what I’ve become now … and of course THAT is not really what matters!! But I’d be curious to know. I do think it’s kind of funny, and totally the unexpected, because it’s SUCH a leap from who I always was.

But then at the same time, I remember –

I expected it the whole fucking time.
And all I did to get here was lean into it –

Just one step.
Then another.
Keep going.
Learn to go faster.
Push INTO the pain.
And eventually?

Flow like the fucking wind.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/